A

Summer Internship Report

On

“Study On Different Marketing Strategies Adopted For The Promotion Of

The App Grapido At Inception Wave.”

Submitted by:

PriyamMatreja

BBA(3rd year)

Submitted in partial fulfilment for the awards of the degree of

BACHELORS OF BUSINESS ADMINISTRATION.

Department of Business Administration

Delhi global institute of Technology

Affiliated to Maharshi Dayanand University

Rohtak, Haryana

[1]
Certificate

This is to certify that Miss. PriyamMatreja D/o Rajeev Matreja, student of Maharishi

Dayanand University has successfully completed her summer training project at Inception Wave,
from 10th July 2020 to 10th august 2020.

The candidate has worked on “Study on different Marketing Stratergies adopted for the
promotion of the app Grapido at Inception Wave.” During her training period, she was found to
be sincere, hardworking, and inquisitive and result Oriented

We wish her all the very best for her future endeavors.

Name- PriyamMatreja

Registeration No- 191380056

[2]
 ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals. I would like to extend my sincere thanks to all of them

I am highly indebted to my mentor Ms. Mukta Goel for their guidance and constant supervision
as well as for providing necessary information regarding the project & also for providing
necessary information regarding the project & also for their support in completing the project . I
would like to express my gratitude towards and thanks to industry person for giving me such
attention and time.

Name- Priyam Matreja

Registration no- 191380056

[3]
 SYNOPSIS

Inception Wave, a tech-enabled venture, which often identifies itself as a startup that combines
the entrepreneurial innovation driven mindset of a vibrant youth community with the colossal
upsides and tremendous convenience that comes with collaboration and connection. Our student
chapters across the country are involved in developing dreams into reality , a fine example of
which is the Grapido App.

Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

Inception Wave aims to create a platform to build and solve real problems working with NGOs,
NPOs and Social Organization to create a tangible social impact by developing solutions in
various domains.They present a chance to students to get out of the traditional educational plan,
and be essential for a non-academic way injected with advancement, individual improvement
and internal development. These students of various foundations and universities work together
and bring about a dynamic and adaptable group. These groups freely work on arranging,
improvement, execution and the board of occasions, tasks and self-supporting local area spaces.

This internship have helped me in part numerous things like overseeing time, doing
responsibilities with full endeavors, likewise how to deal with things without any problem. With
the exception of this large number of assignments there were online meetings in which we can
show our abilities. So by and large it was a fun doing internship here. I likewise found out about
their application or item Grapido well overall. It was generally speaking a magnificent

[4]
encounter. The tasks given by the company gave me a lot more insights of the other companies
like

 To study about atleast 5 start up companies that have grown during this pandemic.
 Study about why the festive season is important for business.
 Interact with different people regarding inception wave basically to make this company
more popular.
 Advertise their product grapido
 Making a presentation on Inception wave and Grapido.
 An online session of quiz and games round.
 Compare Linkedin and Grapido.
 Write my overall experience at Inception Wave.

Social Media Marketing-

Having your own social channels not only allows you to control your message and share updates
freely, but also allows you to build a community around your brand, company and product. As a
free channel to activate, social media can be a great place to build user-generated content, get
feedback or even address customer service concerns. Many customers also look to social
channels to see if they can trust the brand or company or to check out their reviews, so
maintaining a presence can actually help conversion rates. Web-based media advertising centers
around giving clients content they track down significant and need to share across their informal
organizations, bringing about expanded visibility and website traffic.Social media shares of
content, videos, and images also influence SEO efforts in that they often increase relevancy in
search results within social media networks like Facebook, Twitter, LinkedIn, YouTube,
and Instagram as well as search engines like Google and Yahoo.

[5]
Conversational Marketing –

Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or

live chat gets the right information in front of prospects and customers at the right time, and
follow-up questions are addressed immediately. Personalized, relevant engagement vastly
improves the user experience, increasing the likelihood of getting referrals from happy
customers. For businesses, conversational marketing methods typically cut the time buyers stay
in the sales funnel. Conversions happen quicker because relationships are established quicker.
Conversational marketing creates an authentic, personal customer experience where buyers can
openly tell their needs so that businesses can understand their needs and assist them if they will
be able to fulfill their requests or not.

[6]
 Table of Content

S.No Topics Page

No
1. Chapter 1- Introduction 8
1.1 Marketing strategies
2. Chapter 2- Industrial Sector Profile: 15
2.1 Introduction
2.2 App in Inception Wave
2.3 Services
2.4 Growth and Opportunity
3. Chapter 3- Company Profile 22
3.1 Review (name, address and e-mail id)
3.2 Company pictures and logo
3.3 Company’s app information
3.4 History of the company
3.5 Different location of the company
3.6 Size of the company (manpower and turnover)
3.7 SWOT analysis
3.8 Competitors of the company
4. Chapter 4- Departmental Details 34
4.1 Chart showing different department
4.2 snapshot of various department
4.3 Area of training
4.4 Roles and Responsibilities of the area
4.5 Training method adopted
5. Chapter 5- Research Methodology 39

6. Chapter 6-Learning and Value Addition 43

7. Chapter 7- Findings and suggestions 46

8. Chapter 8- Bibliography 48

[7]
Chapter 1-
Introduction

[8]
INCEPTION WAVE is an organisation that combines the entrepreneurial innovation driven
mindset of an emerging vibrant youth community with the colossal upsides and tremendous
convenience that comes with the effective connection and collaboration. Our vision is to
effectively enhance professional culture by enabling our users to find the people and
communities there personal and professional interests align with. This is envisioned as a process
that will compartmentalize and segregate online spaces on our services via parameter such as
geographical location, interests, experiences and potential prospects.Inception Wave is a tech-
based startup, currently working on developing a social media platform to bring together like-
minded individuals and help them improve their productivity by collaborating and achieving
common goals and milestones.

Inception Wave is a student driven tech organization aims to deliver quality rich products and
bring like-minded individuals together to achieve common goals. The organization helps these
individuals by bridging the gap between industry standards and the vibrant youth communities
having similar interests and collaborating with industry experts to effectively enhance an
efficient work aesthetic.

Inception Wave has a significant presence across the country and continues to inspire a culture
for an innovative tomorrow.

We present an opportunity to students to step out of the conventional curriculum, and be part of a
non-scholastic path infused with innovation, personal betterment and inner growth. These
students of different backgrounds and colleges collaborate and result in a dynamic and flexible
team. These teams independently work on planning, development, execution and management of
events, projects and self-sustaining community spaces.

[9]
Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

Though we’ve grown since our founding, we’re still the same agency at heart. Let us help make
your dreams a reality. Are you ready to set your brand or business on the path to success? Give
us a call today and see what we can do for you.

Inception Wave Delhi Technological University Chapter is a student-led and student-driven

enterprise of DTU which started with a vision to provide a platform for like-minded individuals
to cooperate and improve their skills by collaborating with industries and dealing with real-world
problems with their creative and innovative solutions.

We aim to create a platform to build and solve real problems working with NGOs, NPOs and
Social Organization to create a tangible social impact by developing solutions in various
domains which include:

 Web Development
 App Development
 Technology Consulting
 Business & Marketing Solutions
 HR Consulting
 Design Solutions

We also conduct various workshops and training seminars to make sure our members are
equipped to make the next big thing happen.

[10]
Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

Though we’ve grown since our founding, we’re still the same agency at heart. Let us help make
your dreams a reality. Are you ready to set your brand or business on the path to success? Give
us a call today and see what we can do for you.

Marketing Strategies

Content Marketing –

Creating content that’s relevant and interesting to your target audience can help you generate
new leads by capturing their interest and building trust. It can also help increase your close ratio
by building your brand, answering customer questions and providing reasons why prospects
should choose you. From articles to infographics to eBooks and even videos, you should
showcase your expertise, differentiation and brand values to attract potential customers and help
those who are already considering you to make that purchase decision. Great content also often
gets featured and backlinked, so you can increase your domain authority by placing it on your
website.
Content marketing emphasizes education over selling to influence buying behavior. This
essential promoting approach centers around making and dispersing data applicable to
possibilities' requirements to draw in those best lined up with — and probably going to buy —
your item or administration. Since communication is continuous, content can be custom fitted to

[11]
reflect what you find out with regards to leads over the long haul, and may incorporate differed
designs like infographics, webpages, podcasts, videos, blogs, white papers, webinars, and
eBooks.Content marketing is effective because it:

 Draws prospects through the sales funnel

 Grows brand visibility, credibility, and desirability
 Aligns target markets with relevant information

Social Media Marketing-

Having your own social channels not only allows you to control your message and share updates
freely, but also allows you to build a community around your brand, company and product. As a
free channel to activate, social media can be a great place to build user-generated content, get
feedback or even address customer service concerns. Many customers also look to social
channels to see if they can trust the brand or company or to check out their reviews, so
maintaining a presence can actually help conversion rates. Web-based media advertising centers
around giving clients content they track down significant and need to share across their informal
organizations, bringing about expanded visibility and website traffic.Social media shares of
content, videos, and images also influence SEO efforts in that they often increase relevancy in
search results within social media networks like Facebook, Twitter, LinkedIn, YouTube,
and Instagram as well as search engines like Google and Yahoo.

Social media marketing is effective because it:

 Reduces marketing spend while increasing lead generation

 Provides metrics that give companies additional marketplace insight
 “Humanizes” brands and encourages conversions

[12]
Conversational Marketing –

Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or

live chat gets the right information in front of prospects and customers at the right time, and
follow-up questions are addressed immediately. Personalized, relevant engagement vastly
improves the user experience, increasing the likelihood of getting referrals from happy
customers. For businesses, conversational marketing methods typically cut the time buyers stay
in the sales funnel. Conversions happen quicker because relationships are established quicker .
Conversational marketing creates an authentic, personal customer experience where buyers can
openly tell their needs so that businesses can understand their needs and assist them if they will
be able to fulfil their requests or not.
Conversational marketing is effective because it:

 Removes layers of impersonal lead capture and creates an authentic, personal customer
experience
 Fosters clear communication — buyers can plainly state their needs, and businesses can
more readily understand and assist since there is appropriate context around the request
 Strengthens relationships as bots can also recommend additional content to supplement
buyer education

Industry Events-

In-person and online tradeshows remain a top B2B networking tool (especially when inbound
tactics support event efforts), as they gather companies within a specific industry into one
location, whether physical or virtual, to connect and demonstrate their latest products and
services. Rarely open to the public, trade shows give companies the chance to establish or
strengthen relationships with key industry partners, customers, and prospects; identify market
trends and opportunities; and gain an understanding of what their competition is offering in the
market.

[13]
In light of the pandemic-driven “new normal,” networking has met with some limitations.
However, technology is a decided advantage, as in-person events have been successfully
converted to virtual events that offer similar benefits, including:

 Meaningful interactions and relationship-building

 Good attendance, creating a target-rich environment for lead generation
 Opportunities for businesses of every size to access the same audience and information

[14]
 CHAPTER 2 -
Industrial Sector
Profile

[15]
Inception Wave Delhi Technological University Chapter is a student-led and student-driven
enterprise of DTU which started with a vision to provide a platform for like-minded individuals
to cooperate and improve their skills by collaborating with industries and dealing with real-world
problems with their creative and innovative solutions.

Social networking platforms have marked great milestones in the field of learning and
interactivity. Younger generations using digital mediums use social media platforms to exchange
their thoughts, knowledge and feelings. Hence by doing these, educational landscape is highly
influenced. Around 64% of college going students uses and posts on social media platform
during their schooling hours. Students are learning and adapting to use of new technologies and
enhancing their skills, therefore, experiencing the life through more than just assignments and
textbooks.

[16]
a. Objective:

The objective of this research is to enhance the usage of social media in the benefit of
college students and similar communities, connect them likeminded individuals and
providing a platform where they can contribute and learn from others at the same time. The
research examines usage of social media platforms, illustrating how people use particular
social media platforms and how a better platform can help them in approaching their
“project partners” or “team mates”. Each platform provides various features and differs in
terms of functioning to some extent. Therefore a suitable platform is required that aims at
connecting people that helps in enhancing the skills and adding benefits in terms of career
and knowledge acquisition.

b. Problem Identification & Definition:

Many college students using social networking platforms are overwhelmed by vast
knowledge available in the field of education. Problem starts with the limitations of social
media in assisting students to search, find, and reach out to the ones having similar
interests in some fields. Hence it becomes difficult in finding project partners or team
mates to work upon a particular project or on same technology. This requires need to
recognize a platform that serves the purpose.

COMPETITORS-

Facebook

Facebook is the wider used social media application founded by Mark Zuckerberg. This is
the application which has maximum users and most popular site. Users can find their own
interest people and connect them, chats with them .Users were known about the events
occurred by the organization which they had followed and liked. But on the other side, any

[17]
 fake news may occurred in Facebook by any organization but it is restricted in our
application.

Twitter

Twitter is the social networking application on which chats with different people can be
performed and users can connect each other. They were discussed in groups and share their
ideas. But in the same manner it was not restricted with the fake news by any people or
community but Grapido restrict sit. Any business idea can be reached to every people who
make their profile on it. It helps them to share the ideas with other people and share their
ideas with other people but this application makes a group of same killed people and shares
their ideas with their surroundings killed people. YouTube This application is nowadays a
wider used in these times. With the help of this application user can connect with various
people according to their interest. But it also contain some fake news which is in
appropriate for the users but Grapido application inhibits this feature and provide the user
to learn best out of best technology.

LinkedIn

This is one of the biggest social media application used by the users. This istotallyused for the
official purposes and connected many people from various places and of different skills. Any
domain people can connect through it and also fresh mind share their ideas and thoughts in front
of the company officials and chances to get the job. This all would increase the it’s use and is the
most frequently application used till now. Employers most frequently used LinkedIn over
Facebook and Twitter in the hiring process for their industry. LinkedIn is ranked the 22nd among
most visited website in the world by the IT industry people. It is used in more than 200 countries
now and due to this its demand is always high.

[18]
Their Product  GRAPIDO-

Social networking platforms and social media has become the important part of every field
nowadays. Addressing the drawbacks of present social media platforms in connecting similar
skilled people, this paper represents an overview of the best use of social networking sites and
highlights the importance of using this application as a medium of connection with likeminded
individuals around you, work together to nurture your skills and follow your passion to achieve
common goals and milestones.

Grapido is a flagship product of Inception Wave, for users to find accurate people based on
similar areas of interest and ambitions. It has been conceived of as a platform to effectively
promote skiIIdeveIopment and be a substantial medium via which inception Wave seeks to
realize its vision of significantly bettering work-culture.

Grapido is a consequence of a collaborative spirit that has been at the heart of lnception Wave.
We attempt to accentuate what distinguishes you and deliver a professional and more meaningful
edge to your work, product, aspirations, interests, hobbies and passions.

[19]
According to these authors, the Social media is the way to provide the motivation to participate
the college students to help them to make projects, develop new ideas in the IT industry and
supports the nation to be developed. Students also aware about new technologies and researches
which will help them in future. It encourages the student’s participation in the educational field.
There were many hypotheses on this topic. The first was the use of the social media application
by the people towards their education field. The results shows the positive attitude towards the
use of the social networking sites in their education field and therefore thus hypothesis was
highly supportive. On the other hand, it was found that students mostly used the social
application websites for their work and for their interaction. Teachers also connect the students
through these sites and perform their work to provide knowledge and thus this hypothesis 2 was
also supportive. The attitude of the people towards social sites was positive and eager intention
to use it. They used it very efficiently and in good manner to learn various things related to them
and thus this hypothesis was also supportive. So we can conclude that fresh minds use the social
media application very frequently.

Services-

 Services provided by us include functional and all-inclusive web applications with

popular user friendly frontend (React, Vue, Sevelte) and backend frameworks.
 Designing the structure and architecture of the applications followed by modelling /
prototyping them for review.
 Development of the application according to the client requirements.
 SEO and Web Optimisations.
 Developing the designs / prototype aligning with the client specifications.
 Structuring and designing the applications, incorporating UX / UI design elements for
visually stunning and plausible Web applications.
 Optimising applications for maximum speed and scalability.

[20]
  Performing Testing and Q&A for improving the application before release.
 Maintenance and support once the product is released to keep up with and persevere the
changes.

Growth and opportunity-

INCEPTION WAVE has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google play store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity of the projects. The internship programs spread throughout
have a very efficacious response in various domains of marketing, content writing, HR and
graphic designs with an exaggerated number of 2500 and growing.

[21]
 CHAPTER 3 -
Company Profile

[22]
Inception Wave Delhi Technological University Chapter is a student-led and student-driven
enterprise of DTU which started with a vision to provide a platform for like-minded individuals
to cooperate and improve their skills by collaborating with industries and dealing with real-world
problems with their creative and innovative solutions.

We aim to create a platform to build and solve real problems working with NGOs, NPOs and
Social Organisations to create a tangible social impact by developing solutions in various
domains which include:

 Web Development
 App Development
 Technology Consulting
 Business & Marketing Solutions
 HR Consulting
 Design Solutions

We also conduct various workshops and training seminars to make sure our members are
equipped to make the next big thing happen.

Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

[23]
Though we’ve grown since our founding, we’re still the same agency at heart. Let us help make
your dreams a reality. Are you ready to set your brand or business on the path to success? Give
us a call today and see what we can do for you.

WEB DEVELOPMENT

Services provided by us include functional and all-inclusive web applications with popular user
friendly frontend (React, Vue, Sevelte) and backend frameworks.

Designing the structure and architecture of the applications followed by modelling / prototyping
them for review.

Development of the application according to the client requirements.

SEO and Web Optimisations.

Developing the designs / prototype aligning with the client specifications.

Structuring and designing the applications, incorporating UX / UI design elements for visually
stunning and plausible Web applications.

Optimising applications for maximum speed and scalability.

Performing Testing and Q&A for improving the application before release.

Maintenance and support once the product is released to keep up with and persevere the changes.

-Development of fully functional web applications using popular frontend and backend frameworks.

[24]
- Designing the structure and architecture first followed by modelling / prototyping the
application for review.

- Development of the application according to the client requirements.

- Developing the designs / prototype aligning with the client requirements.

- Structuring and designing the applications, incorporating UI / UX design elements for visually
stunning Web applications.

- Optimising applications for maximum speed and scalability.

- Performing Testing and QA for improving the application before release.

- Maintenance and support once the product is released to keep up with changes .

APP DEVELOPMENT

Developing fascinating and daunting Android and iOS applications in a wide variety of
languages.

Analyzing the specifications and designing / modelling the application to align with the
requirements.

Deciding and drafting the UX / UI elements for visually grasping applications apt for the latest
mobile platforms.

Development of functional all-inclusive applications using popular frameworks such as Kotlin,

Flutter & Java.

Optimising and testing the application at various platforms in advance of release.

Deployment of the application as well as support for maintaining, updating and persevere the
application.

[25]
- Developing various Android and iOS applications in a wide variety of languages.

-Analyzing the requirements and designing / modelling the application aligning with the requirements.

- Deciding and designing the UI/UX elements for visually stunning applications fit for popular mobile
platforms.

-Development of fully functional applications using popular frameworks such as Kotlin, Flutter & Java.

-Optimising and testing the application for different platforms before release.

-Deployment of the application as well as support for maintaining and updations for the application.

TECHNOLOGY CONSULTING

Development and restful API’s.

Testing of the APIs for errors and addressing security issues along with the vulnerabilities.

Deployment of apps and services on various industry platforms like GCP, AWS, Azure etc.

Developing apps with the intent of advancing with the benefits of shifting over to cloud
platforms.

Maintaining the code base of projects for updates and faults within.

We also update the existing software of our clients to fit in with new technologies.

Optimise existing software solutions to address performance and security issues as well.

Expertise in various frameworks like React, Vue, Sevelte.

Work on data analytics and google analytics.

[26]
● Development of restful APIs

● Testing of the APIs for errors and addressing security issues and vulnerabilities

● Development of the apps with the intent to take advantage of the benefits of shifting over to
cloud platforms

● Maintaining the code base of projects for updates and faults within.

● Update the existing software to fit in with newer technology

● Optimising existing software solutions to address performance and security issues

● Expertise in various frameworks like React, Vue, Sevelte

● Work on Data Analytics and Google Analytics.

Business and Marketing Solutions-

Management & Operations- Business development, market expansion or reach expansion by

implementing online and offline marketing techniques supported by targeted market research.

Business Development- Identifying the weaknesses and providing our clients with relevant
solutions & Increasing profitability by building strategic partnerships and making strategic
business decisions.

Online / Offline Marketing- Identifying effective ways of advertising or picking the right
agencies thereby helping our clients and their products to increase their outreach.

Market Research- Identifying a specific market by researching on the competitors and by

consumer analysis using the appropriate statistical tools for clients to take strategic decisions.

Market Entry- Providing market entry options by analyzing market potential, competitor
analysis, market share analysis and risk analysis to make informed strategic decisions while
entering a new market.

[27]
Pricing Strategy- We employ pricing strategies for our clients which can help them optimize
their profits while working towards capturing a sizable market share.

Vision-

~Provide job opportunities.

~Our platform gives users wider explosure and helps the users to gain experience.

~Developing a quality network of like-minded people.

~It regulates the cash flow to increase revenue generation.

Company’s Logo-

Inception Wave is a tech organisation focusing on building quality rich products and bringing
like-minded individuals together to achieve common goals & bridging the gap between industrial
tycoons and innovation driven youth communities having aligned interests.

[28]
The team is trying to redefine the work culture and help people collaborate and aim at creating a
social impact by enabling them to effectively enhance an efficient culture.

It enhances the entrepreneurial innovation- driven mindset of an emerging youth community.

Inception Wave has a significant presence across the country and continues to inspire a culture of
an innovative tomorrow.

Company’s Vision-

Inception Wave DTU is one such student-led and student-driven enterprise of DTU which started
with a vision to provide a platform for like-minded individuals to cooperate and improve their
skills by collaborating with industries and dealing with real-world problems with their creative
and innovative solutions.

Building a work culture and a collaborative environment for students to upgrade their technical
skills by working on real-world projects. To create a platform for growth while working with
NGOs, NPOs and Social Organization & generate a tangible social impact by developing
solutions in various domains.

Inception Wave DTU Chapter started as an individual organization aspiring to fill the
opportunity gap of our socially conscious clients with the same professional, result- oriented and
highly efficient operational assistance.

Our team consists of aspiring individuals from versatile domains working collectively to achieve
perfection by following a holistic approach in the technical domain.

History of the Company-

Inception Wave DTU has served reaching out to various businesses &organisations regionally
and globally. With the many years of experience the team has to offer, we have attained a
technical scope for solutions, useful insights and innovative support to turn our clients dreams

[29]
into reality while overcoming all obstacles. Feel free to reach out to any of our satisfied clients,
for a feedback on our delivery and performance.

Human Resource Consulting-

Policy Development - Helping clients develop and streamline HR policies including hiring,
disciplinary conduct, firing, workplace violence, etc.

Talent Acquisition - Help in hiring quality employees through improvements in employment

branding, sourcing candidates, screening and selecting top candidates, and processing them
through the hiring process.

Performance Management - Optimization of the employees’ performance by creating an

environment where people perform to the best of their abilities to produce the highest-quality
work, most efficiently and effectively.

Training and Development - Conducting training sessions and implementing HR strategies that
align your workforce with your business objectives.

MARKET SHARE AND POSITION OF THE COMPANY-

Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

SWOT Analysis-

[30]
SWOT weakness examples vary as well, depending on your overall social media marketing goals
and business objectives. Usually, the biggest weakness that most types of businesses report with
social media campaigns is the inability to scale or maintain their efforts. Another common
weakness is the lack of social media analytics tools they need to track and monitor campaign
results.

These examples make it easier to understand what SWOT stands for in business. It’s more than
just auditing a campaign. It’s about assessing other outside factors as well that can impede or
accelerate your success.

STRENGTH-

 It is helps to connect with people widely.

 It helps in creating the events.

 It this can upload and post anything according to our interest. And can easily connect
with people.

 Younger generations using digital mediums use social media platforms to exchange their
thoughts, knowledge and feeling. And about 64% of the college going students uses and
posts on social media platform their schooling hours. Students are learning and adapting
to use of new technologies and enhancing their skills, therefore, experiencing the life
through more than just assignment and textbooks.

WEAKENESS

 It is not on Apple store.

 It is not a known company.

 Privacy Issues.

[31]
  Grapido has faced several issues regarding its user’s privacy and leakage of
personal data. This makes people feel unsafe and they now question the security
of this platform as Instagram is Grapido’s parent company.

 The Issue in Paid Promotions for the people and businesses who use paid
advertising and promotional tools, our platform does not guarantee that its users
will leave the platform and visit that particular website.

OPPORTUNITY

Computers, laptops, tablets, smartphones, even internet enabled televisions mean people can
easily access the web from anywhere at any time. Faster connections, new devices and new
online applications have all helped to change the way people work, socialise and shop.

• directly target customers with marketing campaigns

• promote new products or services

• build brand awareness

• personally interact with existing and potential customers

• measure referrals from your social media activity to sale

THREATS

An attacker might call employees to trick them into sending private data, proving credentials or
wiring the attacker money.

• Phishing. ...

• Brand impersonation.

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• Site compromise and data theft.

• Spread malware.

• Data breach.

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 Chapter4-
Departmental Details

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Social networking platforms have marked great milestones in the field of learning and
interactivity. Younger generations using digital mediums use social media platformsto exchange
their thoughts, knowledge and feelings. Hence by doing these, educational landscape is
highly influenced. Around 64% of college going students uses and posts on

social media platform during their schooling hours. Students are learning and adapting to use of
new technologies and enhancing their skills, therefore, experiencing the life through more than
just assignments and textbooks. a. Objective The objective of this research is to enhance the
usage of social media in the benefit of college students and similar communities, connect them
likeminded individuals and providing a platform where they can contribute and learn from
others at the same time. The research examines usage of social media platforms, illustrating how
people use particular social media platforms and how a better platform can help them in
approaching their “project partners” or “team mates”. Each platform provides various features
and differs in terms of functioning to some extent. Therefore a suitable platform is
required that aims at connecting people that helps in enhancing the skills and adding benefits in
terms of career and knowledge acquisition. b. Problem Identification & Definition Many college
students using social networking platforms are overwhelmed by vast knowledge available in the
field of education. Problem starts with the limitations of social media in assisting students to
search, find, and reach out to the ones having similar interests in some fields. Hence it becomes
difficult in finding project partners or team mates to work upon a particular project or on same
technology. This requires need to recognize a platform that serves the purpose. Related Work
Basically, social media networking sites is used as a business tool for all the people.
According to the VomBrocke (2011), an application makes a way of interaction between users
and technology. Social networking sites helps user to learn new skills with specialized persons.
Bruno et al. (2011) explain that the social application can be used as very valuable features. It
provides the knowledge, experience and information about upcoming technologies. With the
help of these features it is possible to achieve integration and effectiveness of the software.

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 Area of Training

Basically, social media networking sites is used as a business tool for all the people.
According to an application makes a way of interaction between users and technology.
Social networking sites helps user to learn new skills with specialized persons. Bruno
explained that the social application can be used as very valuable features. It provides the
knowledge, experience and information about upcoming technologies. With the help of
these features. it is possible to achieve integration and effectiveness of the software.
According to these authors, the Social-media is the way to provide the motivation to
participate the college students to help them to make projects, develop new ideas in the
IT industry and supports the nation to be developed.

Students also aware about new technologies and researches which will help them in
future. It encourages the student’s participation in the educational field. There were many
hypotheses on this topic. The first was the use of the social media application by the
people towards their education field. The results shows the positive attitude towards the
use of the social networking sites in their education field and therefore thus hypothesis
was highly supportive. On the other hand, it was found that students mostly used the
social application websites for their work and for their interaction.

Teachers also connect the students through these sites and perform their work to provide
knowledge and thus this hypothesis 2 was also supportive. The attitude of the people
towards social sites was positive and eager intention to use it. They used it very
efficiently and in good manner to learn various things related to them and thus this
hypothesis was also supportive. So we can conclude that fresh minds use the social media
application very frequently.

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 Roles and Responsibility-

 Nation-wide Recognition
 Letter Of Recommendation
 Access to all the Events, Workshops and Seminars.
 Pre-PlacementOffers.
 Chance to work on company projects.
 Networking and Skill Development.
 Personality Development Training.
 One-to-one guidance from the Directors, CEO and CTO of the company around the
clock.

Training Method Adopted-

 Study design briefs and determine requirements.

 Schedule projects and define time constraints.
 Conceptualize visuals based on requirements.
 Prepare rough drafts and present ideas.
 Develop illustrations, logos and other designs using software or by hand.
 Use the appropriate colours and layouts for each graphic.
 Work with the copywriters and creative directors to produce the final design.
 Test graphics across various media.
 Business development and market expansion / market reach by implementing online and
offline marketing techniques supported by targeted market research and surveys.
 Market Entry strategy for a new brand/product and creating opportunities for market
penetration in case an established brand is focusing on growth.

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 Identifying the weaknesses and providing them with relevant solutions increasing the
profitability by building strategic partnerships and business decisions.
 Identifying effective ways of advertising or picking the right agencies and thereby
helping our clients and their products to increase the outreach.
 Identifying a specific market for researching the competitor and consumer analysis using
the appropriate statistical tools for clients to take appropriate decisions.
 Providing our clients with market entry options by doing in depth analysis of market
potential, competitor analysis, market share analysis and risk analysis, thus helping them
in making informed deliberate decisions while entering a new market or launching a new
product.
 We employ pricing strategies for our clients which can help them optimize their profits
while working towards capturing a sizable market share.
 Helping clients develop and streamline HR policies including hiring, disciplinary
conduct, firing, workplace violence, etc.
 Helping organisations in hiring quality employees through improvements in employment
branding, sourcing candidates, screening and selecting top candidates, and processing
them through the hiring process.
 Optimization of the employees performance by creating an environment where people
perform to the best of their abilities to produce the highest-quality work most efficiently
and effectively.
 Conducting training sessions and implementing HR strategies that align your workforce
with your business objectives.

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Chapter 5-
Research
Methodology

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Research Methodology

The finding and implications explained. In this research enables the students to use social media
with more purpose to create effective strategy in order to engage themselves. With the growth of
mobile application and social interaction, students can connect themselves with like - minded
individuals around them to achieve common goals. They can showcase their talent and learn
from others at the same time. Hence, helping students to grow and develop their skills.

Helping organizations in hiring quality employees through improvements in employment

branding, sourcing candidates, screening and selecting top candidates, and processing them
through the hiring process.

The research highlights on the need of spatially optimizes growth-oriented social media platform
to help you connect with like-minded individuals around you. The system includes a mobile
application that serves the purpose, including several modules: project, events, networks and
feeds.

Implementation and results

Grapido, a social media platform to help you connect with like minded individuals around you,
work together to nurture your skills and follow your passion to achieve common goals and
milestones. It is a platform where you can showcase your talent and learn from others at

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The same time. It deals with a bundle of opportunities at your fingertips giving wings to your
dreams. This application invites you to be a part of this huge family of talented individuals such
as artists, writers, singers, dancers, programmers, scientists etc. Grapido allows us to connect
with the people of similar brains and interests for any professional as well as for any
unprofessional aspect.

a. Modules Description

Projects: Creating a project and let people join in and help you out. Are you really good at
something and helping people makes you happy? Find projects that seek your expertise and join
them in their venture.

Networks: Stay connected with people around you, your friends, colleagues and family.
Discuss ideas and enrich your knowledge by exposing yourselves to different perspectives and
opinions.

Feeds: Post your plans for the future and accomplishments from the past to showcase your
talent and skills. Follow people you admire to watch their success stories and support them.

Events: Be updated about the latest events happening nearby. Let it be a marathon, fest, concert
or a coding competition, you must not miss an opportunity to showcase your talent and at the
same time enjoy your life and make memories.

Optimization of the employees’ performance by creating an environment where people perform

to the best of their abilities to produce the highest-quality work most efficiently and effectively.

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Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store. A
group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of marketing,
content writing, HR and graphic designs with an exaggerated number of 2500 and growing.

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 Chapter 6 –
Learning and Value
Addition

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My internship at Inception Wave was a great experience . With this empathetic, supportive, and
guiding teachers, this internship helped me reach this goal. To be honest it was a really a roller
coaster experience for me as there were times when I couldn’t give my best to the tasks or nearly
completed on time. It showed me the importance and value of time. I came across with the great
mentors who taught me some wonderful aspects of life that were leadership qualities, handling
worst situations and many more things.

Through my internship experience I develop a positive attitude and understood a bit about a
corporate world. There were times where I did lack about some things but chose not to give up
but instead work harder for it. I would not have the knowledge and experience I have today if it
were not for the internship. I look forward to where my career in corporate world would take me.

At the end I would like to conclude that ‘Strive for progress not for perfection’, a quote from
famous writer.

TASKS AND ABOUT INCEPTION WAVE

In total there were 9 tasks and I completed 8. All 8 tasks which I performed I would like to tell
you about them-

 To study about atleast 5 start up companies that have grown during this pandemic.
 Secondly to study about why the festive season is important for business.
 Then we have to interact with different people regarding inception wave basically to
make this company more popular.
 Next was to advertise their product grapido, it was really a fun task.
 Then making a presentation on Inception wave and Grapido. It was a team work.
 An online session in which there were quiz and games round.

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  It was to compare Linkedin and Grapido.
 And last one this was to write my overall experience at Inception Wave.

So, I want to say this internship have helped me in lot many things like managing time,
completing tasks with full efforts, also how to handle things easily. Except for all these tasks
there were online sessions in which we can show our talents. So overall it was a fun doing
internship here. I also learned about their app or product Grapido very well. It was overall a
wonderful experience.

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Chapter 7- Findings
and Suggestions

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Social networking platforms have marked great milestones in the field of learning and
interactivity. Younger generations using digital mediums use social media platforms to exchange
their thoughts, knowledge and feelings.

This platform provides various features and differs in terms of functioning to some extent.
Therefore a suitable platform is required that aims at connecting people that helps in enhancing
the skills and adding benefits in terms of career and knowledge acquisition.

Grapido highlights the importance of using this applications as a medium of connection with
likeminded individuals around you, work together to nurture your skills and follow your passion
to achieve common goals and milestones.

ADVANTAGES OF GRAPIDO-

It helps to connect with people widely.

It helps in creating the events.

Search History – If we searched for someone on Grapido recently and spent time looking at their
profile without following them, they will appear as a suggestion later on. The algorithm also
takes into account time spent on their profile, pictures linked, and other factors here.

Hashtag Use – If we use many of the same hashtags as someone else in your posts, and those
hashtags are niche enough, it’s likely that they will show up in our suggested friend’s list.

We can upload and post anything according to our interest and can easily connect with people.

Suggestions-Grapido app is not available on ios platform. It should be created on ios

platform so that users are more.

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CHAPTER 8-
Bibliography

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The project proposal will contain a bibliography of the articles and other research studies and
foundational that you consulted in preparation of the proposal.

1. https://inceptionwavedtu.com/
2. https://www.researchgate.net/publication/342816568_Grapido_Social_media_and_buildi
ng_a_connected_college
3. https://grapido.netlify.app/home
4. https://us.norton.com/internetsecurity-how-to-how-to-recognize-and-protect-yourself-
from-cybercrime.html
5. https://napoleoncat.com/blog/social-media-swot-analysis/
6. https://www.slideshare.net/kaviarasanselvaraj/swot-analysis-kaviarasan-sslideshare

Above are the following references from where the information for the project was collected.

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