SUMMER INTERNSHIP PROGRAM

FINAL REPORT ON
“MOZO HUNT PRIVATE LIMITED”

Submitted by: Satya Prakash

Pandey
0221MBA046
Date of Submission:07/12/2023

Under the Guidance of :

Internal Guide
Prof. Tania Mittal
Industry Guide
Gaurav Singh (HR Manager)
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 Declaration
I hereby declare that this submission is my own work and that, to the best
of my
knowledge and belief, it contains no material previously published or
written by
another person nor material which has been accepted for the award of any
other
degree or diploma of the university or other institute of higher learning,
except
where due acknowledgment has been made in the text.

Satya Prakash Pandey

0221MBA046
MBA

2
 CETIFICATE BY INTERNAL GUIDE

This is to certify that the summer internship project titled “Marketing and Sales
Mozo Hunt”.

Among customers through social media and telephonic Interaction and sales
submitted by Satya Prakash Pandey.

Enrollment no:- 220360505177 during semester III of MBA Program embodies

original work done by him/her.

Name of Internal Guide: Prof Tania Mittal

Designation: Assistant Professor

Campus: Doon Business School, Dehradun

Date:

Signature:-

3
Certificate of Completion

4
 Acknowledgment

I would like to use this chance to offer my sincere gratitude and appreciation to everyone who
helped make my internship a success and the subsequent creation of this report possible.
First and foremost, I want to express my sincere gratitude to Mozo Hunt Private Limited for
giving me the chance to intern there. I appreciate the management and every employee for
accepting me into their team and creating a supportive learning atmosphere during my
internship. This internship provided me with excellent exposure and real-world experience
that have shaped my career development.
I want to express my sincere gratitude to my mentor, Mr. Gaurav Singh, for his leadership,
mentoring, and unwavering support. My comprehension of the field and the development of
my talents have greatly benefited from their knowledge, understanding, and desire to share it.
I appreciate their helpful criticism, which has allowed me to perform better and inspired me
to pursue perfection.
I owe a debt of gratitude to Marketing and Sales’ entire staff for their assistance and for
making me feel like a valuable team member. I have been able to develop a thorough
understanding of the organization's operations and dynamics because to their openness to
include me in a variety of initiatives, assignments, and meetings. I want to say thank you to
all of my co-workers and fellow interns for helping to make my internship rewarding and
special. My whole learning process has been greatly impacted by the supportive team
atmosphere and their ongoing assistance.
In addition, I want to thank my academic institution for its encouragement and support
throughout my internship. The theoretical framework that the curriculum gave them has
been essential in preparing me for the real-world difficulties I encountered.
I would like to conclude by expressing my sincere gratitude to everyone who helped with the
creation of this report and my internship experience. I have no doubt that this experience and
the knowledge I have obtained will influence my future endeavours. I feel privileged to have
been a part of such an amazing organisation, and I have no doubt that the knowledge and
understanding I have gained will be of immeasurable value as I begin my professional career.

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 Executive Summary

The final report provides a thorough review of the marketing and sales department of Mozo
Hunt Private Limited Summer Internship Project. It includes a comprehensive explanation of
the organization's rules, structure, and the useful experience obtained during the internship
time. The report also gives recommendations and ideas for future endeavours, as well as the
project's scope and deliverables.
The education and knowledge-sharing industry is home to the promising business Mozo Hunt
Private Limited. The company has created a user-friendly platform that makes the smooth
exchange of knowledge possible with the goal of making knowledge sharing accessible to
everyone. The paper emphasises Mozo Hunt's mission's relevance and its ability to
fundamentally alter how people access and exchange knowledge. With the intention of
enabling knowledge sharing for everyone, the business has developed a user-friendly
platform that facilitates the easy transmission of information. The report underlines the
importance of Mozo Hunt's purpose and how it has the potential to drastically revolutionise
how people access and share knowledge.
The final report provides insightful recommendations and ideas for future endeavours in
addition to summarising the accomplished deliverables. The intern offers perceptions and
tactical suggestions to further improve Mozo Hunt's marketing and sales initiatives based on
their internship experience. These recommendations can involve improving marketing tactics,
concentrating on certain client groups, utilising digital platforms, or looking at prospective
industry partner collaborations. The suggestions are meant to aid in the company's expansion
and achievement in the fast-paced and fiercely competitive industry of education and
knowledge exchange.

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 Table of Contents

Page
S.No. Details
Number
1 Chapter 1: Aim and Establishment of the company 8-10
2 Chapter 2: Policy of the company 11-12
3 Chapter 3: Organizational Structure of the company 13-14
4 Chapter 4: Work Experience 15-16
Chapter 5: Description of Work Responsibilities
5 17-19
Taken
6 Chapter 6: Experience Gained and Problems Faced 20-21
Chapter 7: Conclusion, Summary and
7 22-24
Recommendations
8 References 25

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 CHAPTER 1: AIM & ESTABLISHMENT OF THE COMPANY

Establishment
Mozo Hunt Private Limited is a private, unlisted firm devoted to the global transmission of
knowledge that was established on October 8th, 2021 by Mr. Ajay Kumar Singh and Mr.
Ashish Kumar Singh. Mozo Hunt has expanded quickly and made great advancements in a
relatively short amount of time with a vision to ease the exchange of knowledge.
Mr. Ajay Kumar Singh and Mr. Ashish Kumar Singh have established Mozo Hunt as a
platform where users may upload and access a wide variety of knowledge materials. Users
have responded positively to the company's commitment to information sharing, which has
led to the amazing milestone of over a million uploads in just over a year of operation.
This remarkable expansion demonstrates the value and influence of Mozo Hunt's offerings in
the modern day. Mozo Hunt encourages people to share their knowledge and experience
while enabling others to access priceless resources across numerous fields by offering a
user- friendly platform. The company's commitment to information dissemination is in line
with the changing demands of people looking for comprehensive learning possibilities.
Mozo Hunt has the freedom to concentrate on its long-term goals because it is a private,
unlisted company and is not subject to the urgent demands of the public market. This enables
the business to spend money on R&D, cultivate business alliances, and continually improve
its platform to give users the best possible experience.

Position in Industry
Mozo Hunt is a new company in the market that is working hard to establish its presence and
advance significantly. Being a relatively new company, it competes with established and
well-known businesses in the sector. BYJU'S, Alchemist, Paradiso Solutions, Zues Learning,
Excelsoft, and a number of other companies are some of Mozo Hunt's main rivals.
BYJU'S is a well-known brand in the education technology industry, providing a variety of
online courses and learning solutions. BYJU'S is a serious rival to Mozo Hunt with a sizable
customer base and a solid brand reputation. Alchemist, on the other hand, focuses on
personalised learning platforms and adaptable learning solutions to meet the changing
demands of students.
With its learning management system (LMS) and e-learning solutions, Paradiso Solutions
offers complete platforms for academic institutions and business training. While Excelsoft

8
offers learning management systems and content production services, Zues Learning
offers AI-powered learning solutions and digital content.
These rivals have already made a name for themselves in the market, benefiting from well-
known brands, abundant resources, and a strong consumer base. As a newcomer, Mozo Hunt
must contend with intense competition while standing out and capturing market share.
Mozo Hunt must concentrate on its distinctive value propositions, such as its user-friendly
platform, open information sharing, and cutting-edge learning tools, in order to overcome this
obstacle. The business needs to make the most of its assets to convince prospective customers
of the advantages it offers. Additionally, Mozo Hunt may set itself apart by consistently
coming up with new ideas and adjusting them to changing consumer demands, offering
individualised learning opportunities, and forming reliable alliances with organisations and
institutes of higher learning.
Mozo Hunt can improve its own marketing and company development efforts by conducting
competitive analysis and tracking the techniques used by its rivals. Mozo Hunt can
successfully traverse the competitive climate and carve out its own niche by grasping the
market landscape and taking a strategic stance.
Benefits of using Mozo Hunt subscriptions:
 Subject matter specialists can teach you about any subject quickly.
 You can get your material in front of interested people.
 You can nurture more professional chances by establishing your reputation with
the appropriate audience.
 You can connect with a group of people who are interested in your material.

Types of services/products given/produced

Mozo Hunt provides various subscription plans to their customers that contain a mixture of
various books on different categories, magazines, study material, and local and international
newspapers. They also provide free material on their website for new users so they could
have a preview of the contents.
Mozo Hunt has many characteristics that make it a useful tool for professionals. Users can
look for information, for instance, by author, topic, or keyword. They can also produce
original content and distribute it to others. Additionally, Mozo Hunt provides a number of
tools for users to develop their knowledge and abilities. Users can view videos, read
articles, and take quizzes, for example.
They provide six types of subscriptions:
1. 3 months package- Rs. 900
2. 6 months package- Rs. 1500
3. 12 months package- Rs. 2000
4. 24 months package- Rs. 3200

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5. 36 months package- Rs. 4900
6. Unlimited Package- Rs. 7500

Mission statement and aim of the company

Mozo Hunt aims to give people an easy access to knowledge, with an ability to also easily
share the data around the world. Mozo Hunt supports students on their unique learning
journey as they seek help and resources to better understand and remember their projects,
assignments, and case studies.
Mozo Hunt is a useful resource for professionals who want to broaden their knowledge and
impart it to others. The company's goal is to "make knowledge sharing easy," and it is making
great progress towards that end.
Mozo Hunt also aims to build a community of people that have both learners and knowledge-
sharers. They also want to empower people and spread information in order to have a positive
impact on the world.

1
0
 CHAPTER 2: POLICY OF THE COMPANY

Mozo Hunt is dedicated in maintaining an efficacious and inclusive environment for all its
employees throughout the organisation. The Code of Conducts of this company sets forth
the rules, guidelines and principles that govern the professional behaviour within as well as
outside the company.

 Company’s employees must abide by all the applicable laws, regulations,

guidelines and policies which are directly related to their roles and responsibilities.
Everything included within and more is applicable to everyone like laws regarding
harassment, intellectual property, discrimination, confidentiality and conflicts of
interest.
 Respect, justice, and decency should be extended to all co-workers, customers,
partners, and stakeholders, regardless of their race, ethnicity, gender, age,
sexual orientation, religion, handicap, or any other protected trait. Encourage a
diverse, welcoming workplace.
 Refrain from participating in any form of discrimination, including but not limited to,
harassment, bullying, or offensive behaviour based on protected characteristics.
 Deal with disputes professionally and productively. Seek a solution within the
firm through proper channels such as open communication, mediation, or other
means.
 Protect sensitive information that belongs to the company, its partners, clients,
and employees. Without sufficient authorization, do not divulge, utilise
improperly, or remove such information.
 Comply with all relevant data protection laws and business guidelines while
processing personal information.
 Maintain integrity, honesty, and openness in all business dealings. Avoid engaging in
unethical, dishonest, or fraudulent behaviour.
 Assume accountability for your choices and actions. Work to the best of your
ability and strive for perfection in all that you do.
 Use firm resources properly and for authorised business needs, including tools,
technology, and information.
 Encourage an atmosphere of honest and open conversation. Engage in active
listening, dialogue, and constructive criticism.
 Use both verbal and written language to interact with others in a professional and
polite manner. Avoid using vulgar language, rude criticism, or personal assaults.

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 Promote teamwork and collaboration. Support and work together with co-workers to
accomplish shared objectives.
 To ensure a safe working environment, adhere to all health and safety regulations
and procedures. Any risks, mishaps, or injuries should be reported right once.
 Prevent unauthorised access, theft, and damage to company assets and
property. Observe security guidelines, including information security
precautions.
 Use corporate-provided IT resources properly and in compliance with
company regulations, including computers, software, and internet access.
 Be professional and circumspect when utilising social media sites. Avoid disclosing
private company information and taking part in actions that can damage the
company's brand.
 Report any suspected violations of this code of conduct or any other regulation right
away to the proper authorities, such as a manager, the human resources division, or
an anonymous reporting system.
 The business forbids taking adverse action against people who in good faith disclose
infractions. Any reports will be handled in confidence and thoroughly examined.
 Discipline, up to and including termination of employment, may follow violations of
this code of conduct. Depending on the seriousness and frequency of the violation, the
company reserves the right to take the appropriate action.
 Employees are required to immediately declare any actual or potential conflicts of
interest that might impair their objectivity or jeopardise the interests of the
company.
 Manage conflicts of interest appropriately by taking appropriate measures, such as
requesting approval from pertinent parties or withdrawing from decision-making
processes.
 Any type of bribery, corruption, or unethical behaviour by employees is
prohibited, including the offering, giving, or accepting of bribes or kickbacks.
 Take care to follow all applicable laws and company policies while offering
or receiving gifts, entertainment, or hospitality.
 Maintain truthful and accurate financial records and reports. Follow accounting and
financial controls to make sure that rules and regulations are being followed.
 Avoid using material non-public information for personal gain or disclosing it to
third parties who might abuse it.
 Encourage sustainable business practises and environmental stewardship within the
organisation. Participate in efforts to cut waste, save resources, and implement eco-
friendly practises.
 Encourage staff members to take part in volunteer work, philanthropic causes, and
community involvement activities that support the goals and values of the
business.
 To ensure that staff are aware of and abide by the code of conduct and
relevant policies, provide regular training and resources.
 Review and enforce adherence to the code of conduct on a regular basis. Adopt the
necessary steps to resolve infractions and stop them from happening again.
 The business will evaluate and amend the code of conduct on a regular basis to
account for modifications to rules, legislation, and business procedures.
 Make sure staff members are made aware of any changes or additions to the code
11
of conduct and offer opportunity for inquiries or clarifications.

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 CHAPTER 3: ORGANIZATIONAL STRUCTURE OF THE
COMPANY

Directors: The CEO and founder of Mozo Hunt is Mr. Ajay Kumar Singh. In the field of
education, he has more than 10 years of experience. He is fervent about utilising technology
to improve accessibility and efficacy of education.
The CTO and co-founder of Mozo Hunt is Mr. Ashish Kumar Singh. In the field of
software development, he has more than 15 years of expertise. Building cutting-edge
products that address pressing issues is something he is enthusiastic about.
Marketing and sales: The task of creating awareness, interest, and demand for a company's
goods or services falls within the purview of the marketing and sales staff. They achieve this
by developing and carrying out marketing and sales strategies that speak to the appropriate
audience.
The marketing department is in charge of spreading knowledge about a company's goods or
services. They achieve this by creating and implementing marketing strategies that engage the
target market using a range of platforms, including direct marketing, public relations, social
media, and advertising.

13
Leads must be turned into customers by the sales team. They achieve this through
establishing rapport with potential clients, learning about their needs, and positioning the
business's goods or services as the best option.
I worked under this department as an intern where Mr. Gaurav Singh was our manager and
mentor. I worked on a lot of aspects of marketing and sales department and had a great deal
of learning.
IT: The IT team is in charge of creating and maintaining the company website, managing
the cloud computing resources, gathering, analysing, and reporting on the data of the
company, and safeguarding the company from cybersecurity risks.
Business Development: The business development team is in charge of conducting market
research, creating new goods or services, and locating potential partners. They also generate
sales leads, nurture leads, and manage customer relationships. Finally, they assess a lead's
likelihood of becoming a customer.
Human Resources: The Human Resources team is in charge of employee relations, health
and safety, compliance, compensation and benefits, onboarding, performance
management, and compensation and benefits.
Finance: The finance department is in charge of accounting, financial reporting, analysis,
planning, risk management, and tax preparation. Any company's success is heavily
dependent on the performance of the financial team. The finance team can assist the business
in achieving its strategic goals by efficiently managing the organization's finances.

14
 CHAPTER 4: WORK EXPERIENCE

The experience of working with Mozo Hunt was very insightful. The internship helped me
understand more about business development and gain knowledge on secondary data
collection to build a client database. We went through the orientation and were assigned the
first task during the first week. It was a wonderful opportunity to learn and apply all the
concept in the real business world. We got to understand how different factors such as
communication, research, generating leads, being able to convince, creating pitch and
valuable content, and identifying perfect target are all important for the development of the
business.
During the first day of the orientation, various company policies, rules and regulations of the
organisation were explained to us. We were onboarded to their system where we had to log in
to the system, make a profile and were given a referral code through which we had to do our
sales and where all our progress would be logged in as well. We were assigned the first task
by Mr. Gaurav Singh, sales and marketing head who elaborated on the business goals and our
role in helping the organization achieve these goals. The objective was to understand
consumer behaviour and customer interaction. Here, we were expected to sell and promote
the company’s subscriptions by identifying potential customers, pitching the product, and
converting the lead. We were given a target of INR. 12,000.
Successfully completing the 1st task not only enhanced my skills but also helped me in
understanding the role business development plays in the growth of the company. In the era
of chatbots like Chatgpt, Bard, and many more, it was difficult task to promote this business
and convert the leads, specially when no leads were given to us and we had to find the leads
and convert them. To find the leads we went through our contacts, our family and friends and
even their connections, we researched the market through various concepts like STP
(Segmentation, Targeting and Positioning) and I was successfully able to exceed the given
target. Answering queries of our customers like what kind of service we are providing, what
all content is available, how will it benefit us in the future, how to make payment, how to do
the whole process, these were some major questions that were asked by our leads which we
had to answer precisely to convert them into leads.
We were assigned the 2nd task after generating sales worth INR. 12,900. Here, we were
instructed to create a customer database that could be used by the company to reach corporate
customers. During this phase, we did extensive secondary research of 100 companies in
various sectors like Education, Pharma, IT, Media, Hospitality, Production (FMCG & FMCD)
and even some upcoming startups. Here, we researched about how the company strategized
their products and services in the market through marketing, pricing and promotional

15
strategies, we

16
also researched about what was their least and most selling product/service and how many
users were there worldwide.
During the internship, we got the chance to apply key marketing principles including
segmentation, targeting, positioning (STP), and the marketing mix (4Ps) to meet customer
wants and boost the company's income. By putting these ideas into practise, we were able to
significantly contribute to accomplishing organisational objectives and earning money.
We divided the market into separate client segments with unique wants and preferences by
using the STP architecture. This gave us the ability to specifically target these consumer
segments with our marketing tactics and product offerings. We developed customised
marketing strategies by doing in-depth market research and analysis to get insights into client
behaviours, preferences, and market trends.
Additionally, we matched different marketing strategies with organisational goals by using
the 4Ps of marketing (product, pricing, location, and promotion). We carefully considered
Mozo Hunt's offerings to make sure they satisfied customers and had a strong market
position. In order to ensure profitability while ensuring competition, we also worked on price
methods. In order to efficiently reach our target customers, we also found the best distribution
methods.
To engage potential clients and highlight the distinctive value propositions of Mozo Hunt's
solutions, we created tailored sales pitches for marketing. We intended to make a strong case
for clients to pick Mozo Hunt over rivals by clearly articulating the advantages and
addressing customer problem concerns.
The company's revenue increased as a result of our work in market trend analysis, marketing
strategy alignment, and custom sales pitch creation. We were able to create focused strategies
that appealed to potential customers by comprehending the demands, preferences, and
behaviour of customers. As a result, Mozo Hunt saw an increase in customer acquisition and
revenue creation.
The interns used to update the reporting manager on a weekly basis to keep track of the
various activities and tasks mentioned in the assignment. We also had weekly common meet
with the mentors where all the interns give weekly updates. We were motivated throughout
the internship to do better and improve ourselves.
Not only did we learn and implement the key concepts of business development, sales and
marketing, but we also got to improve various others skills such as communication, our
research abilities, being able to convince others to buy a product like this in the era of
chatbots. We even improved upon our negotiation skills by trying to convince our customers
which is the best subscription for them.
Data analysis was a major part our internship where we studied the website of Mozo Hunt
and pitched what was available to us, we even used this skill for the data base that we made
of those 100 companies, we studied their product and number of users as we had to determine
the most and least selling product in their organisation.

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CHAPTER 5: DESCRIPTION OF WORK RESPONSIBILITIES
TAKEN

Background
Founded in 2021, Mozo Hunt is a subscription-based e-learning platform that aims to make
knowledge sharing easy. It a private company. It is registered with the Registrar of
Companies in Delhi and is categorised as a non-govt company. Both its paid-up capital and
authorised share capital are Rs. 100,000. The company has become one of the top choices for
professional content by providing a one stop shop of business books, magazines, newspapers,
study material on various management domains. Customers can avail the following
subscription packages as per their preferences to get access to the platform:
S.NO Subscription Details Price (INR.)
1 3 months 900/-
2 6 months 1,500/-
3 12 months 2,000/-
4 24 months 3,200/-
5 36 months 4,900/-
6 Unlimited Package 7,500/-

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Every employee has the potential to diversify and expand to exponential proportions thanks
to their superior work ethic and reliable performance. They uphold an atmosphere of
openness, promote the freedom to express one's opinions, and provide all employees the
chance to make challenging but crucial decisions on the organization's behalf.
They instil the idea that there should be no room for subpar work and have a zero-tolerance
policy for it. They inculcate the policy of “Finding everything under the same umbrella.”

Business Development
Since its recent establishment in 2021, the company is actively seeking to expand its
customer base through business development and marketing. The management created a
thorough company development plan exclusively for the summer interns since they
understood the value of developing new people and utilising their fresh insights. By giving
them the difficult chore of locating potential clients and promoting our subscription packages,
the goal was to give them hands-on experience in sales and customer acquisition
The company's main goals were to improve brand recognition within the target market and
the size of its customer base. The interns were given a sales task at the start of their internship
with this objective in mind. The objective included successfully promoting the various
subscription packages the company offered in order to generate sales of INR 12,000 for the
organisation. The interns were given the opportunity to practise selling during this activity,
which also gave them a practical grasp of client behaviour, market dynamics, and the
importance of value proposition.
The interns helped the company expand by taking part in this sales-focused internship
programme, and they also developed vital skills and experience that will help them in their
future professions. They gained a thorough understanding of market analysis, customer-
centric selling, and efficient communication techniques. Additionally, this experience gave
them the sense of responsibility, fortitude, and capacity to flourish in a dynamic work
environment.

Secondary Research

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The next significant duty for the remainder of their internship was given to the interns after
they had successfully met the sales target that had been set for them. This stage centred on
performing in-depth secondary research to find possible opportunities for Mozo Hunt to work
with other businesses. The interns were given the responsibility of researching 100 businesses
and compiling thorough company profiles that covered various important factors. The interns
were expected to analyse 100 companies and create a company profile with the following
dimensions:
1. Number of employees
2. Industry type
3. Name of the HR head
4. Email id to contact
5. Phone number to contact
6. Most selling product
7. Least selling product
8. Number of users of the most selling product
9. Number of users of the least selling product
10. Promotional strategy followed by these companies
11. Marketing strategy followed by these companies
12. Pricing strategy followed by these companies
13. Vision of the company
14. Mission of the company

Rupal Yadav_IIM
Nagpur_Mozo Hunt T

This project's goal was to give the interns research and analytical skills as well as information
about prospective collaboration opportunities for Mozo Hunt. The management recognised
the value of strategic partnerships in extending the company's market reach, strengthening its
product offerings, and promoting complementary growth in the sector. By giving the interns
this duty, they hoped to take use of their new perspectives and analytical skills to find
possible partners who shared Mozo Hunt's mission and objectives.
The interns improved their research, analytical, and presentation abilities in addition to
helping Mozo Hunt with its strategic planning by researching 100 firms and producing in-
depth company profiles. They established a strategic attitude that is essential for upcoming
commercial endeavours as well as a deeper awareness of the competitive landscape of the
industry.

11
0
 CHAPTER 6: EXPERIENCE GAINED AND PROBLEMS
FACED

I had the chance to learn a lot during my successful two-month internship at Mozo Hunt and
collaborate with a bright group of people. Through this internship, I gained a thorough
understanding of company development and the abilities necessary for efficient secondary
data collection in order to create a comprehensive client database. Along with learning
about important topics like business growth, sales, and marketing, I also had the chance to
develop and enhance my negotiation, research, and communication skills.
The Mozo Hunt internship was an altering experience that gave me the chance to use the core
ideas of business development in a real-world situation. I obtained a solid grasp of the
strategies and techniques used to broaden the customer base and raise brand awareness by
collaborating closely with the sales and marketing departments. I gained practical experience
in identifying potential clients, modifying my communications to their needs, and persuading
them of the benefits of Mozo Hunt's membership plans.
Data analysis was one of the internship's key components. We thoroughly investigated the
Mozo Hunt website, examining its functions, subscription possibilities, and intended market.
This analysis helped us gain a thorough grasp of the product and its distinguishing
characteristics, which in turn helped us promote and pitch it to potential buyers in an
effective manner. Furthermore, the client database of the 100 organisations for possible
collaboration was created with the use of these data analysis talents. To determine the most
and least popular products within each company's organisations, we looked at the goods and
services they provided, the number of users, and performed a comparison analysis.
Additionally, the internship gave me a chance to work on my communication abilities. I was
able to improve my capacity to communicate ideas clearly, convey information persuasion,
and engage with many stakeholders through constant interaction with team members and
potential consumers. I developed the ability to modify my communication style to appeal to
various audiences, resulting in efficient communication and rapport-building.
Throughout the internship, research was crucial. To find prospective partnership prospects
and learn about market trends and competitors, we carried out a lot of secondary research.
Our sales and marketing operations had a solid foundation thanks to the research, which also
improved our ability to receive and process information quickly.
Another essential area that was improved during the internship was negotiation abilities. We
had to work through worries, respond to objections, and adjust our services to meet the
demands of potential clients as we engaged them. This needed quick thinking, active
listening, and convincing communication. Through these encounters, I improved my
bargaining techniques and developed my confidence in handling difficult situations.

11
1
Problems faced
Promoting a company like Mozo Hunt presents a particular set of hurdles in the fast-
developing world of chatbots, where automated conversational agents like ChatGPT and
Bard are common. The lack of offered leads was one of the biggest challenges we faced as
interns because it forced us to actively seek out potential clients and turn them into
purchasers. This task was made more difficult by the fact that Mozo Hunt's product targeted
to a certain type of consumer, necessitating the identification and involvement of a narrow
target demographic.
With so many organisations using automated solutions to manage customer assistance and
enquiries, chatbot technology has surely changed how businesses run. Promoting a product
that competes with or complements chatbot services in such a market required careful
consideration in order to target the correct consumers. We had a responsibility as interns to
successfully articulate the value proposition of Mozo Hunt's product in this challenging
setting.
Finding the precise consumer category that would benefit from Mozo Hunt's solution was one
of the biggest challenges we faced. We did a lot of research to understand the needs and
problems of potential consumers who might be looking for chatbot alternatives. We were able
to get insight into the particular requirements of our target audience by examining market
trends, reviewing consumer feedback, and keeping an eye on industry debates.
The next difficulty was to engage and convert the target audience once we had determined
who they were. This called for a multifaceted strategy that involves customising our
language, honing our value proposition, and emphasising the distinct benefits of Mozo Hunt's
product. In order to effectively express the advantages of our offering and allay any worries
or misunderstandings potential customers might have about its compatibility with current
chatbot solutions.
Once we had identified the target demographic, the next challenge was to engage and
convert them. This required a complex approach that entails modifying our wording,
strengthening our value proposition, and highlighting the unique advantages of Mozo Hunt's
product. In order to clearly communicate the benefits of our offering and assuage any
concerns or misunderstandings potential clients may have regarding its interoperability with
existing chatbot solutions.
However, despite our best efforts, it continued to be difficult to turn potential clients into
paying customers. Customers needed to be persuaded to buy a new product, especially since
they could already use chatbot services, therefore persuasive messaging was necessary. We
improved our sales strategies by understanding how to effectively emphasise the special
qualities and advantages of Mozo Hunt's product, highlighting its added value and market
distinctiveness.

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We were rejected and met with scepticism throughout this process from potential clients who
were happy with their current chatbot solutions. Resilience, perseverance, and the capacity to
modify our strategy in accordance with distinct client preferences were essential to overcome
these concerns. We actively sought consumer input to better understand their concerns and
adjust our messaging as a result, showcasing our dedication to attending to their issues and
offering a greater solution.

CHAPTER 7: CONCLUSION, SUMMARY, AND

RECOMMENDATIONS

Overall, my Mozo Hunt internship was tremendously beneficial and life-changing. I received
the chance to learn how to put important business development, sales, and marketing
principles into practise. I improved my research, negotiating, data analysis, and
communication abilities through a variety of jobs and responsibilities. Despite the difficulties
brought on by the use of chatbot technology and the requirement to actively create leads, I
was still able to surpass sales goals and support the expansion of the business.
I gained first-hand knowledge of the value of excellent communication and the capacity for
audience adaptation throughout the internship. It used appealing marketing to draw in new
consumers and explain the benefits of Mozo Hunt's products. My communication skills
improved and I developed relationships with stakeholders as a result of my regular
involvement with team members and potential clients.
The internship had a big research component because we did a lot of secondary research to
find possible partners and study market trends and competition. Our sales and marketing
initiatives now have a firm foundation thanks to this research, which also helped us become
more adept at gathering and analysing information fast.
Another area that needed work during the internship was in my negotiating abilities. It took
rapid thinking, attentive listening, and persuasive communication to override concerns and
modify our services to suit the demands of potential customers. Through these encounters,
I improved my negotiation skills and gained self-assurance in dealing with difficult
circumstances.
A particular challenge of the internship was marketing a product in a market overrun with
chatbot services. We had to actively seek out potential customers and customise our
messaging to a certain audience because we weren't given any leads. However, by
conducting in-depth research and comprehending client demands, we were able to pinpoint
the ideal target audience and successfully engage and convert them.
We persisted and modified our strategy in response to their concerns despite encountering
scepticism and rejection from prospective customers comfortable with current chatbot
solutions. We were able to highlight the special features and added value of Mozo Hunt's
product by actively seeking client feedback and proving our dedication to resolving their
problems.

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Recommendations
Effective marketing methods are essential for Mozo Hunt, a startup in the e-learning sector,
to advertise their offerings and grow their clientele. Social media marketing is essential in
today's digital age for reaching a wide audience and raising brand exposure. In order to
interact with their target audience and promote the benefits of their subscription-based e-
learning platform, Mozo Hunt should put a high priority on utilising social media networks.
The use of social media sites like Facebook, Instagram, Twitter, LinkedIn, and YouTube
allows Mozo Hunt to provide interesting information about their products, business news,
learning advice, and success stories. They should create a thorough social media marketing
strategy that incorporates consistent posting, engaging conversations, and responding to client
questions and feedback. By doing this, Mozo Hunt will be able to establish a solid online
presence and become a trusted name in the e-learning industry.
Mozo Hunt should also concentrate on enhancing their product line. To provide a wide
variety of instructional content to their platform, they can think about collaborating with
prominent publishers, authors, and subject matter experts. This will improve the value
proposition for clients and draw in a larger audience with a range of interests and
educational requirements. They might also investigate partnering with organisations and
professionals in the field to provide specialised training programmes or certifications, further
enhancing their product line.
Mozo Hunt should think about providing promotional discounts and limited-time offers to
entice new clients and reward current ones. This can be accomplished through focused
social media campaigns, email marketing, or website banners. Discounts for new users not
only persuade them to use their platform, but they also instil a sense of urgency and increase
conversion rates.
The success of Mozo Hunt depends on creating and maintaining an intuitive and user-friendly
website. The website need to make browsing and purchasing simple while showing the
different membership plans and their advantages. Additionally, it should provide facts about
the business, endorsements, and an easy-to-use interface for accessing the e-learning courses.
A great user experience will be maintained and customer loyalty will be promoted through
routine updates and changes based on user feedback.
Along with social media promotion and website creation, Mozo Hunt should engage in active
networking with other companies in the e-learning and adjacent sectors. This can entail going
to trade exhibitions, webinars, and conferences in the sector to meet people, exchange ideas,
and consider partnering. Cross-promotion and customer base growth can be assisted by
partnerships with complementary firms.
Finally, Mozo Hunt has to participate actively in online forums and communities pertaining
to e-learning, education, and professional development. They can establish themselves as
subject-matter experts and build credibility by offering insightful information, responding
to inquiries, and taking part in debates. This will not only draw potential clients but also
encourage the growth of a learning community where students can discuss their positive
interactions with Mozo Hunt.

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Conclusion
In conclusion, my Mozo Hunt internship was a tremendously beneficial experience that
helped me build my skills and gave me a deep understanding of business growth, sales, and
marketing ideas. Despite the difficulties presented by chatbot technology and the requirement
to actively generate leads, I surpassed sales goals and helped the business expand. I improved
my research, negotiating, data analysis, and communication skills over the course of the
internship.
It was essential to learn how to communicate effectively and to be flexible during the
internship. I personally experienced the value of effective communication in luring new
clients and communicating the merits of Mozo Hunt's products. Regular interaction with the
team and prospective clients helped me improve my communication abilities and establish
strong bonds with stakeholders.
The importance of research in developing sales and marketing strategies was another theme
of the internship. We were able to find possible partners, examine market trends, and
comprehend our competitors by conducting significant secondary research. This study
strengthened the basis for our objectives and enhanced our capacity for effective data
collection and analysis.
Another skill that I improved throughout the internship was negotiating. Quick thinking,
attentive listening, and compelling communication were necessary for getting over obstacles
and adjusting our services to suit the demands of potential clients. Through these encounters,
I gained confidence in my ability to deal with difficult circumstances and improved my
negotiating abilities.
In subsequent years, I recommend Mozo Hunt to focus on social media marketing, broaden
their range of products, create an easy-to-use website, give promotional discounts,
aggressively network with other companies, and participate in online communities. They will
be able to reach a larger audience, build their brand, and encourage client loyalty thanks to
these initiatives. Mozo Hunt can establish itself as a pioneer in the e-learning sector and
maintain its upward growth trend with a thorough marketing strategy and a strong internet
presence.

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 References

1. https://mozohunt.com/about-us
2. https://www.investopedia.com/terms/m/marketing- strategy.asp#:~:text=A
%20marketing%20strategy%20refers%20to,and%20other%20h igh%2Dlevel
%20elements.
3. https://www.creatopy.com/blog/marketing-promotion-strategies/
4. https://www.mozohunt.com/subscriptions
5. https://www.mozohunt.com/courses
6. https://www.zaubacorp.com/company/MOZOHUNT-PRIVATE-
LIMITED/U74940DL2021PTC387941

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