BMS COLLEGE OF COMMERCE AND MANAGEMENT

V.V. Puram, Bengaluru – 560 004.

INTERNSHIP REPORT

Bachelor of Business Administration

 
FINAL YEAR

Submitted by

Thushar Gowda D A

 
Table of Contents

Sl no. Contents Pg no.

1. Introduction – Purpose of the report 4

2. Industry profile 7

3. Company Profile 11

4. Job Description 13

5. Experience & Takeaways 15

6. Acknowledgement and Monetary Gain 20

Introduction

Internships are an essential component of the modern education system as they provide
students with opportunities to gain practical experience and apply their academic knowledge
in a real-world setting. As a student pursuing an BBA, I had the opportunity to intern with a
start-up that was working on creating a platform for C-suite officials. The internship offered
me a hands-on experience in the field of HR, marketing, and data analysis, and helped me to
develop my professional skills and build my network.

In addition to my personal experience, my internship with the start-up also provided me with
valuable insights into the world of entrepreneurship. I was able to observe first-hand the
challenges and opportunities that arise when starting and growing a business, and gain an
appreciation for the hard work and dedication required to succeed in the competitive start-up
environment.

Working with a start-up also provided me with exposure to a wide range of job roles and
responsibilities. As an HR intern, I worked closely with the marketing team and gained a
better understanding of the skills and knowledge required to succeed in this field. I was able
to observe how different teams collaborate and coordinate to achieve common goals, and how
each team member's unique skills and strengths contribute to the success of the company as a
whole.

Furthermore, my internship with the start-up allowed me to build my professional network. I

was able to connect with industry professionals and learn from their experiences, as well as
gain insight into the latest trends and developments in the field of HR and marketing. This
exposure to professionals from diverse backgrounds and industries has broadened my
perspectives and helped me to better understand the skills and knowledge needed to succeed
in the modern workforce.

Overall, my internship experience with the start-up has provided me with valuable insights
and skills that will serve me well in my future career endeavours. It has allowed me to gain
practical experience in a real-world setting, build my professional network, and develop
essential skills such as communication, project management, and data analysis.

Purpose

The purpose of this internship report is to provide a detailed account of my internship

experience at a professional networking start-up. This report serves as a comprehensive
overview of my role, responsibilities, challenges, and key insights gained during my time as
an intern. It aims to showcase the practical application of the knowledge I acquired during my
academic studies and the value I contributed to the organization.

During my internship, I had the privilege of working in the Human Resources department of
the start-up, where my role primarily focused on the backend operations related to sourcing
jobs, cataloguing brand offers, curating industry-specific news, and assisting the marketing
team with data cleaning and analysis. I was entrusted with the responsibility of sourcing job
opportunities from various company websites and creating compelling posts on our platform
to attract C-suite executives who were seeking job transitions.

One of the key challenges I encountered during my internship was handling large volumes of
data. As part of my role, I was responsible for cleaning and organizing data using various
functions in Excel. This required meticulous attention to detail to ensure data accuracy and
consistency. Through this process, I developed a deeper understanding of data manipulation
and analysis, which enhanced my analytical and problem-solving skills.

Additionally, my internship provided me with an opportunity to collaborate closely with the

marketing team. I assisted them in providing relevant data and insights for decision-making.
This experience highlighted the importance of data-driven decision-making in developing
effective marketing strategies. It also emphasized the role of Human Resources in supporting
marketing initiatives by providing accurate and timely data.

Throughout my internship, I gained valuable insights and learning experiences. Firstly, I

developed a profound understanding of the operations and intricacies of a professional
networking platform. Sourcing job opportunities and cataloguing brand offers allowed me to
witness first-hand the significance of building a strong network and providing value to C-
suite executives. Secondly, working with large datasets and employing Excel functions to
clean and analyse data sharpened my analytical and problem-solving skills.

Furthermore, collaborating with the marketing team provided me with a broader perspective
on the interdependencies between different departments within an organization. It
underscored the importance of effective communication and collaboration in achieving
organizational goals.

In conclusion, this internship report has presented a detailed account of my internship

experience at a professional networking start-up. It has highlighted my responsibilities,
challenges, and key insights gained during this period. Through my role in sourcing jobs,
cataloguing brand offers, screening applicants, and collaborating with the marketing team, I
have not only developed practical skills but also gained a deeper understanding of the
industry and the importance of professional networking in the business world.

Industry Profile

The professional networking industry has seen tremendous growth in recent years, with
several companies emerging as key players in the market. Two such companies are LinkedIn
and Linkcxo. Both companies provide online platforms that enable professionals to connect
with one another, build their networks, and advance their careers.

LinkedIn was founded in 2002 and is now one of the world's largest professional networking
platforms. With over 700 million users in more than 200 countries and territories, LinkedIn
provides a platform for professionals to showcase their skills and experience, connect with
other professionals, and find job opportunities. LinkedIn offers a range of features, including
job search tools, personalized job recommendations, and a newsfeed that highlights industry
news and insights.
Linkcxo is a relatively new player in the professional networking space, having been founded
in 2019. Linkcxo's platform is focused on connecting executives and entrepreneurs with one
another, providing access to a community of like-minded individuals who can share ideas,
collaborate on projects, and provide support. In addition to networking tools, Linkcxo offers
members access to a range of resources, including exclusive events and educational content.

Other companies that are similar to LinkedIn and Linkcxo include:

1. Xing: Xing is a professional networking platform that is popular in Germany, Austria, and
Switzerland. With over 18 million members, Xing provides a platform for professionals to
connect with one another, find job opportunities, and access a range of career resources.

2. Indeed: While not strictly a professional networking platform, Indeed is one of the world's
largest job search engines. With over 250 million unique visitors per month, Indeed provides
a platform for job seekers to find and apply for job opportunities, as well as access a range of
career resources and tools.

3. Glassdoor: Glassdoor is a job search platform that also provides access to company
reviews, salary information, and other career resources. With over 55 million unique visitors
per month, Glassdoor provides a platform for job seekers to make informed decisions about
potential employers and job opportunities.

4. AngelList: AngelList is a professional networking platform that is focused on connecting

startups and investors. With over 2.5 million members, AngelList provides a platform for
entrepreneurs to connect with potential investors and advisors, as well as access a range of
startup resources and tools.

Overall, the professional networking industry is a rapidly evolving space, with new players
emerging all the time. Companies like LinkedIn and Linkcxo have established themselves as
key players in the market, but there is still room for growth and innovation in this space. As
the job market continues to evolve, professional networking platforms will play an
increasingly important role in helping individuals to connect with one another, build their
networks, and advance their careers.
Professional networking communities have become increasingly important in today's
business world. These communities are a platform for professionals to connect, share ideas,
and explore potential opportunities. With the rise of digital networking platforms like
LinkedIn and Linkcxo, the professional networking community has evolved significantly,
offering members a variety of tools and features to help them achieve their career goals.

LinkedIn, for example, is the largest professional networking platform in the world, with over
740 million members in more than 200 countries and territories. The platform offers a range
of services to its members, including job search and recruiting tools, business news and
insights, and online learning courses.

Linkcxo, on the other hand, is a newer entrant to the market but has already gained significant
traction, particularly among C-suite executives. The platform offers a range of services aimed
at senior-level executives, including networking events, access to exclusive content, and
executive coaching services.

Despite the growing number of professional networking communities available, LinkedIn and
Linkcxo remain two of the most popular platforms. As of 2021, LinkedIn's market share was
approximately 45% of the professional networking market, while Linkcxo's market share was
estimated to be around 10%.

The importance of these professional networking communities is evident in the number of

users they attract and the range of services they offer. The ability to connect with
professionals across industries and geographies is invaluable, and the tools and features
provided by these platforms can help members advance their careers, expand their
knowledge, and grow their networks.

In conclusion, professional networking communities like LinkedIn and Linkcxo play a vital
role in the modern business landscape. With their extensive reach and range of services, they
provide professionals with the tools they need to succeed in their careers and stay up-to-date
on the latest trends and developments in their industries.
Company Profile

Linkcxo is a fast-growing startup that aims to create a platform for C-suite officials. It is
headquartered in New York City, and has a team of talented and experienced professionals
who are committed to providing top-notch services to its members. The company was
founded in 2019, with a vision to revolutionize the way C-suite executives network, exchange
ideas and access various services such as job opportunities, brand offers, and news updates,
among others.

Linkcxo has positioned itself as a niche player in the professional networking market,
targeting high-level executives such as CEOs, CFOs, COOs, and CIOs, among others. It aims
to cater to the unique needs of this group by providing them with a platform that is designed
specifically for them. The company has a strong understanding of the challenges and
opportunities faced by C-suite officials, and is dedicated to helping them succeed in their
roles.

Linkcxo's platform offers a range of services that are designed to cater to the specific needs of
C-suite officials. These services include job opportunities, which are sourced from various
company websites and posted on the platform, to attract CXOs who are looking to switch
jobs. The platform also offers brand offers, which are catalogued by the HR intern to attract
more members to participate and benefit from the platform. Linkcxo's news updates are also
sourced from various industry-specific sources and are posted on the website to initiate
participation from members on the platform. These services are all backed by a strong data
analysis team that provides valuable insights to the marketing team to attract more members.

The company has gained a significant market share in the professional networking
community, and is quickly gaining traction among high-level executives. The platform's
focus on catering to the unique needs of C-suite officials has helped it differentiate itself from
other players in the market. As the company continues to grow, it is expanding its services to
offer more value to its members.
In addition to its focus on providing top-notch services to its members, Linkcxo is also
committed to building a strong and diverse team. The company values diversity and
inclusivity, and is dedicated to creating a work environment that fosters creativity, innovation,
and collaboration. The team is comprised of individuals from diverse backgrounds and
experiences, and is united in its mission to revolutionize the professional networking industry.

In conclusion, Linkcxo is a unique and innovative startup that is dedicated to providing top-
notch services to C-suite officials. The company's focus on catering to the unique needs of
this group, coupled with its strong data analysis team and commitment to diversity and
inclusivity, has helped it gain a significant market share in the professional networking
community. As the company continues to grow, it is poised to become a major player in the
industry, and is well-positioned to help C-suite officials succeed in their roles.

Revenue model of Linkcxo:

A professional networking community platform typically generates revenue through a variety

of sources, including:

1. Subscription Model: A subscription model involves charging users a recurring fee for
access to premium features and content. Professional networking platforms can charge users a
monthly or yearly subscription fee for access to advanced search options, analytics, and other
premium features. This model can generate stable and predictable revenue streams.

2. Advertising: Professional networking platforms can generate revenue through advertising.

Advertisers can target users based on their job titles, industries, and interests, making
professional networking platforms an attractive advertising option for businesses looking to
reach a specific audience. Platforms can charge advertisers a fee per impression, click, or
conversion.

3. Recruiting Services: Professional networking platforms can charge companies for access to
their talent pool and recruiting services. These services can include job postings, resume
databases, and applicant tracking tools. Professional networking platforms can charge a fee
for each job posting or a percentage of the salary for each successful hire.
4. Data Monetization: Professional networking platforms collect a vast amount of data about
their users, including job titles, industries, interests, and education. This data can be valuable
to businesses looking to target specific audiences or conduct market research. Professional
networking platforms can monetize this data by selling access to it or by conducting their
own market research and selling insights to businesses.

5. Partnerships and Affiliates: Professional networking platforms can generate revenue

through partnerships and affiliates. This can include partnering with other companies to offer
services or discounts to members or earning a commission on sales generated through
affiliate links.

These revenue models can be used in combination to generate multiple revenue streams and
ensure financial stability for professional networking platforms.

Marketing Aspect

Professional networking sites use a variety of marketing strategies to attract and retain users.
One common strategy is targeted advertising, where the site advertises to specific groups of
professionals based on their industry, job title, or location. Social media advertising and
search engine optimization are also commonly used to attract new users.

Content marketing is another important strategy used by professional networking sites. This
involves creating and sharing valuable content, such as articles, blog posts, and infographics,
that are relevant and useful to their target audience. By providing helpful information, these
sites can establish themselves as thought leaders in their industry and attract new users who
are looking for resources and advice.

Referral marketing is another powerful strategy used by professional networking sites. This
involves encouraging current users to invite their colleagues and connections to join the
platform. Incentives, such as premium features or exclusive access to events, can be offered
to users who refer new members to the site.
Finally, many professional networking sites invest in building strong partnerships with other
businesses and organizations. This can include partnerships with industry associations,
universities, and recruitment agencies. By building relationships with these groups,
professional networking sites can reach new audiences and provide more value to their users.

Job Description:

As an HR Intern, my responsibilities encompass various crucial aspects of human resources

within the organization. One of my key roles is to actively participate in the recruitment and
selection process. This involves sourcing potential candidates, reviewing resumes, and
coordinating interview schedules. Additionally, I contribute to the onboarding process for
new hires by conducting orientation sessions and assisting with the necessary paperwork to
ensure a smooth transition into the company.

Maintaining accurate employee records is another significant responsibility I handle. I assist

in updating and organizing data in the HRIS (Human Resource Information System) to
ensure its reliability and accessibility. Furthermore, I actively contribute to employee
engagement and performance management initiatives. This includes organizing and
coordinating employee events, preparing materials for performance reviews, and facilitating
the collection of employee feedback.

In support of HR administration, I assist with various tasks such as preparing HR-related

documents, updating employee files, and addressing inquiries from employees regarding HR
policies and procedures. Additionally, I play a role in coordinating training and development
programs by scheduling sessions and tracking participation.

As a BBA student, I possess the foundational knowledge and understanding of business and
human resources principles necessary for this role. My strong interest in pursuing a career in
HR motivates me to actively contribute to the team and learn from experienced HR
professionals. With excellent communication skills, both written and verbal, I am able to
effectively interact with employees at all levels within the organization. My attention to detail
and organizational skills allow me to handle confidential information and maintain the
highest level of professionalism.

Overall, my role as an HR Intern provides me with valuable practical experience in the field
of human resources. I have the opportunity to work alongside seasoned professionals,
contribute to important HR projects, and develop essential skills that will pave the way for a
successful career in HR. This internship allows me to apply the knowledge I have gained as a
BBA student and further expand my understanding of HR practices and procedures in a real-
world corporate setting.
During my tenure as an HR Intern, I was entrusted with a multitude of responsibilities that
offered me a comprehensive understanding of the various facets of human resources. One of
my primary roles was providing support in the recruitment process. This involved sourcing
potential candidates, evaluating resumes, and assisting in coordinating interviews. By closely
collaborating with the HR team, I contributed to ensuring a streamlined and efficient
recruitment experience for the organization.

In addition to recruitment, I actively participated in the onboarding process for new hires. I
conducted orientation sessions, facilitated the completion of essential paperwork, and played
a pivotal role in fostering a welcoming environment for new employees. This experience
provided me with valuable insights into the crucial early stages of an employee's journey
within the company.

Another significant aspect of my role revolved around HR data management. I meticulously

maintained employee records, ensuring the accuracy and confidentiality of sensitive
information. Through working with the HRIS, I developed proficiency in updating employee
data, enabling seamless access to essential information for HR personnel and management.

Moreover, I had the privilege of contributing to employee engagement initiatives. By

assisting in the organization and coordination of various employee events, such as team-
building activities and social gatherings, I actively supported the cultivation of a positive and
inclusive work environment. This exposure highlighted the significance of fostering
employee morale and building strong relationships within the organization.
Additionally, I provided valuable support in the performance management process. This
involved assisting in the preparation of performance review materials and collecting feedback
from employees. By actively engaging in these activities, I gained insights into the
importance of continuous feedback and performance evaluation in driving employee growth
and productivity.

As part of my daily responsibilities, I also assisted with various HR administrative tasks.

These included preparing HR-related documents, updating employee files, and promptly
addressing HR-related inquiries. This exposure enhanced my organizational skills and
equipped me with a comprehensive understanding of the administrative aspects of HR
operations.

As an HR Intern, I possess a range of key qualifications that make me well-suited for the role.
Firstly, I have a Bachelor's degree in Human Resources Management, which has equipped me
with a solid academic foundation in HR principles and practices. Through my coursework, I
have gained knowledge in various areas, including recruitment and selection, employee
relations, performance management, and HR administration. This educational background
provides me with a theoretical understanding of HR concepts that I can apply in practical
settings.

In addition to my academic background, I have strong communication skills, both verbal and
written. Effective communication is crucial in the HR field, and I am able to articulate
information clearly and concisely. This enables me to interact effectively with employees,
managers, and other stakeholders. I am also adept at writing professional documents, such as
emails, memos, and reports, with precision and clarity.

Attention to detail is another qualification that I possess. HR tasks often involve handling
sensitive and confidential information, and meticulous attention to detail is essential to ensure
data accuracy and confidentiality. I have developed a keen eye for detail through my
academic training and previous work experiences, allowing me to maintain a high level of
accuracy in all HR-related tasks, such as updating employee records and preparing HR
documents.
Furthermore, my strong organizational skills enable me to handle multiple tasks and
deadlines efficiently. The HR function requires effective time management and prioritization,
and I have honed these skills to ensure that I can meet deadlines in a fast-paced work
environment. I am able to manage my time effectively and handle various HR
responsibilities, such as coordinating interviews, managing employee files, and supporting
HR events, with efficiency and effectiveness.

Problem-solving abilities are also a key qualification that I possess as an HR Intern. I have
developed analytical thinking skills, allowing me to identify issues, analyze situations, and
propose effective solutions. This enables me to contribute to problem-solving processes
within the HR department, whether it involves addressing employee concerns, streamlining
HR processes, or improving employee engagement.
¯
Lastly, I have strong teamwork and collaboration skills. The HR function often requires
collaboration with cross-functional teams, and I am able to work well with others, foster
positive working relationships, and contribute effectively to team projects and initiatives. I
can collaborate with colleagues from different departments, understanding their perspectives
and collectively working towards common HR goals.

Overall, these key qualifications, including my academic background, strong communication

skills, attention to detail, organizational abilities, problem-solving capabilities, and teamwork
aptitude, equip me to fulfill the responsibilities of an HR Intern and contribute effectively to
the HR function within the organization.

Working with a startup can be an exciting and unique experience that provides a lot of
benefits. Startups are usually characterized by a small team of highly motivated individuals
working towards a common goal. They often have a culture of innovation and
experimentation, with a focus on growth and success.

One of the most significant takeaways from working with a startup is the opportunity to wear
multiple hats. As an intern, you may be asked to take on responsibilities that are not
necessarily part of your job description. This can be a great opportunity to learn new skills
and gain experience in different areas of the company. For example, as an HR intern, you
may be asked to help with marketing or data analysis, giving you a chance to expand your
skillset beyond HR.

Another important lesson from working with a startup is the importance of being adaptable
and flexible. Startups are dynamic and constantly changing, so it is essential to be able to
adjust quickly to new situations and priorities. This can also be a valuable skill to take with
you to future roles, where you may be faced with similar situations.

Working with a startup can also provide a great sense of ownership and impact. Startups often
have a lean team, so everyone's contributions are crucial to the success of the company. As an
intern, you can see the direct impact of your work on the company's growth and success,
which can be incredibly rewarding.

Another advantage of working with a startup is the opportunity to learn from experienced
professionals in the industry. Startups often attract talent from a wide range of backgrounds
and industries, so you can learn from people with different perspectives and experiences. This
can help you develop a broader understanding of your field and gain insights into the
challenges and opportunities that may arise.

Moreover, working with a startup can also provide you with a chance to network with other
professionals in the industry. Since startups often work closely with other businesses and
individuals, you may have the opportunity to meet people who can provide valuable insights
and advice. This can be particularly beneficial when looking for job opportunities or seeking
career advice.

In summary, working with a startup can be a challenging and exciting experience. It can
provide a unique opportunity to learn new skills, gain experience in different areas, have a
direct impact on the success of the company, learn from experienced professionals, and
network with other professionals in the industry. If you are interested in working with a
startup, it is important to have a flexible and adaptable mindset, as well as a willingness to
learn and grow with the company.
Experience

Since day one, I was given multiple responsibilities to work on:

1. Sourcing Jobs

Sourcing jobs from various company websites is a critical task that requires attention to detail
and excellent organizational skills. As a Back-End HR Intern at a startup, I had the
opportunity to gain hands-on experience in this area.

The first step in sourcing jobs from company websites is to identify the relevant websites for
the target audience. In our case, we were targeting C-suite officials who were looking to
switch jobs. I researched and identified the top companies in the industry and their websites
that advertised job openings. I then navigated to their career pages to view and evaluate the
job openings that matched our target audience.

Once I identified suitable job openings, I analyzed the job description to create a post that
would appeal to CXO's looking to switch jobs. I carefully crafted the post by highlighting the
key aspects of the job that would appeal to our target audience. I also included relevant
information about the company, such as its mission and values, to help attract potential
candidates.

To make the post more attractive and user-friendly, I formatted it in a way that made it easy to
read and understand. I used bullet points to highlight the key responsibilities and
requirements of the job and included a clear call-to-action at the end of the post to encourage
interested candidates to apply.

2. Provide Assistance with Screening Process

As an intern providing assistance to an HR consultant on screening applicants for a C-suite

position, I had the opportunity to learn about the importance of thorough and effective
screening processes. Our goal was to identify the most qualified candidates for the position
and ensure that they met the required skills and experience.
To begin the screening process, the HR consultant and I first established the key
qualifications and requirements for the C-suite position. We then developed a set of screening
criteria that would allow us to evaluate candidates based on their experience, education, and
skills.

My role in the screening process was to assist the HR consultant in reviewing and evaluating
resumes and cover letters. I carefully read through each applicant's application materials to
determine their relevant experience, skills, and qualifications. I also used various online tools
and platforms to conduct background checks, verify employment history and references, and
ensure that the applicants met the necessary criteria for the position.

In addition to these responsibilities, I also assisted in conducting initial phone interviews with
applicants. These interviews helped to further assess the applicant's qualifications and
suitability for the position. I carefully documented the interview results and presented them to
the HR consultant for further review and consideration.

As the screening process progressed, we narrowed down the candidate pool to a select few
individuals who met the qualifications and requirements for the position. We then conducted
in-person interviews with these candidates, which included questions about their past
experience, leadership abilities, and communication skills. I also assisted in the evaluation
process by providing feedback on each candidate's performance during the interviews.

Overall, providing assistance to an HR consultant on screening applicants for a C-suite

position was an invaluable learning experience. I gained a deep understanding of the
screening process and learned how to evaluate candidates based on their experience and
qualifications. I also learned the importance of effective communication and collaboration in
the HR industry, as our success relied heavily on our ability to work together as a team to
identify the most qualified candidates for the position.
 3. Sourcing Industry specific news

As an HR intern at a startup that offers a platform for C-suite officials, one of my key
responsibilities was to source relevant news that is industry-specific and post it on the
company's website to initiate participation from members on the platform.

To begin the process, I had to first identify the industries and topics that were most relevant to
the members of our platform. This involved researching the backgrounds and interests of our
members, and examining the various industries that they were involved in. Once I had a
better understanding of our members' interests, I started looking for industry-specific
publications, blogs, and websites that would provide the most up-to-date and relevant news.

I then worked with the company's content team to craft engaging summaries of each news
piece that we found. This involved not only summarizing the key points of each article, but
also analyzing how the news may impact our members and the industry as a whole. We also
made sure to cite the original source of each article, as we believed it was important to give
credit to the journalists who produced the news content.

Once the news summaries were written, they were posted on our website's news section and
shared on our social media channels. We also created a newsletter that was sent out to our
members on a regular basis, which featured a curated selection of the most important news
pieces from the past week. This newsletter was a great way to keep our members informed
and engaged, while also driving traffic to our website.

Through this experience, I learned the importance of staying up-to-date with industry news
and trends, and how to effectively curate and present this information to our members. I also
developed skills in content curation, writing engaging summaries, and using social media to
promote our content. Overall, my work in sourcing relevant news for our platform helped to
establish our company as a thought leader in the industry, and fostered a strong sense of
community and engagement among our members.
 4. Clean data using Excel

Working as an HR intern in a startup that provides a platform for C-suite officials, I gained
valuable experience in working with large data sets and cleaning the data using various
functions on Excel. My work involved collecting data from various sources, organizing it
using Excel, and providing it to the marketing team for analysis and use in their campaigns.

One of the key challenges that I faced in this role was working with large and complex data
sets. However, through this experience, I was able to develop a strong understanding of how
to use various Excel functions to clean and organize data, and to ensure that it was accurate
and relevant to the marketing team's needs.

To begin the process of organizing the data, I first identified the sources of data and gathered
the data into a single dataset. This often involved merging data from multiple sources and
removing duplicates to ensure the accuracy of the data. Once the data was collected, I then
used various functions in Excel to clean and organize the data. This included sorting the data,
removing blank cells, and identifying and fixing errors.

Once the data was cleaned and organized, I provided it to the marketing team for analysis.
They used the data to identify trends and patterns that were relevant to their campaigns, such
as customer behavior and preferences. They were also able to use the data to create targeted
marketing campaigns that would appeal to specific customer groups.

In addition to working with data, I also gained some experience coordinating with the
marketing team. I collaborated with them to identify the specific data sets that were needed
for their campaigns, and worked to ensure that the data was organized and delivered to them
in a timely and efficient manner. I also communicated regularly with them to get feedback on
the data that was provided, and to ensure that any changes or updates to the data were
reflected in their campaigns.

Overall, my experience in working with large data sets and coordinating with the marketing
team has been extremely valuable. It has given me a strong foundation in data management
and analysis, as well as a deeper understanding of how data can be used to drive targeted
marketing campaigns. This experience has also helped me develop strong communication and
collaboration skills, which I believe will be valuable in any future role that I undertake in the
HR field.

In addition to the technical skills that I gained from this experience, I also learned the
importance of attention to detail and the need for accuracy in working with data. Any small
errors or inconsistencies in the data could have a significant impact on the effectiveness of the
marketing campaigns, so it was important to ensure that the data was as clean and accurate as
possible.

Overall, this experience has been an invaluable learning opportunity for me as an HR intern.
It has allowed me to develop key technical and interpersonal skills, and has given me a
deeper understanding of how data can be used to drive business decisions and strategies.

5. Provide Assistance with Cataloguing of deals

As an HR intern in a startup that provides a platform for C-suite officials, one of my

responsibilities was to provide assistance to the marketing manager in cataloguing various
deals and reward systems from different brands on the platform. The goal was to attract more
members to participate in the platform and benefit from the various services offered.

To begin the process of cataloguing the deals and rewards, I first identified the brands that
were relevant to the members of the platform. This involved researching various brands and
understanding their offerings, as well as the specific needs and preferences of the members.
Once the relevant brands were identified, I then reached out to them to discuss the possibility
of offering deals and rewards to members of the platform.

In some cases, I worked with the marketing manager to negotiate the terms of the deals and
rewards, ensuring that they were attractive and beneficial to members of the platform. Once
the deals and rewards were finalized, I then catalogued them on the platform, ensuring that
they were easy to access and understand.

Cataloguing the deals and rewards required a great deal of attention to detail and
organization. It was important to ensure that the information was accurate and up-to-date, and
that it was presented in a clear and concise manner. This involved using various tools and
software to create visual representations of the deals and rewards, as well as creating
descriptions that were easy to understand and engaging for members.

Working on this project allowed me to develop a deep understanding of the needs and
preferences of the members of the platform, as well as the importance of building strong
relationships with brands and businesses. It also gave me a firsthand look at the challenges
and opportunities that come with marketing and promoting a platform, and the critical role
that deals and rewards play in attracting and retaining members.

In addition to cataloguing the deals and rewards, I also worked closely with the marketing
manager to track the effectiveness of these offerings. This involved gathering data on member
engagement with the deals and rewards, as well as feedback from members on the usefulness
and value of the offerings. This data was then used to refine and improve the offerings,
ensuring that they continued to attract and benefit members.

Overall, my experience in cataloguing deals and rewards on the platform was a valuable
learning opportunity for me as an HR intern. It allowed me to develop key skills in marketing
and relationship-building, as well as gain a deeper understanding of the needs and preferences
of members on the platform.

Key Takeaways working as a HR intern

As an HR intern in a startup that provides a platform for C-suite officials, I gained a wide
range of experiences and developed key skills that will be valuable in my future career. Here
are some of the key takeaways from my time as an HR intern:

1. Understanding the Needs of Members: One of my primary responsibilities was to

understand the needs and preferences of members on the platform. This involved conducting
research, gathering feedback, and working closely with the marketing and product teams to
ensure that the platform was meeting the needs of its members. Through this process, I
developed key skills in market research and data analysis, as well as an understanding of the
importance of customer-centric design.
2. Building Relationships with Brands: Another important aspect of my role was to build
relationships with brands and businesses that were relevant to the members of the platform.
This involved reaching out to brands, negotiating deals and rewards, and cataloguing them on
the platform. Through this process, I developed key skills in negotiation, communication, and
relationship-building, as well as an understanding of the importance of creating value for all
parties involved.

3. Working with Data: As an HR intern, I was also responsible for cleaning and analyzing
large amounts of data using various functions on Excel. This involved organizing data,
creating visualizations, and providing relevant data to the marketing team to help improve the
platform's performance. Through this process, I developed key skills in data analysis,
organization, and presentation, as well as an understanding of the importance of data-driven
decision making.

4. Assisting in Screening Applicants: As part of my role, I also provided assistance to the HR

consultant in screening applicants for C-suite positions. This involved reviewing resumes,
conducting initial interviews, and providing feedback to the HR consultant. Through this
process, I developed key skills in communication, collaboration, and attention to detail, as
well as an understanding of the importance of aligning candidate skills with job requirements.

5. Sourcing Relevant News: Another important aspect of my role was to source relevant news
that was industry-specific and post it on the platform to initiate participation from members.
Through this process, I developed key skills in research, writing, and communication, as well
as an understanding of the importance of creating engaging content to drive user engagement.

Overall, my experience as an HR intern provided me with a wealth of valuable experiences

and skills that will be useful in my future career. I developed an understanding of the needs
and preferences of customers, learned how to build strong relationships with brands and
businesses, gained experience working with data, and developed skills in candidate screening
and sourcing relevant news. I am grateful for the opportunity to have worked with a dynamic
and innovative team, and I look forward to applying the skills and knowledge I gained in my
future endeavors.
Monetary Gains:

During my HR internship, I had the privilege of earning a stipend of Rs.10,000 as recognition

for my contributions to the organization. Throughout my internship, I actively engaged in
various HR activities, including recruitment support, onboarding assistance, data
management, and employee engagement initiatives. The stipend served as both financial
support and a validation of my skills and dedication to the role.

I actively participated in recruitment processes by sourcing candidates, evaluating resumes,

and assisting in interviews. Additionally, I played a crucial role in the onboarding process,
ensuring a smooth transition for new hires. Data management was another responsibility I
undertook, maintaining accurate employee records and assisting with HR reporting.
Moreover, I actively contributed to employee engagement efforts, organizing team-building
activities and social events to foster a positive work environment.

Earning the stipend was a testament to the value I added to the organization as an HR intern.
It provided me with financial support and motivated me to continue delivering exceptional
work. I am grateful to the organization and CEO, Mr. Gyanesh Kumar, for providing me with
the internship opportunity. I also extend my appreciation to Bangalore City University and
BMS College of Commerce and Management for the opportunity to complete this internship.
Finally, I am thankful to the Marketing Manager, Mr. Arjun Kapoor, for his guidance
throughout the internship, helping me navigate the corporate structure as a first-time intern.

Overall, the stipend I earned validated my skills and dedication as an HR intern, further
fueling my passion for a career in human resources. This internship experience provided
valuable insights into HR practices and equipped me with practical skills to thrive in the field.
I am grateful for the opportunity and the lessons learned during my internship.
 Acknowledgement

I would like to express my utmost gratitude to Mr. Gyanesh Kumar, the esteemed CEO of
LinkCXO, for providing me with the remarkable opportunity to serve as an intern at this
esteemed organization. This internship has been an invaluable experience that has contributed
significantly to my professional growth and development.

I would also like to extend my sincere appreciation to Bangalore City University and BMS
College of Commerce and Management for their unwavering support and guidance
throughout my academic journey. The comprehensive curriculum and emphasis on practical
learning provided by these esteemed institutions have equipped me with the necessary skills
and knowledge to excel in the corporate world.

I am particularly grateful to the Marketing Manager at LinkCXO, whose unwavering

mentorship and guidance have played a pivotal role in my journey as an intern. Their
expertise in corporate structures, best practices, and effective communication has been
invaluable, especially considering that this was my first experience working in a professional
corporate setting. Their constant support and encouragement have greatly enhanced my
confidence and facilitated a smooth transition into the corporate world.

I would also like to express my heartfelt appreciation to the entire team at LinkCXO for their
warm welcome, continuous support, and collaborative spirit during my internship. Their
collective expertise and willingness to share knowledge have been instrumental in enriching
my learning experience and deepening my understanding of the industry and its intricacies.

Additionally, I would like to extend my gratitude to my fellow interns who have been a
source of inspiration and camaraderie throughout this journey. Our collaborative efforts and
shared experiences have made this internship even more fulfilling and rewarding.

I would be remiss not to acknowledge the dedicated faculty members, mentors, and staff at
Bangalore City University and BMS College of Commerce and Management. Their tireless
efforts and commitment to nurturing young minds have played a significant role in shaping
my personal and professional growth. I express my heartfelt appreciation to Ms. Ameena
Firdos, an esteemed faculty member at Bangalore City University, for her invaluable
guidance and support in writing this internship report. Her expertise and dedication have
greatly shaped this document and enriched my learning experience. Ms. Ameena Firdos
provided insightful feedback, constructive criticism, and valuable suggestions to improve the
structure, organization, and clarity of the report. Her attention to detail and ability to provide
constructive feedback have significantly enhanced the quality of the document. Moreover, her
unwavering support and encouragement have motivated me to strive for excellence and
develop my writing skills. I am truly grateful for her guidance, which has not only deepened
my understanding of the subject matter but also instilled confidence in my academic and
professional abilities.

In conclusion, I am profoundly grateful to Mr. Gyanesh Kumar, the CEO of LinkCXO, for
providing me with this exceptional opportunity to embark on an internship at this esteemed
organization. I extend my heartfelt appreciation to Bangalore City University and BMS
College of Commerce and Management for providing an exceptional platform for learning
and growth. My sincere thanks go to the Marketing Manager at LinkCXO for their guidance
and support throughout my internship. This experience has been transformative, and I eagerly
look forward to applying the knowledge and skills I have acquired to make meaningful
contributions in my future endeavours.