SUMMER TRAINING PROJECT REPORT

ON
GROWTH AND DEVELOPMENT OF
ONLINE TRADING IN INDIA

Submitted in partial fulfillment of the required for the degree of

Master of Business Administration

III Semester
(Roll no1906660700070)
Session : 2020-2021

SUBMITTED TO SUBMITTED BY
DR. ASHUTOSH KR. MISHRA GAURAV KUMAR GAUTAM
CERTIFICATE
 DECLARATION

I the undersigned solemnly declare that the project report “GROWTH AND

DEVELOPMENT OF ONLINE TRADING IN INDIA” is based on my own work carried

out during the course of my summer Internship at “BIZIGEN” under the supervision of Mr.

Gaurav Saxena (Founder Bizigen).

I assert the statements made and conclusions drawn are an outcome of my research work.

I further certify that the work contained in the report is original and best of my knowledge.

This work has not been submitted to any other university for any examination.

Gaurav Kumar Gautam

 INDEX

S.No Title Pg no.

1 Acknowledgement 5
2 Preface 6
3 Executive Summary 8
4 Objective of the study 11
5 Introduction 13
6 Company Profile 31
7 Research Methodology 63
 Scope of the Study
 Research Process
 Types of research
 Sources of data
8 Data Analysis & Interpretation 71
9 Findings 94
10 Conclusion 97
11 Recommendations 99
12 Annexure 101
13 References 107
 ACKNOWLEDGEMENT

With utmost sincerity ,I would like to cease this opportunity to express my heartfelt gratitude

to Mr.s Gaurav Saxena (Founder Bizigen) my company guide, for her insightful guidance

for all her endeavors in supervising my entire project who had lend a helping hand on various

occasions throughout the duration of internship. Without her guidance, support and valuable

suggestions during my entire duration, my project would not have been completed.

I would also like to gratefully acknowledge the contribution of all the people who have given

their precious time and have participated actively during the course of my entire project .

Gaurav Kumar Gautam

 PREFACE

The importance of any academic schedule would gain advantage and acceptance only through

practical experience , hence it is quite necessary to put theories into practice. This is made

possibly by doing the Summer Training Project by doing Summer Training project exercise.

To gain practical experience the Management of Business Administration department of my

S.R.M.B.S Lucknow provides an opportunity to student in the form of Summer Training

work as a necessary part.

This project have provided me the real feel of the corporate world ad it’s working lifestyle.

Theory and practice are two aspects of management education. In order to produce a

dynamic and promising executive, the two have to be blended together. It exposes the

potential managers to the actual work environment and makes them a rich into what actually

goes in the industrial climate. In fact, it is the implementation of theory in practice that is the

life force of management.

EXECUTIVE SUMMARY
 EXECUTIVE SUMMARY

All students learn theoretical subjects in their classroom, but as we are the

management students, apart from theoretical studies we need to get a deeper

insight into the practical aspects of those theories by working as a part of

organization during our summer training. Training is a period in which a student

can apply his theoretical knowledge in practical field. Basically, practical

knowledge and theoretical knowledge have a very broad difference. So this

training has high importance as to know how both the aspects are applied

together.

The study of management acquires most crucial position in the business

administration. In order to be successful, it is necessary to give priority to the

management in an organization. But it can’t be denied that the study of

management would be more educational, materialistic and even more

interesting, if it is to be paired with the work in organization as an employee.

The training session helps to get details about the working process in the

organization. It has helped me to know about the organizational management

and discipline, which has its own importance. The training is going to be a life

long experience.
Management in India is heading towards a better profession as compared to

other professions. The demand for professional managers is increasing day by

day. To achieve profession competence, manager ought to be fully occupied

with theory and practical exposure of management.

A comprehensive understanding of the principle will increases their decision-

making ability and sharpens their tools for this purpose. During the curriculum

of management programmers a student has to attain a practical exposure of an

organization on live project in addition to theory he/she studies.

OBJECTIVE OF THE STUDY
 OBJECTIVE OF THE STUDY

1) To analyse the digital marketing of Bizigen . 

2) To analyse Measure the satisfaction level with consumer towards digital

marketing of Bizigen . 

3) To analyse the views of corporate customer for digital marketing of

Bizigen . 

4) To analyse the Measure impact of services of digital marketing of Bizigen . 

5) How to Promote the market awareness of digital marketing of Bizigen .

INTRODUCTION
 INTRODUCTION

Social media marketing

Social media marketing programs usually center on efforts to create content that

attracts attention and encourages readers to share it with their social networks.

A corporate message spreads from user to user and presumably resonates

because it appears to come from a trusted, third-party source, as opposed to the

brand or company itself. Hence, this form of marketing is driven by word-of-

mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with

internet access. Increased communication for organizations fosters brand

awareness and often, improved customer service. Additionally, social media

serves as a relatively inexpensive platform for organizations to implement

marketing campaigns.

Social media marketing tools

Besides research tools, various companies provide specialized platforms and

tools for social media marketing:

Social media measurement

Social network aggregation

Social bookmarking

Social analytics

Automation

Social media

Blog marketing

Validation

Different Methods of Social Network Marketing

Social network marketing is popularly called as Internet marketing. Today you

can find many ways for internet marketing. Many people who enter this online

marketing are less worried because of its guaranteed success. If you see in

Internet totally all types of products has been marketed online without much

effort. Internet attracts many business people to promote their business online.

Social network marketing is grown to such a height that today many people

can't earn without it.

Some of the most recognized network marketing tools are Face book, My Space

and LinkedIn. Twitter became regular place for people who have newly entered

the field of social network marketing.

1. Blogging: When you start Blogging or posting your data about any product,

you can see less response from clients. Later it will become big business via

blog. Websites and blogs are most powerful tools for social network marketing

when matched with other networking tools. Blog is an amazing tool which

provides many other facilities in addition to just marketing your business. It also

helps you to communicate with other clients in case if you have any problems.

2. Personal website or blog: It is important to have private website if you are a

freelancer. Your website will help your clients to know about you and it will

make them clear that you are a serious freelance marketer and help to make

huge revenue via online marketing.

3. Article selling: It is also best and cheap internet marketing method. It is a

mode of advertising our trade just by writing articles and attracting endless

number of users across world. We usually sell our articles to different article

database websites and article directories. Today it provided free business to

many advertisers and publishers and they are really benefited through their

articles.
4. Email sending: Electronic mail sending is the best way to marketing. Collect

list of email addresses through portfolio websites and email about your business

to all internet users. Your Email should be attractive in such a way that your

recipient will be impressed to get back to you.

5. Use social networking websites: Social networking websites like Twitter,

face book can be used to promote your sales. These provide best platform for all

who are thinking of online marketing.

6. Video promotion: Use several video distribution websites for your

marketing. These websites uploads your service to the whole world. All that you

need to do is film a video about marketing and send it to video uploading sites

like You Tube. It seems it is the easiest way of marketing than any other modes

since many people will be interested in view videos rather than word form of

advertisement.

7. Press Release or media release: It attracts several public clients and

increases relationship among them.

8. Search Engine Optimization: It improves the traffic to your website by

providing quality web content. It uses RSS feeds and many SEO techniques.

Social networking websites and blogs

Social networking websites allow individuals to interact with one another and

build relationships. When products or companies join those sites, people can

interact with the product or company. That interaction feels personal to users

because of their previous experiences with social networking site interaction

Social networking sites and blogs allow individual followers to “retweet” or

“repost” comments made by the product being promoted. By repeating the

message, all of the user’s connections are able to see the message, therefore

reaching more people. Social networking sites act as word of mouth. Because

the information about the product is being put out there and is getting repeated,

more traffic is brought to the product/company.

Through social networking sites, products/companies can have conversations

and interactions with individual followers. This personal interaction can instill a

feeling of loyalty into followers and potential customers. Also, by choosing

whom to follow on these sites, products can reach a very narrow target

audience.

Engagement

In the context of the social web, engagement means that customers and

stakeholders are participants rather than viewers. Social media in business

allows anyone and everyone to express and share an opinion or idea somewhere

along the business’s path to market. Each participating customer becomes part
of the marketing department, as other customers read their comments or

reviews. The engagement process is then fundamental to successful social

media marketing.

Example-

2008 Presidential Election

The 2008 presidential campaign had a huge presence on social networking sites.

Barack Obama, a Democratic candidate for US President, used Twitter and

Facebook to differentiate his campaign. His social networking site profile pages

were constantly being updated and interacting with followers.

Kony 2012

A short film released on March 5, 2012, by humanitarian group Invisible

Children, Inc. This 29 minute video aimed at making Joseph Kony, an

International Criminal Court fugitive, famous worldwide in order to have

support for his arrest by December 2012; the time when the campaign ends. The

video went viral within the first six days after its launch, reaching 100 million

views on both YouTube and Vimeo.

Implications on traditional advertising

Minimizing use
Traditional advertising techniques include print and television advertising. The

Internet had already overtaken television as the largest advertising market.

Websites often include banner or pop-up ads. Social networking sites don’t

always have ads. In exchange, products have entire pages and are able to

interact with users. Television commercials often end with a spokesperson

asking viewers to check out the product website for more information. Print ads

are also starting to include barcodes on them. These barcodes can be scanned by

cell phones and computers, sending viewers to the product website. Advertising

is beginning to move viewers from the traditional outlets to the electronic ones.

Leaks

Internet and social networking leaks are one of the issues facing traditional

advertising. Video and print ads are often leaked to the world via the Internet

earlier than they are scheduled to premiere. Social networking sites allow those

leaks to go viral, and be seen by many users more quickly. Time difference is

also a problem facing traditional advertisers. When social events occur and are

broadcast on television, there is often a time delay between airings on the east

coast and west coast of the United States. Social networking sites have become

a hub of comment and interaction concerning the event. This allows individuals

watching the event on the west coast (time-delayed) to know the outcome

before it airs.

Social media marketing mishaps

Social media marketing provides organizations with a way to connect with their

customers. However, organizations must protect their information as well as

closely watch comments and concerns on the social media they use. A flash poll

done on 1225 IT executives from 33 countries revealed that social media

mishaps caused organizations a combined $4.3 million in damages in 2010.The

top three social media incidents an organization faced during the previous year

included employees sharing too much information in public forums, loss or

exposure of confidential information, and increased exposure to litigation

An example of a social media mishap includes designer Kenneth Cole's Twitter

mishap in 2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo.

Rumor is they heard our new spring collection is now available online at

[Kenneth Cole's website]".This reference to the 2011 Egyptian Revolution drew

objection from the public.

General Social Networking Statistics

• 62% of adults worldwide now use social media

• Social networking is most popular online activity, with 22% of time

online spent on channels like Facebook, Twitter and Pinterest

• 65% of the world’s top companies have an active Twitter profile

• 90% of marketers use social media channels for business, with 93% of

these rating social tools as “important”

• 43% of marketers have noticed an improvement in sales due to social

campaigns

• 72% of marketers who have worked in social media for three or more

years said that they saw a boost in turnover due to social channels (the longer

you’re working in it the better you get)

• 91% of experienced social marketers see improved website traffic due to

social media campaigns and 79% are generating more quality leads.

• The average time spent by marketers on social media is 1-5hrs per week

for those just getting started and 6+ hours per week for those with 3+ years of

experience

• The most popular social networking tool for marketing is Facebook –

being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs

(68%)

• LinkedIn is 4X better for B2B lead generation than Facebook and Twitter

• Only 10% of marketers are actively monitoring social media ROI

• Only 22% of businesses have a dedicated social media manager

• 23% of Fortune 500 companies have a public-facing corporate blog

• 58% of Fortune 500 companies have an active corporate Facebook

account, 62% have an active corporate Twitter account

• 47% of customers are somewhat likely to purchase from a brand that they

follow or like

INDIAN MARKET

 India’s Internet economy is expected to reach Rs. 10.8 trillion by 2016, as

the country’s growth rate in this segment is far ahead of many of the

developing nations, reported by BCG.

 According to BCG, the India Internet economy contributed to 3.2 trillion

rupees to the overall economy in 2010, 4.1% of the country’s GDP, &

could triple in 4 years’ time.

 More than 39 million Internet users who form 86% of the total Internet

audience, visited social networking sites in July 2011

 The total Indian social networking audience grew 43 percent in the past

year, more than tripling the rate of growth of the total Internet audience in

India
 India now ranks as the seventh largest market worldwide for social

networking India is adding Internet users at the rate of almost 5-7 million

a month, and at the current pace it will surpass the US, which has about

245 million users, in less than two years.

• Active user base per month in India is close to 30 Million marks

which is still a pretty large market but not as big as portrayed by some

consultants.

• India has close to 10 million online shoppers and is growing at an

estimated 30%

• India e-tailing market in 2011 was about $600 Mn and expected to

touch $9 Bn by 2016 and $70 Bn by 2020 – esti the country the third-

largest Internet market in the world after China and the United States.

• There are more Internet users in towns with a population of less than 5

lakh than in the top eight metros put together.

• “About 2 billion people worldwide access the Internet and 25% of

them are from China. India contributes about 6% to the world's Net

population and the US 12.5%.

• The survey found that more than 75% of Internet usage is among

school- and college-going students and those who have recently

graduated
 • Mumbai has the highest number of Internet users (6.2 million)

followed by Delhi/NCR (5 million), Kolkata (2.4 million) and

Chennai (2.2 million).

 The percentage of companies using social media in top 5 markets is:

 China: 82%

 USA: 71%

 India: 70%

 Brazil: 68%

 Canada: 51%

eMarketer estimates advertisers will spend $3.63 billion in the US and over $4

billion more in the rest of the world on social networking sites this year. And

that’s just paid ad spending.When the Association of National Advertisers

(ANA) surveyed US marketers this year, 90% said they were using social

networks for their efforts—about even with last year, at 89%. While this

percentage has risen dramatically since 2007, when just 20% of marketers used

social media, growth has plateaued—and shifted to other new digital media

platforms instead.
Multi-channel communications

Push and pull message technologies can be used in conjunction.

Self-regulation

The ICC Code has integrated rules that apply to marketing communications

using digital interactive media throughout the guidelines. There is also an

entirely updated section dealing with issues specific to digital interactive media

techniques and platforms. Code self-regulation on use of digital interactive

media includes:

 Clear and transparent mechanisms to enable consumers to choose not to

have their data collected for advertising or marketing purposes;

 Clear indication that a social network site is commercial and is under the

control or influence of a marketer;

 Limits are set so that marketers communicate directly only when there are

reasonable grounds to believe that the consumer has an interest in what is

being offered;
  Respect for the rules and standards of acceptable commercial behavior in

social networks and the posting of marketing messages only when the

forum or site has clearly indicated its willingness to receive them;

 Special attention and protection for children

ADVANTAGES AND LIMITATIONS

The whole idea of digital marketing can be a very important aspect in the

overall communication between the consumer and the organisation. This is due

to digital marketing being able to reach vast numbers of potential consumers at

one time.

Another advantage of digital marketing is that consumers are exposed to the

brand and the product that is being advertised directly. To clarify the

advertisement is easy to access as well it can be accessed any time any place.

However, with digital marketing there are some setbacks to this type of strategy.

One major setback that is identified, is that Digital marketing is highly

dependent on the internet. This can be considered as a setback because the

internet may not be accessible in certain areas or consumers may have poor

internet connection.

As well as digital marketing being highly dependent on the Internet is that it is

subject to a lot of clutter, so it marketers may find it hard to make their

advertisements stand out, as well as get consumers to start conversations about

an organisations brand image or products.

As digital marketing continues to grow and develop, brands take great

advantage of using technology and the Internet as a successful way to

communicate with its clients and allows them to increase the reach of who they

can interact with and how they go about doing so,. [2] There are however

disadvantages that are not commonly looked into due to how much a business

relies on it. It is important for marketers to take into consideration both

advantages and disadvantages of digital marketing when considering their

marketing strategy and business goals.

MODERN ENABLING TECHNOLOGIES

The pace of technology change is very fast and individuals, businesses and

Governments need to be in sync with it. Internet and smartphones are becoming

an integral part of every life. Internet is no more a source of information, but

has become an important tool for shopping, learning, working, communicating

and even connecting with plumbers, carpenters, doctors, etc.

SMBs and large enterprises are also embracing advanced technologies to stay in

business. Several industries including retail are going digital and online to

increase the reach and to better connect with customers. Supply chains are

becoming leaner and smarter as digital platforms are helping to connect buyers

and sellers directly. In the future, technology landscape for various aspects of e-

commerce will be very different. The future technologies enabling e-businesses

will be revolutionary and bring faster dynamics into the operations. Some of

these enabling technologies for e-commerce are discussed below:

Payment Gateways

When it comes to running an online business the crucial part is how the

customer will pay. An e-commerce payment gateway is a service that authorizes

credit card, debit card or online banking payments and processes them securely

with a user’s merchant account for electronic fund transfer (EFT). The world is

moving from cash to digital money and thus there is a need of payment gateway

for sustainable future e-commerce.

The Indian e-commerce sector is heavily dependent on Cash on Delivery (CoD)

mode of payment as it is the most preferred choice for Indian consumers due to

lack of trust in online transactions, limited adoption of credit/ debit cards, and

security concerns among others. More than 50% of online transactions are done

on cash on delivery method and it is available across 600 cities and towns of

India. 31
COMPANY PROFILE
 COMPANY PROFILE
ABOUT BIZIGEN

We’re Providing Best Digital Marketing Services and Training all Over Worlds

or  local business and college students also we provide free business

consulting .’Bizigen the digital school work for providing business consulting ,

teach high income digital marketing skills and also provide digital marketing

services to local business. work for brand promotion so business get more leads

and grow fast.’

BLOGGING
What Is Blogging?

What is a Blog originally created from the words web and log and blog is just

that a Blog is the logging of one’s thoughts ideas experiences and more all in

one place on the web. You’ve probably seen them around but what makes them

so great. Well blogs are easy to use with a few clicks. You can share thoughts

opinions news anything their blog is a staple of who you are the ultimate

expression of you on the web. Your blog steam is what controls how your blog

looks you can choose a theme and personalize it with your own colors and or

background images to find the look that fits you it’s easy to change themes as

well. So you’ll always be sure that there’s a look and feel up there that fits with

your personality and makes it easy for visitors to find what they’re looking for.

Most blog themes are made up of four main sections the header the sidebar the
footer and the body the header is Just of your blog’s title or logo. If you have

one and your main navigation menu, the menu is the way that your guests

should be easily able to navigate the content of your site menus are a natural

part of our web experience. It should link readers to the various content and

Pages found on your blog sidebars logs. Usually have them this area generally

includes widgets and things you want to highlight such as your favorite links the

popular content on your blog recent activity subscription options and social

media tools just to name a few the footer rest at the bottom of your blog. This is

typically used to display content that doesn’t often change but that you would

like your readers to have easy access to including links to read more about you

or link to a contact page lastly most important area of your blog is the body the

main content area. Usually this is the primary reason people have come to your

blog. It’s where your thoughts and ideas come to life as you share them with in

the post.

Page the content lies within post page. What’s the difference pages are different

from Posts? They’re normally static displaying standard content such as an

about me or contact page post on the other hand are all the good stuff where you

publish your thoughts in a standard blog format post get shown on the main

page of your blog usually in an order that places the most recent and relevant

information at the very top of the list. These are things like your daily updates

or news about your Niche topic when a new story is posted. It appears at the top
of your blog for the world to see this used to be done in journals posts are an

online version of a journal entry made public for others to see best of all posts

get the option for a comment section as well. So others can add their thoughts to

yours share in a conversation with you or just provide feedback about your blog

this brings a community element to blogs making them a popular medium of

expression and information.

Sharing logs make it easy to share images video and other types of media files

giving you complete freedom of creative expression. And now with the

popularity of mobile phones, your blog can be viewed anytime from anywhere

in the palm of your hand blogs are for everyone and people of all ages share on

blogs every day for school work and play but no matter what you want to do

blogging is a great way to connect with other people and get your ideas out

there. So what are you waiting for get in on the fun and start blogging today?

GOOGLE ADWORDS

What is Google Adwords ?

Whoever it is an advertising service created by Google where advertisers can

run their ads and try to reach ready to buy customers. So your goal with Google

Adwords is to use some other different ad formats that they have available for

you. For example, display ads video ads search ads at-bats to advertise,
whatever your product or Services by using the different targeting available by

Google AdWords. So for example with display ads you can Target websites you

can Target interest you can Target remarketing audiences. You can run your ads

on different apps. You can run it in Gmail. So there’s all sorts of places to run

your display ads for video ads. You can run them as pre-roll ads before videos

or mid-roll ads that run during the video. So your video ads can run all over the

place. Sometimes an article will also appear as people are scrolling through

their search ads appear on the Google search Network. So obviously the biggest

biggest part the search network is the actual Google search engine, but they also

have searched Partners like ask.com newyorktimes.com some different websites

where people searched a lot for different products and

We’ll search ads will come up and you can Target those keywords a pads. You

can run anywhere across the Google Network on search on display. You can run

your app add within other apps. So to get more downloads to your apps. There’s

all sorts of different ways to run your app ads on the internet. It comes to search

advertising. One of the big things is you want to Target. Your words in the

Google search engine and their search Partners. So for example here we have a

tabula at so taboo is a native ads platform. What they’ve done is when someone

types in PPC advertising they have their own native ads platform come up

sticking Drive traffic there that’s their goal is to get more people to go there and

start doing pay PPC advertising on their Channel because PPC advertising is
kind of a vague search someone could be looking for companies and be looking

for you know services like Temple where they can run their ads. That’s why

search ads are so important because you can find ready to buy customers as

they’re searching for different products services and whatever they whatever

they want to buy that time. So after search ads you have display ads. So here’s

an example at the top is a Wayfarer at and also along the side the left hand side.

You’ll see the Rope the candle. Those are both display ads that are running on

ESPN. You can Target, you know, your remarketing audiences but your

placements including websites apps and videos you can use the interest

audiences available from Google Display Network. So Google AdWords lets

you run your add all of the internet different display ads you can send traffic

Different pages on your website and it’s a great way to reach ready to buy

customers, especially if you know how to use remarketing audiences and

dynamic remarketing like what they’re showing here. So here’s an example of a

pre-roll ad on actually my YouTube video that Gmail ads tutorial. So if you go

to one my videos you can see that ads usually run beforehand because I have it

set up for that. So Wix is running their ad before my ad they pay per view and

what their goal is to get someone to click on their call to action the bottom left

hand corner where it says start your website now, so this is an example of a

video ad that run on the Google Display Network which includes all of

YouTube and then all sorts of websites were videos or ran. You’ll see ads run
before did their videos or even in the middle of their videos. So here’s an

example of an app add in search. So if someone types in adventure games,

D that an ad comes up for this app Adventure duck. So the whole goal is to get

people to go into the app download it for free and as they’re playing the game.

They probably either have upgrades that people can buy or they have ads on

there. Their game where they can make more money from it. So if you have an

app, you need to promote it to people because it’s hard for people to find your

app.

Unless you create something so useful that people just have to have it. So that’s

why you want to get your app in front of the right people. Like it says here you

can use the Google Display Network the Google search Network and you can

also use videos Market your app. So just to pull it all together. Here’s a search

we have for shoes. So at the top you see Under Armour Apposes Dick’s

Sporting Goods and jet’s so these are all shopping ads so that if you go in

through there you’re going to see a ton of their different products and you can

buy whatever you’re looking for at the bottom. You have examples of search

ads. So Apposes Just Fab and shoes.com all sorts of different shoes on their

website. Obviously. This is a very broad search. So if you get a little bit more

specific you’ll see better ads. So that’s basically Google Ad Words is service for

advertisers to go run their ads try to find ready to buy customers. And your goal

is to Target keywords Target websites Target interest groups to Target your re

marketing. Audiences Target videos wherever you think your customers are

that’s what Google Ad Words is for and they have a huge Network through

Google Display Network is said to reach about 90% of the entire internet. So

there’s just a huge huge vast inventory of websites apps videos that continue to

grow continue to give you more ad impression opportunities.

GRAPHIC DEIGNING

What is Graphic Designing?

Is on for more graphic design is still has to be a graphic designer design Theory

education. You need equipment you need to The Graphic Design portfolio and

interviewed twice this series is for anyone at any level. So if you’re interested in

graphic design considered becoming a graphic designer and join me as I discuss

a series of graphic design topics, So you’re interested in graphic design perhaps

considering becoming a graphic designer and looking to learn more in this

video. I’m going to discuss what graphic design is. Now. A lot of people on my

channel have asked me this question. Mainly youngsters are people who are

thinking about the soon graphic design. I want to know what graphic design is

and if it’s right for them. Now I have often found this a really hard question as it

does not really have a simple answer without some degree of explanation. Now,

if you Google this it will tell you that graphic design is the art or skill of
combining text and pictures and advertisements magazines or books. So quite a

simple and accurate explanation there though. I happen to think there’s more to

it than that in this video. I’m going to attempt to answer this question and give

you my take on it from my experience. So what is graphic design? Well, let’s

start simple. So with graphic design, we have two things we have graphic and

Design traffic is visual which is associated with art imagination and expression

involving many mediums such as drawing painting engraving or lettering giving

clear and explicit detail. So the graphic part of graphic design is made up of

visual elements the building blocks of design the basic visual elements are

combined to create graphic design include the following line color shape texture

space form and typography through the harness of artistic expression. We

choose these visual elements and arrange them on a Surface in a layout to

convey an idea. Now the second part is design which is to decide upon the look

and function of something before it is made so design is thinking problem

solving and practicality theory in graphic design. There are rules that can be

considered. These rules are called the principles of design these principles all

have a

You should between each other and appear in every well-designed piece of

work. You see so the design principles make the design in graphic design a

good grasp design for you or mean there is always substance behind your work

the key principles of design are contrast hierarchy alignment balance proximity
repetition Simplicity and function when we bring both the visual elements and

the design principles together. We have graphic design graphic design is not

drawn graphic design is not painting graphic design is not creating a poster or

equip logo on your computer. These things are the means to the end and skills in

their own right graphic design is not about making things. Look pretty graphic

design is the organization and presentation of information developed through a

creative process for a particular function in graphic design. We must first

understand. To mention a message or a brief and then research think imagine

and develop and create the solution a concept in order to communicate that

information tell a story a message or idea in a visual way. It’s only once we

have a solid idea developed through the design process. We could use our skills

with layout color typography and creative tools to bring that idea to life once

upon a time that would have been with just the aid of a pencil or a paintbrush on

paper today. It’s all those things and more today. We also have cameras

computers and printers since the invention of the print press which enabled

reproduction on a mass scale graphic design has been used to communicate and

spread messages worldwide to the evolution of technology. Today. We are

surrounded by an abundance of visual communication today graphic design is

implemented across a broad spectrum of media both print and digital.

Such as advertising branding Web design interface design magazine layout

paper engineering and packaging TV Motion

SOCIAL MEDIA MARKETING . (SMM )

Social media marketing

As we all learn so many peoples are active on social media platforms like

Facebook, Instagram, WhatsApp, LinkedIn etc social media marketing helps us

show that to your target audience for example if we had a company of men

shoes so we need to show that only for men’sIn this case social media helps us a

lot we get our target audience with the help of social media platform and we

directly showOur head to target audience so they can easily connect with our

brand Social media help us Create branding influencing clear marketing etc

We just need to find our target audience and create a good campaign for them

so they can easily connect with us and buy our product or services through our

as a promotion this is a new way Of marketing at low-budget for example if you

just open a restaurant we do not have much money to advertise on marketing

Our restaurant band on TV channel on newspaper in these type of case social

media work for us we provide very cheap price for our branding advertising and

marketing our social media platform.

Which social media platform is best for marketing?

There are so many Social media platform in market like Facebook, Instagram,

LinkedIn etc so which one is the best

For my opinion Facebook is one of the best social media marketing platform

because majority of the people use Facebook in daily life so Facebook boss who

is number of audience in which we just need to find out target audience and run

a campaign Facebook provide us so many helping support like

We can run  so many type of campaign with one account branding, sale,

conversion, leads,Social awareness etc we also fixed our budget device or

lifetime we just need to pay a little amount of money to Facebook and its

provide us huge audience  For our  advertisement.

SEARCH ENGINE OPTIMIZATION ( SEO )

What Is SEO?

We’ll cover what SEO is and how you can use it to increase traffic to your blog

in a recent survey many of you asked us to create content that will help you

increase traffic for your website. One of the best ways to do that is to optimize

your site for search engines and in the series will cover everything you need to

know to get started with SEO and by following the tips in this series, you could

easily add a thousand more visitors to your website in a month. So let’s dive in
if you’ve done research on how to increase traffic to your website. You’ve

probably seen Everybody talking about improve your SEO on your site.

But what does that really mean?

SEO stands for search engine optimization or just how easy it is for Google to

find your website. Now, there are several different search engines out there.

You have things like being in Yahoo, Yandex, but 90 percent of searches are

done on Google. So that’s usually what we’re talking about when we say search

engines and basically search engines just go out and scour the web to find pages

and index them in their catalog. It’s very similar to when you have a book in at

the end of the book you have an index where it tells you where everything was

talked about in the location. That’s pretty much Google in their indexing system

as well on the web in the cloud. So let’s take a look at an example. Now. This is

a typical search page with results. You can see that these are ads this is what’s

known as a Knowledge Graph and what it’s doing is it’s pulling in a result that

might be further down on the page. But since Google thinks it’s answering the

query really well. It’ll get shown up here.

As well as down further on the page then below that you have organic results.

Typically there about 10 organic results on one page in organic listings simply

mean that these results aren’t paid ads they show up on Google because they’ve

done a good job of telling Google that this page is about this particular. Very

then you have a people also asked area and this simply shows the related
searches that people will do in this topic. Now fewer than 10% of people will

actually ever click on the next page. If they don’t find what they’re looking for

on the first page, they’ll simply adjust their search criteria and that’s why

Google added in this people also asked area and here’s the biggest reason why

SEO is so important for your website these top three organic results make it

over 70% of all the clicks this first position usually gets the bulk of the clicks

between 35 and 40 II will get between 15 and 20 and then the third position will

get around 10% So that’s why it’s so important to make sure that your website

is first on Google but how does Google even determine what should go on the

first page? The biggest factor is relevancy. You want to make sure that your

website is exactly what the Searcher is looking for when they’re searching

Google Now Google uses over 200 factors to determine what’s relevant.

Our algorithm and there’s no way that we’re going to be able to cover all of

those if we can concentrate on a few then we have a fighting chance to get seen

in the search results in addition to relevance. You’ll also want to make sure that

your site is useful. All that means is that when a user clicks on your site the

information that they’re looking for is easily found. Think about the last time

you did a search if you went to a page that you thought had the answer but you

had a hard time finding it on the page. Did you stick around most people will

click back and go look for a different answer. So make sure that your site is also

useful and that you’ve arranged the answers or the topic in a meaningful way.
It’s easier for readers to find what they’re looking for. So there are two main

ways that you can work on SEO on your website and they’re called on page

SEO and off page SEO on page SEO is simply telling Google and the reader

that you have everything that they’re looking for.

WORDPRESS WEBSITE DEVELOPMENT

what is WordPress ?

simply put WordPress is just a software that you use to build your very own

website or blog and publish it on the internet. It is also called a Content

management system or CMS for you Tech. Whiz out there that like the lingo it

was created back in 2003. And since then it has become one of the most popular

website publishing programs in the world. In fact, WordPress Powers 30% of

the internet. That’s a lot of freaking websites. And guess what the best part is,

it’s free. Why because WordPress is an open source software meaning that

there’s thousands of software Engineers out there that are working on it every

day to make it better and better. So shout out to those silent Guardians watchful

protectors those this is a Batman quote. The beauty of Wordpress is that you’re

able to choose from 11,000 different themes which are just template layouts that

determine the Look and style of your website, you’re able to tweak all the texts

including fonts and font sizes. You can create buttons. You can upload your
images and videos and much more. You can also choose from over 55,000

plugins and widgets to help optimize the functionality of your website. So this is

for people that want to maybe start a store or open up a gallery or whatever. It is

on their website. There’s endless opportunity. Oh and building your website

with WordPress is all online. So you can build your website from anywhere that

you are as long as you have an internet connection. So how does WordPress

work well back when the internet was still somewhat of a new thing. The only

way to make a website was to use code in HTML or PHP format and your web

browser will just interpret this code into colors and text and spaces that would

form your website. Well WordPress works exactly like this except no coding.

Basically, it takes any change that you make on your website and update.

The code for you and then update your website. So never touching coding.

Thank God cause that stuff is like Japanese to me. I’m American. Now, if

you’re looking to make your first website you may or may not have noticed that

there’s a WordPress and WordPress. So you might be wondering well, which

one should I choose? Well WordPress is where you can go to make a free

website with their web hosting but there’s a catch actually there’s several

catches first your website could be deleted at any time if WordPress feels that

you have violated their terms of service for any reason this is because number

two you can’t use ads to make money with your website. Number three. You

can’t upload any plugins which help you optimize the functionality of your
website number four. You can’t upload a customization theme you only have

their limited options number five. You do not own your domain name, so it will

say something like your domain name thought WordPress and you’re likely

here. Because you want to make your first website with your very own unique

domain name and no limitations. If that’s the case you’re going to want to be

self hosted and use WordPress, which is just where you can download their free

software. Let me explain by being self-hosted you have access to thousands of

plugins. You have a unique domain name that you own yourself. You have the

ability to monetize your website with ads. If you’re trying to make those dolls

doll bills, you have the option to create an online store and you have complete

customization over your website. So how do you create a self hosted website

with WordPress? If you go over to create a pro website.com, I created a

completely

What is Social Media Marketing –

Social media Marketing  is a platform where the product and service are

provided to the public via use of what’s app, Facebook, and Instagram,

twitter etc.they are the modern trand to do marketing because many of

people are directly connected to the social media.

Step of social media marketing:-

There are following step to grow the business via social media. They are as

follows

1- start with goal in mind

2-who is your audience

3-choose the right media platforms

4-content creation

5-Build your audience and grow up

Start with goal in mind:

when we are starting to a new business then it is compulsory to know your

market , without choosing right market no chance of growth of business.

For this way you would need to know your target market and goal that is

set in mind.

Know your audience:-

This is the most important for the any business because if you have

launched any new product and doing the marketing via social media then it

compulsory to know your audience because one of the reason is that to

make the new customer.

So audience will know that what to be want to public

Choose the right social media platforms:- when you find your customer

then it requires that to publish your products using the various social

media platforms .In this time where social media help to grow up the

business because many of people joined the

Facebook, what’s app, Instagram, snap chat etc

So it will decide by the owners of company that he decided to the platform .

Content creation:-
However the contents are big factor because the public want to see that

what is New in your products because many compatitior are present in

already in market.so you will do new in your products.

Build up your audience:-

it is the last step of of social media marketing where the company should

create own data and promote the business and grow up with the use of

social media platforms .

Conclusion:-

social media is the good platform to grow up the business and they are very

helpful . the Social Media platform help you to Build Brand , Make Money

& Lead Generation. 

Apply for job –

Posted on July 17, 2020 by Bizigen

0
We are looking for Digital Marketing Executives for –

 Social Media Marketer-

 Ad words Expert  

 Content Creator 

Salary – 15,000 Rs – 25,000 Rs/Per Month.

Freshers and Experienced Candidates can apply.

You will Plan and execute all web, SMM and Google Ad words  , marketing

database, email, social media and display advertising campaigns.

Design, build and maintain our social media presence.

What is messenger Marketing ?

Messenger is the medium of send direct message to your costumer and friends .

as we know face book and Instagram   will use charge money for deliver your

content to more target advice . and when u go through organic way it will take

to much time and also we didn’t get the result . in that case we use messenger

marketing its help to deliver our content to target audience , friend and

costumers .
Facebook messenger marketing

Facebook messenger marketing is set to be future of  marketing its help to send

direct message to your facebook friends and customers.  We use Chabot of

messenger marketing which save our time and its also provide high conversion

in our website and business also .

What is Chatbot ?

A chatbot is an artificial intelligence (AI) software that can simulate a

conversation (or a chat) with a user in natural language through messaging

applications, websites, mobile apps or through the telephone.

There are so many free tools which helps you to create chatbot which helps you

to get more conversion for your business some popular chatbot tools are –
·       ChatterOn.io

·       Converse.io

·        MobileMonkey

MobileMonkey-

Mobile Monkey is a free chatbot tool . it helps to create a chatbot with in few

minutes also its provide so many cool template according to your business like

gym , marketing agency , salon , leads generation e.t.c

Improving Workplace Productivity

Posted on October 19, 2020 by Bizigen

Te obtinuit ut adepto satis somno. Aliisque institoribus iter deliciae vivet vita.
Nam exempli gratia, quotiens ego vadam ad diversorum peregrinorum in mane

ut effingo ex contractus, hi viri qui sedebat ibi usque semper illis manducans

ientaculum. Solum cum bulla ut debui; EGO youd adepto a macula proiciendi.

Sed quis scit si forte quod esset optima res pro me. sicut ea quae sentio

Effective Business Delivery Solution At A Glance

Posted on October 19, 2020 by Bizigen

Te obtinuit ut adepto satis somno. Aliisque institoribus iter deliciae vivet vita.

Nam exempli gratia, quotiens ego vadam ad diversorum peregrinorum in mane

ut effingo ex contractus, hi viri qui sedebat ibi usque semper illis manducans
ientaculum. Solum cum bulla ut debui; EGO youd adepto a macula proiciendi.

Sed quis scit si forte quod esset optima res pro me. sicut ea quae sentio

Design Your Perfect Event

Posted on October 19, 2020 by Bizigen

Te obtinuit ut adepto satis somno. Aliisque institoribus iter deliciae vivet vita.

Nam exempli gratia, quotiens ego vadam ad diversorum peregrinorum in mane

ut effingo ex contractus, hi viri qui sedebat ibi usque semper illis manducans

ientaculum. Solum cum bulla ut debui; EGO youd adepto a macula proiciendi.

Sed quis scit si forte quod esset optima res pro me. sicut ea quae sentio

OUR SERVICES
we are providing digital marketing training and services our local business .

help them to boost and scale there business on digital platform like Social

Media , Google etc. also we provide business consulting and business

frameworks.

Live Class / Webinar

Live Classes is a unique

English learning project for secondary teachers and students all around the

world. In an exciting partnership between Pearson and the BBC, Live

Classes gives students. a unique opportunity to enter a dynamic global

classroom. Live Classes Or we can call Webinar well as we all are know There

are so many way to grab knowledge .From there respective mentor or masters as

well as guru but its hard to reach to everyone in that case we use technology to
full fill our hunger towards knowledge live classes are one of best example for

modern education . lets take the example of my life I want to learn digital

marketing through some of SEO experts or digital marketing expert but I have

no money even I have know idea about them . I joined there live classes and

webinar some times its free some times its paid but I learn a lot from them

without wasting a single rupee on transportation now what I want to learn I

learn through live classes or webinar with my comfort zone . 

Online Courses

Posted on March 25, 2020 by Bizigen

Bizigen provides so many type of online course which helps to grow your

business and improve your skills for bright future like digital marketing

beginner course , free python crash course . business frameworks .

Seminar and Workshop

Posted on March 25, 2020 by Bizigen

Seminar and Workshops are the easiest way to learn new things in  very short

time its help to grab information through highly experience and good mentor .

where people are ready to invest million of dollars  for get a good job but they

don’t want to grab high income skills in upcoming tech words automation and

Al both ready to replace humans or labor and unemployment will become on

peak . in that kind of situation what education what kind of skills helps us to

feed our self and be self employed .

Digital Marketing

Posted on March 25, 2020 by Bizigen

Digital Marketing is

marketing through internet or digital platform . like Social Media , Google And

YouTube .with the help of digital marketing you can promote your services and

product

Digital marketing is the hardcore marketing in which people can earn very good

amount of passive income with just sharing there knowledge through Blog or

Vlog –

Blog  – The Info which we provide on Google through article that are blogs
Vlog- The info which we provide on YouTube that are call vlog .

OUR ACHIEVEMENT

4SEMINAR

2500STUDENTS

20BUSINESS PROMOTION

10BUSINESS CONSULTING

OUR CLIENTS

 The FT landing pages that you guys did, have outperformed the website

landing pages by over 200%...so as the PPC manager, I’ll keep

pushing. :-)"

ANKIT SRIVASTAV (FOUNDER SLIDESCOPE)

 KAUSHAL PANDYA (FOUNDER SCHOLAR’S FORUM )

 First and foremost, Nowspeed's SEO and PPC work on our behalf has

translated into meaningful visibility and lead generation. And

deliverables aside, their team is consistently accommodating, flexible,

responsive, and…
 

ABHILASH MISHRA ( CAKES AND CUDDLES)

 The FT landing pages that you guys did, have outperformed the website

landing pages by over 200%...so as the PPC manager, I’ll keep

pushing. :-)"

ANKIT SRIVASTAV (FOUNDER SLIDESCOPE)

 KAUSHAL PANDYA (FOUNDER SCHOLAR’S FORUM )

RESEARCH METHODOLOGY
 RESEARCH METHODOLOGY

NEED OF THE STUDY:

This report is completely discussing about digital or new media agencies.

There was a time when Television was the most popular medium for

Marketer to promote, spread awareness and generate leads for their

products but now the trend has changed and Digital media has taken its

place. Main reason for this change was

 Traditional methods are expensive. Compared to digital marketing

channels, you could end up spending lakhs of rupees more.

 Traditional marketing channels fail to provide instant feedback and

reports about who saw or heard an ad, and took action. This data is

collected long after the initial ad impression is made (and still then,

the statistics are far from exact numbers).

 Digital marketing, on the other hand, refers to marketing methods

that allow organizations to see how a campaign is performing in real-

time, such as what is being viewed, how often, how long, as well as

other statistics such as sales conversions.

Scope of the project:

1) To understand the digital marketing models.

2) To understand marketing effectiveness.

3) To understand how digital marketing campaign's takes place.

4) To understand how digital marketing agencies works and generating

revenue.

5) To understand how digital marketing has impact on revenue

generation.
INTRODUCTION

This chapter aims to understand the research methodology establishing a

framework of evaluation and revaluation of primary and secondary research.

The techniques and concepts used during primary research in order to arrive at

findings; which are also dealt with and lead to a logical deduction towards the

analysis and results

a. Method of Data Collection:

Both primary and secondary data have been collected very vigorously

Secondary data: it is collected by the study of various reports. The reports

studied under secondary data. Primary Data was taken with questionnaire

b. Data source : Primary and secondary data source

c. SAMPLE DESIGN

The research design applied here was exploratory research

Exploratory Research is one in we don’t know about the problem, we have to

find about the problem and then work on solving the problem. Whereas in case

of descriptive research, we know the problem, we just have to find the solution

to the problem. Generally descriptive research design is applied after

exploratory research design.

Here after doing the secondary research, we found the general perception about

the retail baking but then in second phase we tried to figure out where the

difference lies and on what basis the banks differ from each other

d. Universe : Lucknow

e. Sample type : Randomly

f.Sample size: 100

g. Sample Unit: Bizigen CUSTOMERS

h. Statistical tools to be used : Research tool: Pie chart, Table, graph

THE RESEARCH REPORT

The report is the result of a survey which was undertaken in Lucknow city.

The objectives of the project has been fulfilled by getting response from the

customer associated to these segments through a personal interview in the form

of a questionnaire. The responses available through the questionnaire are used

to evaluate the investment pattern for the g5products of mutual fund and the

willingness of the customer to purchase its products on future.

The project also covers an analysis of the switch over of customers to

competitors products in the market.

THE RESEARCH PROBLEM

 The problem formulation is the first step to a successful Research

process. Project undertaken the problem of analyzing digital marketing of

Bizigen

THE RESEARCH DESIGN

The research design used in the project is exploratory design. The

investigation is carried upon the customers in Lucknow city. The reason for

choosing this design is to get responses from the customers so that their buying

behaviour about the products of the company and their loyalty could be

predicted.

THE DATA SOURCE

The data has been taken from two sources

 Primary data source

The primary data source has been collected through questionnaire by

personally interviewing each respondent on a number of queries structured in a

questionnaire.

 Secondary data source

Secondary data was collected from following sources

Prior research reports

Websites
Books

Newspaper

Personal consultation

THE AREA OF WORK

The field work is conducted in the Lucknow in various Places like

Mall, Showroom and retailers situated in different location all over the city.

THE SAMPLE SIZE

The sample size consists of 100 units out of which the most logical

and non biased response are selected thus the sample size is taken out to be

100 units.

LIMITATION

The survey has been done with full efforts and utter car but still there are some

limitations beyond control which might make the findings and conclusion in the

report a little of beam.

Although we attained success in our research report to a great extent but still

could not provide the digital marketing state of current trends prevailing in

private sectors due to certain reasons which are :-

1- The time is assumed that the information given by the respondents are

authentic and to the best of their knowledge.

2- Information provided by the respondents might be biased and have

variation with their actual action.

3- Subjective nature of the study the perception of the viewers change

and different conclusion can be drawn by different viewers.

4- It is assumed that the information give by the respondent by authentic

and to the best of their knowledge.

 DATA ANALYSIS &
INTERPRETATION

DATA ANALYSIS & INTERPRETATION

1. Do you like the idea of digital marketing of Bizigen

Yes 87

No 13

13%

87%

Yes No

Interpretation:

87% respondent said that they have idea to purchase digital marketing of

Bizigen but 13% respondent have no idea to purchase digital marketing

product.
2.Have you ever advertise your product from digital marketing of Bizigen ?

Yes 77

No 23

23%

77%

Yes No

Interpretation:

77% respondent said that they advertise their product from digital

marketing product of Bizigen but 23% said no.

3.What helps you to decide product of digital marketing you advertise of

Bizigen ?

TV Advertisement 23

Personal recommendation 36

Special offer 11

Radio advertising 17

News paper 7

Word of mouth 6
 7% 6% 23%
17%

11%
36%

TV Advertisement Personal recommendation

Special offer Radio advertising
News paper Word of mouth

Interpretation:

23% respondent said that TV advertisement help to decide to digital

marketing , 36% personal recommendation, 11% special offer, 17% radio

advertising, 7% news paper and 6% said that word of mouth is help to

purchase digital marketing product.

4.How frequently you see advertisement of digital marketing of Bizigen ?

Weekly 27

Monthly 37

daily 27

None 19

17% 25%

25%
33%

Weekly Monthly daily None

Interpretation:

25% respondent said that they saw digital marketing advertisement

weekly, 33% monthly, 25% daily, 17% said none.

5.For which one of the following purpose you visit in your product?

Purchasing branded goods 57

Purchasing local goods 23

Only gathering information 11

Others 9

9%
11%

57%
23%

Purchasing brand goods Purchasing local goods

Only gathering information Others

Interpretation:

57% respondent said that they purchase branded good 23% purchasing

local goods, 11% only gathering information and 9% others reason.

6.What according to you are attractive features that buy digital marketing

of Bizigen ?

Quality 32

Economy 49

Taste 19

19%
32%

49%

Quality Economy Taste

Interpretation:

32% respondent said that quality attract to purchase product, 49%

economy and 19% respondent said taste is attract to purchase product of

digital marketing of Bizigen

7. Are you satisfy with digital marketing of Bizigen ?

Yes 91

No 9

9%

91%

Yes No

Interpretation:

Maximum respondent satisfied with digital marketing of Bizigen but 9%

respondent no satisfied.
8. according to you digital marketing have changed the way the Consumer

satisfaction towards digital marketing of Bizigen ?

Yes 71

No 29

29%

71%

Yes No

Interpretation:

71% respondent said that digital marketing changed the customer

satisfaction towards digital marketing of Bizigen and 29 said no.

9. Do you suggest the digital marketing of Bizigen to others

Yes 89

No 11

11%

89%

Yes No

Interpretation:

89% respondent said that they suggest the digital marketing of Bizigen to

others but 11% said no.

10. How will you rate your present digital marketing of Bizigen

performance?

Poor 7
Satisfactory 23
Fair 27
Good 21
Very good 13
Excellent 9

9% 7%
13% 23%

21%
27%

Poor Satisfactory Fair Good Very good Excellent

Interpretation:

7% respondent rate poor for performance of digital marketing of Bizigen ,

23% satisfactory, 27% fair, 21% good, 13% very good and 9% respondent

rate excellent.
 1. How do you get information about new Products?

Other Sources 7%

News 13%

Advertisements 40%

Family 10%

Friends 30%

 Samples showing that 40% of people get to know about new products

through advertisements and followed by friends means reference

group
12. Do you Collect information before purchasing the products?

5%

Yes
No

95%

 Survey results showing that 95% of people collect information before

purchasing the products. Only few people don’t bother about info

before purchasing product.

1 3. What type of information will you collect?

 Customer's
21%
Experience

Quantity 11%

Attributes 10%

Quality 32%

Price 26%

 Survey results showing that people who said they collect information

before purchasing product they mainly concern about the product

quality and price least concern about attributes.

14.Did you ever purchase from an online site?

 19%

Yes
No

81%

 Question asked to most of young people and 81% people said they

buy from online site and only few people said they never purchased

from online because of reliability issues.

15.If yes, then what type of product / services did you purchase online?

Electronic 22%

Books 11%

Travel products 17%

Fashion accessories 19%

Kichen an home items 2%

Toys 2%

Sport equipments 11%

Gifts 13%

Automotives 3%

 People who said they purchase products from online they purchase

electronic products, followed by fashion and travel accessories

through online.

16. Do you watch television?

 7%

YES
NO

93%

 Question asked to various age people and most of them said yes

about 93% people said they watch television only 7% said NO to

television.

17. Do you watch television programs through online?

 47%
Yes
No
53%

 Survey results showing that almost equal percentage of results.53%

people watch TV programs through online.

18. Do you read Newspapers?

 7%

YES
NO

93%

 Question asked to various age people 93% people said they read

newspaper only few people said no to reading newspaper

19. Do you read the News through online?

 26%

YES
No

74%

 93% people said YES to reading newspapers, 74% are reading

newspapers through online portals and only 26% people said NO to

read newspaper through online.

20. Do you have mobile phone?

 1%

YES
NO

99%

 Question asked to various age people maximum number of people

said yes that they have mobile phone 99% answered YES that they

have mobile phone.

21. Do you have a laptop or PC?

 6%

YES
NO

94%

 This survey sample collected from students and working professional

and 94% people said they have laptop or PC.only 6% don’t have

laptop or PC.
FINDINGS

FINDINGS
 87% respondent said that they have idea to purchase digital marketing but

13% respondent have no idea to purchase digital marketing product of

Bizigen .

 77% respondent said that they advertise their product from digital

marketing product of Bizigen but 23% said no.

 23% respondent said that TV advertisement help to decide to digital

marketing of Bizigen , 36% personal recommendation, 11% special

offer, 17% radio advertising, 7% news paper and 6% said that word of

mouth is help to purchase digital marketing product of Bizigen .

 25% respondent said that they saw digital marketing advertisement

weekly, 33% monthly, 25% daily, 17% said none.

 57% respondent said that they purchase branded good 23% purchasing

local goods, 11% only gathering information and 9% others reason.

 32% respondent said that quality attract to purchase product, 49%

economy and 19% respondent said taste is attract to purchase product of

digital marketing of Bizigen

 Maximum respondent satisfied with digital marketing of Bizigen but 9%

respondent no satisfied.
 71% respondent said that digital marketing of Bizigen changed the

customer satisfaction towards digital marketing and 29 said no.

 89% respondent said that they suggest the digital marketing of Bizigen to

others but 11% said no.

 7% respondent rate poor for performance of digital marketing of Bizigen ,

23% satisfactory, 27% fair, 21% good, 13% very good and 9%

respondent rate excellent.

CONCLUSION
 CONCLUSION

The report comes to the following conclusion

 The customers of digital marketing of Bizigen are brand loyal with only a

small percent want to shift over to other brands. Trying of other brands by

customers is mainly because the customer wants to try something new.

 The performance of digital marketing of Bizigen is fair in comparison to

other.

 Taste is the basic feature influencing to built brand Image.

 The consumer of digital marketing of Bizigen is highly satisfied.

 Due to high brand loyalty the customers of digital marketing of Bizigen

recommend its product to others.

 The customers are satisfied with the product range of digital marketing of

Bizigen .
RECOMMENDATIONS
 RECOMMENDATIONS

 The brand loyalty for more digital marketing of Bizigen can be increased if

the Quality and appearance of the products are given due attention because

competitor has captured a major share of cement market.

 The switch over of the customers can be prevented if more of new products

are launched more frequently like competitor which launches new products

with slight variations from the previous.

 Quality wise very good but it still needs improvements.

 The most selling product should be given schemes like some discounts offer

like diwali bumper sale offer.

ANNEXURE
 ANNEXURE

1. Do you like the idea of digital marketing of Bizigen

Yes

No

2.Have you ever advertise your product from digital marketing of Bizigen ?

Yes

No

3.What helps you to decide product of digital marketing of Bizigen you

advertise?

TV Advertisement

Personal recommendation

Special offer

Radio advertising

News paper

Word of mouth
4.How frequently you see advertisement of digital marketing of Bizigen ?

Weekly

Monthly

daily

None

5.For which one of the following purpose you visit in your product?

Purchasing branded goods

Purchasing local goods

Only gathering information

Others

6.What according to you are attractive features that buy digital marketing

of Bizigen ?

Quality

Economy

Taste

7. Are you satisfy with digital marketing of Bizigen ?

Yes

No
8. according to you digital marketing have changed the way the Consumer

satisfaction towards digital marketing of Bizigen ?

Yes

No

9. Do you suggest the digital marketing to others

Yes

No

10. How will you rate your present digital marketing of Bizigen

performance?

Poor

Satisfactory

Fair

Good

Very good

Excellent
11.How do you get information about new Products?

Yes

No

12. Do you Collect information before purchasing the products?

Yes

No

1 3. What type of information will you collect?

Yes

No

14.Did you ever purchase from an online site?

Yes

No

15.If yes, then what type of product / services did you purchase online?

Yes

No

16. Do you watch television?

Yes

No
17. Do you watch television programs through online?

Yes

No

18. Do you read Newspapers?

Yes

No

19. Do you read the News through online?

Yes

No

20. Do you have mobile phone?

Yes

No

21. Do you have a laptop or PC?

Yes

No
BIBLIOGRAPHY
 BIBLIOGRAPHY

BOOKS AUTHORS

 Marketing Management : Philip Kotler

 Marketing Research : D. D. Sharma

 Research Methodology : C. R. Kothari

 "Definition of digital marketing". :Financial Times. Retrieved 22

August 2015.

  Jump up^ Nielsen (10 March 2016).  "Digital Advertising is Rising in

Canada, Requiring More Sophisticated Measures of

Success". Nielsen. Nielsen.

Retrieved 25 March 2016

 Websites

 www.google.com