SUMMER INTERNSHIP PROJECT REPORT

On
“Digital Marketing”

Submitted in the partial fulfillment of the requirement of the

requirement for the degree of Master of Business
Administration
ACADEMIC SESSION

(2022 – 2024)

Under the Guidance of: Submitted By: Anuj Sadhotra

Vrindha Talwar Roll No: 2203207005

Company Name Email id:mba22.anuj.sadhotra

Amsan Wedding Services @ sunstone.edu.in

Date: 15/08/2023 Campus: Rayat Bhara

University
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CERTIFICATE

This is to certify that Mr./Ms. Anuj Sadhotra Roll No: 2203207005 is a student of Rayat Bahara
University and has done his/her Internship titled “Digital Marketing” at Amsan Wedding
Services from 22-08-2023 to 12-08-2023

The work embodied in the report is original and is of the standard expected of a Master Of Business
Admistration student and has not been submitted in part or full, to this or any other Institution, for the
award of any Degree or Diploma. He/she has completed all requirements for Internship and the report
work is fit for evaluation.

Signature of Head of Institution:

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Declaration

I, Anuj Sadhotra hereby declare that the Internship work title“ Digital Marketing”
completed & submitted in partial fulfillment of the award of the degree of “ Masters in
Business Admistration” Rayat Bahara University and the work was carried out with the help
and under guidance of “Mr. Santhosh Kumar Soudary” and staff of the “Amsan Wedding
Services”.

I further declare this Internship report has not formed the basis for the award of any other
Degree/Diploma of any other University/Institution.

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Acknowledgement
The internship opportunity I had with Amsan Wedding Services was a great chance for
learning and professional development. Therefore, I consider myself as a very lucky
individual as I was provided with an opportunity to be a part of it. I am also grateful for
having a chance to meet so many wonderful people and professionals who led me though this
internship period.

I am using this opportunity to express my deepest gratitude and special thanks to “ Mr.
Santhosh Kumar Soudary CEO Amsan Wedding ” who in spite of being extraordinarily
busy with “her/his” duties, took time out to hear, guide and keep me on the correct path and
allowing me to carry out my internship at their esteemed organization.

I express my deepest thanks to to Abhay and Srikanth Kadiyala, Team Leader for taking
part in useful decision & giving necessary advices and guidance and arranged all facilities to
make life easier. I choose this moment to acknowledge his/her contribution gratefully.

I further want to thanks Prof. Vrindha Talwar Sunstone, who helped me to better
understand concepts of professionalism and become a better person and employee in my life.
I sincerely want to thank Prof. Vrindha Talwar for being our programme coordinator and
helping me at every stage of my internship and studies

I would also like to thank my parents and friends who helped me a lot during my life and this
internship period. I perceive this opportunity as a big milestone in my career development. I
will strive to use gained skills and knowledge in the best possible way, and I will continue to
work on their improvement, in order to attain desired career objectives. Hope to continue
cooperation with all of you in the future.

Sincerely,

Name of the Student.: Anuj Sadhotra

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Contents Table

S. No. Item Page No.

1. Executive Summary 7-8

2. Introduction 9 - 10

3. Statement about the problem 11 - 12

4. Objectives 13 - 14

5. Scope Of Study 15 - 16

6. Company Profile 17 - 18

7. Job Profile 19 - 20

8. Description Of Work 21 - 23

9. Methodology 24 - 25

10. Conclusion 26 - 28

11. Appendix 29 - 30

12. References 31

13. Bibliography 32

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Executive Summary

The role of the digital marketing intern is to assist and learn from the digital marketing
team inside an organization.Amsan Wedding Services is a renowned event planning
and management firm that specializes in producing extraordinary and unforgettable
wedding experiences. Amsan Wedding Services is dedicated to turning each client's
fantasy wedding into a reality and has a track record of providing outstanding
services. Our team of skilled specialists excels at planning, organizing, and carrying
out weddings that showcase the distinct tastes and preferences of our clients.Amsan
Wedding Services is cognizant of the critical significance of having a strong online
presence in the competitive business environment of today. This executive summary
highlights our digital marketing approach to raise brand awareness, interact with target
markets, and promote company growth.
The marketing team will work closely with the digital marketing intern to implement
digital marketing tactics that support those objectives. The intern will have a fantastic
opportunity to obtain real-world experience in a variety of digital marketing domains,
including social media, content development, email marketing, and data analysis.

Objectives:

● Improve Digital Presence: By implementing successful digital marketing

techniques across a variety of platforms, raise the company's online
exposure and engagement.
● Engagement with the audience: Produce interesting and pertinent content
that appeals to engaged couples and develops a devoted online
community.
● Lead generating: Assist lead generating efforts with planned email
campaigns and improved landing pages.
● Data-Driven Insights: Help with data collection and analysis to make
smart marketing decisions and improve campaigns.
● Learning and Development: Build a solid foundation in digital marketing
techniques and technologies by receiving practical experience in a real-
world company environment.
● Learn by doing in terms of managing social media, creating content, and
data analysis, among other facets of digital marketing.
● Improve your writing, social networking, digital analytics, and the
foundations of SEO skills.
● Contributions to Team: Support everyday operations while assisting the
digital marketing team in campaign execution.

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● Build relationships within the marketing team and throughout the

company through networking, and get knowledge from seasoned experts.
● Real-World Application: Use concepts learned in academic courses to
address contemporary digital marketing issues.

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Introduction
In the modern age of technology and connectivity, businesses have adapted their
marketing strategies to keep abreast of the ever-evolving digital environment.
To effectively reach, engage with, and build relationships with their target
customers online, businesses must utilize a range of tools, tactics, and platforms
collectively referred to as “digital marketing.” Digital marketing has
revolutionized the way companies market their products and services. It offers
unparalleled opportunities for visibility, involvement, and growth. Digital
marketing involves the use of digital platforms such as search engine
optimization (SEO), social media platforms, email marketing, website
marketing, mobile application marketing, and more to promote the advertising
of products or services. Unlike traditional marketing which primarily relies on
print media and television broadcasting, digital marketing utilizes the internet to
deliver tailored messages to targeted audiences, foster meaningful engagement,
and generate measurable results.

The main elements of digital marketing are:

For websites and online content to appear more prominently on search engine
results pages, search engine optimization (SEO) is used. The objective is to gain
a higher organic ranking, which improves the likelihood of drawing organic
traffic.

The goal of the content marketing strategy is to draw in and keep a target
audience by producing and distributing valuable, pertinent, and consistent
information. To engage people and build authority, websites use blogs, articles,
videos, infographics, and more.

Using social media platforms (including Facebook, Instagram, Twitter, and

LinkedIn) to connect with audiences, advertise goods or services, increase brand
awareness, and create engagement is known as social media marketing.

Pay-Per-Click (PPC) Advertising: PPC entails posting advertisements on social

networking sites or search engines and only getting charged when visitors click
the advertisements. It's a highly focused method to connect with particular
audiences and produce fast outcomes.

Email marketing is the practice of distributing customized emails to subscriber

lists that have been segmented in order to nurture leads, offer value, advertise
products, and preserve client connections.

Affiliate marketing is the practice of working with affiliates to market products

on their behalf and pay them a fee for every transaction that results from one of
their special tracking links.

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Influencer marketing is the process of partnering with individuals and

organizations who have large internet followings to market goods and services
to those audiences.

Online public relations (PR): Keeping track of the brand's online reputation,
responding to consumer comments, and forming connections with the media
and influencers.

Marketing automation is the process of automating repetitive marketing

processes like email campaigns, lead nurturing, and social media posting using
tools and software.

Benefits:
● Global Reach: Due to the fact that digital marketing isn't constrained by
physical distance, companies can reach customers all over the world.
● Cost-effectiveness: Due to the ability to customize campaigns to fit
different budgets, digital marketing frequently provides higher ROI than
traditional techniques.
● Data-driven insights: Digital marketing offers real-time data and analytics
that help firms analyze performance, calculate ROI, and fine-tune their
plans.
● Personalization: Messages can be made more engaging and better for
customers by being tailored to their tastes.
● Interactivity: Interacting with customers via comments, likes, shares, and
direct messaging encourages a sense of belonging and loyalty.
● Flexibility & Adaptability: Digital marketing plans may be modified and
improved in real-time according on performance and audience reaction.
● The way that organizations connect, communicate, and grow has been
completely transformed by digital marketing, which is more than just a
trend. Businesses that utilize the power of digital marketing are well-
positioned to unlock new levels of success as the digital ecosystem
develops, multiplying their brand influence and creating enduring
connections with consumers all around the virtual world. For any
organization hoping to succeed in the digital age, embracing digital
marketing is not simply a choice—it's a need.

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Statement about the problem

At the dawn of My internship I was given the resposibility of solving a
significant issue that was cruicial to the growth of the firm during my internship
AMSAN WEDDING SERVICES the company’s online presence and its
capacity effectively communicate with target audience were all the centre of
this problem in the fiercely competitive wedding services . As a digital
marketing intern AMSAN WEDDING SERVICES at the time when the already
had a website but it was not having the desired effect. The company website did
not receive an adequate amount of organic traffic there was little activity on
social media and the search engine result were far from ideal. This posed a
serious obstacle to the company obstacle to the company’s expansion.

Give interns gritty assignments to complete: This will help them develop and
learn while they are working for the company. As a result, students will have
the opportunity to learn more and develop new talents.

Reachness: Amsan Wedding Services did not show up highly in search engine
results when potential customers searched for wedding-related services.
Ineffective SEO strategies and a dearth of optimized content were the main
contributors to this.

Little Betrothal Of Social Networking Website: The brand's social media

activity failed to effectively engage its target audience. Due to the fact that so
many couples rely on platforms like Instagram, Facebook, and Pinterest to find
wedding vendors, this was a missed opportunity.

Why it was Important:

The importance of finding a solution cannot be overstated. In the digital age, a

company's website is frequently the first point of contact with Prospective
customers.

Amsan Wedding Services was worried that if they couldn't establish a strong
internet presence, they would lose potential clients to rivals who were more
visible and active.

A solid online presence will help the company increase its exposure while
building credibility and trust with its target market. A competent and active
online presence is necessary to gain the trust of couples who are organizing
their nuptials and who need to feel comfortable with the services they choose.

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I realized as an intern that resolving this issue was crucial to the growth and
success of the company. It would increase inquiries and bookings in addition to
brand recognition, which would directly affect the company's bottom line.

Last but not least, a digital marketing internship with a company that offers
wedding services is a incredible chance to learn about the industry, gain
practical experience, and improve your resume. If you're interested in a career in
digital marketing, this is a great place to start.

My Role:

As an intern, my duties included developing and implementing a comprehensive

digital marketing strategy. They included:

● Content Promotion: Writing blog articles is an example of creating and

optimizing website content. Web page creation, making it web spider-
friendly, and writing marketing material.
● Paid Promotions: I managed and improved paid advertising campaigns
to increase the firm's exposure on websites like Google and social media.
● Search Engine Optimisation (SEO): This necessitates conducting
keyword research, optimizing the content, and building links.
● Controlling social media: The creation and upkeep of social media
profiles necessitates the publication of content, engagement with
followers, and running of social media marketing.
● Data analysis and reporting: To make data-driven decisions and changes,
I routinely measured and examined website traffic, social media
involvement, and campaign effectiveness.

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Objectives
I was fortunate enough to work in the digital marketing division at
Amsan Wedding Services during my internship. The main goals of
this internship were to improve the company's online presence,
acquire real-world experience in the field of digital marketing, and
assist in achieving its goals in this area.

Expectations:

● Recognizing the Digital Presence of Amsan Wedding Services:My initial

goal was to completely analyze the company's present internet presence
before getting into any specific activities. Analyzing the current website,
social media accounts, and any active digital marketing activities were all
part of this process. Making wise suggestions and changes required the
use of this information.
● Management of social media accounts for the company was a substantial
portion of the internship. Composing and scheduling posts, interacting
with followers, and monitoring each post's effectiveness were all part of
this process. The objective was to boost brand recognition and interaction
on various sites.
● · Understanding and implementing search engine optimization (SEO)
strategies was another important objective. The site's structure needed to
be improved, keyword rankings had to be tracked, and content had to be
optimized for the appropriate keywords. Increasing the company's
visibility in search engine results was the goal.

Targets
● Social Media Growth: In order to strengthen the company's online
presence, a target of gaining 500 new followers each on Facebook,
Instagram, and Pinterest was established.
● Maximize Website Traffic: The primary goal was to raise Amsan
Wedding Services's organic and paid website traffic, with a 20% increase
in website visitors following the completion of the internship.
● SEO Improvements: The objective of the internship was to improve SEO
and increase organic search traffic by at least 15% while also improving
the website's search engine rankings.

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● Customer Assistance: Develop strategies for communicating with the

company's audience online, responding to customer inquiries, and
establishing a welcoming online community.

I put in a lot of effort during my internship at Amsan Wedding Services to

achieve these goals and objectives in the area of digital marketing. The methods
and tactics I employed, in my opinion, were beneficial to the business's
marketing and online visibility. My understanding of the world of digital
marketing has been much enhanced by this experience, which has also assisted
me in honing practical skills that will aid me in my future profession.

I am grateful that Amsan Wedding Services given me this opportunity, and I am

eager to use the knowledge and skills I have gained to get ready for my next
employment in the field of digital marketing..

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Scope of the Study

Thanks to my internship with Amsan Wedding Services, I received the once-in-

a-lifetime opportunity to learn about the vast world of digital marketing. The
company's focus on providing great wedding services in a technologically
competitive atmosphere introduced me to the many sides of this line of work. I
worked on SEO efforts for the majority of the time. It is impossible to overstate
the value of digital marketing in the quickly growing wedding services industry.

Amsan Wedding Services accept the need to establish a significant online

presence in order to attract new clients given the increased reliance on online
platforms for wedding planning. Numerous essential components were covered
by Amsan Wedding Services' digital marketing plan.

● My main duty was to improve the company's website and online content
for search engines using search engine optimization (SEO). This required
locating pertinent keywords and producing interesting, SEO-friendly
content.

● Social media marketing was used by Amsan Wedding Services to

display their portfolio, communicate with clients, and build a community
of engaged couples. Their digital marketing strategy included conducting
targeted ad campaigns and creating engaging social media postings

● Enhancing the Website: To keep visitors interested and turn them into
potential leads, it was crucial to continually improve the website's design,
user interface, and user experience.
● The development of excellent content was essential to positioning Amsan
Wedding Services as a leader in the wedding sector.This featured blog
postings, articles, films, and infographics that gave engaged couples helpful
suggestions and insights.
● It is crucial to conduct market research and analysis, which includes
examining trends, competitors, and target markets and Participate in the
creation of a comprehensive digital marketing strategy tailored especially
for the wedding services industry

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My knowledge of the intricacies of digital marketing and how to apply it

successfully in a particular corporate context has greatly increased as a result of
working on this project. Due to my personal experience in website content
optimization, website traffic analysis, and lead generation, I was able to clearly
see how successful digital marketing strategies relate to business growth. My
understanding of teamwork, communication, and the importance of balancing
digital marketing strategies with the overarching objectives of the company
have all improved as a result of working with the team at Amsan Wedding
Services.

● Market research skills

● content creation ability
● Data analysis
● SEO, website optimization,
● Social media marketing, and problem-solving abilities
● Skills in collaboration and communication

I became aware of the vast realm of digital marketing in the wedding

services industry thanks to my internship with Amsan Wedding Services.
From SEO strategies that are tailored to a particular area and demographic to
the more expansive channels of social media marketing, content creation,
and website optimization, digital marketing has developed as a crucial tool
for reaching and engaging potential customers. My skill set was enriched by
this experience, and I gained a deeper appreciation for the dynamic and
ground-breaking role that digital marketing plays in contemporary
businesses.

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Company Profile

A well-known name in the Indian wedding market is Amsan Wedding Services

India Private Limited, which was established on September 14, 2021.
Hyderabad, India serves as the company's headquarters. Amsan Wedding
Services, a dynamic leader in the field of digital marketing that specializes in
wedding services, was created by Soudary Santhosh Kumar and Bharathi
Soudari. The business has quickly established itself as a pioneer in offering
complete wedding-related solutions. Recognizing the significance of weddings
as the most significant and treasured events in people's life, Amsan Wedding
Services seeks to close the gap between service providers and service seekers in
the wedding industry.

The beginning of a new era in the wedding market was signaled by the
establishment of Amsan Wedding Services India Pvt. Ltd. in September 2021.
In order to streamline the wedding planning process, the platform's creators,
Soudary Santhosh Kumar and Bharathi Soudary, saw a need for a way to link
people looking for services with those who can deliver them. The company was
founded in response to the expanding demand for digitized solutions in the
wedding industry, providing ease of use and effectiveness to both service
providers and couples organizing weddings.

Product and Services

Amsan Wedding Services offers a wide selection of products and services to

manage all aspect of wedding planning and celebration. Since every wedding is
unique, the company makes its offers to reflect each couple's unique personality
while maintaining cultural traditions. Amsan Wedding Services India offers a
number of fundamental products and services, such as:

● Designers of Clothing: Amsan Wedding Services works with creative

designers of clothing to display a variety of wedding outfits, from
traditional to modern styles, to suit the preferences of various couples.

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● Invitation Cards: The business collaborates with designers to offer a

range of cutting-edge and uniquely personalized wedding invitation card
options, allowing couples to define the mood for their wedding.
● Wedding Halls and Venues: Amsan Wedding Services compiles a list of
the top wedding halls and locations and promotes them, assisting couples
in selecting the ideal setting for their wedding ceremonies and receptions.
● Photographers and videographers: The site offers top-tier wedding
photographers and videographers who specialize in capturing the spirit of
the day because they understand the importance of preserving wedding
memories.
● Makeup artists: The business works with talented makeup artists to
provide grooming and cosmetic services that improve the appearance of
the couple on their wedding day.
● Jewellery Artists: Amsan Wedding Services features a wide variety of
jewelers, giving couples alternatives for beautiful and unique jewelry
items. The business also offers a wide range of other wedding-related
services, such as catering, event planning, entertainment, and
transportation, in addition to these main categories.
● Makeup artists: The business works with talented makeup artists to
provide grooming and cosmetic services that improve the appearance of
the couple on their wedding day.
● Jewellery Artists: Amsan Wedding Services features a wide variety of
jewelers, giving couples alternatives for beautiful and unique jewelry
items. The business also offers a wide range of other wedding-related
services, such as catering, event planning, entertainment, and
transportation, in addition to these main categories.
● Honeymoon packages: Amsan also provides these services, taking care of
all the couples' travel and hotel requirements while organizing wonderful
honeymoon adventures.
The capacity of Amsan Wedding Services to deliver weddings that are
unforgettable by fusing innovation, cultural heritage, and individualized
services gives the company great satisfaction.

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My Job Profile

I work directly with the digital marketing team to advance brand

recognition and business growth by supporting the implementation of
digital marketing strategies, managing online campaigns, analyzing
data, and contributing creative ideas.

Job Description

● Content Creation
It was primarily my task to develop interesting and educational
content for various wedding-related categories. The writing of articles
and blog entries on subjects like Mehndi design trends, makeup artist
techniques, photographic inspiration, and more fell under this
category. The articles were created with the intention of displaying
Amsan Wedding Services as a reliable resource of knowledge and
offering couples planning their weddings useful information.

● Search Engine Optimization (SEO)

I contributed significantly to the company's SEO efforts in addition to
writing content.This necessitated optimizing our website content and
blog articles for search engines in order to maximize our exposure in
search results. I conducted keyword research, included relevant
keywords in the content, and ensured that the pieces followed ethical
SEO principles.

● Contacting Merchants
I had the responsibility of contacting vendors, which included
contacting makeup artists, photographers, and other wedding-related
businesses. The purpose was to form partnerships and work together
with these vendors in order to enhance our service offerings and forge
a strong network within the wedding industry.

● Social Media Administration

One of the key responsibilities of my work was overseeing Amsan
Wedding Services' social media profiles. On websites like
Facebook, Instagram, and YouTube, I frequently produced and
planned content. In order to interact with our audience, we shared
articles, vendor spotlights, and promotional content.

● Internet Marketing
I sent links to friends and family members to actively promote the Amsan
Wedding Services website. The site saw an increase in visitors as a result

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of this curiosity-provoking event. As I developed strategies to boost

engagement and follower numbers on our social media channels, a sense
of community around the brand was also established.

Daily Targets

● Article Writing : Generating a predetermined number of thorough

articles or blog posts that follow the organization's content criteria.

● Vendors Outreach: Vendor outreach comprises reaching out to a

specific number of retailers, introducing them to our platform, and
investigating potential collaborations.

● Social Media Updates: Creating and planning social media posts, which
may include promoting material such as articles.

● Internet Marketing: Providing links to the website of Amsan Wedding

Services to loved ones will encourage them to visit the site and
recommend it to others.

● Follower Expansion: Using techniques to gain more followers on

Facebook, YouTube, Instagram, and other related platforms

Description of Work

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● Keyword research is the process of identifying relevant words

and phrases that clients are likely to use when looking for the
company's products or services. Use keyword research tools to
find terms with high search volume and little competition.

● On-Page Optimization: improving a range of website elements

for better search engine exposure. This comprises optimizing
the header tags (H1, H2, etc.), meta descriptions, and titles of
the content as well as naturally incorporating target keywords.

● Social media management: assistance with the planning,

scheduling, and uploading of material on a variety of social
media platforms, such as Instagram, Facebook, Twitter, and
Pinterest.

● Website management: Keep the company's website up to date

and maintained by adding new text, images, client testimonials,
and details about its services.

● Verify the website's usability, aesthetic appeal, and mobile

friendliness.

● Develop content by contributing to the creation of blog posts,

articles, and other written resources on wedding planning,
trends, guidance, and vendor spotlights.

● By making content SEO-friendly, a company can increase its

organic traffic and search engine ranks.

● Online Community Engagement: Participate in forums,

organizations, and groups centered to weddings to spread brand
exposure and engage with potential clients.

● Examining and studying trends: Adapt your marketing

strategies to the most recent trends in the wedding business,
such as those in fashion, décor, and technology.

● Skill development and education Learn about a variety of

technologies and tactics used in digital marketing, such as social
media scheduling, analytics tools, and email marketing
platforms.

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● Communication and Cooperation: Information exchange,

campaign coordination, and concept generation all depend on
effective communication with the marketing team.

Methods Applied
When writing my stuff, I took a thoughtful method. I would start by thoroughly
researching the topic, looking into the newest wedding trends, or studying every
last nuance of a specific vendor's practice. I would then make a summary of the
important points while ensuring that the data made sense. After the work was
finished, I would review it and make any necessary changes, paying special
attention to the language, style, and SEO elements

The management of social media relied heavily on consistency. I followed a

regular posting schedule to ensure that our followers were informed of fresh
content at specific times. I also carefully examined engagement data to discover
which content had the greatest impact. Our social media strategy has been
steadily improved thanks to our data-driven approach.

Daily Objective Attained

Even though there wasn't a specific daily goal, I made my own objectives to be
productive. To maintain a consistent flow of new information, I set out to create
at least one effective blog article each day. I made an attempt to update each
social media site at least once every day and to reply to messages and comments
as quickly as I could.

Special Strategy Adopted

One of the original tactics I employed was user-generated content (UGC). I
requested the audience's stories, photos, and experiences related to their
weddings. By encouraging user-generated content on our channels, we not only
showed real weddings but also fostered a sense of community among our
viewers. The audience's involvement and trust were greatly increased by this
technique.

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Methodology Applied

Training Period
Before I began working at Amsan Wedding Services, I underwent a
thorough training process. The company went out of its way right away to
make sure I understood the current state of digital marketing and how it
connected to their specific industry.

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● Orientation : First, I attended an orientation session where I learnt about

the organization's culture, mission, and vision. I was able to do this such
that my efforts would meet the company's overarching goals.

● Digital Marketing Basics: I received in-depth instruction on all of the

key elements of digital marketing, including analytics, social media
marketing, email marketing, content marketing, SEO, and SEM. For my
job, this foundation was essential.

● Platforms and Tools: I learned about a range of digital marketing

platforms and tools, such as email marketing software, Google Analytics,
and Google Ads. Exercises and practical lessons helped me to become an
expert user of these technologies.

● Industry Perspectives: Amsan Wedding Services provided me with

information on the trends in the wedding industry as well as the unique
challenges it faced in the digital arena. A detailed understanding of the
industry was necessary to develop marketing strategies that were
effective.

● Collaboration within the team: Working together as a team gave me the

opportunity to shadow seasoned individuals in the digital marketing team.
I was able to comprehend the dynamics and day-to-day activities of a
digital marketing team thanks to this practical experience.

Methodology Applied

The training session has me ready to start engaging in digital marketing

efforts. Here is a breakdown of the methods I reorganized during my
internship:

● Market research: I started by carrying out a lot of market research to

find out who the main rivals were, what the current trends were, and what
the customers' tastes were for wedding services. For the purpose of
developing targeted marketing efforts, this study was crucial.

● Studying keywords : I carried out keyword research using my

understanding of SEO to find the pertinent search terms that prospective
clients were making use of. Our advertising and content strategies were
built around these keywords.

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● Making Content: I had to come up with interesting and educational

content that would appeal to our target audience. Email newsletters,
social media updates, and blog entries were all included.

● Social Media Management: To build the company's online presence, I

oversaw the paid advertising campaigns, produced and scheduled content,
and interacted with the audience on social media.

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Conclusions

It has been a very instructive and life-changing experience for me to work as a

digital marketing intern at Amsan Wedding Services. Over the course of my
time here, I've had the chance to delve deeply into the digital platform, study the
subtleties of wedding marketing, and hone vital skills that will undoubtedly be
useful to me in the years to come. One of the things I've noticed most about my
internship is the dynamic and always changing nature of digital marketing. I
have personally observed how important digital marketing is in connecting
service providers and searchers in the wedding industry, which is a unique
setting where tradition and innovation coexist. I've been exposed to a variety of
different digital marketing concepts and strategies, from building compelling
social media campaigns to enhancing search engine outcomes.
Additionally, the team at Amsan Wedding Services has been a motivating and
educational part of my experiences. Their commitment to closing the gap
between service providers and searchers is sincerely admirable, and it gave me a
strong sense of direction in the field of digital marketing. In addition to learning
about marketing, I also gained insight into the need of tying marketing
initiatives to a company's mission and values.

Recommendations
● Improved Content Strategy: Building on the success of content creation
during the internship, I suggest that the company engage in a more
thorough content strategy that includes regular blog posts, interesting
social media campaigns, and video material. As a result, the target market
will feel more connected to the company, and it will be seen as a thought
leader in its field.

● Using user-generated content: By sharing their wedding experiences and

photos with other users, clients can contribute significant user-generated
content. Utilizing this content in marketing campaigns may boost
consumer confidence in the business and support its authenticity.

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● The company may look at producing rapid make video content to appeal
to a younger audience and creatively promote its goods given the growing
popularity of websites like Instagram Reels.

● As more people access digital platforms through smartphones, it is

important to make sure that the website and all digital content are
adequately optimized for mobile devices.

Limitations/Problems Faced
● Adaptation to Trends: Maintaining a regular effort and time
commitment is necessary to keep up with the continually changing
platforms and trends in digital marketing.

● Market Rivalry: There is a lot of competition in the wedding services

market. Particularly for a newbie like Amsan Wedding Services, it could
be challenging to cut through the noise and attract attention.

● Resources are a constraint for Amsan Wedding Services, like many

other emerging firms, which made it difficult to implement certain
marketing strategies and campaigns.

Learnings from the Internship

It has been a worthwhile educational experience for me to intern at
Amsan Wedding Services. I've learned more about digital marketing than
I could have learned from books or other theoretical information. Here
are some of the most important lessons.
● Teamwork : Coworker and service provider collaboration has
highlighted the value of effective collaboration. I've developed my ability
to work cooperatively with various groups of people to accomplish
common objectives.To sum up, my experience working as an intern at
Amsan Wedding Services has been rewarding and full of learning
opportunities. I'm sure that my future work in digital will benefit from the
knowledge and abilities I've gained here.

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● Organizing and managing your time: Being organized and having good
time management skills are crucial because wedding planning is a very
demanding career. You'll discover how to divide and order your chores.

● Adaptability: Because the digital marketing industry is continuously

changing, I learned the value of adaptability during my internship.
Success in this career depends on being willing to learn and accept
change.

● Thinking creatively and solving problems:To plan a wedding, you

must have a lot of creativity and problem-solving skills. You'll learn how
to develop innovative ideas and deal with issues as they arise.

● Communication Skills: My written and vocal communication skills have

considerably improved as a result of regular contacts with team members
and service providers. This is a talent that I can use in any professional
context in the future.

● A wonderful way to learn about the industry and hone crucial skills may
be an internship with a company that offers wedding services. Regardless
of whether you want to work in wedding planning or digital marketing,
this is a great way to get started.

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Appendix

𝕸𝖊𝖉𝖎𝖓𝖎

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List of References
Data collected from
www.google.com

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https://weddingservices.co.in/
https://www.facebook.com/Weddingservicesofficial/
https://www.instagram.com/weddingservicesofficial/
https://www.linkedin.com/company/weddingservicesofficial/

Bibliography

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