A PROJECT REPORT

ON

International brand acceptance in Indian market:

Case study of puma
SUBMITTED IN THE PARTIAL FULFILLMENT OF

DEGREE OF MASTER IN BUSINESS ADMINISTRATION

Guided By: Submitted by:

University name

CERTIFICATE
This is to certify that the project (MS/BBA-CODE) entitled
International brand acceptance in Indian market: Case
study of puma done by Mr., Roll No. Is an authentic work
carried out by her at university name under my guidance? The
matter embodied in this project work has not been submitted
earlier for the award of any degree or diploma to the best of my
knowledge and belief.

Date:

(Project Guide)

ACKNOWLEDGEMENT
I sincerely record my appreciation to all, who have contributed
in preparing this report with suggestions and critical evaluation.

I am extremely thankful to Mr. who zestfully monitored the

growth of this project. He from time to time guided me in the
right direction and took care that I had enough time to complete
my project.

As an amateur in this field I am indebted to those who have

readily responded to my request for expert guidance.

Abstract
A brand identifies a product, company name, terms, symbol or combination.
Through an Indian Customer Market, a global attention is aroused for due to large
increase in the consumer demand.

Here multiple another reasons which involve the trend of shifting of towards
population urban area’s from the remotely area for a batter pay and a batter
lifestyle.

This is the demand for consumer goods attracting the attention of international
brands to entered Indian market.

A collection of common sign and symbol are known as Global consumer culture
which is significant by numbers of urban market consumer over the world. A
powerful driving force of this evolving phenomenon of consumer is international
advertising. Two important constructing for study of international advertising in
the context of global consumer culture are represent culture of Global Consumer.

PUMA is the one of large brand in the market of sport lifestyle companies that is
into the productions of footwear’s, apparels and accessories. Area of production
covers of maximum Sports and end of fashion products. Product of sports of
involves Football, Running, Motorsport, Golf and Sailing.

The Group of PUMA accepts the brands PUMA and Tretorn. The company was
founded in 1948, and their product distributed in more than 120 countries, employs
more than 9,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong.
PUMA has started true to its four cornerstones: heritage, sport, technological
innovation and design over the years. The brand is focusing on bringing distinctive
designs and a global outlook to each product range by blending influences of sport,
lifestyle and fashion.
This fusion is known as “Sport lifestyle”. PUMA views sport as a philosophy on
life – one that emphasizes fitness, wellness and simply living an active life. Since
Sport can be different things to different people, PUMA approaches it in a greater-
lifestyle context, while not compromising performance. This is exactly what the
brand means when it speaks of “Sport lifestyle”.