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retail marketing

retail marketing

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Published by THOUFEEK

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Published by: THOUFEEK on Sep 09, 2010
Copyright:Attribution Non-commercial

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05/28/2013

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PRESENTED BY:RANJITH.MRAKESH C PILLAI VIGNESH
 
Industry Evolution
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TraditionallyretailinginIndiacanbetracedto
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TheemergenceoftheneighborhoodKiranastorescateringtotheconvenienceoftheconsumers
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Eraofgovernmentsupportforruralretail:IndigenousfranchisemodelofstorechainsrunbyKhadi&VillageIndustriesCommission
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1980sexperiencedslowchangeasIndiabegantoopenupeconomy.
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TextilessectorwithcompanieslikeBombayDyeing,Raymond's,SKumar'sandGrasimfirstsawtheemergenceofretailchains
 
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L
aterTitansuccessfullycreatedanorganizedretailingconceptandestablishedaseriesoshowroomsforitspremiumwatches
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Thelatterhalfofthe1990ssawafreshwaveoentrantswithashiftfromManufacturestoPureRetailers.
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Fore.g.FoodWorld,SubhikshaandNilgirisinfoodandFMCG;PlanetMandMusicWorldinmusic;CrosswordandFountainheadinbooks.

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