Professional Documents
Culture Documents
INFORMATION SYSTEM
A Retail Information System anticipates the
information needs of retail managers; collects,
organizes and stores relevant data on a
continuous basis; directs the flow of
information to the proper decision makers.
A Retail Information System anticipates the
information needs of retail managers; collects,
organizes and stores relevant data on a
continuous basis; directs the flow of
information to the proper decision makers.
Applications of IT in Retailing
Automating Processes: Electronic Point of Sales
(EPOS), Inventory Planning, Ordering and Management
Collecting Data About Customers: Purchasing patterns
of customers, segmentation, personalization, customization
of offers, loyalty programmes, store design and product
placements
Feedback on Marketing Decisions: EPOS data to study
effects of promotions, prices, new products and packaging
changes
Communications: With suppliers, customers
Applications of IT in Retailing
(contd.)
Another difference is that SKUs are typically eight alpha-numeric digits, while UPCs
are 12 digits, numeric only.
In conclusion, SKUs are for internal use, and UPCs are for external, or universal use.
Electronic data Interchange (EDI)
transaction
• Improved inventory management