Consumer behaviourin selecting Mobilephones
Objectives
Usage pattern for various categories of consumers
Reasons for satisfaction and dissatisfaction of users
Liking for various attributes of the mobilephone instrument
Usage Pattern of functionalities and addedservices provided
Mobile phone Market- an Overview
Number of Basic and Mobile Phones in India(1999 to 2006)Year(End of March)No. of Telephone(in Million)Fixed (Landline+WLL)Mobile
1999 21.61 1.202000 26.65 1.802001 32.70 3.582002 38.53 6.432003 41.93 12.692004 42.84 33.702005 46.85 51.532006 49.57 92.52
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