Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods andCadbury creates a global powerhouse in snacks, confectionery and quick meals.With annual revenues of approximately $50 billion, the combined company is the world's secondlargest food company, making delicious products for billions of consumers in more than 160countries. We employ approximately 140,000 people and have operations in more than 70countries.
IMC APPROACH:-ADVERTISING - Cadbury New CampaignMumbai, July 2, 2010
: Cadbury Dairy Milk (CDM), the flagship brand of Cadbury India,
launched a new campaign, “Shubh Aarambh” today. This campaign is based on the concept of
the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome. Over the years, CDM has been a special part of everyIndian's moments of happiness, joy and celebration. This year, for the first time ever, CDM urgesconsumers to also enjoy their much loved chocolate before embarking on an important task, inanticipation of a successful outcome.Mumbai, July 2, 2010: To further build on the strong connect that patrons share with Cadbury 5Star, the brand recently launched its new television commercial. In line with its
“Jo khaye, khoaaye”
advertising campaign, the commercial takes the brand proposition one step forward, of