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Prashant Priyadarshi Assignment 2 Promotion Managemnt (on cadbury)

Prashant Priyadarshi Assignment 2 Promotion Managemnt (on cadbury)

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integrated marketing communication (imc)of cadbury is explained and suggesion for the same is given ..
integrated marketing communication (imc)of cadbury is explained and suggesion for the same is given ..

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Published by: Prashant on Oct 01, 2010
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05/22/2011

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 Assignment Of Promotion Management  ASSIGNMENT NO -2
SUBMITTED BY SUBMITTED TOPRASHANT PRIYADARSHI MISS KULJEET MINHASROLL NO-20SECTION-Q1808
 
 Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods andCadbury creates a global powerhouse in snacks, confectionery and quick meals.With annual revenues of approximately $50 billion, the combined company is the world's secondlargest food company, making delicious products for billions of consumers in more than 160countries. We employ approximately 140,000 people and have operations in more than 70countries.
IMC APPROACH:-ADVERTISING - Cadbury New CampaignMumbai, July 2, 2010
: Cadbury Dairy Milk (CDM), the flagship brand of Cadbury India,
launched a new campaign, “Shubh Aarambh” today. This campaign is based on the concept of 
 the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome. Over the years, CDM has been a special part of everyIndian's moments of happiness, joy and celebration. This year, for the first time ever, CDM urgesconsumers to also enjoy their much loved chocolate before embarking on an important task, inanticipation of a successful outcome.Mumbai, July 2, 2010: To further build on the strong connect that patrons share with Cadbury 5Star, the brand recently launched its new television commercial. In line with its
“Jo khaye, khoaaye”
advertising campaign, the commercial takes the brand proposition one step forward, of 
 
losing one self in every bite of the delicious Cadbury 5 Star. With humour as the trademark of all its communication, the film uses friendship as a
 platform to reinforce the brand‟s appeal
amongst teenagersThe colourful pandas create more masti with Ben 10 toys in the new commercial Monday, 23rdMay, 2010:Cadbury Gems today launched a television commercial for its exciting new variant - GemsSurprise. Taking Fun & Masti one step forward, Kids can now enjoy Cadbury Gems - colourfulchocolate buttons - with a Ben10 toy, all of this packed in an attractive ball. To bring thisoffering alive, the new commercial features the Pandas in an exciting interface with the popularBen10 toys, while they savour their much loved colourful Gems.
Sales promotion :-
Sales promotion is the process of persuading a potential customer to buy the product. It can bepart of the personal selling process.The main methods of sales promotion are:Money off coupons
 – 
Cadbury customers receive coupons, or cut coupons out of newspapers or a

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