Professional Documents
Culture Documents
No. 3, 2010
The last few months have presented both extraordinary successes and daunting challenges for children, and we are grateful for your steadfast
support.
That support has helped UNICEF respond to the catastrophic floods in Pakistan and to the enormous ongoing needs in Haiti. Your
commitment — as well as that of Kiwanians around the world — has also contributed to a momentous new partnership between UNICEF
and Kiwanis International that will undertake to eliminate an ancient killer disease (see story on page 6).
On the child survival front, we have some phenomenal news to share: the global under-five child mortality rate has significantly dropped
once again — from 24,000 each day to 22,000 (see story on page 4). This is a reflection not only of UNICEF’s effectiveness and resolve, but
also of your support. Because of you, we continue to move closer to the day when zero children die from preventable causes. Take a moment
to consider what this means: thousands more young lives saved every day, thousands more futures protected.
But deadly threats to children persist. In Pakistan, where flooding has submerged a fifth of the country — an area roughly the size of Florida —
millions of children are imperiled by a potential secondary disaster of malnutrition and disease (see story on page 3). Though UNICEF, together
with the Pakistani Government and other partners, is providing key assistance — including clean water for 2.5 million Pakistani children and
their family members — a huge funding gap is hampering the emergency response efforts. Millions of children still desperately need help.
A second wave of disaster has so far been averted in Haiti — again thanks to your considerable generosity. I (Caryl) visited Haiti and saw
firsthand how crucial your contributions have been to UNICEF’s relief efforts in the earthquake-battered nation. These efforts remain critical.
We are heartened to report that the U.S. Fund has received a second grant from the “Hope for Haiti Now: A Global Benefit for Earthquake
Relief” telethon. The $5 million award, which follows an earlier $6 million grant, will support UNICEF’s child protection programs in Haiti.
These funds will make an immeasurable difference in the lives of so many vulnerable children.
Lastly, as we celebrate the 60th anniversary of Trick-or-Treat for UNICEF, those of you who have taken part in this special campaign over
the years should feel deeply proud. Since it began, TOT has raised close to $160 million for programs that have saved millions of children’s
lives (see story on page 10).
Thank you for standing with UNICEF — and with the children of the world.
Warm regards,
Honorary Co-Chairs
George H.W. Bush
Jimmy Carter
William J. Clinton
Chair Emeritus
Hugh Downs
Chair
Anthony Pantaleoni
Vice Chair
Peter Lamm
President
Caryl M. Stern
Secretary
Gary M. Cohen
In This Issue:
Treasurer
Edward G. Lloyd
Feature
Honorary Directors
Susan V. Berresford
James H. Carey 10–13 Trick-or-Treat for
Marvin J. Girouard
Anthony Lake Produced by the UNICEF Turns 60
John C. Whitehead Department of Editorial
and Creative Services
Honorary Members
Joy Greenhouse
Helen G. Jacobson
Executive Editor
Mia Brandt
Contents
Susan C. McKeever
Lester Wunderman Managing Editor 2–5 UNICEF in the Field
Adam Fifield
Directors
Andrew D. Beer Art Director 6–7 Kiwanis and UNICEF Unveil
Daniel J. Brutto Rachael Bruno
Nelson Chai The Eliminate Project
Gary M. Cohen Assistant Managing Editor
Mary Callahan Erdoes Jen Banbury
Pamela Fiori 8 Donor Activities at
Dolores Rice Gahan Contributing Editor
Bruce Scott Gordon Eileen Coppola Home and Abroad
Vincent John Hemmer
Peter Lamm
Téa Leoni
Contributing Writer
Michael Sandler
9 Inside the U.S. Fund
Bob Manoukian
Anthony Pantaleoni Designers
(continued on page 16)
Amy L. Robbins Melissa Axelrod
Henry S. Schleiff
Kathi P. Seifert
Audrey Hawkins 14–15 Partner Profiles:
Caryl M. Stern Copyright © 2010 Barrie Landry and Jeannette
Jim Walton U.S. Fund for UNICEF.
Sherrie Rollins Westin All rights reserved. Hsu-McSweeney
E ve r y C h i l d N o. 3 , 2 010 1
U N I C EF in t h e FI eld
Emergencies Update
HAITI
As of this writing, 1.5 million people are
still living in 1,342 displacement sites.
Each day, UNICEF continues to supply
about 330,000 people with potable water
and, together with partners, has held
waterborne illnesses at bay. Building
pit latrines and distributing portable
toilets and other hygiene supplies have
also helped avert disease outbreaks. In
266 UNICEF-supported child-friendly
spaces, at least 63,000 children — many
of whom lost family in the earthquake —
are getting psychosocial support, as well
as the chance to play and learn in safety.
UNICEF is also distributing supplies to
equip all schools in earthquake-affected areas for the resumption of the school year in October. UNICEF’s teams of construction
engineers and architects are working to transform temporary schools into more durable semi-permanent structures, and working
with the Haitian government on plans for earthquake-safe schools.
KYRGYZSTAN
June’s outbreak of ethnic violence in Kyrgyzstan displaced some 300,000 people and sent
75,000 fleeing to Uzbekistan. To meet the emergency needs of the refugees — 90 percent
of whom were women, children, and the elderly — UNICEF distributed 200 metric tons
of supplies, including surgical kits, tents, and vaccines. In subsequent weeks, most of
the displaced returned home — but often to demolished buildings, deplorable hygiene
conditions, and overwhelmed hospitals. UNICEF continues to provide for these vulnerable
returnees, distributing family water kits and health and hygiene kits, establishing child-
friendly spaces, training teachers, and helping Kyrgyzstan’s children return to school.
NIGER
After one of the most devastating droughts in
memory, Niger remains in the grip of a massive
food crisis whose effects have been especially hard
on women and children. In many areas, there is
literally nothing to eat but scraggly, nonnutritious
weeds. As a result, some 378,000 children in the country need treatment for severe acute
malnutrition. In about 400 health centers throughout the country, UNICEF and its partners
are providing nutritional care — often in the form of the high-protein “miracle food”
Plumpy’nut®. Children who have been diagnosed with severe malnutrition also often
receive vitamin A and folic acid supplements, de-worming tablets, and antibiotics.
E ve r y C h i l d N o. 3 , 2 010 3
U N I C EF in t h e FI eld
Low-Cost Manual
Well Drilling
Mechanical well drilling requires large rigs
and can be exorbitantly expensive and un-
wieldy — especially where roads are virtu-
ally nonexistent. That’s one of the reasons
UNICEF is fostering the use of low-tech
manual well drilling, which is approximate-
ly ten times cheaper than mechanical drill-
ing. It can also yield equally effective results
in the sandy soil that is common to places
like sub-Saharan Africa. In addition, manual
drilling is most often performed by small
local businesses, which means local econo-
mies benefit from UNICEF’s programs to
bolster this simple way of accessing water.
Rainwater Harvesting
In areas where drinking water is hard to
come by — such as the salty coastal regions
of Bangladesh — a simple but highly effi-
cient rainwater harvesting system can seem
like a miracle. Rainwater runs down a sloping tin roof, into gutters, and down into a tank.
Each tank, with a tap near the bottom, can hold 3,200 liters of water.
E ve r y C h i l d N o. 3 , 2 010 5
th e e l i m in a t e p r o j ec t
We changed
the world one
time. We can —
and we will —
change the
world again.
Maternal and neonatal tetanus is still endemic in 40 countries. In India (shown with stripes), the disease has been eliminated in 15 states
but remains a threat in other parts of the country.
countries. The Eliminate Project will mo- to learn about The Eliminate Project, and change the world again.”
bilize nearly 600,000 Kiwanis members to that other mothers will not have to suffer When UNICEF Ambassador — and
help raise resources and awareness about as she has. U.S. Fund National Board member —
MNT, providing the final push to put an Kiwanis International’s 2010–11 Presi- Téa Leoni introduced The Eliminate
end to the disease worldwide. Kiwanis’ dent, Sylvester Neal, applauded the his- Project at the 95th Annual Kiwanis Inter-
goal of raising and leveraging resourc- toric partnership and noted the extraor- national Convention in Las Vegas, the au-
es to help fill the $110 million funding dinary results of UNICEF and Kiwanis’ dience of more than 6,000 rose to its feet
gap will allow UNICEF to immunize 129 previous collaboration to eliminate io- in a standing ovation. Thanks to Kiwanis
million women who are at the greatest dine deficiency disorders (IDD). “By and The Eliminate Project, we can reach a
risk of contracting tetanus during labor virtually eliminating IDD, Kiwanis and day when MNT is nothing more than an
and delivery. This initiative also will hew UNICEF together ensured that millions entry in the medical history books.
a path for providing an array of other of children are now free of its devastat- To learn more, please visit
desperately needed health services. ing effects,” says Neal. “We changed the theeliminateproject.org
On a recent trip to the Philippines, a world one time. We can — and we will —
joint delegation of U.S. Fund staff and
Kiwanis International members experi-
enced, firsthand, the terrible toll MNT
can take. In a hospital in Manila, the
delegation met a young mother, Shalo
Demiden, who sat vigil beside her eight-
day-old son as he convulsed and strug-
gled to survive. Later, in a small village
in the province of Negros Oriental, they
listened to Alona Lamog describe the
pain she still feels at having watched her
third child die from MNT. She was glad
E ve r y C h i l d N o. 3 , 2 010 7
D o n o r Ac t i v i t ie s at H o m e a n d A b r oa d
Making a Difference
National Board members Mary Erdoes (l.), Pamela Fiori, and Amy L. Midwest Regional Board Chair Paul Harvey and his wife, Ty (l.), with
Robbins at the Rising Power of Women in Philanthropy breakfast in Midwest Regional Board member Tonise Paul, at the Art of Believing in
New York City in June. Zero event in Chicago, which celebrated the completion of the Midwest
Regional Office’s Accelerated Child Survival fundraising campaign.
UNICEF Swaziland Representative Dr. Jama Gulaid (l.) with Patti UNICEF supporter and New England Regional Office Women’s
Orellana, Michael Coulson, Mark Schuster, and Carrie Rhodes at Luncheon Committee member Ciara Smyth cutting a ribbon to
a reception hosted by the U.S. Fund’s Seattle Advisory Council. celebrate the opening of a new UNICEF-supported water point
in the Cacuaco Municipality of Angola.
Richard B. Levy, Southern California Regional Board President, during a National Board member Dolores Rice Gahan (l.) and UNICEF supporter
recent field trip to Mozambique. Hilary Gumbel during a field visit to Peru.
S A V E T H E D A T E
N o ve m b e r 3 0 , 2 0 1 0
u n i c e f sn o w f l a k e b a l l
ne w y o r k c i t y
u n i c e f s n o w f l a k e l i gh t i n g c e r e m o n i e s : November 18, 2010 (New York City) and November 20, 2010 (Beverly Hills)
E ve r y C h i l d N o. 3 , 2 010 9
F eature
Trick-or-
flicting emotions in the couple. Mary
Emma turned to her husband and said:
“It’s too bad we can’t turn this into some-
thing good.”
Clyde replied: “We can.”
Treat for
Soon, the Allison’s children, along
UNICEF
Turns 60
U.S. Fund for UNICEF
with Sunday school students from
around the country, were marching
through the streets each Halloween to
collect soap, shoes, and other goods for
postwar relief efforts in Europe. But after
the Halloween drive of 1949, the charity
supported by these collections disband-
ed. Suddenly, the Allisons needed a new
beneficiary.
The encounter: Shortly after, Mary
Emma Allison was shopping in down-
town Philadelphia when she became
mesmerized by a small parade, which
she followed to its destination — a booth
collecting donations to support UNICEF.
Mary Emma knew a perfect fit when she
saw one. That Halloween, the Allison’s
children, friends, and fellow congrega- and service organizations like Kiwanis especially our nation’s children, whose
tion members were among the many who International were working together to Halloween collections have become a
went door-to-door, collecting coins for ensure that TOT Halloween collection symbol of concern and an expression
UNICEF in hand-painted milk cartons. efforts covered entire towns. Celebri- of tangible aid.” And in 1967, President
Trick-or-Treat for UNICEF was born. ties and the media did a lot to boost the Lyndon B. Johnson signed a proclama-
The activity was a program’s growth, tion designating Halloween as National
hit — a big one. The
Allisons joined forc-
…Halloween could too. Entertainer and
UNICEF Ambassador
UNICEF Day.
UNICEF fast became a part of Ameri-
es with UNICEF staff be more than just a Danny Kaye is cred- can popular culture. Trick-or-Treat for
to spread the word ited with propelling UNICEF promoters included Lassie,
about this important day for kids to over- TOT popularity to Mighty Mouse, Kermit the Frog, and
new campaign. TOT new heights. Scooby Doo, and in 1969, an episode of
took off like a prairie indulge in candy. By 1960, TOT ac- Bewitched was entitled “Twitching for
wildfire. In 1953, the tivities had spread far UNICEF.” That year millions of children
United States Committee for UNICEF — beyond U.S. borders to a diverse group of took part in TOT.
the predecessor of today’s U.S. Fund for countries including Canada, France, Hai- Those who grew up Trick-or-Treat-
UNICEF — took over formal responsibil- ti, Iceland, Japan, and Spain. In 1961, Pres- ing for UNICEF have vivid memories
ity for TOT. Already, school groups, po- ident John F. Kennedy noted: “UNICEF
(continued on page 12)
lice and fire departments, church groups, has caught the imagination of our people,
E ve r y C h i l d N o. 3 , 2 010 11
F eature
1953
urge kids to Trick-
UNICEF. To support the Trick-or-Treat for UNICEF campaign even further,
or-Treat for UNICEF
the Toys”R”Us Children’s Fund made a $200,000 donation to the U.S.
The U.S. Committee
Fund for UNICEF.
for UNICEF (now 1994
the U.S. Fund) Key Club Inter-
National Media Sponsor — HGTV
begins running TOT national high
Returning as national media sponsor, the leading cable network for home
1959
school students
and garden programming will highlight TOT on October 16 in a primetime
begin partnering
TV special at 8 PM ET/PT. 4 million unique monthly visitors will find Hal-
Lassie carries TOT with TOT
loween decorating and entertaining tips on HGTV.com/Halloween.
box on TV show
2001
Proud Supporters — FEED/HSN
This year, FEED Projects — a company with the simple mission to create
1961 TOT network
President Kennedy provides support
good products that FEED the world — created the FEED Trick-or-Treat lauds UNICEF to kids impacted
bag to benefit UNICEF. HSN, a leading multichannel retailer, has joined and TOT by 9/11; TOT funds
forces with FEED as the exclusive retailer — and for each bag purchased
at HSN or hsn.com/hsncares, HSN will donate $3.50 to the U.S. Fund for 1967 earmarked to help
Afghan children
UNICEF.* That’s enough to provide one child with an entire year’s worth President Johnson
of essential micronutrient supplements. proclaims October 2004
31st “National TOT goes digital
Proud Supporter — Key Club International UNICEF Day” with online
Key Club International, a program of Kiwanis International, is the nation’s
oldest and largest service leadership organization for high school students. 1969 fundraising
The Club’s 16-year-long partnership with TOT is one of the campaign’s lon- TV’s Bewitched 2005
gest running and most successful, and has raised nearly $5 million. devotes full episode Indian Ocean
to TOT tsunami and
And thanks to our other proud supporters… Coinstar Inc., American Airlines,
Kmart, PLAYBILL, and The Broadway League’s Kids’ Night on Broadway. 1975 Hurricane Katrina
spur record-
Actor Danny Kaye breaking $18.25
marks TOT’s 25th million effort
anniversary with
*For each FEED Trick-or-Treat bag purchased through HSN or hsn.com, HSN will
5-day/ 65-city 2010
donate $3.50 to the U.S. Fund for UNICEF to help support UNICEF’s nutrition pro- plane tour TOT’s 60th
grams. No part of the purchase price is tax-deductible. UNICEF does not endorse
anniversary;
any brand or product. For more information, visit unicefusa.org, feedprojects.com, or
hsn.com/hsncares. nearly $160 million
raised to date!
E ve r y C h i l d N o. 3 , 2 010 13
P a r t ne r P r o fi l e s
Why I Give:
Barrie Landry
Giving back is powerful. I first became
aware of this when I was in high school
and volunteered to help a young man
with cerebral palsy. His sense of grati-
tude for the time we spent together in-
spired me to look at people differently, to
remember the power of kindness, and to
see how important it is to always try to
positively impact someone else’s life.
Throughout my adult life, my desire
to give back has informed my philan-
thropy as well as my decision to support
different causes. My involvement with his life was saved and transformed by zations, and local communities because
the U.S. Fund for UNICEF began when UNICEF workers in a rehabilitation of its commitment to their people and to
I attended a luncheon and heard Ish- camp. Ishmael’s story demonstrates their needs. UNICEF has also earned the
mael Beah speak about his experience as UNICEF’s determination to go to any trust of donors because they know that
a child soldier in Sierra Leone and how length to save the life of a child. for every dollar donated to the U.S. Fund
When I talk to other people about for UNICEF, less than 10 cents is retained
UNICEF, I tell them very simply: for administrative costs. The rest goes to
“UNICEF works! UNICEF saves lives!” help children.
Over the last 50 years, UNICEF has made UNICEF’s mission couldn’t be more
phenomenal progress and has helped to urgent, and I believe that we all have a
cut the number of global child deaths by responsibility to make sure it is fulfilled.
more than half. UNICEF has the exper- All children deserve to be protected. All
tise garnered from more than 60 years of children deserve to be saved. With our
experience, as well as access on a scale support, UNICEF will make sure that we
unavailable to other organizations. It has will reach a day when zero children die
earned the trust of governments, organi- from preventable causes.
UNICEF’s mission
couldn’t be more urgent,
and I believe that we all
have a responsibility to
make sure it is fulfilled.
Why I Give:
Women’s Luncheon Series in Boston and children in other countries who don’t get
have since become a member of its steer- any health care at all. I want to do my
My parents are both physicians and, event last year, the speaker
from a very young age, they took me described the conflict-driv-
with them as they did volunteer work. en violence against women
They provided health care to those who and children in the Congo.
couldn’t afford it, both in Seattle where It left me feeling angry, but
we lived and in other countries. My also made me want to do
grandparents lived in Asia, and in the more. At this stage of my life
summer we would volunteer at hospitals — with two little ones and
and clinics there. When I was just 11, I another one on the way — I
traveled on my own to Canada and spent can’t volunteer abroad the
the summer working for the Red Cross. way I used to. But through
After that, I spent more than 15 summers UNICEF, I can do my part
doing volunteer work and internships from a distance.
abroad, learning foreign languages, and I like how the U.S. Fund
E ve r y C h i l d N o. 3 , 2 010 15
in s i d e t h e u. s. fun d c o n t inue d
ances with other organizations that share eral years. For fiscal year 2011, both the
Photo Credits P5: UNICEF/ITAL2010-0040/Alfredo Falvo P10-11: U.S. Fund for UNICEF
UNICEF/NYHQ2005-0761/Pallava Bagla P12: U.S. Fund for UNICEF/Jim Salzano
Cover: UNICEF/NYHQ2009-2297/Kate Holt UNICEF Myanmar/2007/Win Naing U.S. Fund for UNICEF
P1: U.S. Fund for UNICEF P6: UNICEF/NYHQ2009-1913/Giacomo Pirozzi P14: UNICEF/NYHQ2010-0668/Olivier Asselin
P2: UNICEF/NYHQ2010-1270/Marta Ramoneda UNICEF/NYHQ2010-1640/Marta Ramoneda Courtesy of Barrie Landry
UNICEF/NYHQ2010-1295/Marta Ramoneda UNICEF/NYHQ2009-1234/Giacomo Pirozzi P15: Courtesy of Jeannette Hsu-McSweeney
UNICEF/NYHQ2010-1248/Cliff Volpe P7: U.S. Fund for UNICEF/Jen Banbury UNICEF/NYHQ2008-1193/Kate Holt
UNICEF/NYHQ2009-2566/Pierre Holtz P8: Left to right: Joe Vericker; Casey Marsh; P16: UNICEF/NYHQ2005-1407/Christine Nesbitt
P3: UNICEF/NYHQ2010-1557/. ZAK Jennifer Lopez; Ted Tyndorf; Joe Trofino; IBC: UNICEF/NYHQ2010-0750/Roger LeMoyne
P4: U.S. Fund for UNICEF/Jen Banbury Caryl M. Stern Courtesy of Harriet Natsuyama
UNICEF/NYHQ2006-2264/Giacomo Pirozzi P9: UNICEF/NYHQ2010-1558/. ZAK Envelope: UNICEF/NYHQ2006-2866/Julie Pudlowski
UNICEF/NYHQ2009-1229/Giacomo Pirozzi UNICEF/NYHQ2009-0028/Iyad El Baba
Harriet Natsuyama
Danny Kaye Society Member
Believe in zero.