Presented by: Raymund P.

Constante
 Don Tapscott

“ Thought leader on the

strategic value
and impact of
information technology. ”
 Don Tapscott
•Don Tapscott (born 1947) is a Canadian business
executive, author, consultant and speaker based in
Toronto, Ontario, specializing in business strategy,
organizational transformation and the role of
technology in business and society.
• He is an internationally renowned media
authority, writer, consultant and speaker
regarding the strategic impact of information
technology on innovation, marketing and talent.
 Don Tapscott
• Tapscott is chairman of business strategy think tank New
Paradigm (now nGenera), which he founded in 1993.
• Tapscott is also Adjunct Professor of Management at the
Joseph L. Rotman School of Management, University of
Toronto.
•Tapscott holds a B.Sc. in Psychology and Statistics, and an
M.Ed. specializing in Research Methodology. He also holds
two honorary Doctor of Laws (honoris causa) granted by
the University of Alberta in 2001, and Trent University in
2006.
 Don Tapscott

• He has authored and co-authored several of the

defining business books in business and society
and of the last decades. And is often described by
customers as the most effective speaker they have
ever had.
 Don Tapscott’s Book
 PARADIGM SHIFT: The New Promise of
Information Technology (1991)

 THE DIGITAL ECONOMY: Promise and Peril in

the Age of Networked Intelligence (1995)

 WHO KNOWS: Safeguarding Your Privacy in a

Networked World (1997)

 BLUEPRINT TO THE DIGITAL ECONOMY:

Creating Wealth in the Era of E-Business (1998)
 Don Tapscott’s Book

 THE DIGITAL ECONOMY: Promise and Peril

in the Age of Networked Intelligence (1995)
 Don Tapscott’s Book
 GROWING UP DIGITAL: The Rise of the Net
Generation (1998)

 Creating Value in the Network Economy (1999)

 DIGITAL CAPITAL: Harnessing the Power of

Business Webs (2000)

 THE NAKED CORPORATION: How the Age of

Transparency Will Revolutionize Business (2003)
Inter
 Don Tapscott’s Book
GROWING UP DIGITAL: The Rise of the Net
Generation (1998)
 Don Tapscott’s Book
Creating Value in the Network Economy (1999)
 Don Tapscott’s Book
DIGITAL CAPITAL: Harnessing the Power of
Business Webs (2000)
 Don Tapscott’s Book
THE NAKED CORPORATION: How the Age of
Transparency Will Revolutionize Business (2003)
 An Interview with Tapscott
Question:
Are we living in the technological and social
revolution that Alvin Toffler predicted decades ago?
Answer:
It is certainly true, that a new community is
replacing the old capitalist industrial order that, with
its own emergence, replaced the feudal, agrarian
wave. This paradigm shift has implications for
business, economics, and all facet of society.
 An Interview with Tapscott
Question:
What are some significant business consequences?
Answer:
A new sector is emerging from the convergence of
the 3-C’s: Computing, Communication, and
Content. This sector was worth $1 trillion, divided
as follows: 44% computing, 28% communication
and another 28% content. It will have grown to an
industry of $1.47 trillion, a growth of almost 50%.
 An Interview with Tapscott
Question:
Convergence, or business communities, is the new
common denominator of economics?
Answer:
Yes, Organizations nowadays make use of the so
called “Internet” to meet to create value for
customers and wealth for their shareholders. This
business web (b-web) which can be considered as a
universal business platform made up of distinct
system of suppliers, distributors, commerce services
providers, infrastructure providers, and customers.
 An Interview with Tapscott
The new media has transformed into the base of all
other sectors.
The information highway – as a result of
convergence – has become the basis of the new
economy.
This new media is already changing the arts, how
science is conducted, and education.
It changes the very nature of business, how we work,
have fun, and probably, the way we think
 An Interview with Tapscott
Question:
Wasn’t reengineering also about changing the basic
fabric of the organization?

Answer:
The objective of many reengineering initiatives is
to mold the processes and reduce cost, mainly in
relation to people.
Don Tapscott
“ But even if
downsizing is good
in certain
situations, it is not
a good strategy for
the future ”
 An Interview with Tapscott
The success of the
new economy
requires the
invention of new
processes of
business, new
businesses, new
industries, and
new clients.
 An Interview with Tapscott
Question:
Are B-webs direct challenge
to organizing?
Answer:
B-web is the first significant
challenge to the traditional
hierarchically &
functionally based
organization. The
corporation is DEAD: long
live the B-WEB.
 An Interview with Tapscott
Question:
Are electronic communities and b-webs the future
of “free” market?
Answer:
Yes, their mission is simple: collectively producing
products and services through a narrow exchange
of information, knowledge, and payments purely
online.
 An Interview with Tapscott
Question:
Are electronic communities and b-webs the future
of “free” market?
Answer:
Yes, their mission is simple: collectively producing
products and services through a narrow exchange
of information, knowledge, and payments purely
online.
 An Interview with Tapscott
Question:
Is there a room for middle management in this new
model of organization?
Answer:
The function and people that are positioned in the
middle will have to go up in the value chain,
otherwise they will lose their place.
 An Interview with Tapscott

New tool-based
teamwork,
sharing of
knowledge, and
globalization are
growing daily.
 An Interview with Tapscott
Question:
What impact must we expect to see when the net
generation joins the workforce?
Answer:
Children and youngsters lucky enough to have
grown up “digitally” are innovators, well taught in
the new media, strongly independent, and globally
oriented. When they come into the companies, they
will bring a new working culture.
 An Interview with Tapscott
Question:
One of your cultural predictions has been a rebirth
of community spirit.
Answer:
The TV is dead and that’s it. It is being eaten by the
Web. The TV sets in the future won’t be more than
an additional websites. Personal computers is more
and more “interpersonal” - The PC becomes a
means of communication.
 An Interview with Tapscott
Question:
Kids are better at this than adults?
Answer:
For kids, this is just natural; but for adults, it is not.
For kids, computers are for normal people, not for
closed communities of technological people or
computer addicts.
An Interview with Tapscott

New tool-based
teamwork, sharing
of knowledge, and
globalization are
growing daily.
Don Tapscott’s Book (Dec –’06)
Wikinomics: How Mass
Collaboration Changes Everything
 While some leaders fear the heaving growth of these
massive online communities, Wikinomics proves this
fear is folly.
 Smart firms can harness collective capability and
genius to spur innovation, growth, and success.
 A brilliant guide to one of the most profound changes
of our time, Wikinomics challenges our most deeply
rooted assumptions about business and will prove
indispensable to anyone who wants to understand
competitiveness in the twenty-first century.
 Don Tapscott’s Book
 GROWN UP DIGITAL: How the Net
Generation is Changing the World
(Sequel to the Grown Up Digital: The Rise of the Net Generation
1998)

Soon to come in Oct 2008