BLACKBERRY

PRESENTED BY:
SRINATH NAIK
FY-E
1267
 THE
BLACKBERRY
LOGO AND
FAMOUS
PUNCH LINE :
LOVE WHAT
YOU DO.
 RESEARCH IN MOTION
• Research In Motion Limited (RIM) is a
Canadian telecommunication and wireless
device company best known as the developer
of the BlackBerry Smartphone.
• RIM is headquartered in Waterloo, Ontario,
Canada and is a sponsor of RIM Park in the
northeast of the city. It was founded by Mike
Lazaridis, who currently serves as its co-CEO
along with Jim Balsillie.
 INTRODUCTION

•The first BlackBerry device was introduced

in 1999 as a two-way pager. In 2002, the more
commonly known Smartphone BlackBerry
was released, which supports push e-
mail, mobile telephone, text
messaging, Internet faxing, web browsing and
other wireless information services. It is an
example of a convergent device.
 The original BlackBerry device had a monochrome display,
but all current models have color displays. All models except
for the Storm Series had a built-in QWERTY keyboard,
optimized for "thumbing", the use of only the thumbs to type.
The Storm 1 and Storm 2 include a Sure type keypad for
typing, and are the two models that are full touch-screen
devices with no physical keyboard. Originally, system
navigation was achieved with the use of a scroll wheel
mounted on the right side of phones prior to the 8700. The
trackwheel was replaced by the trackball with the introduction
of the Pearl series which allowed for 4 way scrolling. The
trackball was replaced by the optical trackpad with the
introduction of the Curve 8500 series. Models manufactured
for use with iDEN networks such as Nextel and Mike) also
incorporate a push-to-talk (PTT) feature, similar to a two-way
radio.
Operating system:

The operating system used by BlackBerry devices is a

proprietary multitasking environment developed by RIM.
The operating system is designed for use of input devices
such as the track wheel, track ball, and track pad. The OS
provides support for Java MIDP 1.0 and WAP 1.2.
Previous versions allowed wireless synchronization
with Microsoft Exchange Server e-mail and calendar, as
well as with Lotus Domino e-mail. The current OS 5.0
provides a subset of MIDP 2.0, and allows complete
wireless activation and synchronization with Exchange e-
mail, calendar, tasks, notes and contacts, and adds support
for Novell GroupWise and Lotus Notes.
BlackBerry Messenger
Newer BlackBerry devices use the
proprietary BlackBerry Messenger, also known as BBM, software for
sending and receiving instant messages via BlackBerry
PIN or barcode scan. BlackBerry messenger allows for instant messages
to be sent internationally without the costs of regular text messaging.
BlackBerry messenger also allows for display names, display pictures
and personal messages, and deliver and read notifications. There is also
the BlackBerry Alliance program of partners who work under contract
with Research In Motion to create new BlackBerry applications. Typical
applications include digital dictation, GPS tracking, CRM and expense
management. On October 6, 2009 BlackBerry Messenger 5.0 was
officially released, adding a whole new set of features, including bar
code scanning to add contacts, profiles, sharing your location via GPS,
and creating groups. The real advantage of BBM is that much like its
internet based counter-parts, it also allows its users to connect to another
user around the world.
Models:
Early Pager Models: 850, 857, 950, 957
Monochrome Java-based Models: 5000-series and 6000-series
First Color Models: 7200-series, 7500-series and 7700-series
First Sure type Phone Models: 7100-series
Modern BlackBerry Models (2006–2008): 8000-8830-series including: BlackBerry
8800,BlackBerry Pearl, BlackBerry Pearl Flip and BlackBerry Curve 8300
Latest BlackBerry Models (2008–2009): 8900+ GPS WiFi Series: BlackBerry
Bold (9000),BlackBerry Curve 8900, BlackBerry Tour (9630), BlackBerry
Storm (9500/9530),BlackBerry Curve 8520/8530
BlackBerry Storm 2 (9520/9550) (2009): BlackBerry Storm2
BlackBerry Bold Series (2009): BlackBerry Bold 9700 (9700)
BlackBerry Bold Series (2010): BlackBerry Bold 9650(9650) Officially
Announced
BlackBerry Pearl Series (2010): BlackBerry Pearl 3G 9100/9105 (9100/9105)
Officially Announced
Blackberry Curve Series (2010): Blackberry 9300Officially Announced
Blackberry Torch Series (2010): BlackBerry Torch 9800
Blackberry Bold 9900 (2011)
 BlackBerry PIN

BlackBerry PIN is an eight

character hexadecimal identification
number assigned to each BlackBerry
device. PINs cannot be changed manually
on the device (though Blackberry
technicians are able to reset or update a
PIN server-side), and are locked to each
specific Blackberry. BlackBerrys can
message each other using the PIN directly
or by using the BlackBerry
Messenger application.
 The BlackBerry Store
In December 2007 a BlackBerry Store opened in Farmington Hills,
Michigan. While it is the only BlackBerry store currently in
existence, it actually was not the first. There were three prior
attempts at opening BlackBerry stores in Toronto, London, and
Charlotte, but they eventually folded.The store offers BlackBerry
device models from AT&T, T-Mobile, Verizon, and Sprint, the major
U.S. carriers which offer smartphones. Employees are trained not
only on the BlackBerry devices themselves but in the practices of
each service provider. There is also an unofficial BlackBerry store
called BlackStore in Caracas, Venezuela, because of the BlackBerry
brand's popularity in Venezuela, especially in Caracas and
Maracaibo, making Venezuela one of the biggest BlackBerry
consumers in the world. There is also a BlackBerry Store in the
Atlanta airport.
BB Enterprise Providers,INDIA
The following service providers support BlackBerry
service on Smartphone in India purchased from retailers:
Aircel
Bharti Airtel
BSNL
Idea
Loop Mobile
MTNL
Reliance GSM
Tata Docomo
Tata Indicom
Vodafone Essar
THANK YOU