The 

Blackberry mobile phones are looking professionals and stylish mobile phone with can peoples
are attract to this phone. Blackberry is the smart phones which is the most popular in the world
with its charming features. It offers accessibility to an extensive variety of applications many
wireless instruments across the world. It provides accessibility to an extensive variety of
applications on several wireless instruments across the globe. by data and other services.

The Blackberry Application web-based application use to create web pages that enable users to
install applications directly on a Blackberry device. When a user accesses a web page that uses the
Blackberry Application Web Loader and accepts the permission prompt, the web page installs the
Blackberry Application Web Browser on the computer. In the The Blackberry Application uses
the .jad and .cod files stored on the web server to install an application on a Blackberry device.

The Blackberry Solution is used to access mobile email and personal information. Also other of the
self applications are also used. But the development Blackberr software for the solution of
Blackberry. Also Blackberry application, for assistance if issues arise. For advice on developing on
the J2ME platform. BlackBerry platform because it was too Enterprise-focused for your
applications, it might be time to specifically target the BlackBerry.

Blackberry has gained a toehold into the extremely competitive consumer smart phone market.
BlackBerry applications are much like building Java Swing applications. The same general concepts
apply, but there also are some very interesting differences, from how list controls work all the
way up to how you support multiple entry points in an application. Blackberry developers to work
with the .NET programming to create wireless applications for Blackberry devices. It will be
integrated the best Blackberry Mobile System. BlackBerry Java Development Environment (JDE
allows you to develop, debug, and test Blackberry applications.

Blackberry Mobile Phones in India

BlackBerry phones belong to a line of mobile email and smart phone devices designed by the Canadian
company Research In Motion (RIM). ABlackBerry mobile functions as a personal digital assistant and
encompasses address book, memo pad and a list of other personal management features. BlackBerry India
has garnered much popularity in the recent past and is every smart and tech savvy user's preferred choice.

The best known smartphone in India, are brought to users from BlackBerry India. BlackBerry phones are
primarily known for their ability to send and receive Internet e-mail. This is particularly important in places
where the network service is available via the wi-fi connectivity. The BlackBerry mobile is thus immensely
popular across the world.

In addition to offering a list of user friendly features, the innovative BlackBerry mobile offers one of a kind user
experience and allows users to remain in touch with friends and colleagues through the messenger
feature.BlackBerry phones possess a large array of messaging features, including auto-text, auto-correct, text
prediction, support for multiple languages, and other keyboard shortcuts. The BlackBerry mobile entices users
with the BB messenger, Google talk, ICQ, Windows Live and AOL instant messenger to list a few. The easiest
way to get technology at your finger tips is by opting for innovative handsets from BlackBerry India.

Latest Black Berry Mobile Products in India

 
Black Berry mobiles were developed by the Canadian Company Research in Motion or simply RIM.
Black Berry phones have great features and look stunning. The various models of Black Berry mobile
phones have a lot of distinct features that astounds the end user. 

The popular Blackberry phones in the market include BlackBerry Curve 8300 , 8310,8320,8330, Black
berry Pearl , BlackBerry 8800 Series , BlackBerry 8700 Series , BlackBerry 7130 Series , BlackBerry
7100 Series , BlackBerry 7200 Series and BlackBerry 7520. They are all characterized with certain
technical features from which one could select the most suited one.

We present you some of the most fascinating offers in Black Berry mobile phones. Special discounts
and offers occur periodically in our online store with which you could avail the best Black Berry
mobiles at the cheapest price. So enjoy shopping and still feel light in your pocket.
 
 

Aѕ one οf thе foremost leading mobile phone companies, Blackberry mobile phones аrе аmοng thе mοѕt
successful іn thе world. Many a рοрυlаr product hаѕ bееn released ѕіnсе іt wаѕ сrеаtеd іn 1999 bу Canadian
company Research In Motion. Thе newest model іѕ thе Smart phone аnd іt comes several types, аnd thеѕе аrе
thе Blackberry Torch, Pearl, Bold, Curve, Storm, Style аnd Tour.
Thе Torch 9800 hаѕ a simple аll-іn-one design whісh offers a grеаt deal οf services аt уουr fingertips. It аlѕο
hаѕ a fully loaded аnd expandable memory thаt allows уου tο υѕе thе internet freely аnd upload anything up tο
8GB. It hаѕ a qυісk, browser аnd media player thаt many wіll find easy tο υѕе аnd a camera thаt offers crisp,
detailed photographs аnd multiple picture modes.
Thе Style 9670 іѕ a flip smart phone whісh offers a compactness thаt уου mау find іѕ easier tο carry around.
Lіkе thе Torch, іt offers a camera thаt takes gοοd quality pictures, Blackberry 6 OS аnd Messenger, offering
easy communication іn a number οf formats.
Thе Curve 3G smart phone offers a track pad аnd media keys fοr ease οf navigating, removing thе fussiness οf
small buttons. It аlѕο offers Wi-fi аnd Messenger fοr maximum access tο a range οf communication styles. Thе
Curve 8500 аlѕο offers easy media sharing аnd thе Curve 8900 іѕ notable fοr іtѕ classic style аnd wonderful
dіѕрlау, аnd thе Curve 8350i gives уου unfussy press tο talk capabilities аѕ well аѕ a large dіѕрlау thаt many
wіll find easier tο see.
Fοr a long-lasting battery аnd easy typing, perhaps thе Pearl 3G wουld bе a gοοd option. It аlѕο hаѕ a slim look
thаt many wіll find pleasing, аѕ well аѕ easy tο fit іntο pockets οr bags. Another сhοісе fοr battery life wουld bе
thе Bold smart phone, whісh аlѕο gives уου Blackberry 6 іn conjunction wіth Wi-fi аnd Messenger.
Fοr those travellers, thеrе іѕ thе Tour 9630 аѕ іt hаѕ access аnd services anywhere іn thе world, аѕ well аѕ
more media applications. Thе Storm smart phone mіght bе gοοd fοr those whο hаνе difficulty looking аt thе
screen οf a normal phone аѕ іt offers one thаt іѕ lаrgеr thаn usual, аѕ well аѕ being simple tο υѕе. Thеrе аrе
many deals regarding thеѕе phones аnd аmοng thеm, a month οf free airtime аѕ well аѕ free insurance іѕ
offered fοr уουr smart phone.
Free texts frοm 250 tο аn unlimited number, аѕ well аѕ free phone minutes аrе available wіth various tariffs.
Thеrе аrе plenty οf needs met аmοng thе phones іn thіѕ range аnd іt іѕ up tο thе customer whісh suits thеm
best. Whatever thе lifestyle, one οf thеѕе Blackberry mobile phones mау bе fοr уου.

The fall of 2008 will be a busy time for RIM seeing multiple major platforms being launched within
90 days of each other, all of which have an important role to play in the 2008 and 2009 calendar
years for RIM. As such we need to ensure the entire portfolio and the market messaging of those
devices achieve the proper end goal of helping end users decide which product is best for them.
Thunder combines BlackBerry’s unique and elegant style with a number of firsts for RIM from a
technology perspective. Targeted at the high end consumer multimedia market, Thunder will be
RIM’s first touchscreen device that raises the bar for what users expect for touch screen usability.
Thunder is designed to satisfy the most demanding technophile by offering the most extensive
multi-media experience on the largest, richest HVGA screen offered on a BlackBerry.

Thunder also introduces the first smartphone offered by RIM that will simultaneously launch in a
dual CDMA and GSM format with HSPA capabilities for 3G networks globally. Thunder will deliver to
the user an ultimate play and work BlackBerry. The leading edge look and powerful functionality
make Thunder the must-have consumer BlackBerry solution – with the perfect blend of style and
performance.

• Feel the BlackBerry Difference

The innovative tactile response provides users with touch feedback with ‘click through’ – taking
touch screens to a new level of ease of use and moving the Thunder touch screen from novelty to
acceptance.
• Accelerated Work and Play
This will be the first phone in the global BlackBerry portfolio to introduce 7.2Mbps HSPA (High Speed
Packet Access). HSPA is an enhancement to UMTS and sometimes is dubbed “3.5G”. It will bring
carriers and end users benefits when applications that require large amounts of data are used and
for some carriers will provide needed network capacity relief. HSPA increases spectrum efficiency
enabling more capacity in carriers’ networks.
• Enriched BlackBerry Experience
With a 3.5” HVGA screen and dynamically oriented landscape and portrait mode, Thunder offers the
largest and highest quality screen of any BlackBerry product. Thunder is loaded with applications and
features to provide the richest experience expected by the high end consumer segment. In addition,
Thunder contains the applications and features to satisfy the most demanding global business
traveller while at the same time providing the security and trust expected by corporate IT managers.

Concept Summary

The Thunder product will be the first BlackBerry product squarely positioned in the high end featured
multimedia smartphone category, targeting the high end consumer (or Prosumer) market segment. It
will fuse the market leading BlackBerry value proposition with state of the art touch screen
technology, a rich multimedia feature set and leading edge design. It will be the first BlackBerry
device with a touch screen incorporating an innovative tactile response and an expansive display
ideal for multimedia use. Its styling, critical in this segment, will be clean and refined offering users
the promise of style and function. Thunder will be targeted at both CDMA and GSM operators
supporting support multimode roaming. This will enable the development of a single iconic brand
around the Thunder brand that is universally recognizable. The launch version of the product is
specific to Vodafone and Verizon.
Market Research
Secondary research was consolidated on touch screen devices (This report is available for review
upon request). The research includes 3 main areas:

o Keyboard Study
o iPhone Usage
o Demographic Analysis of Comparative Devices
A summary of the results are as follows:

• Keyboard Study (based on internal RIM study with external participants)

• In an internal keyboard test, customer satisfaction was highest with the LG Viewty compared with
Touch and iPhone
• The LG Viewty performed best compared with the Touch and iPhone on a variety of typing tests

• iPhone Usage
• A majority of those who own or intent to purchase an iPhone intend to use the device for both
personal and business use (based on IDC Report, “The iPhone Appeals to business Users, Implies
Issues for Enterprise IT Departments”, Nov, 2007)
• Although there is a desire to use the iPhone for business and personal use, there are obstacles in
using the iPhone as an enterprise device. (based on Forrester Report, “The iPhone is Not Meant for
Enterprises, December 12, 2007)

• Demographic Analysis of Comparative Devices (Based on M:Metrics 2007 data)

• Nokia’s N95 has the highest installed base in Europe for touchphones
• Apple’s iPhone has the highest installed base in the US for touchphones
• Touchscreen device users are primarily males in the 25-44 year range
• Personal self-paid contracts are the most popular in all countries, except in Italy where prepaid or
pay-as-you-go plans are more common
• 46% of purchasers of touchscreens in the US has a household income of greater than 100K
• Purchasers of touchscreen phones in EU are in the middle to lower income bracket.
• Browser is the most heavily used application across all phone types.

Main Features
• Unrivalled Connectivity
- GSM/EDGE/UMTS/HSPA and CDMA/EVDO Rev A
• HSPA – 2100MHz up to 7.2Mbps
• GSM – 850/900/1800/1900 MHz
• CDMA/EVDO Rev A – 800/1900/MHz
- Support for simultaneous voice-data transmission
- World Edition (for CDMA)
- 3G Modem support
- High Speed USB
• Fast speeds providing superior side loading of large files
- Bluetooth 2.0
• In Vehicle stereo connectivity
• Home stereo solutions
- Built in GPS Engine – Global Capabilities from BlackBerry
• Mapping and navigation support including BlackBerry Maps out of the box
- Generous 1400 mAhr battery for long life

• Rich Internet and Multimedia Experience

- Large 3.25” Display
• ½ VGA+ 480×360
- Innovative Click Through display
• Tactile response – offering the best of touch screen & keyboard
- Dynamic Screen orientation supporting Portrait and Landscape viewing
- 3.2MP camera with Auto Focus and Image Stabilization
• Fully Integrated into applications
- Full Page Internet Browsing
• Including support for streaming audio and video.
- 1GB embedded Memory and expandable MicroSD Slot with SDHC support (4GB, 8GB etc)
• 1GB out of the box, and the flexibility to expand to suit your needs
- Comprehensive Application Suite out of the box
• Instant Messaging support for multiple communities including Yahoo!, Messenger, AOL/CIQ,
GoogleTalk
• Social networking communities including FaceBook, Flickr, Picasa
• Turn by Turn Voice Navigation (Verizon Only)
• Music Store integration

• Iconic Styling
- Sleek, clean head-turning design
• Premium accents such as metallic trim and stainless battery door
- The ‘Right size’ – feature packed yet fits in your pocket
• Innovative design that blends a huge display without compromising ease of use that users expect
from their BlackBerry
Target Market
The smartphone market continues to dramatically evolve, with new categories emerging and
bleeding into existing categories. The diagram below depicts the broad product categories expected
in the 2008/2009 timeframe.

Geographically, the move to optimized music phones is more pronounced in Europe and Asia, with
over 50% of phones sold in these regions supporting music capabilities. In North America, such
devices are not as popular, possibly due to the popularity of dedicated music players . (Source:
Ovum). In contrast, productivity smartphones are seeing greater success in North America compared
to other developed regions.

The trend towards multimedia smartphones reflects the blurring of expectations, and functionality
between market segments: the mobile professional is increasingly looking for consumer centric
features like cameras and media players, while consumers are looking for increasing data
communication capabilities (Mobile email, Mobile IM, Internet applications etc) adapted to their
mobile needs. Additional features that are starting to emerge in the smartphone segment include
accelerometers and touch screens .

Market Segmentation

For prosumers/consumers with active and mobile lifestyles, the ability to create, share and access
content – send messages, read documents, listen to music, snap and share pictures, access websites
– is a valuable currency . Entertainment, personal content and professional productivity functions
have all been mobilized. Mainstream communication needs encompass voice calls, email, text
messaging and access to larger communities through instant messaging and web communities.

The Pearl was the first BlackBerry that directly targeted consumers seeking a stylish and sleek phone
that delivered these consumer oriented features, while maintaining the business features that many
of them still expected.

The BlackBerry Thunder will cater to the higher end of the consumer market. This segment is
distinguished from the Pearl’s target market by increased emphasis on leading edge technology
married to style: the high end multimedia consumer epitomizes the connected, mobile consumer
that is looking for a device that will function as both their personal and professional device, provide
access to the plethora of communication options, and include the latest technological advances.
Style will be a particularly important purchasing criterion for this more discriminating market.

The target segments identified by Verizon and Vodafone are as follows:

Multimedia Converged (Verizon)

• Technology leaders; looking for the latest and greatest device. Heavy multimedia users.
• Internet savvy; accustomed to using the internet as their primary information tool, both in their
personal and professional lives
• Slightly skewed towards the male demographic
• Would encompass some portion of the traditional BlackBerry mobile professional segments, such
as Mobile Men (younger portion) and Successful Male (less so)
• Evenly split between consumer and business use

Stylish Techies (Vodafone) – Desired Target 1

• Heavy multimedia users – use MP3s, internet radio, video capture
• Heavy users of internet services, both media (including download services) and Community
applications (chat, Social networking)
• Skewed towards younger demographic, but generally office workers or university students (not
teenagers)
• Aspirational – would include the traditional BlackBerry Career Builder segment.
• Will be slightly skewed towards consumer users

Super Users (Vodafone) – Desired Target 2

• Driven by continuous career progression, sometimes prioritising work over F&F

• Confident with technology
• the mobile is ‘essential in helping to organise my life’ and maintaining social circle
• Preferring to use the mobile even when at home
• Price plan and network drive mobile choice
• Single, predominantly 26-35yrs, but evident in 19-45yrs
• High use of all core services
• Highest roamers and incidence of expensing calls for business use

Based on the description of Verizon and Vodafone’s target segments, we see overlap between their
segments and RIM segments as outlined in the table below:

Multimedia Converged

Stylish Techies

Super Users
Transitioners
• Higher end College&Graduate Students, Young social singles, Recent college graduates, entry level
professionals
• Higher than average mobile monthly spend
• Strong smartphone usage
• Single; 61/39 M/F; 17-34 yrs
• Approx $59K HH income
• Strong tech enthusiast; career oriented
• View mobile comm. As primary social lifeline and productivity tool Achiever
• Work dominates their life
• Ambitious, driven
• Short of Time
• Travel a lot
• Need to be organized
• Tend to have money
• Stay in touch with clients, colleagues and suppliers (but also with friends and families)
• Predominately male
Successful Professionals
• Mid/senior level professionals; family men and women; entrepreneurs; DINKS
• 60/40 M/F; 25-55
• HH income >50K
• They are tech savvy/early technology adopters
• Highest ownership of smartphones and heavy monthly mobile spend
• Want to always be available; extremely busy and want control over their schedules
• Strong tech enthusiasts Explorer
• Technical pioneers and trendsetters
• Passionate about new technology
• Purchase new gadgets and latest kits to be the first amongst their friends
• Advise others on enw technology and mobile devices purchases
• Look for all kinds of functionality and feature-rich devices

Consumers in these segments will look to the BlackBerry Thunder to empower their mobile lifestyle
wsith a feature set that connects them with the people and communities they care about in the
medium of their preference; enables them to manage, access or share content and information; as
well as to snap photos, play music and videos or download the latest, music, videos and games for
personal entertainment. This rich feature set will appeal to their desire to be at the technological
forefront, while sleek design will appeal to their sense of style – this will be a device that consumers
will want to use, and to be seen using.

The styling will be a targeted towards the high end multimedia consumer segment:
• The size of BlackBerry Thunder will allow comfortable single handed use, while being large enough
to be a powerful multimedia device
• Thunder will continue the momentum of the Curve. It is a “BlackBerry” on the inside, but more
‘business casual’ on the outside. Its overall design will imply a refined, understated style and quality,
with metallic accents and clean lines.
Product Positioning Statement
For the high end consumer looking for a state of the art multimedia device that makes a statement in
the office and out on the town, there is no better choice of Smartphone than the BlackBerry Thunder.
This global device offers the sophisticated user the perfect mix of substance and style with powerful
multimedia feature set and innovative interface in a sleek, clean design – a status symbol for the
style conscious technophile.
Key Competitive Attributes and Differentiators
“Shed the corporate only image”
A new way to do things with BlackBerry
• Large 3.25” touch screen, media-oriented device, auto portrait and landscape modes
• Innovative ClickThrough technology takes touch to a new level
• Redesigned interface provides a fresh perspective on the things you want to do with your
smartphone and enhances the way you work
• Visually lush plus snappy, responsive performance
True BlackBerry styling and image
• Refined, understated appearance with attractive lines and contours
• Stainless steel detailing on battery door
A wealth of communication options
• Balanced for personal and professional use
• Combines style and performance
• A touchscreen device that you can still use for work — your IT team will support it because it
supports security features and IT policies
Loaded with applications and features
• Includes both business and personal applications to provide a truly balanced mobile experience
• In addition to BlackBerry productivity applications, Thunder comes with GPS-enabled mapping
applications, media player and native applications for Internet communities, such as instant
messaging and social networking sites
• 3.2 MP camera with autofocus, zoom, video capture and image stabilization – integrated into your
applications for one click posting to internet
Simplicity and ease of use
Fast, accurate text input
• Best-in-class touchscreen typing, thanks to clickthrough technology that simulates pressing
physical keys — touchscreen text input that’s good enough to be BlackBerry
• Excellent for heavy message users
Intuitive interface
• Users interact with device features and applications with natural gestures, such as pointing,
dragging and clicking, just as you would with a mouse
Integrated applications
• Menus are organized logically around common and complex tasks, making them faster and easier
to perform, e.g. take a photo and send it to a social networking site or a contact from your address
book immediately
Connect anytime, anywhere, anyhow
Screaming fast networks
• Access rich media and content: stream audio and video, download music, send photos or
attachments, use your device as a tethered modem
• Operates on HSPA and EVDO Rev A
• Don’t have to rely on open Wi-Fi networks – broadband anywhere
• 3G Tethered modem
• Enhanced flexibility with simultaneous voice & data support – email or browse while on phone
The freedom to stay in touch however you want
• Blog, use social networking and photo sharing websites; send email, multimedia messages, text
messages, listen to internet radio, stream videos, read and post to online forums; phone; instant
messaging
• Native clients for Instant Messaging (Yahoo!, GoogleTalk, AOL, Messenger) and Social Networking
(Facebook, Picasa, Flickr) mean you’re always connected … BB provides more than just access
through a web application
Global roaming
• Dual mode CDMA/GSM (Verizon only) allows you to stay connected – anywhere in the world
Powerful Multimedia
High resolution screen
• The largest, highest resolution (480 x 360) screen of any BlackBerry allows you to lose yourself in
the Web pages, videos and the gorgeous BlackBerry interface
Music store integration
• Unique in the BlackBerry line up, access thousands of songs from practically anywhere
Big Internet experience in a little package
• BlackBerry Thunder provides an Internet — users can view video, YouTube and linger over ‘rich
html’ webpages
Flexible storage
• Room for all your songs, movies and photos with 1GB built-in and limitless storage on microSD
SDHC cards
High speed USB (and 3G)
• Moving content to and from BlackBerry Thunder is fast, simple and practically wait-free
• Ideal for use with BlackBerry Unite! Software media sharing, remote access and content syndication
features
Intuitive media access
• Convenient access to media content thanks to music service support and easier navigation

Plus everything you love about BlackBerry

Push Email, PIM, SMS, MMS, BB Messenger, Yahoo! AOL/ICQ, GoogleTalk and others
• Business is a breeze with favorite BlackBerry features – push email technology and integrated PIM
tools, etc.
Long battery life
• Go long and far between charges, the high capacity battery in Thunder works as long and hard as
you do (class leading 1400 mAhr standard out of the box!)
Enterprise-ready, secure, voice
• Thunder – proven BlackBerry security, manageability and a host of other advanced features

Portfolio Positioning

The BlackBerry Thunder will continue the momentum of the Curve and Pearl into the consumer
segment targeting market share growth in the rapidly expanding high end market segment. It is
expected to have minimal overlap with the existing BlackBerry portfolio, being positioned up market
from the Curve and Pearl. The greatest potential for market overlap will be with Meteor and Javelin.
Relative to Meteor, Thunder will be positioned as a more consumer centric device and greater
emphasis on technological leadership. Where as Meteor will be the must have amongst the CxO
crowd, Thunder will be the must have amongst the high end consumer segment. Compared to
Javelin, the key distinction will be the touch screen and styling, characteristics which will appeal
more to the technophiles and style conscious.

Thunder will the first BlackBerry released simultaneously to CDMA and GSM operators. The tables
below highlights the major differences between Thunder and the CDMA and GSM/UMTS BlackBerry
portfolios expected to be in market at the time of Thunder launch.

Focusing on the latest GSM/EDGE/HSPA offerings launching in the 2008/2009 timeframe:

Meteor
Meteor may be seen as an alternative product to Thunder in some markets. Although the Thunder
product will focus more on the Consumer, the comparisons will be drawn by the industry and
analysts covering RIM. In the U.S. market the two will be competitive offerings between Verizon and
AT&T, and each may be positioned as the flagship BlackBerry offering – blurring differentiation
between the two products. In the markets where Vodafone operates, Meteor will be seen as an
alternative 3G product. Vodafone will carry the Meteor product and focus it as more of an Enterprise
focused device. Vodafone will be the only carrier globally to offer the full range of 3G HSDPA
products carried by RIM. In those markets where both Meteor and Thunder are offered, the consumer
versus enterprise and leading edge versus luxury will be the key characteristics that will distinguish
the Thunder from Meteor product. Features that may lead them towards a Thunder purchase include
the tactile screen, larger display and higher resolution camera, along with its more understated
styling.

Javelin
The next generation EDGE product launching in the fall of 2008 will be focused on providing a
higher tier narrow QWERTY solution around the globe. There is expected to be minimal overlap
between Thunder and Javelin products.

Kickstart
Although Thunder and Kickstart target the consumer segment, Thunder will be targeted at the
higher end portion of the consumer segment. Minimal overlap is expected between these products
due to the relatively distinct flip phone market targeted by Kickstart, particularly in the US.

Focusing on the latest CDMA offerings launching in the 2009 timeframe:

Niagara
The Niagara product launching in the early of 2009 will be the evolution of the successful 8830,
focused on the Enterprise market. Niagara’s feature set includes a 3.2MP camera, EVDO Rev A and a
large display, with the addition of WiFi. It is expected that with the rich feature set, and ID styling
similar to Thunder, that there will be overlap between Niagara and Thunder target market.

Apex
Although Thunder and Apex target the consumer segment, Thunder will be targeted at the higher
end portion of the consumer segment. Minimal overlap is expected between these products due to
the relatively distinct flip phone market, particularly in the US.

Competitors

Overall Pricing Strategy

Pricing for Thunder to Verizon and Vodafone will be established up front contractually based on a
volume commitment. In terms of pricing strategy, Thunder represents a move into the upper end of
the consumer market, with the objective of market share growth. As a multimedia phone that should
drive high ARPU, it is conceivable that carriers will choose a retail price with a higher subsidization
level than with other phones.
The figure below shows the expected relative pricing for the BlackBerry products expected to be
available at the time of Thunder launch.

Launch Proposal
 The current FCS target for Thunder is Sept/08 with both Verizon and Vodafone. Time to market will
be imperative for this product as it is expected that competitive offers with similar capabilities will
be released around mid 2008.
Multimedia centric devices are being aggressively launched by all handset vendors looking to quickly
gain a beachhead in this emerging sub category of the smart phone market segment (examples of
expected launches or already available devices are included in the competitive section). It is
expected that all of the major vendors will have launched devices by mid 2008 (e.g. internal view
from PM is that Motorola and Samsung should have high end multimedia devices available in Q1/2
of 2008). For this reason, it is critical that Thunder be available latest in the fall of 2008 to hit the
important end of year sales cycle.
The expected launch schedule for Vodafone and Verizon properties is:
1) EFIGS (Launch requirement) + Netherlands
2) Non EFIGS European Opcos/affiliates (4-8 weeks)
3) Row OPcos/Affiliates (8-16 weeks)
4) Other

Regional Differences

A key element of Thunder is to create a new franchise that will be global in reach. In keeping with
this strategy, both carrier and end user customization options are limited to help reinforce a single,
unified device.
Thunder product will be released simultaneously by both Verizon and Vodafone. The only differences
between the products made available will be branding (Verizon on the battery door and Vodafone
being on the endcap) and s/w branding on home screen and carrier specific Icons (e.g. Music
applications).
Key difference between the US market and the European market relevant to Thunder include:

• BlackBerry Brand – BlackBerry brand strength in North America will have much stronger impact
than in Europe in terms of entering a new market
• More competitive GSM/UMTS market for devices as compared to CDMA resulting in the earlier
launch of competitive products in the European market.

Related Posts:
o Surprise! Bell ALSO launches the BlackBerry Storm
o BlackBerry Storm User Guide Leaks
o Cerience Brings Document Viewing to BlackBerry Devices
o BlackBerry Storm officially announced!
o Telus gets the BlackBerry Storm!
S
 Nokia….

Whіlе Nokia remains the 800-pound gorilla in the mobile phone market, іt is under intense pressure from the
growth of the iPhone and Android platforms, and сουld soon come under additional pressure from the
resurgence of Microsoft and BlackBerry.
Nokia vice president of mobile services Tero Ojanpera recently sat down with CNET’s Molly Wood tο talk аbουt
the current state of the mobile market and Nokia’s lаrgеr strategy. Aided bу reader emails, Molly did an
excellent job in thіѕ 18-minute interview of challenging Ojanpera with the tough qυеѕtіοnѕ аbουt the challenges
thаt Nokia is facing, including whether іt wіll adopt Android, hοw іt саn compete in apps, the company’s internal
turmoil, and its limited penetration in the U.S. market.
Ojanpera dodged a number of the qυеѕtіοnѕ and seemed a lіttlе bit in denial аbουt the urgency of the situation
for Nokia, but hе did share ѕοmе useful information. Hе made іt clear thаt Nokia is committed tο a two OS
strategy (Symbian and MeeGo) and hе ѕаіd thаt the company is preparing tο partner with GSM carriers in the
U.S. tο offer discounted phones thаt саn compete on price with the top U.S. devices.
Watch the video and thеn jump into the discussion tο share уουr thoughts on Nokia’s strategy.

Micromax

Micromax Mobiles in India: Latest Micromax Mobile Phones in India

Micromax done humble beginning by introducing Micromax mobiles in India. Micromax mobiles
has already made a mark as the leading provider of wireless telephony solutions in the country.
Micromax has concentrated on exhausitive R&D and led by a futuristic vision. With the
introduction of Micromax mobiles in India, Micromax mobiles leads the way in creating mobile
phone solutions and wireless technology that caters to the increasingly sophisticated needs of
mobile users globally. Micromax mobiles becomes top selling mobile company in India.

Few of Micromax Mobiles in India are very popular among mobile phone users like Micromax
Dual SIM Mobiles, Micromax Q Series like Q7, Q5, Q3, Q2, Q1, Q75 & More Mobiles, Micromax
mobiles with Touchscreen Facility, 3G Features as well. Here is the list of Latest Micromax
Mobiles Launches in India.

Latest Micromax Mobiles Launches List:

 Micromax M2
 Micromax C250 CDMA Mobile
 Micromax X395
 Micromax X266
 Micromax Gravity: Micromax GC700 Gravity
 Micromax EG333 Live TV Mobile
 Micromax Andro A60 (Micromax Android Mobile)
 Micromax X228
 Micromax X265
 Micromax X290
 Micromax Eclipse: Micromax Q66
 Micromax X226
 Micromax E360
 Micromax GC256
 Micromax modu T
 Micromax Q50
 Micromax PSYCH: Micromax  X505
 Micromax Qube: Micromax X550
 Micromax Q75
 Micromax GC360
 Micromax X600
 Micromax X510 PIKE
 Micromax Q6

Micromax is known to be one of the leading Indian Telecom Companies that has 23 domestic
offices located all over the county along with International offices at USA, Dubai, Hong Kong and
Nepal.

Though the company made its humble beginning by introducing Micromax Mobiles in the year
1991 but at present it is giving a tough competition to all its competitors in the field. The
company is known to be a leading provider in the country for wireless telephony solutions.

Latest technological advancements are used by the company to bring landmark solutions for the
users in the mobile world and to create a niche for itself. There are many “first” to the credit list
of Micromax which include handsets with battery back up of 30 days, handset switching
networks, handsets with Dual Sim/Dual Standby, OHM CDMA handsets, aspirational QWERTY
keypad handsets and many others.

Currently there are more than 40,000 stores of Micromax all over the country and the company
plans to increase this number to 70,000 in the coming years so as to reach maximum users.
As part of Nokia’s plan to reach out to the next billion consumers, the mobile
phone maker has announced its plans to invest USD 280 million to establish a
new manufacturing unit near Hanoi in northern Vietnam.
Representatives of the Vietnamese government and Nokia had already signed a
Memorandum of Understanding marking the beginning of a phase of
preparations ahead of the targeted opening of the new plant in 2012.

With a wide range of price competitive phones (feature phones), Nokia has

always shown strength in growing economies and emerging markets. The
company is planning to extend its reach by meeting growing mobile phone
demand through affordable feature phones. On top of that, the new plant is also
tasked to deliver what Nokia describes as “a contemporary mobile experience”.
“I am extremely excited about this opportunity and about the support and
commitment that Vietnam has offered to Nokia. This new manufacturing site will
play a key role in our effort to connect the next billion to the web,” said Juha
Putkiranta, Senior Vice President at Nokia.
The opportunity is huge: Almost 90% of the world’s population lives within range
of a mobile signal, yet there are 3.2 billion people who do not own a mobile
device. And of the estimated 3.7 billion people who do own a mobile device, fewer
than half use it to access the Internet. Apparently, Nokia is looking to target 3.2
billion non-mobile user and also the existing 1.8 billion non-mobile Internet
users.

Talking about the opportunities in the mobile Internet market, Esko Aho,

Executive Vice President, Nokia said, ”Only about 30 percent of the world’s
population is currently online, and we believe we can play a major role in
connecting the next billion not just to their first phone but to their first internet
and application experience.”
From what it looks, it is a win-win situation for both Nokia and Vietnam. Can
Nokia connect the next billion people? Or would other alternatives like HTC,
Motorola or even Apple’s rumored smaller and cheaper iPhone ruin Nokia’s plan?
We shall witness an exciting battle between phone makers in Vietnam and South
East Asia.

Nokia’s low-cost Mobile Phone targets

Emerging Markets

March 14, 2011

Nokia is targeting emerging markets (Asia, Africa

and Latin America) and ‘the next billion’ mobile
phone users with a new low-cost mobile phone.

The Nokia X1-00 focuses on offering music and

other practical features that are important to
customers in emerging countries for less than $35.

Features include a speaker, FM radio, and a

dedicated torch for consumers who may have an
unreliable power supply as well as 61 days standby
battery life. It also offers space for up to five
phonebooks making it easier for families who share
a phone.

Carat in Mexico City and Miami buys media for

Nokia on a Latin American panregional and local
basis. Martin Pombo, Activation & Customer
Marketing Manager, Nokia will be a panelist at
Portada’s upcoming 2011 Latin American
Advertising and Media Summit in Miami 1st and 2nd.
It will be interesting to hear his thoughts.

Nokia targets new handsets at emerging markets

Thursday, 24 June 2010 23:00  |  James Barton

 
As part of its C-series range, Nokia has released four new low-cost handsets which are being targeted at
emerging markets.

The cheapest of the new models is the C1-00, which is priced at only EUR30
without taxes and subsidies. This model also features brand new technology in the form of a 2-in-1 double SIM
solution. Nokia VP Alex Lambeek explains the advantages of this new system: "By simply holding down a key,
people are able to switch between SIM cards. This enables them to take advantage of reduced call rates,
flexibility when travelling from one country to another, or helps with sharing a phone within a family and still use
their own SIM.”
Nokia claims that the C1-00 can boast the longest battery life of any Nokia device, with a standby battery time
of up to six weeks. The device was designed for use in regions where electricity supplies are unreliable, or
where access to electricity is limited.
The second handset – the Nokia C2 - also features dual SIM, but can keep both SIM cards active; meaning
calls and text messages can come to either number while the phone is on. It is priced at EUR45.
The two other handsets are both part of the Nokia C1 range (C1-01 and C1-02) and are both single SIM
products. The Nokia C1 (C1-00) is expected to ship in the third quarter of 2010, with the Nokia C1 (C1-01) in
the early fourth quarter, and the Nokia C1 (C1-02) and Nokia C2 towards the end of the fourth quarter.
Alongside the new handsets, Nokia also unveiled the Nokia Bicycle Charger Kit, which uses a dynamo - a small
electrical generator – to use the movement of the wheels to charge a handset fixed to a bike. The kit uses the
standard 2mm charging jack used in most Nokia mobile phones. “This is a great solution to a real challenge,
whether people will use it due to limited access to electricity, or to be more environmentally responsible," said
Lambeek. The kit will be available before the end of the year.

Micromax, the Gurgaon-based mobile handset manufacturer, says that it is targeting revenues of
about Rs. 3,000 crore in 2010-11.
In conversation with Telecom Yatra, Vikas Jain, business director, Micromax, said, "On the revenue
side, we were at Rs. 260 crore last year (2008-09) and this year (2009-10), we intend to close at
about Rs. 1,500 crore. Next year, we are looking at revenue of about  Rs. 3,000 crore, which is
about 100 per cent growth (over the previous year)."

Micromax has also started rolling out its international operations. Jain said, "We are looking at three
areas – SAARC, Middle East, Africa and Latin America. We are already operational in Nepal and we
should be operational in Bangladesh by March. We will be going to UAE through Dubai; Africa
through Western part of Africa and Latin America through Brazil."

The company is planning to roll out a pilot application store within the next two months. Jain said,
"We will be using our in-house platform and applications for the store. We are incubating a complete
app store, which will be supported on all Micromax phones."

Micromax has earmarked a budget of Rs. 100 crore for branding and marketing its products.
According to Jain, Micromax is planning to spend 70 per cent of the budget on above the line (ATL),
and the remainder on below the line (BTL) marketing. He said, "We have moved from rural to urban
areas and understand that we have to showcase our handsets a little bit more now, than what we
were doing in rural areas, as most customers in urban areas are brand conscious. We will be
focusing a lot on in-store demonstrations; sports, especially cricket and music as we are launching a
separate series of music phones."

Micromax currently has tie-ups with Tata Docomo, Airtel, BSNL, Reliance Communications, Tata
Teleservices and MTS, and is in talks with Aircel and Idea Cellular. The company sells handsets in
the range of Rs. 1,600 to Rs. 16,000.
The company's current product portfolio consists of both GSM and CDMA handsets. Jain said that
the focus is mostly on GSM as it will keep growing, as well as on CDMA. Micromax will be bringing a
lot of 3G handsets shortly. It will also launch smartphones, both in GSM and CDMA space. He
added, "We have just introduced one Windows-based smartphone in the GSM space, and will now
be using our R&D to launch Android because of its obvious advantage of being a freeware."