EVOLUTION

OF
BLACKBERR
Y
P re s e n t e d by : H a r i t h I m a n
Mulhim Hadif
Zayd Mirza BLACKBERRY
H a fi y I l m a n
 01 History

Table of 02 The Invention

Contents 03 First Phone

04 General Questions
History
Founded in 1984 by Mike Lazaridis and Doug Fregin in
Waterloo, Ontario, the company released its fi rst device — a
pager capable of email — in 1999. Following the release of
its fi rst smartphone in 2002, BlackBerrys quickly became
must-have pieces of technology, fi rst among business
people and later the general public

Mi ke
Foundation Lazar
idis
Research In Motion (RIM) was a wireless data transmission
system that would be used in pagers and wireless payment —
making them the fi rst to work on such technology in North
America. This technology would eventually provide a foundation
for the BlackBerry smartphone.

Douglas Fr
egin
The Invention of the Blackberry Phone

Invention
The precursor to the BlackBerry smartphone was
the RIM Inter@ctive Pager 900 , introduced in 1996.
The two-way pager was equipped with a QWERTY
keyboard and capable of sending faxes and
emails. When it came to naming the new device,
branding executives felt its keyboard resembled
strawberry seeds, which led to exploring the
names of fruits and vegetables. They eventually
landed on BlackBerry, as it matched the device’s
black casing.

c t i v e P a g e r 900
c k B e r r y ' s I nter@
Bla
 First Blackberry Phone

Invention
In 2002, the BlackBerry 5810 was released — the
fi rst device from RIM able to make calls. Within
two years of introducing its cellphone service, RIM
reported more than 1 million subscribers and
reached 9 million by 2007. The BlackBerry started
off as a device for investment bankers and early
technology adopters but soon became the
smartphone everyone owned or hoped to own.
l a c k B e r r y 5 810
B
Why did
BlackBerry become
so popular?
The devices were lauded for their robust security
features, effi cient email integration, and reliable
messaging capabilities. BlackBerry smartphones
became a symbol of status, with prominent
fi gures from the business and political world
sporting their iconic devices.
What caused the
downfall of
BlackBerry?
Why?
The introduction of the Apple iPhone, which
BlackBerry didn't take seriously, caused a loss of
market share that BlackBerry couldn't recover from.
More competitors entered the smartphone space,
eventually crowding BlackBerry out

What mistake did BlackBerry make?

BlackBerry lost out to Apple and Samsung for

dominance of the smartphone market.
Fundamentally, the company 's mistakes were linked
to an excessive focus on enterprise over consumer
tastes and preferences, an OS that nobody was
building apps SAMSUNG IPHONE
General Questions
When did blackberries stop being popular?

At its peak in September 2011, there were 85 million BlackBerry

subscribers worldwide. However, BlackBerry lost its dominant position
in the market due to the success of the Android and iOS platforms; its
numbers had fallen to 23 million in March 2016, a decline of almost
three-quarters.

Can BlackBerry phone still be use?

Why did BlackBerry become so popular?Blackberry users said

goodbye to the iconic device on January 4, 2022. The phone's legacy
software was decommissioned, meaning all classic Blackberry phones
can no longer be used. The Blackberry, at its peak, was a favorite of
top execs, but was phased out in favor of touchscreen smartphones.
Thank
You!