Once the fastest-growing company on earth and the biggest

phone maker on the planet, BlackBerry’s fall from grace was

one of the biggest nosedives by a phone brand in smartphone
history…

In the not too distant past, before Android and iPhones, BlackBerry was
king of the phone market. In 2009, it was once named as one of the
fastest-growing companies on the planet and, just 11 years later, it no
longer even makes phones. So what the hell happened? How did a
company as innovative and important as BlackBerry fail?

In order to answer that question properly, we first need to look back at

what was happening in the market when BlackBerry first started to gain
traction. It was a markedly different place back then. We didn’t have
iPhones and we didn’t have Android phones. Hell, we didn’t even have
smartphones. And this is where BlackBerry got its start.

From 1984 To The First BlackBerry Phone

BlackBerry was originally founded in 1984. Called Research In Motion
(RIM), the company specialized in modems and pagers. During this
period of time, RIM secured a number of patents, developed
technologies (push email, for instance), and began amassing a legion of
developers and creative minds to help push it forwards.

In 2000, BlackBerry released its first mobile phone, the BlackBerry 957.

And its big draw was that it was internet-connected, totally secure, AND it
could do push email. The BlackBerry 957 quickly became the darling of
corporate America, thanks to its rock-solid encryption and ability to email
(and, therefore, work) on the go and at home.

The Dawn of The Crackberry…

From 2000 onwards, BlackBerry released a slew of phones, each
building on from the last, adding in new features, improved specs, and
better technology. The company’s presence grew, mostly powered by
businesses looking to improve the produ