PRESENTATION ON

MARKETING MANAGEMENT

PRESENTED TO: PRESENTED BY:-

PROF. ANAGHA SHUKRE AMRITANSHU KUMAR

ANKIT CHATURVEDI(BM-09254)

GAURAV MALETHA(BM-09265

NEHA GUPTA(BM-09273)

SAURAB AGRAWAL(BM-09283)

SONAKSHI CHAUHAN(BM-
 TOPIC:

BIKANERWALA
BIKANERVALA FOODS
PVT. LTD
• BIKANERVALA FOODS
PVT. LTD. is an ISO
9001:2000,
• Chain of 88 outlets in India and
abroad.

• Serving vegetarian North

Indian, South Indian, Continental,
Chinese cuisine and Fast
food along with a vast variety
of traditional Indian sweets
and snacks.
 Our Brands
 Bikanervala
The traditional Indian sweet shop cum restaurant is an experience in
itself. Here you can find the pleasure & warmth of traditional
Indian Sweets, Namkeens, Chaat & Snacks and 100% pure
Vegetarian multi cuisine restaurant which is served & delivered
with passion and celebration.

Bikano Chat Cafe
It is a chain of fast food restaurants and Tuck Shops serving
traditional Indian Chat, Combo Meals, Burger, Pizza and Snacks
in a modern hygienic enviornment.
contd.
Bikano:

Bikano is our international brand of packaged Sweets,

Namkeens, Papad and Sherbets, manufactured to the world standards of
hygiene and quality.
Bikano’s concept of constant innovation through the use of modern
technology for packaging retains its original flavour for maximum time
period.
Bikano products are available in Bikanervala & Bikano Chat Cafe
showrooms and in leading super markets and retail stores in India &
abroad.
BIKANERWALA IN DIWALI
4P’S DURING DIWALI

PRODUCT

PRICE

PACKAGING

PROMOTION

CONSUMER BUYING BEHAVIOUR TOWARDS

BIKANERWALA DURING DIWALI

 4PS.
1.PRODUCT during diwali

ALBELA

ANMOL
 ANUPAM

BICANO ROYAL

MEETHA BANDHAN
 SOAN PAPDI

RASMOL

MEETHA CHATPATA
TARANG

UMANG

UPHAR
 OTHER PRODUCTS.
 BIKANERWALA PRODUCT RANGE:

Golden Mix, Golden Khoya Mix, Golden Super Mix,

Golden Super Kaju Mix, Golden Meetha Namkeen Dry

Fruit Mix, Dimond Mix, Dimond Super Mix, Diamond
Metha Namkeen Dry Fruit Mix, Bikano Selected Mix,
Kaju Burfi, Bikano Mix, Panchratan Mix, Shahi Ladoo,
Diwali mix, Super Mix, Mewa Bites, Premium Dhoda
and Dry fruits.
SPECIAL DIWALI PACKAGES
OTHER REGULAR PACKAGES.
 PRICE
 They have a very efficient pricing strategy as per the
competition prevailing in the market.
 Bikano Product price range from 65 to 365:-

 Kids Zone (2009) - Rs65/-

 Bikano Royal (2007) – Rs 365/-

 Uphar(2008) – Rs 165/-

 Anmol (2009) - Rs230/-

 CONTD...
 BIKANERWALA PRODUCTS:

 Price is determined on the bases of various mixing

 Price ranges from Rs. 200 to Rs. 1200 per kg.

 Rs. 15 extra charges for special boxes.

 PROMOTION
• TAG LINE-

“SAB KAHTE HAIN”

• ONLINE PRESENCE:

FACEBOOK,ORKUT, ONLINE SHOPING SITES.

• Hoardings and advertisements in various print
media.
• Window display at its family restaurant and other
bikanerwala franchise outlets.
THE DIWALI DECO...

 This is the special

deepawali showcase in
one of the Bikanerwala
out let.
 Special packing of
sweets and dry fruits are
available.
 PACKAGING

 Various gift hampers available.

 Packing system designed to keep infection at the

minimal.
 In 2009, flap boxes,Ganesh and Radha-krishna
packing were introduced.
 Various other gift boxes,decorated with a traditional
touch are also made available.
 For kids too a special packing consisting indoor
games behind the box were also introduced this year.

SPECIAL PACKAGES ON DISPLAY.
 Consumer Behaviour for Diwali.
• Huge demand for both packed and loose packs
items.
• All the age group were preferring bikanerwala's
brand
• Introduction of the sugar free sweet also added
demand from the side of health conscious
consumers.
• Special packages attracted consumers allot, as it
adds value to there lifestyle and brand
consciousness.
contd...
• Bikanerwala has high value in the mindset of
customers so, generally consumers prefered
purchasing branded gift item like; bikano.
• Consumer find it very close difference between
bikanerwala and other non-branded gift items.
• As consumer was 100% confident on bikanerwala's
product they were sure that product is free from
adultration and infection this also added demand
from consumer's side.
FUTURE EXPANSION PLAN
In contrast, there's S. S. Aggarwal, the Managing
Director of Bikanervala Foods Pvt Ltd. Among the
lofty targets Aggarwal has set for himself is
doubling turnover from the current Rs 50 crore
within the next couple of years. "We will add to our
product mix, improve our marketing strategies and
increase our presence in the retail market," he
says.

Capacity expansion is on the cards at the company's

two factories in Delhi and Faridabad. Both facilities
have a manufacturing capacity of 400 tonnes a
month each.
THANK YOU.