Project on “preference towards the

Chocolate”
Objectives

 To know the customer preference regarding to

“chocolates”.
 To the nearest competitor in the market of
chocolate.
 To know the preference of respondents domestic
or imported.
 To know the view of respondent regarding the
effect of Chocolate on health.
 To know the level of satisfaction of respondents
regarding their preferred Chocolate.
Research Methodology of the Project

 Sample size -100

 Sample Area-Ludhiana &Himachal Pradesh.
 Data collection-
Primary data-Through questionnaire and
interviews.
Secondary data-Through internet.
Research Design

 Careful and precise specification of the

question to be answered.
 Identification ,definition ,and measurment of
the key variables.
 Selection and specification of one or more
methods of collecting data.
 Development of sampling plan ,and
numerical analysis of the data including use
of appropriate statistical tests.
Analysis and
Interpretation
Chocolate preferred by Consumer
Table -2
Option Respondent %age
Dairy milk 46 54
Kitkat 23 27
5 star 16 19
Total 85 100

Chart -2
19%

dairymilk
54%
kitkat
27%
5 star

Interpretation- Chart 2 shows that 54% people are consumed Dairy milk,27% people
are eat kitkat chocolate and 19% people are eating 5 star chocolate.
 Analysis and Interpretation
Table -1
Options No of respondents %
Yes 85 85
No 15 15
Total 100 100

15%
Chart -1
Chart-1

Yes
No
85%

Interpretation- Total no of sample size was 100,85 people are like eat chocolate and
15%people Did not like eat chocolate.
 Prefer size of Chocolate

Chart-3
Table -3 20% 24%

Options Respondent %age

12g 20 24 12g
24g
24g 48 56 48g

48g 17 20
56%

Interpretation-
 Basis of Consuming Chocolate

Table -4 Chart -4
26% 14%

Options Respondent %age

Daily 12 14 Daily
weekly
Weekly 51 60 Monthly

Monthly 22 26
60%

Interpretation-
 Like taste of Imported Chocolate

Tabl-5 Table-5
27%

Options No of respondent %age

Yes 62 73
Yes
No 23 27 no

73%

Interpretation-Out of 100% ,73% consumer are like the imported Chocolate

And 27% people don’t like the imported Chocolate.
 Satisfaction with consumer preferred
Chocolate

Table-6 Table -6
28%

Options No of %age
respondent
Yes 82 96 Yes
no
No 3 4
72%

Interpretation-out of 100%,96% respondent are satisfied with his preferred Chocolate

 Celebration of Festivals with chocolate

Table -7
Chart -7
Options No of %age 28%
Respondent
Yes
Yes 61 72 no
no 24 28 72%

Interpretation-out of 100% consumer 72% celebrate the festivals with Chocolate

 Purchase of Chocolate
Table -8
Options Respondents %age
Gift 20 24
Bought 65 76

Chart-8

yes

Interpretation-Accoding to this table 24% consumer get chocolate by Gift and 76%
consumer are bought the Chocolate.
 Preferred to buying Chocolate

Table -9
Options Respondents %age
Shops 65 76
Malls 14 17
Departmental Stores 6 7

Chart-9
17% 7%
Shops

Malls
76%
Departmental
store

Interpretation- By that Table and digram,76% consumer are purchased Chocolate

by shops,17% by malls and only 7% consumer purchase the chocolate by Departmental
Stores.
Visit any factory of Chocolate
Table-10

Options Respondent %age.

Yes 10 12
No 75 88

12%Chart-10

yes
No
88%

Interpretation-Out of 100%,only 12% consumer are visit on the chocolate factory

 Effects of Chocolate on our
Health
Table-11
Options No of respondents %age
Good 68 68
Bad 32 32
Total 100 100

Chart-11
24%

Gift
76% Bought

Interpretation-Effects of chocolate is out of 100%,68% consumer saying good effect

And 32 % consumer saying bad effect of Chocolate.