NovaTerra/ jaargang 4 / nummer 1 / april 2004 / 30
Life design can be seen as a mixture of urban design and,in this case,food culture.The aim is to create a balanced and higherquality society.‘On the way to food’describes a bottom up process in whichpeople are encouraged to participate insomething like the ‘slow food’movement.Justas ‘fastfood’is characterised by adistinctarchitecture and urban context(often roadside parking lots) ‘slow food’needs a specific urban design as well.In a broader sense,this covers aspectslike quality of space,culture,economy,environment,society,atmosphere,taste,feeling and networking.Life design shouldpull these various strands together andtransform them into physical elements wecan enjoy in real space.
food culture = cooking culture +restaurant culture
Fabricia’s book aboutfood wonderfullyillustrates the maxim ‘You are whatyou eat’.
Food creates directvalue for bothindividuals and society.Food culture isdiverse and flexible and is an integral partof the food cycle.When we define this cycleas production,consumption and waste,we find food culture where production andconsumption intersects.Two importantelements in this are ‘cooking culture’and‘restaurantculture’:cooking cultureinvolves the creative process;restaurantculture is aboutentertainmentand goingout.Combining these elements in an urbansetting requires creative solutions,in termsof architecture and urban planning.Thecombination of food culture and urbandesign is new,butcould nevertheless fitwell into contemporary urban societies.For a food culture to develop we needstrong core areas in our cities where urbandesign is dedicated to all aspects of food.Whatmakes such a centre attractpeople istaste transaction,creative thinking andenlightenmentthrough experience:tasting,own cooking,watching others cook andguessing how they do it;atmosphere,sound,smell and so on.This is the type of urban environmentwe should create.
the potential for food culturein north-west europe
Food culture has developed slowly in theNetherlands and in NorthwestEurope.The
On the way to food…
Tajima Masayuki,TU Delft,Faculty of Architecture / Illustrations:Tajima Masayuki
This article is aboutmy graduation projectatthe Faculty of Architecture,DelftUniversityof Technology:‘On the way to food’.Itexplores the relation between people’s daily livesand the builtenvironment,which I call ‘Life Design‘.