PRAYAAS-(THE ENDEAVOUR)

We, at Institute of Management, Nirma University, (IMNU) take

immense pleasure in announcing once again, our Annual Inter
B-School Academic Fest - Perspective 2011 from February 11-13,
2011.

Perspective as an event is well received by B-school fraternity with

participation levels that keep on improving with each passing year.
The best of B-school brains have locked horns at our sprawling lush
green campus, defending arguments, exhibiting their research, or
engaging in dialogues over debates and case analysis, while some
have conquered the vagaries of the stock market game, or draped their
creativity over ad-making competitions and role plays. The literary
types too have had an opportunity to present papers and review books.
In the process, some have, over and above the enjoyment of
intellectual stimulation, also won prizes.

So Perspective has come up with an event called PRAYAAS -The

Endeavour – A Social Marketing Event in Perspective’11. Many a
times, we think about many social problems that come in our day to
day life that we talk about and Discuss, which haunt us? However, do
we take action? Well, some do... And we suspect many others want
to. “PRAYAAS -The Endeavour” attempts to raise social
consciousness amongst B School students and allow their brilliant
minds to ariculate Social Marketing strategies for different social
causes. Social marketing is the systematic application of marketing,
along with other concepts and techniques, to achieve specific
behavioral goals for a social good.Social marketing can be applied to
promote merit goods, or to make a society avoid demerit goods and
thus to promote society's well being as a whole. For example, this
may include asking people not to smoke in public areas, asking them
to use seat belts, or prompting to make them follow speed limit. There
are many rounds that will test the consciousness and the skill level of
students and use them for the greater good of the society. They can
use any theme that they think is socially relevant and important
ranging from Slum rehabilitation to girl child education to communal
harmony.

Prize money(Rs)- First Prize: 8000

Second Prize: 4000

IMPORTANT DATES
Round One Launch 20th Jan 2011
Round One submission and 30th Jan 2011, 23:59:59 PM
registration
Last date of Registration 30th Jan 2011, 23:59:50 PM
Results Round One 31st Jan 2011, 23:59:59 PM
Final Rounds 11-13, Feb 2011

Rules & Guidelines:

Team Size: Maximum 3 members from the same Institute.

Number of Rounds: There will be a total of two rounds.

Round - 1: Online submission of summary report (2-3 pages), where

deliverables are:
1. Social Problem
2. Used Frameworks for Problem Investigation
3. Secondary data and Primary research (if any)
4. Create a video of 10 minutes each. Video should be self-
explanatory in explaining the policy issues
Please add a cover page with team name, and name, contact details
and institute name of team members to
prayaas.perspective@gmail.com with subject <Team
name_Institute_ Prayaas>

Round - 2: The best 8 teams would be invited to come down to the

campus and their video would be screened in front of a panel of
judges. They would be expected to give a brief presentation on how
they’ve applied the theoretical frameworks as well. Judges may have
a discussion and cross question the teams on the video as well as the
presentation.

For details contact:

Prayaas: Perspective:
Gaurav Somani - 07698816223 Arjit Gupta: 09904499818
Mitesh Jain - 09974446280