Professional Documents
Culture Documents
•Factors Affecting
Perception
•Perception Models
•Components of
perception
Perception
• It is defined as a cognitive process
which selects, organises and interprets
the stimuli.
Translation
• Perceptual Constancy
Gives sense of stability
• Perceptual Context
Gives meaning and value to sense of stimuli
• Perceptual Defense
Denial
Modification & distortion
Change in perception
Recognition
SOCIAL PERCEPTION
• Characteristics of Perceiver and
perceived
• Attribution
• Stereotyping
• Halo effect