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10. Research Methodology - I

10. Research Methodology - I

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Published by Swathi Ravichandran

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Published by: Swathi Ravichandran on Feb 19, 2011
Copyright:Attribution Non-commercial

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02/19/2011

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BusinessResearch Methods
William G. Zikmund
Chapter 10:Survey Research: BasicCommunication Methods
 
Surveys
Surveys as a respondent for informationusing verbal or written questioning
 
Communicating withRespondents
Personal interviews
Door-to-door Shopping mall intercepts
Telephone interviewsSelf-administered questionnaires

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