Integrated Digital Marketing

SEO
Competitor Analysis
- Rahul Shrivastava
Competitor Analysis?
 Competitor Analysis?
Have you ever wondered how a particular competitor always does so much better than
the site we are targeting in the search engines or online overall? A competitor analysis is
one very effective method of deconstructing their online marketing strategy to discover
how they are doing so well.
The Basics Steps of Conducting Competitor Analysis
 The Basics Steps of Conducting Competitor Analysis
1) Find the Ideal Sites to Compare
2) Review Sites and Note Down all the SEO factors
3) Compare the Strategies to our Website
 The Basics Steps of Conducting Competitor Analysis
1) Find the Ideal Sites to Compare
a)Consult your client
b)Type the ideal key phrase you want to rank for
c)Pick the sites - which are leading the SERP & that provide similar services to yours
BUT avoid sites, such as Amazon, Wikipedia etc which have prominent presence allover.
 The Basics Steps of Conducting Competitor Analysis
2) Review Sites and Note Down all the SEO factors
a)URL & Meta Strategy
b)Content Strategy
c)Tech & Architecture of the website
d)Basic info – Number of Pages Indexed, Site age, sitemap etc
 The Basics Steps of Conducting Competitor Analysis
3) Compare the Strategies to our Website
a)Rate your site with that of your competitor’s on various SEO parameters
b)Implement the best possible solutions to beat the competitor using their own
strategies
 Case Study
Sample Competitor Analysis Report for Client
Letsbuy.com
Infibeam.com
Naaptol.com
 Letsbuy.com
URL & Meta Strategy
 Letsbuy.com
Image Strategy
 Letsbuy.com
Content Heading
Strategy
 Infobeam.com
URL & Meta Strategy
Infobeam.com
Image Strategy
 Infobeam.com
Content Heading
Strategy
 Naaptol.com
URL & Meta Strategy
 Naaptol.com
Image Strategy
 Naaptol.com
Content Heading
Strategy
 Letsbuy.com Infibeam.com Naaptol.com
URL & Meta URL – Good URL – Avg. URL – Excellent
Strategy Meta Tags – Need Meta Tags – Good Meta Tags – Good
to be worked on
Image Strategy Avg. Good Excellent
Alt text on Logo
missing
Content Heading Poor Excellent Good
Strategy
 Why?

Is it?
When?
But?

How?

What?
Which?

Where?

rahulaiwa9@gmail.com
+91-9967964141
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