FACULTY OF ENTREPRENEURSHIP AND BUSINESS

RETAILING & FRANCHISING MANAGEMENT

ACS 3053

INDIVIDUAL ASSIGNMENT
- COMPARISON SHOPPING -

WAN NURSHAHIDA BT WAN ZULKIFLI

A08A095
SAK3_2

SUBMITTED TO:
ACS 3053 RETAILING & FRANCHISING MANAGEMENT

DR NAILA AAIJAZ

DATE:
24 JANUARY 2011

Question 1: Assume that you are shopping on the internet for an item in the same merchandise
category you analyzed for the Comparison shopping exercise in Chapter 2. Go to the retailer’s Web
site and compare the merchandise assortment offered, the prices, and the shopping experience in the
store and on the store’s Web site. How easy was it to locate what you were looking for? What were the
assortment and pricing like? What was the checkout like? What features on the sites do you like and
dislike, such as the look and feel of the site, navigation, special features, and so forth?

I would like to choose Muslimah T-shirt retailer websites which are Faizeen Collection and Butik
Muslimah. They are selling apparel for Muslimah. Those are my analyzed view of Comparison
Shopping;

Factors Faeizeen Collection Butik Muslimah

Sizes S-3XL XS-4XL

Brands Faeizeen Collection (Sell their Sik, Ukhti, Qirani, Zariya, Sinar
own brand only) Inspirasi (Sell others brands)

The Merchandise Length Adult T-Shirt, Length Muslimah T-Shirt, Robe (Jubah),
assortment offered Children T-Shirt, Length Nursing Blouse, Health Product-
T-Shirt, Pants and Shirts, Muslim nrbashirah, Modern Tungku,
T-Shirt (Men), Muslim Children Hanger
T-Shirt,

The shopping The retailer serve the product Easy to access to the available
experience in the details such as colour, type of stocks and sizes. They also serve
store and on the collar, available size, and other the catalog for customer so it will
store’s web site features of the apparel. The store be easier for customer to evaluate
is look very elegant and and compare the prices either
sophisticated. It will attract many they will effort to buy the design
customers as it looks such up-to- or not. The several of brands and

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Wan Nurshahida Bt Wan Zulkifli (A08A095)
ACS 3053 RETAILING & FRANCHISING MANAGEMENT

date stores with many choices of more attractive design fascinated

t-shirt design in the store. The T- me to buy the t-shirt.
shirts also arranged by colours, so
customer do not have problem to
choose the colour that they want.

How easy was it to It is easy for customer to locate Sometimes customer will be
locate what were what they want by clicking the confused on what they are
looking for button of specific types of t-shirt looking at because of the various
either for men, women, or choices. The stocks sometimes
children. mix with the promotion products.

Assortment and Although this company just The interface is so attracting

pricing focused on their own brand, the because of the clear images and
various type of t-shirt for numerous of choice. The products
different gender and also are all focus for women. They
included child are the main point also included health products and
to attract family members to buy accessories for women. The price
at the one stop centre. The price ranges are between RM42 to
ranges are between RM20 to RM160. The maximize price
RM43. For the lowest price, the usually are for robe. But, the t-
customers just can get a plain t- shirt is at average price which are
shirt but the attractive t-shirt’s RM42.
price start at RM36 after
discount. Otherwise, the prices
start at RM42.

Features of the The checkout is fast. The The checkout also fast and the
sites that I like and customers do not need to wait for interface of website are
dislike such as the long time because they are using interesting with the pink image
look and feel of the less of flash widget. that is suit with women.
site, navigation,
spend features

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Wan Nurshahida Bt Wan Zulkifli (A08A095)
ACS 3053 RETAILING & FRANCHISING MANAGEMENT

______________________

(W.Nurshahida W. Zulkifli)
A08A095 / SAK3_2

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Wan Nurshahida Bt Wan Zulkifli (A08A095)