RESEARCH ON AWARENESS AND

ACCEPTABILITY OF IPTV
The main objective was to determine how many people
know and how many people don’t know about IPTV
service and how many of them are ready to use the
service.
What is IPTV?

IPTV (Internet Protocol

Television) describes a
system where a digital
television service is
delivered using the
Internet Protocol over a
network infrastructure,
which may include delivery
by a broadband
connection.
IPTV is the service which is providing customers with
great advantage of choice, time, and cost selection.
IPT V is providing customers with services like-
•Movies on Demand
•Video Conference
•Internet Access
•Games on Demand
•Channel Selection
•Meta Data.
Sources of data collection:

Primary Data collection method:

• Personal Interviews
• Telephone Interviews
• Mailing Questionnaires
Sample size:

For the research sample size of more than 200 respondents from the NCR
region was taken:
MARKET SEGMENTATION
•Geographic Segmentation
•Demographic Segmentation
Gender
Occupation
Income
•Psychographic Segmentation
TIME BROADBAND SERVICES PVT. LTD.
MARKET RESEARCH
First name:_____________________________________
Last name:_____________________________________
Profession:_____________________________________
Company/school/college:__________________________
Annual income:
Below 1 lakh per annum □
1-5 lakh per annum □
5-10 lakh per annum □
More than 10 lakh per annum □
Phone no._________________
E-mail:___________________
Address:_______________________________________
________________________________________
________________________________________
Age group:
15-20 □
20-25 □
25-30 □
30-40 □
40 Above □
Sex:
MALE □ FEMALE □
 1.Vehicle:
2 wheeler □
4 wheeler □
4 wheeler premium □
2. Family size:_________
3. Type of T.V service at your home.
Cable □ DTH □
4. Are you satisfied with whatever connection you have?
Not satisfied □
Satisfied, but it can be better □
Satisfied □
Fully satisfied □
5. Type of screen
Traditional □ Large screen □
6. Screen size:___________
7. Viewing pattern:
News and Knowledge □
Films and Film based □
Soaps and serials □
Sports □
Others □
8. Average spending on entertainment per month.____________
9. IPTV awareness:
Yes □ No □
10. What plan would you choose for your home?
Rs. 1500 /month (40 movies+400 hrs gaming+400 channels) □
Rs. 1000 /month (20 movies+225 hrs gaming+250 channels) □
Rs. 500 /month (10 movies+100 hrs gaming+ 200channels) □
11. Which of the services (provided by IPTV) would you like to have at your
home?
Video on Demand □
Games on Demand □
Video Conferencing □
Internet service □
Audio on Demand □
Meta Data □
Channel selection □

12.Spending capability per month:

1000 □
1500 □
2000 and above. □
Observation:

AWARENESS LEVEL OF PEOPLE

123 87
Total:210 people
TYPE OF TV SERICE SUBSCRIBED

2
71

137

SATISFACTION LEVEL
PACKAGE PLAN ACCEPTABILITY SERVICES CHOOSED BY CUSTOMERS
•About 65 % of the
consumers were willing
to take Rs. 500 plan.
•There were about 27 %
consumers who were
willing to take Rs. 1000
plan.
•Only 7 % of the
consumers were willing
to take 1500 Rs. Plan.
•Services like Video on Demand,
Internet, Channel selection were
mostly in demand. i.e. approx 70 %
of people are willing to subscribe
for these services more.
•20 % of the total sample which
consist of kids mainly would like to
subscribe for Games on Demand
service.
•Other services like Audio o
Demand, Video Conferencing were
also liked by the people. But very
few of them were willing to
subscribe for it. i.e. 10 % of the
people falls under this category.
AFFORDABILITY
 Suggestions:
1. We should provide the consumer with differentiated
content to make our service exclusive and different from
other services.
2. To attract consumers quality content should be
provided and that too for all age and different language
people.
3. We should launch this service as early as possible,
before the other players could venture in the market.
4. To attract more subscribers, we should provide “Free
Set Top Boxes”.

 
 cont.

5. To attract more subscribers, we should start the

service with a lower price tag to achieve a high
penetration in the market.
6. We should effectively target the children who could
be instrumental in the subscription of the service.
 
:
people are willing to know and buy the
services. And also want concrete knowledge of
IPTV.