Netflix

Team Members
1.Rohan Surve V46
2.Pradnya Mahale V18
3.Shubham Gharkar V08
4.Kalpita More C35
5.Anirudha Shinde V41
 Mission & Vision
Mission statement: “We promise our customers
stellar service, our suppliers a valuable partner, our
investors the prospects of sustained profitable growth, and
our employees the allure of huge impact.

Vision statement: “Becoming the best global

entertainment distribution service.”
 Netflix India
• Entered India in January 2016.
• In April 2017, it was registered as a limited liability
partnership.
• Net profit of ₹2020,000 (₹2.02 million) for fiscal year
2017.
• Netflix has stated its intent to invest ₹600 Crore in the
production of Indian original programming.
• 2018, Netflix bought 150,000 square feet of office
space in Bandra–Kurla Complex in Mumbai as their
head office.
 Globalization Timeline
Year Events (Ghadamodi)
1997 Netflix is registered in Scotts Valley, California

1999 239,000 subscribers sign up

2000 Reed Hastings approaches former Blockbuster CEO John Antioco and asks him to buy
Netflix for $50 million.
2001 Netflix hits one million subscribers and continues to grow

2002 Netflix goes public in May

2010 Netflix changes focus to streaming and introduces it to the United States.
2012 Netflix starts making original shows. Its first show is Lilyhammer followed by House
of Cards in 2013.
2016 Netflix goes live in 130 countries simultaneously and adds local languages to its user
2021 Netflix hits 209 million subscribers in over 190 countries.
 Challenges Faced By Netflix In India
• Hotstar

• Pricing

• Piracy

• Less Regional Content

• Marketing Strategy
 STP of Netflix
Segmenting
 Demographics (Age, gender, income)
 Psychographics (Personality, values,
opinions)
 Viewership (number of screens)

Targeting
• College Students
• Families

Positioning
• Customers top priority
• Netflix Aim
Strategies to improve Netflix business in India .

• Price Restructuring

• Family-oriented content

• Focusing on regional content

• Cricket – the sport that unites the entire country

 4Ps strategies
4Ps strategies are typically known as Product, Promotional, Price,
and Place

Product
• Website where you can register and pay to watch TV shows, movies,
documentaries.
• No Commercials while streaming
• Freedom for cancellation of plan anytime

Promotional
• Free Trail for one month
• In 2013 the firm prepared a winter campaign to promote its service.
• Promotions through Social Media
Pricing
• Basic Plan
• Standard Plan
• Premium Plan

Place & Distribution

• Content provided by the Netflix is available in more than
190 countries
• Can be streamed from anywhere
• Tangible and Intangible Service
 Netflix USA Vs Netflix India

Movies
• 4500+ Movies on US Netflix > 500+ Movies on Indian
Netflix.

• Changes due to Indian Copyrights act

• Available in Regional Languages.

TV Shows
• In-house production of Netflix Original content
• Stark difference in the number of Netflix USA TV
shows

Price
• Pricing is almost same in both countries.
Conclusion
Thank You