Group 5

Timsy Singh - PGP11063

Diptee Jagtap - PGP 11016
Pushpender Malik - PGP11044
Jenish Khumujam - PGP11027
 Introduction of Netflix

● Netflix is a media streaming and video rental company which is founded in 1997
● Corporate headquarters are in Los Gatos, California
● In 1999 netflix began offering an online subscription service through internet
● Netflix had ten thousands movie title in its catalog
● In 2006 Netflix launched the $1 million Netflix price contest to improve its recommendation
system
● In 2007 Netflix began offerings subscribers option to stream one of its movies and televisions
● Netflix introduced a streaming-only plan that offered unlimited streaming services and no DVD’s
● Netflix expanded beyond the US by offering the streaming only plan in canada in 2010
 Success of Netflix
● The Success story of Netflix is an inspiring tale for many young entrepreneurs
● Bringing a peppy and energetic notion in the streaming industry, Netflix becomes a craze in the
digital revolution center
● Netflix started increasing its online library for subscribers with a series of superhit videos, movies,
documentaries, and films
● Some of its agreements made it easy to quickly trek to the mountain peak
● It has got the golden codes to make the viewers browse on to the most happening content that
gives a joyous bliss to their interest
● Stepping on the strugglers of digital gaps, Netflix wore a crown with grace becoming a ballerina
of the streaming industry
● Netflix is Successful because it keeps it’s subscribers needs at heart
● The company’s transformations are supported by technology innovation
 Netflix In India
Company Analysis: Customer Analysis:
● Strengths
○ Vast number of Content ● People who watch foreign-language TV shows (English,
○ The best quality original in sufficient quantity German, Spanish) and Rare Movies. (30)
● Weaknesses
● People who watch edgy Indian Content (30)
○ Very less Indian specific Content
○ Look-in price is higher ● People who watch well-known Content (Series like GOT
Competitor Analysis: in English, Hindi and Regional Languages) (60)
● They identified and grabbed the customers they can ● People who Watch some of the TV shows which had
grab before Netflix
previously been shown in India (20)
● They contest the demographic who wants edgy
Indian Content and are is price sensitive ● People who watch sports. (80)
 Netflix In India
Critical problems Netflix faces are:

● Internet speeds
○ Any Unlimited wireless data plan in India is tormented with a post-FUP speed of under 100 kbps
● No Download option
○ While speed is an issue competitors are permitting a user to download videos for disconnected
survey
● Sharing culture of India
○ Its pricey as they need to pay significantly more for broadband separated from the overall
subscription expense
● Competition from DTH/Integration
○ all influential organizations have some joining advantage for their streaming applications
 Netflix in China

Reasons why Netflix is not able to establish in China:

● Strong Chinese streaming sites

○ Netflix is late to the Chinese show. China has well established streaming sites
● Cheap pricing
○ Alibaba charges prices way below what's applicable in US and India
○ Netflix will incur losses if they compete with Chinese streaming platforms
 Netflix in China
● Censorships and restrictions are high
○ CCP enforces crazy digital content restrictions and censorships
○ Companies have very little operational freedom in China

● Unsustainable business model

○ Streaming platforms get high revenue but the profits come from ads

● Socio-cultural clash
○ East culture and men are displayed as lesser ones to the Western culture
 Expansion Strategy
● Adjacent markets- Netflix first expanded to the countries which are geographically situated
near the USA, such as Mexico and Canada. Then the countries which were similar in
regulations and culture were pursued.

● Localisation- Netflix started by localizing its marketing campaign. It went out of its way to
design a localized user interface for new markets and to produce quality subtitles in local
languages.
● Gathering Insights- Netflix does extensive research into the new target market. But it also
uses data analytics to gather valuable insights after it starts operating in the new market.
 References
https://www.daytranslations.com/blog/netflix-international-expansion/

https://economictimes.indiatimes.com/tech/internet/india-internet-growth-most-phenomenal-in-the-world-says-netflixs-reed-h
astings/articleshow/63047328.cms?from=mdr

https://www.thehindu.com/entertainment/behind-the-rise-of-netflix-in-india/article24292523.ece

https://www.thestreet.com/investing/netflix-3-biggest-challenges-for-2020
Thank You