MPHTC

Logo Guide Michigan

Public Health
Hao Zeng
March 2011 Training Center
 1 - Design and Color Palette

MICHIGAN
Public Health Training Center
The vivid combination of colors used in the
design represents the diversity of general
public. It also give people an impression of
vigorousness, which is the goal of public health
programs. The four abstract leaves also
indicate collaborative effort on public health.
The center shape of Michigan state highlights
R 210 R 237 R 106 R 41 R 0
that this center serves for Michigan residents. G 21 G 226 G 184 G 181 G 0
B 30 B 38 B 44 B 234 B 0
I used Helvetica Neue LT Pro 43 Extended to
design the logo. Helvetica is neutral because it
is widely used in many public service C 22 C 15 C 63 C 69 C 100
departments. Helvetica also have a calming
effect on human mind becasue of its M 99 M 9 M 8 M 13 M 100
elegent shape. The variant I used is wide and Y 98 Y 86 Y 99 Y 6 Y 100
slim, which adds novelty to the design to
some extents.
K 0 K 0 K 0 K 0 K 100
2 - Typography

Helvetica Neue LT Pro 43 Extended

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123 4 5 6 7 8 9 0 ~! @# $ % ^ &*= - ( );,.’ ”

This font does not have bold and italic variance.

3 - Scalability

5’’ Width

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Public Health Training Center

3’’ Width
MICHIGAN
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1’’ Width
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0.5’’ Symbol Only

4 - Free Space and Safe Area

1/6 X X 1/6 X

1/6 X

MICHIGAN
Public Health Training Center
 5 - Variants of Color Conversions

MICHIGAN
Public Health Training Center
MICHIGAN
Public Health Training Center

MICHIGAN
MICHIGAN
Public Health Training Center
MICHIGAN
Public Health Training Center

MICHIGAN MICHIGAN
Public Health Training Center
Above: Right:

CMYK on white Grayscale on white

MICHIGAN
CMYK on black Grayscale on black
Black only on white MICHIGAN
Public Health Training Center
White only on black
6 - T-shirt Design
MP
HT
C

MICHIGAN
Public Health
Training Center

Front Design Back Design

Logo / 4” X 3” Logo / 8” X 6”
Text / 12“ X 6”
Sleeve
Text / 2” X 6”