Market Research

Questionnaire:
(1) Are you consuming fruit juice in
daily routine?
a) yes b) no
NOTE: If no, please refer question
no 10 & 11.

(2) Which product of juice you

prefer?
a) Tropicana b) Real
c) Appy d) Grapy
e) Other

(3) How much you can afford

monthly fruit juice?
Ans.__________

(4) Why this particular brand?

 Ans.___________________________
_______________________________________
_______________________________________
____________________

(5) Are you aware of benefits and

contents of your fruit juice?
a) yes b) no

(6) Which type of juice you are

consuming?
a) Pulpy b) Non pulpy

(7) For which reason you are

consuming juice?
a) Thirst quencher b) Health
benefits
c) Trend d) Other

(8) Are you willing to afford more if

better product is available in
market?
a) yes b) no
 (9) Are you willing to try any new
juice product?
a) yes b) no

(10) Are you aware of Kiwi and its

benefits? a) yes
b) no

Facts about Kiwi fruit:

Eating kiwi fruit is clearly a healthy
choice, particularly useful in these
cases:
 Prevents Asthma
 Prevents wheezing and coughing,
especially in children
 Protects our DNA from mutations
 Provides a healthy amount of antioxidants
and vitamins
 Helps prevent colon cancer thanks to a
high fiber content
(11) After knowing the benefits of Kiwi, would
you like to try our product?
a) yes b) no