"If I were to look over the whole world to find out

the country most richly endowed with all the

wealth, power and beauty that nature can bestow -
in some parts a very paradise on earth - I should
point to India .

………….The Great German Ideologist Max Muller

 Welcome
to
Our Presentation
INDIA
Name id no.
Moudud Wares Kamal 06
Ishrat Jahan 26
Sandip Das 36
Nazmul Huda 66
Abir Dutta 76
History & Economy
of India

Management Practice

Culture of India

Negotiation Tactics

Business Etiquette
in India
 Geographic Location
• Area : 3.3 Million sq. km
• Location: The Indian peninsula is
separated from mainland Asia by the
Himalayas. The Country is surrounded by
the Bay of Bengal in the east, the Arabian
Sea in the west, and the Indian Ocean to
the south. India occupies a major portion
of the south Asian subcontinent.
• Border Countries: Afghanistan and
Pakistan to the north-west; China, Bhutan
and Nepal to the north; Myanmar to the
east; and Bangladesh to the east of West
Bengal. Sri Lanka is separated from India
by a narrow channel of sea, formed by
Palk Strait and the Gulf of Mannar.

www.indiainbusiness.nic.in/
 Country Profile
• Country Name: Republic of India ; Bharat Ganarajya
• Capital: New Delhi
• Currency: Indian Rupee
• Government Type: Democratic Republic with a Parliamentary system of
Government.
• Administrative Divisions : 28 States and 7 Union Territories.
• Constitution: The Constitution of India came into force on 26th January
1950. The Constitution of India is the fountain source of the legal system in
the Country.
• Population:1,173,108,018
• Religion: Hindu
• Military Force: Consists of Indian army, Navy and Air Force.**
• National Days: 26th January (Republic Day)
15th August (Independence Day)
2nd October (Gandhi Jayanti; Mahatma Gandhi's Birthday)
• www.indiainbusiness.nic.in/
**en.wikipedia.org/wiki/India
 History Of India

India In
Ancient
Age India In
Middle India In
Age Modern
Age

www.indhistory.com/
 History Of India
The History of India begins with the birth of the
Indus Valley Civilization in such sites as
Mohenjo-Daro, Harappa, and Lothal, and the
India In coming of the Aryans. These two phases are
usually described as the pre-Vedic and Vedic
Ancient periods. It is in the Vedic period that Hinduism
Age first arose: this is the time to which the Vedas
are dated.
In the fifth century, large parts of India were
united under Ashoka. He also converted to
Buddhism, and it is in his reign that Buddhism
spread to other parts of Asia. It is in the reign of
the Mauryas that Hinduism took the shape that
fundamentally informs the religion down to the
present day. Successor states were more
fragmented.
www.indhistory.com/
 History Of India

India Islam first came to India in the eighth

century, and by the 11th century had
In firmly established itself in India as a
Medieval political force; the North Indian
dynasties of the Lodhis, Tughlaqs, and
Age numerous others, whose remains are
visible in Delhi and scattered elsewhere
around North India, were finally
succeeded by the Mughal empire,
under which India once again achieved
a large measure of political unity.
www.indhistory.com/
 History Of India
The European presence in India dates to the
India In seventeenth century, and it is in the latter part
of this century that the Mughal empire began to
Modern disintegrate, paving the way for regional states.
Age In the contest for supremacy, the English
emerged 'victors', their rule marked by the
conquests at the battlefields of Plassey and
Buxar.
The Rebellion of 1857-58, which sought to
restore Indian supremacy, was crushed; and
with the subsequent crowning of Victoria as
Empress of India, the incorporation of India into
the empire was complete. Successive
campaigns had the effect of driving the British
out of India in 1947.
www.indhistory.com/
Economy Of India
 Economic Profile
• GDP: USD 1.43 Trillion (Nominal; 11th; 2010)
USD 4.00 Trillion (PPP; 4th; 2010)
• GDP Growth Rate: 8.2% (2010)
• GDP Per Capita: USD 1,176 (Nominal; 137th; 2010)
USD 3290 (PPP; 127th; 2010)
• Inflation Rate: 8.43% (2010)
• Population Below Poverty Line: 37% (2010)
• Labor Force: 478 Million (2nd; 2009)
• Unemployment Rate: 9.4% (2009-2010)
• Public Debt: USD 758 Million; 55% 0f GDP (2010)
• Budget:
• Revenues: USD 170.7 Billion (2010 Est.)
• Expenses: USD 257.4 Billion (2010 Est.)
http://en.wikipedia.org/wiki/economy of india
 GDP
(Growth Rate)
GDP Growth Rate
9.40%
10.00%
8.00% 7.30%
6.00% 7.20%
5.40%
4.00%
2.00%
0.00%

YEAR 2007
YEAR 2008
YEAR 2009
YEAR 2010

www.economywatch.com/indiaeconomy/indian_economy_overview.html
GDP COMPOSITON BY SECTOR
GDP Composition

16.10% SERVICES

INDUSTRY
28.60% 55.30%

AGRICULTURE

http://en.wikipedia.org/wiki/economy of india
 Share Of Top Five Investing
Countries in FDI
60000
42%
50000 50164
40000
30000
9.00%
7.00% 5.00% 4.00% INFLOWS (MILLION USD)
20000 11275 8914 6158 4968
10000 INFLOWS (%)
0

http://en.wikipedia.org/wiki/economy of india
 INTERNATIONAL TRADE
• Exports: USD 201 billion (22nd; 2010)
• Export Goods: Petroleum Products, Precious Stones,
Machinery , Iron And Steel Chemicals, Vehicles, Apparel
• Main Export Partners: UAE 12.87%, US 12.59%, China 5.59%
• Imports : USD 327 billion (11th; 2010)
• Import Goods: Crude Oil, Precious Stones, Machinery,
Fertilizer, Iron And Steel, Chemicals
• Main Import Partners :China 10.94%, US 7.16%, Saudi Arabia
5.36%, UAE 5.18%, Australia 5.02%, Germany 4.86%,
Singapore 4.02% (2009)
• FDI Stock : USD 35.6 billion (2009-10)

http://en.wikipedia.org/wiki/economy of india
 Major Industries
TELECOMMUNICATIONS

TEXTILES

CHEMICALS

FOOD PROCESSING

STEEL, MACHINERY

TRANSPORTATION EQUIPMENT

CEMENT, MINING, PETROLEUM

INFORMATION TECHNOLOGY

http://en.wikipedia.org/wiki/economy of india
CULTURE OF INDIA
 ETHNIC GROUPS

3%

25%

INDO ARYAN
DRAVIDIAN
72%
MONGOLOID & OTHER

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 LANGUAGE

Percentage Of Verbal Language

Hindi dialects
21.91% Bengali
4.48% 41.03%
Telugu
Marathi
Tamil
5.01%
Urdu
5.19% 6.99%
7.19% 8.11% Gujrathi
Others

www.indianmirror.com
Non-Verbal Language

www.andrews.edu.com
 Values and
Attitudes
• Unity(Conglomeration of various castes)
• Secularism(freedom of worship)
• Tolerance
• Closely knit social system
• Co-operation
• Humanity, group emphasis
• Informal courtesy
• Patient respect for age
www.indianmirror.com
 Manners and Customs

Indians are very open and asks

personal questions
Social
Interaction

Business attire is conservative.

Business Attire Men should wear dark colored
conservative business suits.
. Women should dress
conservatively in suits or dresses.
. The weather often determines
clothing. In the hotter parts of the
country, dress is less formal,
although dressing as suggested
above for the first meeting will
indicate respect.
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 Manners and
Customs
 Business cards are
Business cards need not be
exchanged after the initial
translated into Hindi.
handshake and greeting.

Business
Cards

If you have a university degree

or any honor, put it on your Use the right hand to give and
business card. receive business cards.

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RELIGION

Hindu 82.00%
Muslim 12.12%
Christians 2.34%
Sikhs 1.94%
Buddhists 0.76%
Jains 0.40%
Other 0.44%
Miscellaneous

www.wikipedia.org
 Superstition in India
• A new bride is • Seeing an elephant
judged by the during a journey is
fortunes or auspicious as
misfortunes that Ganesha, the God
occur in her new who removes
family for a year obstacles will
after marriage. She ensure success.
enters her new
home putting her
right foot first.
www.indianmirror.com
Hofstede’s Five Dimensions in
Workplace

Power Individualism
Vs.
Distance
Collectivism

Time Uncertainty
Orientation Avoidance

Masculinity
Vs.
Femininity
 Hofstede’s Five Dimensions in
Workplace in India Perspective
Power Distance

India Scores 77% In Power Distance

Here Bypassing A Superior Is Insubordination

Subordinates Acknowledge The Power Of

Others, Based On Their Formal, Hierarchical
Positions
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 Individualism vs. Collectivism

Most Indian people are collectivists

India scores 52% in collectivism and they

tend to accept that different groups have
different cultures

People act mostly as a member of a long-

term group as family, religious group etc.

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dia-country-profile.html
 Uncertainty Avoidance
India scores 40% and very low. So Indians
are ready to take risks.
They have less emotional resistance to
change.
Indians are prone to change.
They do not expect strict rules, laws and
policies.
Employers tend to change employees more
frequently
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 Masculinity vs. Femininity

Here India is in a middle position scoring 56%

in Masculinity and it stands in between two
extremes.

So here people are neither more competitive,

aggressive nor more caring.People give
moderate priority to those who shine in life.

www.kwintessential.co.uk/.../in
dia-country-profile.html
 Past Oriented

Time Time is Not

Orientation Money

Short Term
Oriented
Society
Values, actions and attitudes are affected by the
past, respect for tradition, immediate stability etc.
www.kwintessential.co.uk/.../in
Hofstede’s Cultural Dimensions Index

Index of India
77 %

56 %
52 %
40 %

Power Distance Individualism vs. Uncertainty Masculinity vs.

Collectivism Avoidance Femininity

www.academon.com
Hofstede’s Cultural Dimensions Index

100% 91% 89% 92%

90% 85%
77%
80%
66%
70% 62%
54% 56% INDIA
60% 52%
46% 46% USA
50% 40% 40%
40% 35% 35% JAPAN
30% UK
20%
10%
0%
PDI IDV MAS UAI

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 Etiquette and Customs in India
Meeting Etiquette
•Make appointment by letter, at
least one month and preferably
two months in advance

•The best time for a meeting is

late morning or early afternoon

•Arrive at meeting on time since

Indians are impressed with
punctuality
www.indianmirror.com
www.executiveplanet.com
 Etiquette and Customs in India

Dining Etiquette

Take off your shoes before

entering the house.
 Dress modestly and
conservatively
Hindus and Sikhs do not eat
beef and many are
vegetarians.
Muslims do not eat pork or
drink alcohol.
www.kwintessential.co.uk/.../india-country-profile.html
 Etiquette and Customs in India

Gift Giving

•Gifts of cash are given to friends and

members of the extended family to
celebrate life events such as birth date
and marriage
•For meal invitation, gift giving is not
necessary
•Do not give white flowers as these
are used in funerals
Yellow, green red are lucky colors
•Gifts are not opened when received
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 Business Etiquette in India

Relationship & Communication

• Indians prefer to do business with those they know in

general.
• Indians prefer to have long-standing personal
relationship prior to do business.
• Relationships are built upon mutual trust and respect
It may be a good idea to go through a third party
introduction . This gives you immediate credibility

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 Just Can't Say ‘No’

• In Indian culture disagreement is rarely

expressed in a direct manner.

• The word "no" has harsh implications in India.

• Never directly refuse an invitation, a vague "I’ll

try" is an acceptable refusal.

• When doing business in India, business cards

should be exchanged at first meeting . Be sure
to receive and give with your right hand

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Management Practice
 Top Level
Orientation
of
Decision Mid Level

Lower Level
 Level of Top level people
involvement

Decision
slow
making
speed

Implementat- fast
ion

Planning Long-term planning

orientation
RECRUITING Merit & Nepotism

Hiring source Universities and college

Job security High

Remuneration Seniority basis

 Performance Evaluation in
India
How is performance evaluation Individual performance is more
done? emphasized. Usually it is done
once in a year.

What type of results are Usually long-term results are

appraised? appraised.

How are the promotions Promotions depend on individual

allowed? and long-term performance.
 Leading in India

What style of management is Management in India is often

followed? participative based on formal
authority and charisma in
comparison with UK

How dose the Leader act? The leader acts as the decision
maker and the norm prevailing is
“check with the boss”
Nature of communication The communication pattern
is to a great extent form the
top down to a hierarchy

Business Enterprise Family based leadership in

business enterprises
including large companies in
common India.
 Controlling in India

In an attempt to maximize group results,

Whole VS Part individual performance is prioritize

Controlling focus on individual performance

What is the focus of
controlling ?

Blame fixing is more or less avoided

Is blame fixing done?

•Financial performance
Control Techniques •Quality performance
• Personal performance
 Initial Contact

Meetings

Space Orientation

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 Reference
• http://en.wikipedia.org/wiki/Economy_of_India
• http://en.wikipedia.org/wiki/India
• www.indiainbusiness.nic.in/
• en.wikipedia.org/wiki/India
• www.economywatch.com/indianeconomy/indian-economy-
overview.html
• www.indhistory.com/
• www.kwintessential.co.uk/.../india-country-profile.html
Thank you
Any Query ?