Professional Documents
Culture Documents
A CASE STUDY
2011
Berenguel, Carmilyn
Ponciano, Riza
BS Acc 3-1
Monterey Foods Corporation
Cavite Meat Plant
THE COMPANY
Overview
Executive Summary
“For more than 38 years of operation, the company has almost 300 farms all over
the Philippines – owned and contracted, more than 30 which are hog-breeding
Brief History
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those who are also included as some of the toughest competitors in the Philippine
food industry such as Purefoods-Hormel Co. Inc., Magnolia, and San Miguel Mills Inc.
From then on, it has become a household name for quality meat products, and is
considered as having the country’s largest hog and cattle operations.
Mission
• Produce and supply basic meat products that will consistently fulfill
applicable regulatory and satisfy customer requirements.
• Delight our own customers with timely, reliable and responsive services that
are attuned to their dynamic needs.
• Create and manipulate win-win relationship with our business partners and
provide opportunities for mutual growth
• “preferred supplier of quality, fresh, clean, and sale meats in the Philippines”
Values
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In the pursuit and performance of these objectives, we shall espouse and live by
these values:
• Sense of ownership
• Customer orientation
• Integrity
• Teamwork
• Innovations
• Social responsibility
COMPANY STANDING
From a simple farm to being a subsidiary of one of the largest companies in the
Philippines, it’s not difficult to penetrate the market and gain its top spot.
Considering its parent’s reputation, Monterey can be considered to be living in its
standing. For almost thirty eight (38) years of operation, “Monterey meat products
already became a part of the everyday Filipino Life”.
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subsidiary of Monterey. In June 2009, HLC was merged into Monterey, with
Monterey as the surviving entity. The consideration of the assignment of the
subscription, net of the effect of the merger, amounted to P6.25 million. The
SEC approved the merger on October 22, 2009. The BIR confirmed the tax-
free merger of HLC into MFC in its certification No. S40-052-2009.
• With more than 166 Monterey Neighborhood Meat shops and 250 Monterey
Supermarket Meat shops, the business continued to expand distribution and
widen product availability, which helped in driving sales.
• Nine more Monterey Meat shop outlets were opened in 2008 with sales
volume rising phenomenally every month. As of December 31, 2008, there
are 14 Monterey meat shops in Vietnam that are performing well.
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F IGURE 1P RODUCE AND D ELIVER P ROCESS
“From the farm, freshness is locked through an advanced chilling process and
checked by the National Meat Inspection Services. From the farm to the market....
Just in time for a meal.” – from a monterey advertisement
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becoming tough due to stress. This procedure helps improve meat
tenderness.
-http://www.giuseppesresto.com/
Since Monterey is dedicated to total quality, their meat products are delivered by
“refrigerated Monterey trucks” and are available in a variety of Monterey outlets be
it Monterey meat shops, in supermarkets, or in Monterey satellite outlets. As it
follows the “farm to market” concept, the consumers are “assured of quality meats
in every meal”.
QUALITY
In over to withstand the competition, a company must possess the guts to stay in
the market without sacrificing the quality of service or the products that it provides
to its consumers. Monterey is committed to Total Quality Management; in fact, its
Cavite Meat Plant met the requirements of the International Organization for
Standard (ISO), an international standard-setting body, and achieved the ISO
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to the over-all business excellence of Monterey Foods Corporation and
SMPFC, Inc.;
We have a system that defines product / service quality and food safety
requirements, measures performance against quality objectives; and assures
continuous improvement.
We are a living testament to San Miguel’s tradition of being the “Home of Quality
Products and People”.
The company also operates with “Cold Chain Management”, a management system
which utilizes “cold-chain” or a temperature-controlled supply chain. “Monterey
meat have gone through an advanced blast-chilling process right after slaughter so
bacterial growth is neutralized and freshness and nutrition is locked in.
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COLD CHAIN MANAGEMENT
• Benefits:
Minimize spoilage
Increase revenue
A. Working Area
B. Delivery Van:
INVENTORY MANAGEMENT
Monterey has been producing its own supplies ever since. From the time it started
The ration given to the hogs all the time are being provided or supplied by B-Meg, a
sister-company and also a subsidiary of the San Miguel Corporation. B-Meg
guarantees that the ration given to the hogs are freshly-mixed coming from
different owned and managed feed mills around the country. Growth of the hogs is
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being promoted by using advanced technological facilities, thus having shorter days
to market.
The very first Monterey farm was located in Isabela before it was acquired by the
San Miguel Corporation as its subsidiary. And after 38 years of operation, it has
expanded to 300 farms all over the Philippines.
Monterey allows partnerships though Hog Contract Growing which requires some
qualification for site locations:
“SITE QUALIFICATIONS
CAPACITY: 400-5000 heads
Location:
Region 1: (Pangasinan, Ilocos)
Region 2: (Isabela)
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*An all weather ROAD, for 6-wheeler trucks
*Good PEACE and ORDER”
Strict compliance with these qualifications is required to perfect the contract along
with other requirements that are specifically requested by the company. And these
very qualities are what makes the company excel among others – it strictly follows
protocol.
Also noted for its excellence is the Cavite Meat Plant of Monterey, which is the first
ISO Certified Slaughterhouse in the Philippines, alongside being the first HACCP
Slaughter plant (“HACCP or Hazard Analysis Critical Control Point is a systematic
preventive approach to food safety and pharmaceutical safety that addresses
physical, chemical, and biological hazards as a means of preventions rather than
finished product inspection.”).
General Information
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(See Appendix F for Present Monterey Outlets at Cavite, Southern Luzon Area) Due
to its high-quality products and services, it has gained continuing patronage of
many Filipino consumers. The number of franchiser increased over the years
increased rapidly making it the largest meat supplying company in the country.
Today, Monterey’s franchised meat shops can be found all over the country, even
inside major retail stores and supermarkets.
In order to maintain its quality standard, Monterey decided to put up a school, the
Monterey Meat School, designed to train its employees in achieving excellence in
providing quality service. Only trained and experienced technical personnel are
trusted to handle the “macro and micro-operations of the company”. Also, “experts
in the fields of swine and cattle breeding, nutrition, health, and diagnostics,
husbandry, research and recording systems” are employed to ensure high-class
processing and production. They are attending “various local, national, and
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international hog trainings and conventions” in order to expand their knowledge in
their fields and help integrate the company’s operations. Hence, Monterey has
become the “first and leading swine integrator in the Philippines”.
SOCIAL RESPONSIBILITY
Monterey is also associated with the San Miguel Foundation, Inc. who also crafted
various programs and projects that addresses social issues.
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APPENDIX A
Monterey Foods Corporation
Corporate Logo
Company Slogan
Source:
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http://www.monterey.com.ph/
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Monterey Foods Corporation | 3/1/2011
APPENDIX B
Cavite Meat Plant
1. Lairage
2.
Hog
Line
3. Cattle Line
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4. Chillers
5. Fabrication
6. Logistics
Sour
ce:
http://www.monterey.com.ph/monterey_meat_plant.html
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APPENDIX C
Cavite Meat Plan – Awards and Recognitions
1999 – Cleanest AAA Slaughterhouse
Source:
http://www.monterey.com.ph/monterey_meat_plant.html
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APPENDIX D
List of Products
Beef
Tenderloin Beef Stroganoff
Tenderloin Steak Flank Steak
Tenderloin Tips Mechado
Striploin Kalitiran
NewYork Cut Morcon Slice
Striploin Roast Top Round Round
Rib Eye Round
Rib Eye Steak Bottom Round
Rib eye Roast Eye Round
Rib eye Sukiyaki Shin
Porterhouse Beef Cubes
T-bone Brisket B/L
Prime Rib steak Ground Round
Rib Roast Ground Beef
Rib Primal Camto
Sirloin Chuck Rib Steak
Sirloin Roast BBQ Steak
Roast Beef Back Rib
Sukiyaki Cut Short Ribs
Breakfast Steak Shank
Filipino Beef Steak Beef Neck
Kaldereta Cut
Beef – Others
Ox Tougue Kare-kare Cut
Ox Tail (Skinless) Ox Liver
Ox Tail Knee Cap
Ox Tripe local Beef Sawdust
Ox Tripe imptd. Beef Bones
Ox Face Bone Marrow
Beef Timplados
Ox Tougue Kare-kare Cut
Ox Tail (Skinless) Ox Liver
Ox Tail Knee Cap
Ox Tripe local Beef Sawdust
Ox Tripe imptd. Beef Bones
Ox Face Bone Marrow
Ox Feet
Pork
Tenderloin Baby Back Ribs
Pork Tenderloin Tips American Style Rib
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Pork Sukiyaki Roast Pork
Butterfly Cut Crown Roast
Pork Cutlets Pigue (Skin-On)
Boneless Porkchop Pigue (Skinless, Boneless)
Country Style Kasim (Skin-On)
Bacon Slice Kasim (Skinless, Boneless)
Pork Steak Pork Belly (Skin-On, Bone-In)
Porkloin Chop Porkchop (Skin-On)
Menudo Cut Porkchop (Skinless)
Pork Cubes Rib Shoulder
Adobo Cut Pata Front
Sinigang Cut Pata Hind
Lean Ground Pork Pig Tail
Ground Pork Pork Shank
Pata Slice Pork Kare Kare Cut
Pork Hock Pork Paksiw Cut
Pork – Others
Pork Saute Tampalen
Skin Pork Sawdust
Back Fat Pork Liver
Pork Bones Pork Bopis
Hog Head Boneless Head
Pig's Feet
Pork Timplados
Filipino Bacon Pork BBQ slice
Breaded Porkchop Pork BBQ Bback Ribs
Breaded Porkstrips Marinated/BBQ Belly
Longanisa Recado Hawaiian Roast
Longanisa Hamonado Shanghai Mix
Pork Tocino Lumpiang Shanghai
Pork Tapa Special Sisig
Pork Korean Pata Tim
Pork Teriyaki Embutido
Korean BBQ Chops Bola Bola
Smoked Chops Humba
Smoked Bacon Skinless Chorizo
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Lamb
Lamb Timplados
Source:
http://www.monterey.com.ph/products.html
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APPENDIX E
Basic Products with Corresponding Prices
Pork
Porkchop 191
Liempo 209
Kasim 191
Pork cubes 216
Pork cutlets 216
Pata front 155
Pata Hind 145
Rib Shoulders 176
Beef
Others
Porkchop 191
Liempo 209
Kasim 191
Source:
APPENDIX F
List of Outlets
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Trade Name Address
Source:
http://www.monterey.com.ph/locator_cavite.html
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BIBLIOGRAPHY
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“San Miguel Corporation - Annual Report (Consolidated Financial Report)”.
http://www.pse.com.ph/ html/ListedCompanies/
pdf/2010/SMC_A17A_Dec2009.pdf. Retrieved March 23, 2011.