•Instant • Store and transfer larger •Used mostly as

Messaging amounts of information organizer and

saving contacts
•Cannot send/ • Email on the move, although…
receive enough •Lack of push email
• LAN access too inconsistent
information
• Another (heavy) device to carry
•Email
inadequate • Expense
(never used)
• Security issues, particularly LAN
•No receipt/ for banks and other high security
assurance info is zones
communicated
• Physical barrier to customers
accurately.
2
 Mobile
Phone
Laptop PDA

All in one
device

3
 Saves your time to be more available to do all
the important things

Increase efficiency, effectiveness and ensure

you in providing a complete professional
service

4
5
 Blackberry is a wireless handheld device
introduced in 1999 by the Canadian company Research
In Motion (RIM); it delivers information over the
wireless data networks of mobile phone service
companies.

BLACKBERRY supports…

Push e-mail
Mobile telephone
Text messaging/Multimedia Messaging
Internet faxing
Web browsing
Business Application

6
 Blackberry is known for its ability to send and receive
e-mail wherever it can access an atmosphere of wireless network of
certain cellular phone carriers.
Blackberry has

• Built in keyboard
Has a QWERTY keyboard using “Alt” key to enter numbers and special
characters.

System navigation by track wheel.

Incorporates ARM 7 or 9 processor(latest ARM XScale ,ARMv5TE PXA900

based)

64 MB Flash Memory

Extendable memory(micro SD)

7
 Convenient Phone button
to quickly access the
phone application and
USB port enables mute calls Integrated speaker
battery charging
and
quick data
synchronization Thumb-operated
trackwheel allows
simple navigation
Easy access through messages
to email, PIM, and menu options
voice, and
web Large, easy-to-read
applications screen with
backlighting

Phone
dial pad Backlit QWERTY
keyboard allows for
incredibly easy
thumb-typing
Integrated
microphone

8
 • RIM provides a proprietary multi-tasking operating
system for the Blackberry, which makes heavy use of
the device's specialized input devices, particularly the
thumbwheel.

• The current OS 4 provides a subset of MIDP 2.0, and

allows complete wireless activation and synchronization
with Microsoft Exchange's and adds support for Novell
GroupWise and Lotus Notes.

• Third-party developers can write software using these

APIs, and proprietary BlackBerry APIs as well, but any
application that makes use of certain restricted
functionality must be digitally signed so that it can be
associated to a developer account at RIM.

9
10
11
 BlackBerry Enterprise Server

BlackBerry Mobile Data System

BlackBerry devices

BlackBerry Connect devices

BlackBerry Built-In devices

BlackBerry Alliance Program

BlackBerry Support Services

12
 • BES is a middleware software package that is a part of
the Blackberry wireless platform from RIM.

• BES connects to messaging and collaboration software

on enterprise network’s to synchronize e-mail and PIM
information between desktop and mobile.

• BES has a multitasking operating system which allows

synchronization with Microsoft Exchange’s e-mail,
calendar,task notes and contacts

• Blackberry handheld’s integration into an

organization’s e-mail system is provided through a
software package called BES.
13
 • BES can act as a sort of e-mail relay for corporate
accounts so that users always have access to their e-
mail.

• The software monitors the user's local "inbox", and

when a new message comes in, it picks up the
message and passes it to RIM's Network Operations
Center (NOC).

• The messages are then relayed to the user's wireless

provider, which in turn delivers them to the user's
Blackberry device. This is called Push procedure,
where the mobile user doesn't have to synchronize
the data by hand.

14
 • All new e-mails, contacts and calendar entries are
pushed to the Blackberry device automatically.

• Device storage also enables the mobile user to access

all data offline in areas without wireless service.

• As soon as the user connects again, the BES sends the

latest data. This way the handheld is always up-to-date.

15
 • In addition, BES provides security, in the form of Triple
DES or, more recently, AES encryption of all data (both e-
mail and MDS traffic) that travels between the BlackBerry
handheld and a BlackBerry Enterprise Server.

• The universal and push-based connectivity of the

BES/MDS infrastructure are among the most valuable
aspects of Research In Motion's product. An organization
can have devices on different carriers, and connected
through different cellular network protocols, all
functioning in an integrated fashion.

16
 • Blackberry Mobile Data System (Blackberry MDS) is an
optimized application development framework for the
Blackberry Enterprise Solution.

• It can dramatically reduce the amount of time and

resources required to develop and deploy wireless
applications for mobile workers.

• Blackberry MDS allows organizations to deliver corporate

data wirelessly, leveraging the advanced security
features used for Blackberry email.

• BES also provides handhelds with TCP/IP connectivity

that is proxied through a component called "Mobile Data
Service" (MDS). This allows for custom application
development using data streams on BlackBerry devices
17
based on the Sun Microsystems Java ME platform.
18
 • Blackberry Connect technology keeps mobile
professionals connected to colleagues, clients and
information using proven BlackBerry push
technology on their choice of devices.

• With BlackBerry Connect technology, users can

connect to Blackberry Internet Service and
Blackberry Enterprise Server on their preferred
device.

• Devices with BlackBerry Connect software extend

current BlackBerry wireless business strategy and
boost productivity and performance.

19
 BlackBerry enabled devices let you choose the
device that’s right for you. Using BlackBerry push
technology on your preferred device, you’ll stay
connected to the information you need-no matter
where business and life take you.

20
 With the Blackberry Independent Software Vendor (ISV) Alliance
Program, you get all the resources, support and tools you need to
develop and sell innovative, market-driven applications for
BlackBerry users. This program is for you if your company
develops, markets and sells commercial software, including off-
the-shelf wireless applications, customized applications for
specific business requirements and advanced development tools
for other BlackBerry developers. Members in this program offer
applications ranging from large-scale sales force automation
systems to games and ring tones.

21
 HOW MANY BLACKBERRY
USERS ARE THERE?

7 MILLION PEOPLE AROUND

THE WORLD (AND GROWING FAST)

Equipped for success

Not yet

22
 AMBITOUS PEOPLE WHO WANT TO GET ON
• IN BUSINESS
– LAW
– FINANCE
– PROFESSIONAL SERVICES
– ENTREPRENEURS
– AND MORE…

• PUBLIC SECTOR
– POLITICS
– EMERGENCY SERVICES
– MEDICINE
– AND MORE…

• OTHER WALKS OF LIFE

ACTORS
ROCK STARS
CELEBRITIES
MUSICIANS
AND MORE…

23
 Once you start using it you will love it…

Easy to use
Secure
Comprehensive
Stylish
Professional image
Flexible working
Cost-effective
Time saving

24
 THE BENEFITS
ARE ADDICTIVE

25
 WHY DO OUR CUSTOMERS

LIKE BLACKBERRY?

26
 THE BEST
SECURITY

27
 END-TO-END WIRELESS ENCRYPTION

The BlackBerry Enterprise Solution offers two transport

encryption options, the Advanced Encryption Standard
(AES) and Triple Data Encryption Standard (Triple DES)*
encryption, for all data transmitted between the BlackBerry
Enterprise Server and the BlackBerry device.

Private encryption keys are generated in a secure, two-

way authenticated environment and are assigned to each
BlackBerry device user. Each secret key is stored only in
the user's secure Microsoft Exchange, IBM Lotus Domino or
Novell GroupWise mailbox and on their BlackBerry device,
and can be regenerated by the user wirelessly.

28
 Data sent to the BlackBerry device is encrypted by
the BlackBerry Enterprise Server using the private
key retrieved from the user's mailbox. The encrypted
information travels securely across the network to
the device where it is decrypted with the key stored
there.

Data remains encrypted in transit and is never

decrypted outside of the corporate firewall.

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BlackBerry Enterprise Server Permits Only Trusted Connections

To further enhance the security of the solution, the

BlackBerry Enterprise Server is designed to allow only
authenticated, outbound-initiated connections through
port 3101 of the firewall. Unauthorized commands cannot
be executed on the system because no inbound traffic is
permitted from sources other than the BlackBerry device
or the email server.

30
A BlackBerry is the
one-stop ,
no-compromise,
secure wireless solution
that allows you to stay connected with wireless access to
email, phone, web and organizer features.

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32