Questionnaire

1. Gender
Male Female

2. Marital status
Single
Married
Divorced

3. Age group?
a. Below 20
b. 20-30
c. 30-40
d. 40 Above

4. Income( RS)
a. Below 10000
b. 10000-20000
c. 20000-30000
d. 30000-40000
e. 40000 Above

5. How much do you spend on FMCG products (eatables)

Below 1000
1000-2000
2000-3000
3000-4000
4000 Above
6. How many times in a month do you shop for FMCG product?
Tick one
a) Daily
b) Once a week
c) Twice a week
d) Fortnightly
e) Monthly

7. When you go for FMCG shopping do you often try new brands
YES
No

If yes then attempt question.6 , else skip to question 7

8. You buy new brands

a. Just to try new one

b. You have heard from your friends about its qualities
c. You get influenced by advertisement
d. Shopkeeper suggest you to buy it

9. Have you tried all these brands:

 Britannia
 Parle
 Sunfeast
 Priyagold
 Anmol
 Cadbury
 Bonn
 Cremica
 Bakery biscuits

Which one did you like the most: ____________

10.Have you ever tried these brands of noodles:
 Knorr soupy noodles
 Horlicks foodles
 Sunfeast yeppee!

Which one did you like the most: ____________

11.From where do you learn about the brand you are using currently?
a) TV advertisements
b) News paper
c) Radio broadcast
d) Banners/ hoardings
e) Mall promotion
f) Shopkeeper/ friends
12.Which pack do you prefer
a. Single
b. Medium
c. Family pack

13. Do you examine the expiry date of the product before buying?
Yes
No

14.Do you cross check the weights of the products and compare it to
alternative?
Yes
No
If yes, then attempt que 13 else 14

15.Do you prefer going with

a. weights
b. quality/brand value
 16.Various FMCG food brands are charging very high prices?

Strongly Agree Neutral Disagree strongly disagree

Agree

17.Is Price the most important factor while purchasing a FMCG

product?
a. Yes
b. No

18.Which other factors you consider in selecting a FMCG Product on a

scale of 1-5, 5 being the highest.

Factors 1 2 3 4 5
a. Advertising
b. Recommendations by friends/ family
c. Packaging
d. Availability/ convenience
e. Quality
f. Brand name
g. Discounts/ Schemes

19.Do you change the product of FMCG as the packaging of the product
changes.?
Yes
No

20.If you are dissatisfied from the product you buy then do you actually
enquire about reviews of other product?
Yes
No
Basic information
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