Hannah Mae N.
Oblea
ABM 11- 12 A (MCP)
New Product Template
A. What is my product?
B. What does my product do?
C. How it is different or better than other
products?
D. Who will buy this product?
E. Why will they buy the products?
F. How will the products be promoted and
sold/offered?
G. Who are my competitors?
Entrepreneurship
Ma’am Lansasagin
B’s Pastillas and Yema candy
My product satisfies the cravings of those
people who wants sweet snacks.
It is better than other products because it
is unique in terms of its taste and flavor. It
has a different flavors like ube, chocolate,
langka and mango. It also has a mixed of
nuts that will surely loved by the people
who will eat it.
Mostly children and teens because they
are the one who is fond of sweet foods.
Also the adults who loves to eat sweets
too. Since B’s Pastillas and Yema candy
has a different flavors, its flavors are
targeted to both kids and adults.
The customers will buy it for them to
satisfy their cravings and also because
they will be curious on how it would taste
like. It is also affordable and delicious.
The product will be promoted through
social media, by posting of its picture and
describing how delicious it is. It also can
be sold directly to the customers.
My competitors are the other businesses
that also sells pastillas and yema candy or
other sweet products.
Hannah Mae N. Oblea

ABM 12- A (MCP)

Questionnaire for a new product (Pastillas and Yema)

Questions Answer

1. Do you eat other flavor of Pastillas and

yema?
Yes No

2. Which flavor of pastillas and yema do  Ube

you like best?  Chocolate
 Langka
 Mango

3. Do you think you would like the langka  Yes

flavored of pastillas and yema?  No
 Not sure

1 2 3 4 5

Very Good Average Bad Very

good Bad

4. What do you think in the package of

the pastillas and yema candy?

5. What do you think of the flavors?

6. How can you say about its label?

7. Does the flavors are suits in your

taste?

8. How can you say about its quality?

9. What do you think of its uniqueness?

10. What do you think of its sweetness?

11. How does the cleanliness applied in
the product?

Hannah Mae N. Oblea

ABM 12- A (MCP)

Questionnaire about the market size and value

Questions Answer

About the market size:

1. How often do you buy this product?  Daily  Weekly  Monthly

2. Do you buy different amounts at  Yes  No

different times of the year?

3. When are the times that you buy the

most?

4. How much do you buy each time? ___pc.

5.When are the times you buy the least?

6. How much do you buy each time? ___pc.

7. What is the amount of food in the pack? P_____ per ____ pc.
About the market size:

8. How much do you pay for a pack of P

food?

9. What is the price difference for larger or P

smaller packs?

10. Does the price change at different time  Yes  No

of the year?

11. When is the price highest?

12. When is the price lowest?

About the customer:

13. Would you say that you have a low, medium, or high income in your household?
 Low  Medium  High

14. To which age group do you belong? (check one only)

1-20 

21-40 

41-60 

Male/Female MF

About sales outlets:

15. Where do you usually buy this food? (check one only)

Food Store 

Local Shop 

Public Market 

Supermarket 
Others

Hannah Mae N. Oblea

ABM 12- A (MCP)

Estimates of market share for a new food business with different levels of
competition.

No. of other Many Few One None

producers

Size of Large Small Large Small Large Small

competitors

Product S D S D S D S D S D S D
range

Market share 0-2.5 0-5 5- 10- 0- 5- 10- 20- 0-5 10- 30- 40- 100
(%) 10 15 2.5 10 15 30 15 50 80

S = similar products, D = dissimilar products

Hannah Mae N. Oblea

ABM 12- A (MCP)

SWOT Analysis

My Proposed Competitor A Competitor B

Business

Strengths Has a unique taste Has a good Sells well and

and packaging relationship with cheaper than A.
customers

Weakness Competition is More expensive lacks of marketing

growing, and the than B skills
market is getting
saturated

Opportunities Add more delicious Social Media can be Growing population

flavors that the used for great of people who likes
customers want. exposure. sweets

Threats Lots of popular Increasing price of Changing of

pastillas and yema the ingredients customers’ wants
stores and cravings
 B’s
Pastillas and
Yummylicious

Yema Candy
Entrepreneurship
Oblea, Hannah Mae N.

ABM 12- A (MCP)

Ma’am Kimberly Linsasagin