CAUSE OF FAILURE OF FANTA APPLE

Introduction:

In this assignment we are presenting that what are causes of failure of the
product. We have made a questionnaire and than we filled it by giving at
different places like our university, high school and at our homes to elders
and who ever have drank fanta apple. Than we analyzed the result by
solving it in spss, and took out its averages, MOD, regression analysis and
qualitative data analysis.

OBJECTIVE:

• To analyse why a product goes to a decline stage in product life cycle

and to unveil the underlying factors that cause the product to fail.
• We wnat to know that why a product fails and how can those factoers
be eliminated.

METHODOLOGY :

The method we have used to analyse our data is

 Averages
 MOC
 MOD
 Regression analysis

All these results are found by entering the data in spss, that was collected
through questionnaire.

TOOLS :

The tools that we have used in our survey was just questionnaire with having
some quantitative questions and some qualitative questions. Some were
closed ended and some were open ended questions just to know accurately
what does the users of fanta apple actually want to say.
ANALYSIS:

The data which was collected was most from male and less female. 42% of
male said that they are loyal to coca cola and 31 % said that they are loyal to
Pepsi.

Where as 15% of female said that they are loyal to coca cola and 12 %
shows loyalty to Pepsi.

This means people are more loyal towards coca cola.

AGES:

This means that people of 15 to 30 have tried fanta apple a lot but
people who used the most are in age of 20 -22.

CONCLUSIONS:

 We would say that fanta apple is failed because of many resaons for
the failure of a product like: Poor targeting, Poor positioning,
Cannibalization, launched at a wrong time etc but limiting ourselves
to the factors and variables defined in the analysis, it is clear that:

1. Its taste was very bad,

2. Was not present at an arm’s length.
3. Not satisfied with the quality.
 Due to which many people had a very unpleasant experience with the
product

QUESTIONNAIRE FOR
FANTA APPLE

Age ________ Gender: M / F

1. Are you loyal to?

• Pepsi
• Coca Cola

2. How you came to know about fanta apple?

• Favorable Word of Mouth

• Electronic Media
• Print Media
• Billboards
• Radio

3. If you think that fanta apple is failed, so rank under the following
points due to which this Product is failed? (Mark out of 10)

• Taste
• Availability
• Improper Advertisment
• Price

4. On average in how many stores did you find fanta apple?

• _______________________ (No. of shops on average)

5. How many times have you used the fanta apple?

• _______________________ (No. of bottles/ canes)

6. Which of the following categories best describes your last experience
of using fanta apple?

• Very Pleasant
• Somewhat Pleasant
• Neither Pleasant nor Unpleasant
• Somewhat Unpleasant
• Very Unpleasant

7. Rate your Satisfaction regarding fanta apple?

Highly dissatisfied
Dissatisfied
Average
Satisfied
Highly satisfied

8. Compared to “mirinda apple” would you say that fanta apple is?
• Much Better
• Somewhat Better
• About the same
• Somewhat worse
• Much Worse

9. How many times have you been recommended by others to use fanta
apple?

• ______________________ (No. of referrals/ favorable word of

mouth)

10. How likely are you to recommend fanta apple to others?

• Definitely
• Not Sure
• Will Not recommend

11. Rate fanta apple on following attributes? (Mark out of 10)

• Quality
 • Price
• Design & Packaging
• Satisfaction
• Shopping Convenience

12. Do you think fanta apple is a product which is failed?

• Yes
• No

13. If fanta apple came back to market, will you Use it again?
• Definitely
• Not sure
• Never