QUARTER III

GRADE 12
ENTREPRENEURSHIP
ACTIVITY SHEETS
PRODUCT:
JELLY DRINK/BEVERAGE

EMMANUEL D. RUIZ
MARCGEL TAMBAGAN
ROSA MIKAELA DUMAGO
CHARLES JHON APARICIO
JELLA GEROZA
G12-WAGAYWAY
MRS. ROSELYN MASCULINO
 ACTIVITY SHEET 4.1
DIRECTION: To learn more about what community or customers’ needs are, product need
assessment survey is important. The results of the survey then guide future action.
Generally, the needs that are rated most important are the ones that get addressed.

We conducted an online survey to assess the needs of our target market and to get their
thoughts about our initial product.

This is the link for it: https://docs.google.com/forms/u/0/d/e/1FAIpQLSdI_ieWZEu6ubsRPq-

dh3G-EoMY7ad4AakCRgLod0Ixjw-LxA/formResponse

These are the questions we included on our survey:

PART I: LIKERT SCALE

5- Strongly Agree
4- Agree

3- Neutral

2- Disagree

1- Strongly Disagree

1. Do you think the concept of our product is good/ satisfying?

2. Do you think refreshing beverages like our Jelly Drink is a trend these days?
3. Do you think the flavors of our product are refreshing and tasty?

4. Do you think the flavors would be interesting and trendy?

5. Do you think the product would satisfy the consumer’s cravings especially in this hot
season?

6. Do you think the flavors would fit the taste of a large age group?

7. Would you buy our product once it is available in the market?

8. Would you recommend it to your friends and family members?

PART II:

9. What flavor/s would you like to try among the jelly drink flavors said? (check all that
apply)

_Cookies and Cream

_Coffee jelly

_Choco jelly

_Mango
_Buko pandan

_Strawberry

_Ube jelly

_Cathedral flavor

10. What other flavors would you like to suggest?

-

*Based on the result of the survey, 90% of our respondents are of age 17-19, also many
didn’t vote for the ube flavor so we decided to eliminate it and add the most suggested
flavor, the matcha flavor.

DIRECTIONS: Read and analyze the statements below about “Product or Service”.
Determine whether the statement is TRUE OR FALSE. Write TRUE if the statement iscorrect
and write FALSE if otherwise. Write your answer in the space provided.

FALSE 1. Products do not carry an element of service.

TRUE 2. A service is the result of the application of skills and expertise towards an identified
need.

FALSE 3. A service isn't something you can try out before you pay for it.

FALSE 4. All products are countable, touchable, and visible, a consumer can assess its
durability by examining it.

TRUE 5. Products are tangible and discernible items that the organization produces.

FALSE 6. Products and services can both be perishable.

FALSE 7. Service is associated with physical items.

FALSE 8. A product is an offering that derives value from intangible elements.

FALSE 9. A product may be capable of being reused for a certain time.

FALSE 10. Service has no connection with the sale of products.

 ACTIVITY SHEET 5.1
I. Write at least three possible product/service that will meet the need of your target
people.

-Jelly Drinks

- Nachos

- Cake in box

II. Select the best product or service that will meet the need of your target.

Your Target Market are teens and young adults

-The best product that will meet the need of our target is the jelly drink of different
flavors.
III. Explain why do you think it is the best product/service that you can offer for your target
need.
- Since it is summer season and people of this age group are into trendy drinks like
this, we decided to make the jelly drink as our final product.
 ACTIVITY SHEET 7.1

DIRECTIONS: Make your own Marketing Mix (7P’s)

Our product are jelly drinks of different flavors. The flavors include
PRODUCT cookies and cream, coffee jelly, choco jelly, mango, buko
pandan. Strawberry, cathedral flavor, and matcha flavor
We would advertise it mainly through the internet due the
current situation. We would make it available to the people of
PLACE General Mariano Alvarez and even near towns as long as the
meet-up is on GMA.
We still haven’t concluded a final price but the price range
PRICE would be Php 50- Php 80 considering that each flavor requires
different ingredients of different prices.
We would promote our product through the internet because of
the current situation. We would create a Facebook page for our
PROMOTION product. We would advertise mainly using a product video and
a product poster.
We have two people on our marketing team, Marc and Jella.
We also have two people on our production team, Charles and
PEOPLE Rosa. We have one assigned on finance, Emman. Our customers
would be our target market, mainly are our friends, relatives, and
even strangers.
We would put our beverage into 300 ml. otso pet bottles. We
PACKAGING would put a sticker of our logo in these containers.
It is mainly about mixing ingredients. We would mix condensed
POSITIONING milk, all-purpose cream, water, and flavored powders or
(PROCESS) flavored sweeteners depending on the flavor. We would then
cook jellies of different flavors and mix it with the flavored drinks.
 ACTIVITY SHEET 8

A. DEVELOP YOUR PRODUCT’S BRAND NAME.

-Poli-Jelli would be our product name

B. MAKE YOUR COMPANY’S LOGO

 POTENTIAL MARKET MARKET NEED
Goods, foods (including lugaw, lugaw
All people/ mass
is essential hehe), vegetables and fruits
All people/ mass (especially those who
needs to go outside houses on Facemask, Face shield, sanitizer,
countries affected by Covid-19 alcohol
pandemic)
People finding convenient and safe
way to buy and purchase goods, items, Online delivery services
and needs

LEARNING TASK 2:

Match the variables in column A with the method of segmentation in column B.

Write the letter as your answer in the space provided before the number.

Column A Column B
C 1. Brand concept A. Demographic segmentation
A 2. Income B. Geographic segmentation
C 3. Culture C. Psychological segmentation
D 4. Knowledge D. Behavioral segmentation
B 5. Climate

C 6. Social class

C 7. Lifestyle

D 8. Loyalty

A 9. Religion

A 10. Education
 LEARNING TASK 3:

Watch and observe three products being advertised or promoted on television.

Evaluate the segmenting methods used by the producers of the particular products.

PRODUCT BRAND NAME METHOD USED FOR SEGMENTING

Behavioral Segmentation (Advertised to attract
people’s loyalty, perception, responses, reactions,
Kopiko Blanca
and to boost their coffee’s and their brand’s
image)
Demographic Segmentation (advertised for
Modess
women)
Psychological Segmentation (advertised for
Shopee people who are already used to online shopping,
as their hobby, and based on their lifestyle)

LEARNING TASK 4:

Give examples of business that uses entrepreneurial marketing strategies in

selected segments.

ENTREPRENEURIAL MARKETING
Strategies
 Individual or Mass or
Differentiated Concentrated
one-on-one Undifferentiated
Marketing Marketing
Marketing Marketing
1. Hair salon 1. Organic fertilizers 1. Rolex watches 1. Rice

2. Furniture shops 2. Diapers 2. Luxury bags 2. Facemask

3. Catering services/
Party and events 3. Well-designed
3. Dogfood 3. Gadgets
shops or decorating housewares shops
shops
4. Personalized gift
4. Deodorant 4. Luxury cars, Ford 4. Canned Goods
stores

ASSESSMENT:

Direction: Select the best answer by writing the letter on the space provided before
each number.

1. A
2. B
3. A
4. B
5. A
6. B
7. D
8. B
9. D
10. A

REFLECTION:

In a separate sheet of paper, write your personal insights about the lesson using the
prompts below.
I understand that potential market is the part of the total population that has shown some
level of interest in buying a particular product or service. Market identification is the
strategic marketing method that defines the detailed customer of the product. There are
three strategic marketing methods that will assist the entrepreneur in defining the specific
market of the product, this is market segmentation, market targeting, and market
segment selection.

I realize that analyzing the potential market, target market and available market as well
as the market needs is done in a detailed manner so giving more time doing it is essential
to make sure the enterprise to be successful, research should be done twice as many
times more than making a business plan.

I need to learn more about the practical application of these competencies and
learnings about market and market needs.