ACER Inc

Acer Laptop

Acer is a Taiwanese multi-national company, founded by Stan Shih et al. in 1976. Its headquarter is situated in Xizhi, Taipei County, Taiwan . The key people of Acer Corporation are J.T. Wang (CEO of Acer Group & Chairman of Acer Inc.)Gianfranco Lanci (CEO & President of Acer Inc.). And the third biggest computer manufacturer in the world - after Hewlett-Packard and Dell In 1997 Acer bought Texas Instruments Computers. In 2007 they bought Gateway Computers, and in 2008 they took over Packard Bell. They also own E-machines - who make budget computers and laptops .Acer are major sponsors of sporting events - including the Ferrari Formula One Racing Team (hence the Acer Ferrari laptop range). Acer is a top-10 PC brand worldwide, with 1998 revenues of US$6.7 billion. More than 28,000 employees work at Acer's 120 affiliates in 37 countries. Acer is the 3rd largest PC producer in the world, 10th largest brand in desktops, 7th in laptops and 6th in servers (according to IDC). Acer also is the market leader in 13 countries and among the top-5 in more than 30 nations. Last year Acer produced 7.5 million PCs and 3.9 million monitors. The parent company, Acer Inc., is Taiwan's largest importer/exporter as well as its biggest private-sector manufacturer. They sale different category of product like Desktops Laptops Netbooks Servers Storage Handhelds Monitors LCD TVs Video projectors

Acer Incorporated (LSE: ACID, TWSE: 2353) pinyin: Hngq Gfn Yuxin Gngs) is a Taiwan-based multinational computer technology and electronics corporation that manufactures desktop and laptop PCs, personal digital assistants (PDAs), servers, storage devices, displays, and peripherals. Acer provides e-business services for business, government, education, and home users. Acer Group has its headquarters in Xizhi, Taipei County.The company also owns the largest franchised computer retail chain in Taipei, Taiwan.

Headquarter
Acer Group has its headquarters in Xizhi, Taipei County. The company also owns the largest franchised computer retail chain in Taipei, Taiwan. Its Global Headquarters is in Taiwan and regional headquarters are in Asia Pacific, North America, Europe, Middle East, Africa etc. some of the address of regional headquarters are given below, Taiwan Acer Inc. 8F, 88, Sec.1, Hsin Tai Wu Rd., Hsichih, Taipei, Hsien 221, Taiwan, R.O.C. Tel: +886-2-2696-1234/3131 Fax: +886-2-2696-3535 http://www.acer.com http://www.acer.com.tw

Global Headquarte r

Regional Headquarte r Malaysia

Chaina

Taiwan

United States of America

Acer Sales & Services Sdn. Bhd. Level 24, Bangunan AmFinance No. 8 Jalan Yap Kwan Seng, 50450 Kuala Lumpur, Malaysia Tel: +60-3-2162-1388 Fax: +60-3-2162-4949 http://www.acer.com.my marcom@acer.com.my Acer Computer (Shanghai) Ltd. 3F, Headquarters Building No. 168, Xizang Middle Rd. Shanghai 200001, P.R. China Tel: +86-21-5117-8999 Fax: +86-21-6352-8628 http://www.acer.com.cn Acer Inc. 8F, 88, Sec.1, Hsin Tai Wu Rd., Hsichih, Taipei, Hsien 221, Taiwan, R.O.C. Tel: +886-2-2696-1234/3131 Fax: +886-2-2696-3535 http://www.acer.com http://www.acer.com.tw United States of America Acer America Corp.

333 W. San Carlos Street, Suite 1500 San Jose, CA 95110, USA

Annual Sales Information

Acer Inc. has committed its sales through the world. With the help of annual report of 2008, net sales of ACER are US$16065 billion and net income is US$365 million. Taiwan (home country) committed only 3%, also Asia Pacific region accounts 15% sales, Pan America conduct 22%, Chaina and Hong Kong conduct 5 % and different country of Europe, Middle East and Africa conduct 55% sales.

Country Taiwan Asia Pacific Pan America Chaina and Hong kong( HK) Europe, Middle East and Africa

Percentage of Sales 3% 15% 22% 5% 55%

Manufacturing Information
Acer has manufactured their laptop at different countries and this countries are Taiwan(TW), Chaina(CN), United Kingdom(UK), Indoneshia(ID), United States(US), Singapore(SG), India(IN), Nigeria(NG), Hong Kong(HK), United Arab AmiratesAE), Germany(DE), Canada(CA), South Africa(ZA), Vietnam(VA), Puerto Rico(PR), Spain(ES), Philippines(PH), Australia(AU), Pakistan(PK), Denmark(DK) etc. Acer has selected this location for manufacturing their laptop.

Acer American office

Acer regional head quarter

Reason for manufacturing in other countries: Acer chooses this country for their manufacturing place because they get some benefit for establishing their factory in that place. The benefits area) Low labor cost: If a company produces its products in its home country then it will create higher production cost. We put an example here. In Germany labor cost is very high at hourly basis. As a result the total manufacturing cost will be very high (as labor cost is variable cost). So the cost will be higher with increasing with the production. So many companies establish their manufacturing plants in many host countries where labor is available at lower cost. Because the companys main objective is cost minimization. b) Raw material availability: Another reason there, a country is not fulfill in all sector. An example Saudi Arabia has available oil reserve. But they dont have sufficient machineries. Another example: Brazil has sufficient coffee been. As for Nestl go there and put their manufacturing plant there. So they can take the chance of approximate to raw materials and minimized their service and transportation cost. c) Save transportation cost: If a MNC put a manufacturing plant in a place that is approximate to customer, then they can save time and transportation cost. So this is very effective to make company cost effective decision. d) Company can avoid tariff barriers: When a company exports its products other country then it is facing some problem like it should give huge amount of tariff to that particular government. But if company built production plant in that country, then company can save huge amount of money by avoiding tariff. So company can compete with rivals because of lower cost and can take a greater advantage.

e) Access to key technology: Another advantage is that, when a company goes another company to produce .It has an opportunity to use that country latest technology and expertise. An example here, If any Bangladeshi investor invest Japan then it has an opportunity to use that countries latest technology. f) Marketing advantage: As if Nokia put a production plant in Bangladesh, then it can easily access customers and its factory may enhance the visibility of a foreign product in the host market. Ex: Through ads in such magazines as time and sports illustrated, Toyota has publicized the beneficial impact of its U.S factories and input purchases on the U.S economy.

There are some also benefit that is as follow: available customer friendly business environment Import export facility government support easy logistic connection
English is common language

Established customers base - on-going business Licenses in place - easy to transfer and some assumable

PANASONIC DIGITAL CAMERA

Panasonic Corporation is one of the largest electronic product manufacturers in the world, comprised of over 680 companies. It manufactures and markets a wide range of products under the Panasonic brand to enhance and enrich lifestyles all around the globe. Panasonic's History Konosuke Matsushita founded Panasonic in 1918 in Osaka, Japan, at the age of 23, and with only three employees, including him. Initially, the company manufactured fan insulator plates, an attachment plug, and a two-way socket. The overall global company carried the Matsushita name for several decades, and Panasonic was a global product brand name, until 2008, when the company changed its official name to Panasonic. Panasonic has manufactured a variety of products during its early history, including bicycle lamps, radios, TVs, and electric motors. The company switched to manufacturing war materials during World War II, before returning to consumer goods in 1945. However, Matsushita had to reconfigure the company almost from scratch after the war. By the 1950s, Panasonic was again among the world's leaders in manufacturing TVs and radios, along with household appliances. In recent years, Panasonic has also manufactured DVD players, CD players, and digital TVs, and the company has invested in research aimed at improving optical disc technologies. Panasonic began manufacturing digital cameras in the mid-2000s, all under the Lumix brand name. In Japan only, Panasonic also manufactures all Leica brand name digital cameras, and many Lumix and Leica camera models are of similar design.

Camera Models: Panasonic Lumix DMC-F3, Panasonic Lumix DMC-FH1, Panasonic Lumix DMC-FH2, Panasonic Lumix DMC-FH3, Panasonic Lumix DMC-FH5, Panasonic Lumix DMCFH20, Panasonic Lumix DMC-FH25, Panasonic Lumix DMC-FH27 , Panasonic Lumix DMCFP1, Panasonic Lumix DMC-FP3, Panasonic Lumix DMC-FP5, Panasonic Lumix DMC-FP7, Panasonic Lumix DMC-FP8, Panasonic Lumix DMC-FX48, Panasonic Lumix DMC-FX75, Panasonic Lumix DMC-FX78, Panasonic Lumix DMC-FX500, Panasonic Lumix DMC-FX580, Panasonic Lumix DMC-FX700, Panasonic Lumix DMC-FZ35, Panasonic Lumix DMC-FZ40, Panasonic Lumix DMC-FZ100, Panasonic Lumix DMC-G1, Panasonic Lumix DMC-G2,

Panasonic Lumix DMC-G10, Panasonic Lumix DMC-GF1, Panasonic Lumix DMC-GF2, Panasonic Lumix DMC-GH1, Panasonic Lumix DMC-GH2, Panasonic Lumix DMC-LX3, Panasonic Lumix DMC-LX5, Panasonic Lumix DMC-S1, Panasonic Lumix DMC-S3, Panasonic Lumix DMC-TS2, Panasonic Lumix DMC-TS3, Panasonic Lumix DMC-TS10, Panasonic Lumix DMC-TZ50, Panasonic Lumix DMC-ZR1, Panasonic Lumix DMC-ZR3, Panasonic Lumix DMCZS1, Panasonic Lumix DMC-ZS3, Panasonic Lumix DMC-ZS5, Panasonic Lumix DMC-ZS7, Panasonic Lumix DMC-ZS8, Panasonic Lumix DMC-ZS10.

Findings and Analysis:

1. In which country is the firm headquartered? Answer: Kadoma, Osaka, Japan. It is established in Osaka, Japan (March 13, 1918) 2. What percentage of firms annual sales comes from its home market? What percentage comes from other countries?

Answer: 54% of their total sales come from their home market (JAPAN). And 12% comes from Americas, 11% comes from Europe and 23% comes from Asia and China. Their total annual sales are 7,418.0 billion yen.

3. What was the item most likely manufactured?

Answer: They manufactured their product almost all around the world. Here given the countries where they manufactured their product: Manufacturing Sites (North & Latin Americas)

USA Peru Mexico Costa Rica Brazil

Manufacturing Sites (Europe & Africa) Belgium Tanzania Germany Poland Slovakia

Manufacturing Sites (East Asia) China Taiwan Hong Kong

Manufacturing Sites (South Asia, Oceania) India Singapore Indonesia Thailand Malaysia Vietnam Philippines

4. Why do you think it was manufactured there?

Answer: This is an age of globalization. Every multinational corporation wants to achieve their goal. For achieving goal they must have to expand their business all over the world. They manufactured their products all around the world because of some reason and they are given below:

 Immediate cash flow from day one Trained employees in place Trained manager in place Training by the owner Vendors already set-up Established customers base - on-going business Licenses in place - easy to transfer and some assumable Lease easier obtained - landlord knows the business Public acceptance and awareness All essential inventory and equipment in place already endured the failure time period Advertising/Marketing on-going - knows what works Financial institutions favors a business with a track record Credit cards system established Insurance in place - business has a performance mod Lower unemployment rate in most cases Accountant/bookkeeper in place and can continue Legal attorney may already be established Signage, logos, slogans and possible patents in place financing by the seller in most cases