Role of Advertising in promoting mobile phone: Samsung and Apple

Samsung

Samsung means "three stars" in English is a South Korean multinational conglomerate

headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of
them united under the Samsung brand, and is the largest South Korean chaebol (business
conglomerate).

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing, textiles, insurance, securities,
and retail. Samsung entered the electronics industry in the late 1960s and the construction and
shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.
Following Lee's death in 1987, Samsung was separated into four business groups – Samsung
Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly
globalised its activities and electronics; in particular, its mobile phones and semiconductors have
become its most important source of income. As of 2017, Samsung has the 6th highest global
brand value.

Notable Samsung industrial affiliates include Samsung Electronics (the world's largest
information technology company, consumer electronics maker and chipmaker measured by 2017
revenues), Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by 2010
revenues), and Samsung Engineering and Samsung C&T (respectively the world's 13th and 36th
largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the
world's 14th largest life insurance company), Samsung Everland (operator of Everland Resort,
the oldest theme park in South Korea) and Cheil Worldwide (the world's 15th largest advertising
agency, as measured by 2012 revenues).

Samsung has a powerful influence on South Korea's economic development, politics, media and
culture and has been a major driving force behind the "Miracle on the Han River". Its affiliate
companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to
17% of South Korea's $1,082 billion GDP.

Samsung

Type Private
Industry Conglomerate
1 March 1938; 82 years ago in Daegu,
Founded
Japanese Korea
Founder Lee Byung-chul
40th floor Samsung Electronics
Building, 11, Seocho-daero 74-gil,
Headquarters
Seocho District, Seoul
South Korea
Area served Worldwide
Lee Kun-hee
(Chairman)
Key people
Lee Jae-yong
(Vice Chairman)
Apparel, automotive, chemicals,
consumer electronics, electronic
components, medical equipment,
Products
semiconductors, solid state drives,
DRAM, ships, telecommunications
equipment, home appliances
Services Advertising, construction,
entertainment, financial services,
hospitality, information and
communications technology, medical
 and health care services, retail,
shipbuilding
Revenue US$208.5 billion (2018[3])
Net income US$37.1 billion (2017)
Total assets US$265 billion (2017)
Total equity US$188.9 billion (2017)
Number of
320,671 (2017)
employees
Samsung Electronics
Samsung Engineering
Samsung C&T Corporation
Samsung Heavy Industries
Subsidiaries
Samsung SDS
Samsung Life Insurance
Samsung Fire & Marine Insurance
Cheil Worldwide
Website samsung.com

Apple Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino,
California, that designs, develops, and sells consumer electronics, computer software, and online
services. It is considered one of the Big Four technology companies, alongside Amazon, Google,
and Microsoft.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the
Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple
TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple's
software includes the macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes
media player, the Safari web browser, the Shazam acoustic fingerprint utility, and the iLife and
iWork creativity and productivity suites, as well as professional applications like Final Cut Pro,
Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App
Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store,
Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop
and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12
days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers,
including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of
computer designers and had a production line. Apple went public in 1980 to instant financial
success. Over the next few years, Apple shipped new computers featuring innovative graphical
user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for
its products received widespread critical acclaim. However, the high price of its products and
limited application library caused problems, as did power struggles between executives. In 1985,
Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others
resigned to found NeXT.

As the market for personal computers expanded and evolved through the 1990s, Apple lost
market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board
recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the
financially troubled company—reshaping it with layoffs, executive restructuring, and product
focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system
strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in
2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as
he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores
in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007,
Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics,
and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs
resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months
later, Jobs died, marking the end of an era for the company. In June 2019, Jony Ive, Apple's
CDO, left the company to start his own firm but stated he would work with Apple as its primary
client.

Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion
for the 2018 fiscal year. Apple is the world's largest technology company by revenue and one of
the world's most valuable companies. It is also the world's third-largest mobile phone
manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S.
company to be valued at over $1 trillion. The company employs 123,000 full-time employees and
maintains 504 retail stores in 24 countries as of 2018. It operates the iTunes Store, which is the
world's largest music retailer. As of January 2018, more than 1.3 billion Apple products are
actively in use worldwide. The company also has a high level of brand loyalty and is ranked as
the world's most valuable brand. However, Apple receives significant criticism regarding the
labor practices of its contractors, its environmental practices and unethical business practices,
including anti-competitive behavior, as well as the origins of source materials.
 Apple Inc.

 Apple Computer Company

(1976–1977)
Formerly  Apple Computer, Inc.
(1977–2007)

Type Public
 NASDAQ: AAPL
 NASDAQ-100 component
 DJIA component
Traded as
 S&P 100 component
 S&P 500 component

ISIN US0378331005
 Computer hardware
 Computer software
 Consumer electronics
 Cloud computing
 Digital distribution
Industry  Fabless silicon design
 Semiconductors
 Media
 Financial technology
 Artificial intelligence

Founded April 1, 1976; 44 years ago

 Steve Jobs
 Steve Wozniak
Founders
 Ronald Wayne

Headquarters 1 Apple Park Way

 Cupertino, California,
United States
Number of
500+ retail stores (2019)
locations
Area served Worldwide
 Arthur D. Levinson
(Chairman)
Key people  Tim Cook (CEO)
 Jeff Williams (COO)

 Macintosh
 iPod
 iPhone
 iPad
 Apple Watch
 Apple TV
 Apple TV+
 HomePod
 macOS
 iOS
Products  iPadOS
 watchOS
 tvOS
 iLife
 iWork
 Final Cut Pro
 Logic Pro
 GarageBand
 Shazam
 Siri

Services  App Store

  Apple Arcade
 Apple Card
 Apple Music
o Beats 1
 Apple News+
 Apple Pay
o Cash
 Apple Store
o Genius Bar
 Apple TV+
 Apple Books
 iCloud
 iMessage
 iTunes Store
 Mac App Store

Revenue US$260.174 billion (2019)
Operating
US$63.930 billion (2019)
income
Net income US$55.256 billion (2019)
Total assets US$338.516 billion (2019)
Total equity US$90.488 billion (2019)
Number of
137,000 (2019)
employees
Subsidiaries  Braeburn Capital
 Beats Electronics
 Claris
 Apple Energy, LLC
 Apple Sales International
 Apple Services
 Apple Worldwide Video
 Anobit
  Beddit

Website www.apple.com

Questionnaire on Employee Satisfaction

Q1. Name

Q2. Email Address

Q3 Gender

a. Male

b. Female
Q4. Since how many years have you been working with this Organization?
a. 0-2 Years
b. 2-4 Years
c. More than 4 Years

Q5. How is the working Environment?

a. Participative
b. Autonomy
c. Whimsical
d. Red Tapism

Q6. Do you think Your work is according to your qualification and skills?
a. Yes
b. No

Q7. Are you satisfied with the top Management?

a. Yes
b. No

Q8. Are you satisfied with the working hours at the Organization?
a. Yes
b. No

Q9.. Do you have necessary authority to perform your duties effectively?

a. Yes
b. No

Q10. Does your organization organize any counseling programs for the employees?
a. Yes
b. No