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Copyright © 2006 by BenjaminHartAll rights reserved.No part of this book may be reproduced in any form or by anymeans, electronic or mechanical, including photocopying, recording, or by anyinformation storage and retrieval system, without permission in writing from theauthoror publisher.An exception to this is reserved for book reviewers, writers and authors who mayquoteup to 200 wordsof thisbookwithoutpermission.For information and otherrequestspleasewrite:ProfitBooks1390 ChainBridgeRoad,22McLean,Virginia22101Or call:
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Contents
1.
Let’s first understand the true definition of marketing
5
2.
The four essential elements of a successfulmarketing campaign
9
3.
The most important question you must answerbefore you launch your marketing campaign
11
4.
If you can’t precisely measure your marketing,it’s not marketing. It’s public relations
13
5.
The five stages of your marketing strategy
17
6.
What we can learn from the Grateful Dead
23
7.
Avoid the price-cutting trap
27
8.
Be a relentless collector of testimonials
35
9.
Turn your business into a“Referral Generation Factory”
37
10.
How to generate leads . . . other thanwith referrals
53
11.
Make your marketing robotic, automatic,and hands-free
63
12.
How to use the Internet to automateyour marketing
81
13.
How to use voice and video to injectrocket fuel into your marketing
101
14.
The power of electronic seminars
105
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