The Beginner's Copywriting Guide..

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Hi there!

I want to congratulate you for landing your hands on this

exciting guide.

Your decision was a smart move, and I have a thing for

smart people.

But that's by the way.

Let's get to what you are to expect in this guide.

In this guide, I will explain what copywriting is in the

easiest way you could imagine.

But also, I will show you a Secret to writing killer

words that vomit money!

Lastly,I will show you, in clear iterms, how you can also
start raking in a devilish amount of money from writing
monthly!

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Now I want you to see it like this:

You know those amazing guys that teach us the whole

syllabus in school, everything in one night before the
exam?

Those MVPs that used to save us a day before exams…

Yeah.

That’s how I want you to see this guide.

Because I’ll show you in 29 pages what I learnt in 7

months!

Let’s dive right into it.

Copywriting!

It’s a simple, yet very wide and very complex word!

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I won’t lie, the first time I came across that word… I
mistook it for Copyrighting because they sounded alike

(I think that’s what they called Homophones shay).

Anyways, a simple search on Google went a long way but

still didn’t explain to me in detail.

So What’s Copywriting?

According to Google, Copywriting is the act or

occupation of writing text for the purpose of
advertising or other forms of marketing.

More like writing (texts) to sell (advertise)

And that’s the simple definition.

I love to define my own this way though. And according

to my own definition…

...Copywriting is an art, used to drive people’s

emotions and desire!

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Don’t mind my English… All I’m saying is Copywriting is
used to make people make a decision.

Either to buy (most common), subscribe, like or

whatever decision you want them to take.

A quick example you can relate to is this:

Before you got your hands on this guide, from the point
of seeing the ad, to the point of giving your email in
exchange for this free guide…

…down to you getting this ebook, one thing was on your

mind.

...knowing what this money-vomiting secret is!

Now, you’ll agree with me that the post wasn’t the only
post you’ve seen, and of course ,this might not even be
the first free copywriting guide you’d see.

But you got in here because of what I wrote in that

Facebook post, or status update or wherever it is you
saw the first link.

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I used words to drive your decision, and here we are!

Another example was when I filled a free WhatsApp

class with these words.

==============================
So You Missed Copywriting Lab 1.0 & 2.0? Then Do Not
Miss Out On This One!

This Exciting Class Will Show You The Simple Basics Of

Copywriting Unknown To MANY Copywriting Gurus!

Copywriting Lab Gives You A 7-Day Adventurous Ride

Into The Fun World Of Copywriting At No Fee!

Join this Premium Class For Free Now:

=============================

These are just words.

But these words, specifically written together… Brought

about 256 persons into the class.

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That is the basic example of what Copywriting is.

Back to this definition.

Keyword there is Art.

Copywriting is an art and most Copywriters don’t even

know this.
Yes, it has formulas and processes and can easily be
called Science

But in my little journey into Copywriting, I have

discovered that Copywriting is actually a beautiful piece
of Art.

Most Copywriters do not know this. They believe in

preset formulas and strategies so much that they can’t
freestyle…

Hence, they find it difficult to be creative on their own

Your case shouldn’t be like that because you have this

guide to show you what those copywriters don’t know!

Also this beautiful art is everywhere around us!

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Tv ads.
Billboards.
Campaign posters
Church signposts
Social Media logos
The president trying to sell himself to the voters
A friend trying to impress you
A guy trying to toast a girl

Almost everything around you falls back to Copywriting!

So the first lesson I want you to learn is that

Copywriting is a wonderful piece of art!

Why?

In science, everything is defined. Everything follows a

formula.

As such, most Copywriters that think Copywriting is

Science falls into the trap of following a method, they
think if a copy doesn’t contain all the formulas and
ingredients, it’s not Copywriting yet.

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But in Art, it’s all about freestyle. It’s all about
masterpieces. It’s all about finding connections.

It’s all about getting people to do what you want them to

do.

And you can do it in whatever way as long as you know

the basic rules.

Let me show you an example:

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This is an ad for a shoe, and one of my favorites so far.

Now, you would think this is just a poem, or even nothing

related to copywriting…

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But this is a beautiful piece of art that broke sales for
Atoms

This ad defies a lot of copywriting rules, but followed

the basic ones and hence it worked like hell.

I think you get the point now.

Let me move on.

Now, I think I should tell you the story of how I

discovered this amazing skill.

How did I get into Copywriting?

It all just kinda happened, my dad was an irresponsible

scientist….

Scratch that.

I will always say I stumbled (because that’s what I did)

into Copywriting one boring evening.

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I was thinking about my life and it got too boring so I
decided to check online what I could do that would bring
me money.

I was jambite waiting for admission, broke into a stupor

and didn’t even have any digital skill except knowing how
to toast a lady online.

Everything was just boring and so I decided to look up

what I could do to make money online

(At least, making money is all the fun one needs)

So I read up on a few digital skills and decided to check

them out.

Copywriting struck out for me.

It was intriguing.

Anyways, as soon as I found this skill, I began to don't

more research and learn more about it.

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Subsequently, I was exposed to great guys of
copywriting and I kept learning and implementing what I
taught…

Which brings me to my next point

Where can you get quality Copywriting lessons

for free online?

Here’s a couple of accounts to follow on twitter.

Andy Mukolo
Jacinta Ebere
Golibe
Toyin Omotosho
Johnson Emmanuel
Tomiwa Maseyi
Dolapo Hamzat
And of course, Damilare Aribisala.

You can also search for thecopytv on Twitter to get

connected to a free community of Copywriters.

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These are great sources where you can easily keep
getting Copywriting lessons for free.

Lastly,

Let me go back to the part where I said Copywriting is

an Art so you can understand better.

Here are few illustrations:

1. While on Instagram, you see an ad for a Nike Air

force 1 shoe….You didn’t even know the shoe before, but
the name got stuck in your head.

Colorful. Beautiful. Expensive.

So you watch and pass, hoping that one day you’ll have
enough to buy it.

Four days later, a vendor posted the same shoe with the
following caption…

"You can now get this beautiful kick at 45% discount if

you order within the next hour!"

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You quickly and eagerly contacted her, collected her
digits and paid for it.

What did you think influenced your buying decision?

A simple word, with the help of copywriting....An art!

2. Your grandfather (who honest to God doesn't know

anything about sim cards) watches that Airtel rain
advert.

He sees that the babalawo (native doctor) tried to stop

the rain severally, but couldn’t do it.

He saw Jide Kosoko as the king, giving orders…

At the end, He laughs and asks you what product they

are advertising… You tell him “oh it’s airtel jare”

Trust me, the next time he needs a sim… The only name
that will be in his mouth is Airtel!

Copywriting

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3. You listen to a song for the first time.

You had no idea who the artist was or when they even
sang the song.

But the song kept ringing in your head.

Because it struck an emotion, or you could easily relate

or it fits into a story.

Thirty minutes later, you’re searching google for one

part of the lyrics you can remember and Eureka! You
find the song and it’s now sitting in your playlist on
repeat.

A Friggin Work Of Art!

Sidenote: If you are freshly heartbroken, here’s a song

that can give you that sensation

Ali Gatie- Lost My Lover

Listen and thank me later.

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 “When you begin to see Copywriting as not just
something that’s rigid or follows a specific pattern,
you will begin to appreciate the art of Copywriting…
And hence make a masterpiece of your own.”

Moving on, let’s quickly look at:

• What is NOT copywriting

• Opportunities in Copywriting
And
• Why you should learn Copywriting..

What Is NOT Copywriting?

Copywriting is not Copyrighting!

Even though they sound the same, they are pretty

different

Copyrighting is getting rights that automatically vest to

someone who creates an original work of authorship like
a literary work, song, movie or software.

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It means granting someone the ownership of his/her
work.

Copywriting is not content Writing!

Although most people confuse these two together, and

they actually look the same…but there’s a clear
difference between them.

Content Writing is writing to either educate or

entertain your readers. It doesn’t allow your readers to
make buying decisions…

But Copywriting is solely to sell.

If you write a copy to entertain…you will confidently

lose money and go broke.

Lemme show you a quick example:

Imagine I want to talk about a diabetes drug..

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In content writing, I will talk about what the product is,
features of the product, advantages, disadvantages, and
the likes.

This will be to educate your readers solely.

But In Copywriting, I’ll ONLY talk about the product and

its benefits.

I want people to buy the drug, so I won’t go about telling

you that only four out of 16 people used this drug in the
last four months.

You get the point now right?

Alright, let’s move on.

Opportunities In Copywriting!

1. You can be a freelance copywriter.

Personally for me, this is the best type because you get
paid and also work on your own terms and conditions.

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This is when you work for clients (both local and foreign)
and they pay you handsomely for your service.

2. You can be an agency copywriter.

Copywriting agencies like Agora spend a fortune putting

together a community of Copywriters.

They are well paid and work with huge results.

3. You can use Copywriting as a side skill.

Especially if you have other businesses to run, you can

simply use the knowledge of Copywriting to sell your
products.

If you sell products, the knowledge of Copywriting is

enough to put you above a lot of your competitors.

There are other opportunities in Copywriting, but one

thing is sure,

You Can Make Loads Of Money With This Skill!

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Let me further explain the opportunities so you can get
it.

1. You can use Copywriting to sell (either for

yourself or someone else).

Copywriting is used to sell. So you can easily get up one

day, decide that you need money, look out for a product
you own or someone else owns…. And write a copy about
it.

It’s something I’ve done several times… And it’s

something I’ll continue to do… As long as the blood of
Copywriting flows through my veins.

2. You can use Copywriting to work for businesses.

Either small, medium or large scale businesses, there’s

something they all have in common…

The need for a good Copywriter!

Even a local shoe seller needs the idea of Copywriting, or

more, a good Copywriter to market her wares
effectively.

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Knowing this, I’ve helped small businesses create short
copy ads for as low as #2000 and as high as #5000
depending on how deep of a pocket my client is.

(And for something that takes me less than 20 mins to

come up with, I think it’s a good deal).

Medium scale businesses and large scale businesses are

also in dire need of Copywriters.

That’s why peeps like Andy Mukolo rake in 7 to 8 figures

(in dollars) every month!

Even blood money dae fear!

Anyways.

As long as businesses are still trying to sell and people

are still eagerly buying… There will always be the need
for Copywriters!

And that’s why you should take this skill seriously.

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 Why do you need Copywriting?

Here’s an illustration that you can perfectly understand:

==============================
Seller A: Hi, I have shoes o. They are very nice and
cheap. Komman buy from me abeg, I never chop since
last night o(their favorite line). Please ask for my
account number.

Seller B: Hi. I just restocked your favorite type of shoe

and you are so going to love it!

They come in different sizes, and an extra strong sole

just like you’d always want.

Oh and of course, you do not need to break the bank to

get this… It’s simply elegant and affordable at the same
time.

But orders are coming in quickly, so slide up to pick up

yours before I run out of stock!
============================

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Now.

Imagine you get these two messages from different

sellers…. Who is your selfish self going to buy from?

Oh and by the way, notice the words in bold… And the

fact that I called you Selfish, I’ll explain both pretty
much very soon!

But before then, remember I promised to show you the

secret to writing killer words that will vomit money for
you.

So,

What is the secret to writing killer words

that will vomit money for you?

Simple.

Whenever you decide to write a copy, either short, long

or whatever…

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In Fact whenever you decide to write anything at all
that involves getting people’s attention…

Here’s a vital secret you should cling to:

Humans are naturally selfish and so whatever you

write should be interesting to them (and be about
them), not to you!

Whatever you are going to write, whether it’s a short ad

for your product, or your class, or even if it’s just you
talking to a client…

Always remember that it should be about them!

Take a look at the last example once again.

Seller A did the very thing most people do…and that’s

talk about themselves and their products, and nothing
about their customers.

Because what business does my selfish self have with

the fact that you haven’t eaten since last night?

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You didn’t say anything that would interest me or be in
my benefit, so I can easily walk past your ad.

But look at Seller B.

Clear message, and yet it’s still about me…why else won’t
I pay for my beautiful shoe that’s not even expensive

And so therefore, here’s the last lesson to hold on to

from this guide:

The use of the personal pronoun You is very important in

your sales messages.

So whenever you write anything, be sure to make sure

it’s talking more about who you want to sell to, and less
about you that’s selling.

After all, it’s their money you want to collect na!

That’s it!

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That’s the secret of copywriting that has pulled in
millions of naira in sales and commission for those who
know how to use it to their advantage.

So What Next?

Well, by now you know what Copywriting is all about.

You’ve seen how it works. You’ve even seen how it has
been used on you.

Also, I’ve shown you the basics and how you can apply it
to whatever you sell or intend to sell too.

I have also shown you the guarded secret to writing

killer words that vomit money.

The next thing is to apply EVERYTHING I’ve shown you.

Also, stick close to your mails because you’ll be receiving
daily tips and tricks from me on how you can take in a
devilish amount of money from just writing.

You can also connect with me on Whatsapp right here.

Speaking of making a devilish amount of money…

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Here’s a screenshot of my new Kuda bank account
showing how much I made from writing for myself and
some clients between September and October 2021:

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Considering that I didn’t have any website, business, or
product nor did I have to hustle to work 5am every
morning….

And yet I made FOUR times the amount of the average

salary earner in Nigeria…

….from just writing, most times at the comfort of my

room.

Well, guess what, you also can replicate this and even do
more.

So, if making #120k+ in 30 days sounds like what you

will love to replicate, then here’s your chance to begin
your own journey here.

”The ability to write ads and marketing messages that

sell is by far the most lethal money-making skill you
could ever hope to acquire”
Sabri Suby.

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 “Putting The Right Words On Paper And Online Is The
Single Most Profitable Skill Everyone Can Learn”
Jim Edwards.

”If you learn how to sell with written words

(copywriting), You will never lack money again.”
Golibe Ilechukwu.

Here's How You Can Start Writing Your Way To Making

#100k+ Every Month!

Cheers To Your Success!

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Twitter: @holuwadreyA
Facebook: Dami Lare
WhatsApp: +2347013779723

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