In no particular order:

* The late actor Gary Cooper

* YouTuber RazörFist (politics, gaming, entertainment)

* YouTuber Cole Robinson (teaches… fasting)

* Roissy (from the old PUA blog he had)

* Dr. Seuss (children’s books)

* Pastor Arnold Murray (Bible study)

* Mister Rogers (children’s programming)

These guys may or may not be familiar to everyone reading this.

But there is a reason I study these guys in particular… why I recommend my Email Players
subscribers study these guys as well… and why I think these guys all standout (even the dead
ones) in overcrowded marketplaces and will continue to stand out there even if canceled,
de-platformed… that I talk in detail about inside the April Email Players issue.
No, you don’t have to “like” any of them to extract what they do.

Nor do you need to be particular interested in their topics.

But they all do a specific thing with their content that is hard to knock off or copy successfully
(and I’d say impossible to really do so in any kind of convincing way) that, if you understand it,
don’t try to fight it as many direct marketers will probably want to do, and ruthlessly start
applying it to your content… then I daresay your content can potentially be just as much a force
to reckon with as theirs is.

Possibly even with all the money, influence, and fame that comes with it.

(For better or worse)

This goes way beyond entertainment or infotainment.

And it also goes way beyond being good teachers or communicators.

And yet, the thing they do is essentially very simple.

It’s just not necessarily easy for many to pull off.

But you can read about it in the April Email Players issue. The deadline to subscribe in time to
get it is tomorrow, though. So if you want in, I do not recommend being a bum procrastinator in
any way — as once I close the door and send the list in to the printer, that’s it, too late.
Here’s the link:

https∶//www.EmailPlayers.com

Ben Settle

P.S. Here’s a lil’ taste of what’s inside this King-Sized issue:

* A content creation secret used by famous actor Gary Cooper to turn otherwise boring,
ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people
remembered for years afterwards. (Especially useful if content you sell is otherwise easily found
free on YouTube or Google.)

* A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino…
for creating content people love to pay for and consume even if it’s not mind-blowingly original.

* The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if
you hardly even mention your product or offer at all. (This is directly from the writer who helped
make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work
like a charm when creating other kinds of content, too — from sales copy and emails to books,
courses, talks, and everything in between.)

* An old school writing trick for making your content so compulsively engaging & hard to stop
reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses
off Stefania whenever she reads or edits my content… but it even irked my book designer when
she was creating the interiors of one of my books.)
* 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in
its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance
to steal and sell your hard work.

* The “Scorsese touch” content creation & monetization secret I’ve been using for the last
several years to help write emails that sell like crazy without having to constantly hard pitch my
offers. (Including helping me sell scads of my perfect bound books that look like they should sell
for $13 at Barnes & Noble for as much as a $1,000+ a pop…)

* A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can
help you sell your offers on the sneak inside your content. (I also show you an example of an
email doing this that got the highest clicks, opens, & sales for us during a highly competitive
affiliate campaign… even though it barely even talks about “the product” or benefits or has all
that many claims.)

* 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to
help grow a bigger and more influential business than their more talented & well-connected
peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow
right past a lot of my own more talented, better connected, and far superior copywriter and/or
marketer peers.)

* A cunning way to craft content that can help your business stand out head & shoulders in
niches overrun with competition and distractions.

* An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads,
believe it or not...) that can help make even the most mundane, ordinary, and typical
content/information look & feel exciting and sexy.

* A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio
broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter
Lowe tour) that can help get your content ridiculously high engagement & sales.
* Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or
even an abject failure in the content creation game at worst.

* How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems
to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote,
Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients
who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.)

* How to approach content creation in a way where your name and brand can be all but
“infused” so strongly in your customers’ braincells they start seeing you almost everywhere and
almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big
secret to how you achieve true marketplace omnipotence where your content can spread to the
four corners of the earth and all but sell itself.)

* How to summon energy & excitement “on demand” to create content when you don’t feel like
it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but
creating content. (The late Heath Ledger tapped into this phenomenon to help create his most
memorable performance as the Joker. And I've been using for a long time to pound out all kinds
of content even when I'd rather be doing something else. You can, too, if you take this approach
to heart, apply it, and work hard at it.)