1.

Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:34:44 AM
Perfect formatting!

Sales Email Sequence for

YNAB

Email 1: Click Magnet 2

Email 2: Storyteller 3

Email 3: Juicy Bennies 4

Email 4: Crystal Ball 5

Email 5: Case Study 6

Email 6: Last Call 7

What is your product?

Who is your archetype?

1 Email 1: Click Magnet

Send: Day 1
2. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:35:06 AM
Great!

3. Alex Cattoni
December 13, 2021 at 3:35:23 AM
love this

4. Alex Cattoni
December 13, 2021 at 3:36:17 AM
What if they are new? Careful not
to use information that really isn't
necessary to the email.
2 Subject A: Hey <<First Name>>
Subject B: Are you overwhelmed?
5. Alex Cattoni Subject C: This isn’t it
December 13, 2021 at 3:36:50 AM 3 Subject D: You spent how much, <<First Name>>?
"their" -- or reword to second
person. Meta: Time to try something new…

6. Alex Cattoni 4 Hi <<First Name>> - I hope you’re enjoying our weekly newsletters.
December 13, 2021 at 3:37:12 AM
YNAB offers a wealth of information to teach people like you how to gain
Great -- strong lead in. great 5 control of your income.
question.
So, let me ask you a question…
7. Alex Cattoni
December 13, 2021 at 3:38:19 AM 6 Are you overwhelmed with debt and struggling to save money?
And you're not alone?
7 It doesn’t have to be that way, <<First Name>>...
8. Alex Cattoni
YNAB can help you reclaim your freedom and ignite your life.
December 13, 2021 at 3:39:52 AM
Love the USP hook here. So many people like you are drowning in debt…

9. Alex Cattoni So many people like you have a deep desire to save money, and...
December 13, 2021 at 3:39:30 AM
ooo love the high-note at the end. So many people like you want to live an authentic life.
Maybe use it as a way to open a
That’s why those people use YNAB. You see...
loop to the next email.
8 YNAB is the only budgeting app that will encourage you to spend
your money.

Find out how we’re different and why we stand out from the crowd…

[ Learn More ]

Jesse

9 P.S. What would your life look like if you were debt-free with plenty of
money to spend?
10. Alex Cattoni
December 13, 2021 at 3:40:31 AM
Strong subject lines and meta
11. Alex Cattoni
December 13, 2021 at 3:41:03 AM
Love this storytelling.
12. Alex Cattoni
December 13, 2021 at 3:41:38 AM
Would love you to go deeper
here., Shame is a strong emotion
but transferring money
between accounts doesn't hit
that home for me.
13. Alex Cattoni
December 13, 2021 at 3:42:12 AM
I'm guessing everyone knows
what this stands for right?
14. Alex Cattoni
December 13, 2021 at 3:42:27 AM
Nice open loop + subtle CTA!!
15. Alex Cattoni
December 13, 2021 at 3:43:03 AM
I don't think this is needed.
www.imarketing.courses
Email 2: Storyteller
Send: Day 2
10 Subject A: This could be you, <<First Name>>
Subject B: Everyone wants a better life
Subject C: Everyone wants freedom
Subject D: I want this for you
Meta: But how do you get it?
How different would your life be if you created financial freedom <<First
Name>>?
11 What if you could budget for trips to see the world and take classes to
learn a new skill?
Well, that's what Elena Santogade did.
She went from working a day job to pursuing her passion for cheese! How
cool is that?
Once she left her job, she was free to follow her bliss. But...
At first, she felt ashamed.
12 "Why am I always transferring money between accounts?"
So, what did she do?...
13 Well, she signed up for YNAB.
Elena knew she needed a budget to save money and avoid debt.
14 That's why she took control and started following YNAB's Four Rules.
She increased her net worth by 110 percent and doubled her finances in
less than two years.
That's how she gained the freedom to take three months off to relax and
rejuvenate.
That's how she gained the freedom to focus on her time and energy…
And that's how she went from feeling empty and embarrassed to feeling
alive and audacious.
She granted herself permission to travel, try new things, and pursue her
hobbies.
That's what I call a fulfilling life!
15 In other words...Elena signed up for YNAB, and it was a game-changer.
16. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:43:36 AM
Maybe make this a bit stronger of
a CTA?

That's what I want for you, <<First Name>>.

You see…debt makes you feel stuck, but budgeting makes you feel
free…

And spending money makes you feel alive!

I know you want that. We all do.

That's why I created the best budgeting software and developed The
YNAB Method.

These four simple rules are invaluable, <<First Name>>...

And they're helping people, like Elena, change their lives and seek
paradise…in the same way they helped me.

So, what is The YNAB Method?...

And how do you use it to start your journey to financial freedom?

16 [ Learn More ]

Jesse

P.S. You're about to make waves and set a new path for your life!

I can't wait for you to discover The YNAB Method.

17. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:44:35 AM
Love this!! It might work better
even earlier in the sequence --
now I know what it stands for
haha.

18. Alex Cattoni

December 13, 2021 at 3:44:45 AM
brilliant CTA

19. Alex Cattoni

December 13, 2021 at 3:45:36 AM
yes! love the use of bolding. Email 3: Juicy Bennies

20. Alex Cattoni Send: Day 3

December 13, 2021 at 3:46:13 AM
Excellent
Subject A: How much is your future worth?
Subject B: Freedom is calling your name
Subject C: Debt is depressing
Subject D: You need a budget

Meta: It’s time to start living

17 Are you ready to feel excited and bold <<First Name>>?

You're daring, ambitious, and independent…

But with a budget, you'll finally feel free.

So, what is YNAB?

YNAB stands for You Need a Budget, and…

18 It's customizable software so you can tailor your budget to your heart’s
desire.

Get notifications on your mobile device, so you can keep track of your
budget while you're on the go.

Whether you're hiking through The Lost Coast Trail in California, or

wandering through a faraway country…

19 You can feel at ease with access to real-time updates.

Create Targets in your budget, so you can finally be debt-free and save
for your goals.

When you set goals, you feel a sense of reassurance about your future.

Want to spend the weekend relaxing on a beach and soaking in the sun?
Set a goal. Easy-peasy.

Gain flexibility in your budget, so you can spend without consequences.

YNAB lets you move funds from one budget category to another anytime
you want!

You'll feel delighted and liberated when you move money from the 'new
sofa' to the 'new guitar.'

You're thinking, "What? No Way!"

But it's true <<First Name>>.

20 No other cookie-cutter budgeting tool can offer you this thrilling

experience.
21. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:46:40 AM
Very strong offer! Offer, Scarcity +
reason why.

22. Alex Cattoni

December 13, 2021 at 3:46:56 AM
yay! bookend CTA

It's time to break free from traditional budgeting restrictions, and…

Spend your money on whatever you like whenever you like.

YNAB keeps you on track, so you can be fearless in your pursuit of a

rewarding life!

Freedom is calling your name <<First Name>>...

So, go ahead...

Start your next adventure.

[ Sign up for YNAB ]

21 P.S. Sign up now, and for a limited time, you'll get access to YNAB at a
10% lifetime discount because...

It's our 20th anniversary!

This offer is a first in its class <<First Name>>, and it will disappear
forever in 3 days.

So, let me ask you...

22 How much is your future worth?

23. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:48:36 AM
Strong opening CTA then pivot
into the storytelling

24. Alex Cattoni

December 13, 2021 at 3:49:44 AM
This email is literally perfect

Email 4: Crystal Ball

Send: Day 4

Subject A: Dreaming of a new adventure?

Subject B: Reach for the sky
Subject C: It’s six months from now
Subject D: You only work 10 hours a week

Meta: Imagine what your life could be like

23 What if you started using YNAB today <<First Name>>?

24 Imagine what your life could be like if you were debt-free?

Imagine what your life could be like if you could save money?

Imagine what your life could be like if you could spend money?

It's six months from now…

On a warm Saturday morning, and you feel adventurous.

You're stress-free with control over your income…

You've been saving to put a dent in your bucket list, and…

With less than a week until your next paycheck, you have plenty to spend.

So, what do you do?

Well…

You go on a hike to explore a new trail and take in breathtaking

views…

You stop by your local music store to buy a new instrument…

(You've been thinking about playing the guitar for a while. Now you can
finally take the plunge.)

And then…

You take the train to a nearby city to go skydiving with a few friends.

What a day! That's only scratching the surface, <<First Name>>.

A year from now, you travel the world, guitar in hand…

Crossing off your deepest desires from your bucket list, and…

You live out your wildest dreams.

www.imarketing.courses

The sky's the limit when you have YNAB helping you keep track of your
budget. I mean…

What won't you do?

Most budgeting tools recommend old-fashioned strategies for budgeting

future paychecks…

With YNAB's method, you'll live an authentic life by only budgeting the
money you have in your bank account.

YNAB gives you a clear picture of how much money you have to spend,
save, or use for your next adventure.

Your budget will grant you the freedom to choose, in real-time, how you
want to live your life.

Want an even clearer picture?

Two years from now…

You catch a flight to a beach you can't pronounce and lounge in the sun
with a cold drink.

You have plenty of free time since you only work 10 hours a week,
and...

You don't worry about returning home.

Your life is pretty sweet, and I can't wait for you to start living it…

But first…

You need a budget.

[ Sign up for YNAB ]

P.S. You get a 10% lifetime discount when you sign up for YNAB, but…

Your offer will disappear in 2 days.

Don't let your life pass you by, <<First Name>>.

Reach for the sky.

25. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:50:56 AM
Would be cool to use this
opening hook as a way to call out
a common objection....

Will YNAB work for you?

26. Alex Cattoni

December 13, 2021 at 3:51:29 AM
Love the screenshots! I'm a big
fan of doing this :)

Email 5: Case Study

Send: Day 5

Subject A: Is this for you?

Subject B: Does this work?
Subject C: YNAB is the best
Subject D: You can do this

Meta: Here’s what people are saying

25 Just in case you were wondering, <<First Name>>...

Customers using YNAB can't stop talking about it.

It brings me so much joy to see so many people taking control of

their lives.

During the span of a lifetime, we work so many hours to bring home a

decent paycheck…

We live with stress, work multiple jobs, and lose sleep, all in account to
simply survive.

I mean…when do we get to enjoy our money?

When do we get a reward for our hard work?

How do we go from drowning in debt to swimming in serenity?

I want that for you, <<First Name>>...

You deserve that and so much more, and…

With YNAB, you can have that.

Here's what other people are saying…

26
27. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:52:00 AM
Awesome scarcity in PS

You see…

YNAB is helping people worry less, stay on track, pay down debt, and…

Travel the world!!

No more living paycheck to paycheck and no more shame.

So, what's left?...

What's the outcome of all these changes?...

More freedom, more money, and more travel.

I mean…am I right?

You can do this <<First Name>>!

With YNAB, you'll be well on your way in no time!

[ Sign up Today ]

Jesse

27 P.S. It's down to the wire, my friend. 1 more day until your offer
expires.

Sign up now to get your 10% lifetime discount.

28. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:52:43 AM
Can you expand on this?

29. Alex Cattoni

December 13, 2021 at 3:53:01 AM
Great recap

30. Alex Cattoni

December 13, 2021 at 3:53:14 AM
Great bonuses!

Email 6: Last Call

Send: Day 6

Subject A: You’re almost out of time

Subject B: Can you imagine being broke?
Subject C: This is invaluable
Subject D: You don’t want to miss this

Meta: It’s time to change your life

Today is the day, <<First Name>>.

28 It's your last chance to get this unique offer.

In less than 24 hours, your 10% lifetime discount will expire forever,
and…

This offer won't be available again…ever.

29 Here's everything you get when you sign up for YNAB today…

● FREE 34-day trial - no credit card required

● Auto-syncing with your bank accounts
● Real-time updates on your mobile device
● Goal tracking and budget reports
● Secure data with encryption
● Personal support via email

Plus, check out the classes and challenges to prepare you for success…

30 Live Q&As every week so you can master the art of budgeting with the
help of an expert teacher.

Video courses with short, step-by-step lessons to learn how to budget in

YNAB.

34-Day Reset Challenge to help you save $1,000. You'll receive a

workbook and an invitation to join the 34-Day Reset Facebook Group.

YNAB Debt Bootcamp so you can learn how to pay down debt and save
more money. When you sign up for the Bootcamp, you will receive the
following…

● 14 emails total over the course of one month, with a new email
every two or three days.

● Practical homework and printable worksheets so you can apply

what you've learned.

● Invites to live events from our expert teachers.

31. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 3:54:14 AM
not needed - they already know
about the discount. You could
move this above the bonuses
maybe?

● Access to our private YNAB Debt Bootcamp Facebook group. Get

motivation and accountability from the community!

31 BUT…that's not all…

Sign up right now, and you'll get access to YNAB at a 10% lifetime
discount.

[ Sign up for YNAB ]

P.S. Remember this one-time offer will expire in less than 24 hours.

Don't miss this chance to gain freedom and ignite your life!

You’re almost out of time.