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The Virtual MBA

The Virtual MBA

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Published by api-3736498
MBA
MBA

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Published by: api-3736498 on Oct 18, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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Virtual
MBA
AMBAI ELECTRONIC TEXTBOOK
The
A comprehensive coverage of The
skills needed by today's
business managers,
from E-commerce to accounting
To Supply Chain Management
C. J. Kasis
with faculty of the
American Management & Business
Administration Institute
The Virtual MBA
2
American Management & Business Administration Institute
2

Having downloaded this eBook allows you as original purchaser to
take AMBAI\u2019s free Certificate Program in Management and Business
Administration

Your Personal Code is the Customer/Shopper ID appearing on the
email Booklocker.com sent to you confirming the purchase of this
copy of the eBook (two letters and several digits). Write them down
here for future reference: |_________________________|
ENROLLMENT: Please visit
http://www.ambai.org/enrollform.htm
or http://www.mbaii.org/enrollform.htm and enroll.You
will be asked for your Personal Code
Copyright \u00a9 2000/2001 C.J.Kasis & AMBAI - 955 Massachusetts Ave.
# 3000, Cambridge, MA 02139-3180 \u2013 Email: cjk@ambai.org
All rights reserved. No part of this publication may be reproduced, stored

in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright owner.

Developed by C. J. Kasis, M.Sc. (Economics) with faculty of the American Management and Business Management Institute as support of its free Certificate Program in Management and Business Administration.

Acknowledgment

My recognition to my colleagues at AMBAI for their contribution to this effort. I am very grateful to my good friend, mentor and former boss Laurence Diamond for his invaluable advice in many technical aspects and for the editing of the manuscript.

Special thanks to my wife Olga for her help and support.
CJK
Published electronically as an eBook by the American Management &
Business Administration Institute
The Virtual MBA
3
American Management & Business Administration Institute
3
CONTENTS
Chapter I -The New World of E-commerce
4
The true revolutionary effect of the WWW
Chapter II -Managing and Dealing with People
10
Strategic Management of the All-important Human Resource
Chapter III -Marketing 1
21
The Total Marketing Process 1 :
From Product Development to Production Costing
Chapter IV - Marketing 2
30
The Total Marketing Process 2 :
From the Test Market to the Product Manager's functions.
Chapter V - Strategic Management
38
Effectively managing for the short and the long run
Chapter VI -A c c o u n t i n g
49
The Language of Business
Chapter VII -Economics
60
Allocation of scarce resources. Supply and Demand
The National Accounts (GDP)
Chapter VIIIProbability, Statistics and the time
Value of Money
70
The use of numbers. Quantitative tools for decision making.
Chapter IX - Finance and Investing
75
Capital Markets. Financial Instruments and Institutions.
Speculation and Hedging
Chapter X - Logistics and Supply Chain Management
86
From Procuring Production Inputs to Delivering to Customer
Chapter XI - Technology and Innovation Management
102
Acquiring and Managing Know-how
Chapter XII - International Trade and Business
108
Dealing With the World
Final Test And Application For Certificate
120

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