App Search Analytics | October 20111
APP SEARCH ANALYTICS
October 2011
App Search Analytics | October 2011
ABOUT CHOMP’S APP SEARCH ANALYTICS
Welcome to the
13th edition
ofChomp’s
App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during themonth of October.Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition ofApp Search Analytics refers to data collected October 1 - 31, but references previous months fortrending and comparison purposes.To see more app search data from Chomp visit
http://chomp.com/etc/chomp-charts
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App Search Analytics | October 2011
ANALYTICS HIGHLIGHT SUMMARY
App Search Analytics
App Monetization
Paid app downloads increase by 4% on Android from 3% to 7% and 2% on iPhone from18% to 20%. This month users appear to be opting for the paid versions of many apps oropting for premium priced games such as Cut the Rope, Zenonia, Need for Speed,Asphalt 6, and several paid launcher apps.
Best in Category
On Android, larger categories such as games, utilities, and entertainment, saw slightdownticks, while books, travel, and sports saw increases in their category share. For iOS,games increased their share from 31.5% to 32.6% (up from 27.7% two months ago). Utilityapps increased their share from 6.0% to 7.1% as wallpaper and other customization appsincrease in popularity on iOS. Reference apps nearly halved their share from 8.8% lastmonth to 4.9% this month.
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