Professional Documents
Culture Documents
Sales
BRAZIL
BRAZIL
1
BRAZIL
Transregional
Sales
Language: Portuguese
Area: 8,512,000 sq. km
2
CULTURAL MAP
Transregional
Sales
557
Venezuela 486
Colombia Brazil
283
173
92 102
67
São Paulo
Chile State
5
BRAZIL
Transregional
Sales
7
Transregional
Sales
8
Transregional
Sales
Case 1
EMBRAER
9
EMBRAER
Transregional
Sales
10
EMBRAER
Transregional
Sales
11
EMBRAER Transregional
Sales
• Basic/advanced turboprop,
two-seat military trainer
aircraft designed to simulate
fast jets
12
EMBRAER Transregional
Sales
Source of Revenue
100%
11% “EMBRAER MUSCLES IN”
15% FIRM ORDERS FOR 50-SEAT JETS
90% 30%
80% 40 38 38
70% 35 32
30 30
30
60%
25
50% 89%
85% 20
40% 70% 15
30% 10
20% 5
0
10%
93 94 95 96*
0% Bombardier Embraer
1996 1997 1998
* FIRST 9 MONTHS
International Domestic Data: Business Week - Oct, 1996
13
EMBRAER Transregional
Sales
Case 3
EMBRACO
15
EMBRACO - A Brazilian World Leader Transregional
Sales
300
200
Tecumseh
Electrolux
100 14%
21%
0 Matsushita
96 97 98 99
15%