BRIEF 2: AKZIDENZ MINIMAL

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

BRIEF
A visual interpretation of minimalism applied to a modern sans serif typeface widely Akzidenz Grotesk, used in both design and the modern world with a focus on the process in which the letters are minimalised.

CONTEXT
Akzidenz Grotesk was created in 1896 and one of the first widely used sans serif typefaces, this is a homage to the typeface with my own experimentation and exploration of the letter form.

01/05

BRIEF 2: AKZIDENZ MINIMAL

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

Weights
There are three weights of the 3 different variations of Akzidenz Minimal.

02/05

BRIEF 2: AKZIDENZ MINIMAL

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

Posters
The posters derived from the idea of the process of dissecting the letter forms and applying it across all the type variations. I wanted to posters to showcase the characters from the typeface that I thought expressed the process of minimalism the clearest.

SPECIFICATION
Poster format: Colour: A2 594 x 420 mm 1 colour plus stock

03/05

BRIEF 2: AKZIDENZ MINIMAL

Sam Wallbank / Design Practice 3 / OUGD301 / Level 06 s-wallbank0912.blogspot.com

Product range
3 Variations of Akzidenz Minimal 3 Weights of for each variation A set of 5 poster prints T-shirts Tote bags Stationary IPhone and IPad wallpapers

04/05