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MEDIA KIT
(Updated February 1 2012 by Jayvee Fernandez)
A Bugged Life (www.abuggedlife.com) is the personal blog of Jayvee Fernandez. This is amedia kit to give potential sponsors and advertisers an idea of the blog’s readership andreach.
A Short History
This blog was a product of an "escape" from my MA thesis back in2003. I wrote about anything, but found a bias for technologytopics since I was already contributing to local IT magazines.I bought my own domain in 2005 and upon advise of many friends,turned "A Bugged Life" into its own brand.In 2006 I decided to focus on topics pertaining to technology and"new media" until late 2008. In 2009, I unconsciously shifted my tone of writing into a morepersonal one, covering topics outside technology as well. Today, the blog has become adirect mirror of my true passions.I still write primarily about technology but have widened my focus into my other hobbieswhich includes SCUBA diving, underwater photography, coral triangle projects, and onoccasion, the art and science of espresso.This 2012 I celebrate my 11th year in media.
About the Author
I made my debut in the local technology scene as an activemember of three technology user groups, namelyMaPalad.org, PhilMUG and Pinoy Windows Mobile back in2001. Simultaneously, I was a contributing editor for a newtech magazine called Mobile Philippines (known as MPH tomost).In 2006 I left full time publishing to work for a blog networkstartup based in Canada. From that time till 2009, I havebeen involved with international blog efforts from otherstartups. Since that time, I have worked with several otherblog networks as a contributor and channel editor.In 2007, I started BlogBank Inc, a blog advertising network tocater to local advertisers and blogs.I am one of the founders of the Philippine Blog Awards (2007 - Present).
www.abuggedlife.com | twitter.com/jayvee |  jayvee.fernandez@gmail.com | facebook.com/jayveefernandez 
 
I am an adjunct faculty member of the Asian Institute of Management. I co-teach amarketing elective to graduate students and customize online marketing programs offeredto corporations.I am a graduate of the University of Asia and the Pacific ( 2003 - MA in DevelopmentEducation).
A Bugged Life Statistics
A Bugged Life is a personal blog about things I like. The demographic of readers consist ofthe following:(1) personal friends from the local tech community including user groups and readers ofmy columns in print for the past 10 years(2) friends from the diving community including underwater photographers andorganizations that help promote coral triangle efforts and biodiversity(3) contest participants that have converted and subscribed to the site(4) friends, colleagues, and talents from the media (both print and online)(5) friends from the blogging community(6) a percentage of people who attend my speaking engagements
Statistics Tools Used:WoopraGoogle AnalyticsWordpress Stats
Browser Demographics
The browser of choice can determine how tech savvy the readership is. For my blog, thetop browsers are Google Chrome and Firefox with the previous version of Internet Explorerfollowing next. As this data was released a few days after Internet Explorer 9 and Firefox 4were launched, it is enlightening to see that my readers have updated browsers, most ofwhom are using Chrome and Firefox, considered to be "browsers of choice" for thetechnology literate community.Google Chrome
33%
Firefox 3
29.41%
Internet Explorer 8
13.29%
Safari 5
5.82%
Internet Explorer 7
4.37%
Firefox 4
3.89%
Safari Mobile (iPhone / iPad)
2.77%
A
www.abuggedlife.com | twitter.com/jayvee |  jayvee.fernandez@gmail.com | facebook.com/jayveefernandez 
 
‘Date a girl whoblogs’ was anarticle I wrote thatwent viral on theInternet, mostespecially onTumblr with over800 likes and 400reblogs.
Platform Demographics
Unsurprisingly, a huge number of readers are using Windows, but on extreme ends! Apossible explanation could be that Windows XP is used from corporate-issued computersas most still run on Windows XP. On the other end of the spectrum, a good number haveupgraded to the latest Windows 7 and I surmise these to be personal units.I have a decent number of readers running on Macs.There is also a small percentage of readers who browse my site from a mobile device withiPhone / iPad running iOS 4 as device of choice.Windows XP
39.54%
Windows 7
29.67%
Macintosh
12%
iPad / iPhone
3.05%
Android 2.2
0.22%
Nokia Mobile
0.15%Screen Resolution
Though it may not look obvious, screen resolution is an indication of what type of monitor aperson is using to browse. It seems that most of my readers are browsing on a wideresolution (everything apart from 1024x768) and thus perhaps from a laptop or LCDmonitor. Again, a small percent of readers browse from a mobile device with 320 x 480 asnumber one.1280x800
20.67%
1024x768
17.62%
1366x768
13.95%
1440x900
8.74%
1280x1024
7.5%
320 x 480
1.82%
www.abuggedlife.com | twitter.com/jayvee |  jayvee.fernandez@gmail.com | facebook.com/jayveefernandez 
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