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• Ford has seen five straight years of quality • An Immersive Virtual Review (iVR) lab allows Ford to
improvements in the U.S. on Ford, Lincoln and evaluate and test early vehicle designs – before a single
unit is built – against various ergonomic considerations
Mercury vehicles, which now have the fewest number
such as a person’s weight and physical limitations so
of defects of any full-line manufacturer, according to
designs can be quickly and cost-effectively evaluated.
RDA’s U.S. Global Quality Research System study.
• Specialized tools like the Cave Automated Virtual
Environment (CAVE) use advanced motion-tracking
• Things-gone-wrong in the first three months a Ford equipment and computer software to generate virtual
product is in service has been on a steady decline vehicles, reducing the need to build physical prototypes.
since 2000, according to RDA’s U.S. Global Quality Ford’s industry-first Programmable Vehicle Model (PVM)
Research System study. also re-creates a realistic virtual vehicle and driving
experience to let engineers see how their designs are
affected by the physical placement of vehicle components.