Company Name

Topic

Zimmty Motors Limited

PRINCIPLES OF MARKETING (PROJECT PLANNER) xxx Product Name Brand Name/s xxx We aspire to make ZIMMTY MOTORS LIMITED Sub Topic Detail Topics
the PAKISTANS premier consumer Company, focused on convenient drive. We will try to be innovative leader in providing customer satisfaction.

Marketing Environment
Mission Statement Companys Internal Environment

Finance Department Marketing Department Human Resource Department IT Department Customer Relationship Department Auto Parts & Accessories Department Show Rooms Service Centre Authorized Dealer Shops Toyota Honda Suzuki Mitsubishi Financial public:. Media public: Government public:. Citizen action Public: General public: Internal public:

Customer Market Competitors

Publics

Political & legal Demographic

EnviMacr o

AGE: youth then as time progresses we will try to turn our attention to elder people. GENDER: Male and Female INCOME: 120,000 rs and more OCCUPATION: Mostly white collar worker FAMILY SIZE: : Individual and max 5 members RACE:

ronm ent

Economic Cultural SUBMISSION DUE ON THE 14TH SESSION Technological Submitted to IRFAN HAMEED

RELIGION:

PRINCIPLES OF MARKETING (PROJECT PLANNER)

SUBMISSION DUE ON THE 14TH SESSION Submitted to IRFAN HAMEED