Professional Documents
Culture Documents
Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option: Economy Technology Media Promotion
Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy
Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option: Followers Challengers Leaders Nichers
Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions
Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer
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Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers
Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector
Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan
Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 Which of the following can be used to improve the customers viewpoint about firms products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform
Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis
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Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers
Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix
Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging
Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable
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The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar In BCG matrix, products with low market share and low market growth are referred to as: Select correct option: Dogs Question marks Cash cows
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Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary
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All of the following are the examples of controllable factorsEXCEPT: Select correct option:
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In which of the following company specifically creates a brand to counter a competitive threat?
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The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal
Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling
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Question # 4 of 20 ( Start time: 02:44:53 AM ) Total Marks: 1 Which of the following is NOT an example of variable cost? Select correct option: Rent of factory Raw material Power Transport Question # 5 of 20 ( Start time: 02:45:14 AM ) Total Marks: 1 Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising Question # 6 of 20 ( Start time: 02:45:35 AM ) Total Marks: 1 Warehousing facility to channel members is an example of: Select correct option: Seasonal discount Trade discount Quantity discount Cash discount Question # 7 of 20 ( Start time: 02:46:09 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option: Production concept Marketing concept Selling concept Product concept Question # 8 of 20 ( Start time: 02:46:29 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option: Title page Market analysis Marketing strategy Executive summary Question # 9 of 20 ( Start time: 02:46:44 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:
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Question # 10 of 20 ( Start time: 02:47:08 AM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option Idea generation Idea development Idea screening Idea testing Question # 11 of 20 ( Start time: 02:47:26 AM ) Total Marks: 1 Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Question # 12 of 20 ( Start time: 02:47:45 AM ) Total Marks: 1 A company is charging different prices to the customers based on the location. It is known as: Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination
Question # 13 of 20 ( Start time: 02:48:08 AM ) Total Marks: 1 Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars Question # 14 of 20 ( Start time: 02:48:32 AM ) Total Marks: 1 Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls (Doud) The generation of total revenue
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Question # 18 of 20 ( Start time: 02:50:10 AM ) IMC stands for what? Select correct option: Internal marketing communication Integrated marketing communication Integrated managing company Internal marketing communit
Question # 19 of 20 ( Start time: 02:50:47 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer
Question # 20 of 20 ( Start time: 02:51:06 AM ) Total Marks: 1 Idea-reducing stage of new product development process is called: Select correct option:
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Question # 1 of 20 ( Start time: 02:53:21 AM ) Total Marks: 1 Which of the following is NOT a purpose of discounts? Select correct option: Increase long term sales Reward valuable customers Move out-of-date stock Increase short-term sales
Question # 2 of 20 ( Start time: 02:53:48 AM ) Total Marks: 1 Which of the following mode of selling is best for Encyclopedia? Select correct option: Electronic sales Complex sales Direct sales Indirect sales
Question # 3 of 20 ( Start time: 02:54:10 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option: Product Pricing Promotion Distribution
Question # 4 of 20 ( Start time: 02:54:26 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: Industrial products Specialty products Unsought products Shopping products
Question # 5 of 20 ( Start time: 02:54:53 AM ) Total Marks: 1 Which of the following takes place at retailers end? Select correct option:
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Question # 6 of 20 ( Start time: 02:55:16 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Question # 7 of 20 ( Start time: 02:55:39 AM ) Total Marks: 1 Which of the following is an advantage of sales promotion? Select correct option: Increase sales in long run Decreases consumer traffic Create awareness about product Increase sales in short term
Question # 8 of 20 ( Start time: 02:55:57 AM ) Total Marks: 1 Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising
Question # 9 of 20 ( Start time: 02:56:47 AM ) Total Marks: 1 In which of the following companies reduce price for bulk purchases? Select correct option: Seasonal discount Trade discount Quantity discount Cash discount Question # 10 of 20 ( Start time: 02:57:06 AM ) The first television commercial aired in: Select correct option: 1951 1941 1931 Total Marks: 1
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Question # 13 of 20 ( Start time: 02:58:18 AM ) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity Question # 14 of 20 ( Start time: 02:59:04 AM ) Total Marks: 1 Which of the following has the potential to gain market share and become a star? Select correct option: Dog Questions mark Cash cow Star Question # 15 of 20 ( Start time: 02:59:29 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option: Real need Stated need (Doude) Unstated need Delighted need
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1. _________ comprises of the whole group of benefits the company promises to deliver. a. Marketing promise b. Creative offering c. Value proposition d. Competitive advantage
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6. One problem that can hinder a firm from using CRM effectively is _________. a. The assumptions behind CRM may not always be true b. Building customer databases can be expensive c. Getting everyone in the company to be customer oriented d. All of the above 7. An organization that aims to highlight high quality will offer customers more than __________ enforced by the courts. a. Performance levels b. Quality levels c. Implied warranties d. Prices 8. The inability of the selling company to match up its offering to the needs of customer causes the primary reason for new product _____________. a. Diversification b. Failure c. Success d. Development 9. Products that are inventions are known as ______________. a. New category entry b. An addition to product line c. New-to-the-world products d. A product improvement
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d. Entertainment 13. Which type of media has an advantage of ass coverage for promotions? a. Newspaper b. Radio c. Television d. Outdoor advertising 14. Which of the following is NOT used for commercial advertising? a. Wall paintings b. Billboards c. Bus stop benches d. Word of mouth 15. For what purpose advertising slogans are used? a. Drawing attention b. Marketing communication c. Sales promotion d. Publicity 16. In which type of commercial, information is conveyed through television? a. Broadcasting b. Information c. Telecasting d. Billboard 17. Which of the following is a NOT type of sales? a. Direct sales b. Aggressive sales c. Consultative sales d. Complex sales 18. Who is much more knowledgeable about their product or service than the prospect? a. Sales person b. Manager c. Customer d. Whole seller 19. Which of the following is NOT the tactics of negotiation? a. Presenting demands b. Setting pre-conditions c. Declining to speak first d. Presenting product 20. What is the other term used for negotiation? a. Loss-win 3
b. Win-win c. Win-loss d. Loss-loss 21. How marketing manager can develop strategies for each product using information from sales force management system?
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d. Direct selling 28. What will be the length of distribution channel for perishable goods? a. Short b. Long c. Medium d. None of the given options 29. What is the intention of vertical marketing for retailers and wholesalers? a. Reduce cost b. Reduce channels c. Reduce control d. Increase control 30. A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a. Corporate VMS b. Conventional VMS c. Administered VMS d. Contractual VMS 31. The _________ is the central instrument for directing and coordinating the marketing effort a. Marketing plan b. Strategic marketing plan c. Tactical marketing plan d. Mission statement 32. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality 33. Some products that require the use of other products are called _____ products.
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35. SWOT analysis refers to an analysis of a company's _________. a. Strategic units; workers; opportunities; technology b. Strengths; weaknesses; opportunities; threats c. Strengths; weaknesses; opportunities; technology d. Systems; weaknesses; operations; threats 36. The holistic marketing framework is designed to address which three key management questions? a. Segmentation; targeting; positioning b. Value exploration; value creation; value delivery c. Customer; cost; competition d. Participation; stability; freedom 37. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality 38. Some products that require the use of other products are called _____ products. a. Coordinated b. Complementary c. Required d. Captive 39. The _____ identifies the product or brand. a. Container b. Label c. Advertisement d. Warranty 40. A(n) _____ product exceeds customer expectations. a. Strategic b. Superior c. Augmented d. Anticipated 41. Companys or brands reliability, competitive prices, quality and reliability, and an effective sales force are required to deal with _______________market. a. Consumer b. Business c. Global d. Governmental 42. A small retailer lies under the _______________ environment. 6
a. Task b. Broad c. Weak d. Competitive 43. Core Competency: a. provides potential access to a wide variety of markets b. increases perceived customer benefits c. both of the given options d. none of the given options 44. The JEO Films investment in film huda Ke Liye is an example of: a. Product concept b. Production concept c. Marketing concept d. All of the given
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a. Cost leadership strategy b. Differentiation strategy c. Promotional strategy d. Scenario planning 50. Warranty and installations are the parts of: a. Specialty Goods b. Core product c. Tangible Product d. Augmented Product FALL SEMESTER 2007 51. A fundamental part of the distribution function is to get the product: a. To the right place at the right time b. Launched into new markets c. To intermediaries d. To market to avoid channel conflict 52. Which of the following is most likely to stimulate customer loyalty? a. Coupons b. Sweepstakes c. Frequent-user incentives d. Samples 53. In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to: a. Discourage news coverage of the event b. Deny that the event occurred c. Facilitate news coverage d. Hire a public relations firm 54. Relationships among channel members, i.e. producers, wholesalers and retailers, are usually: a. Short-term commitments b. Long-term commitments c. Expensive resource commitments d. Only minor commitments 55. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy and __________. a. Being aware of competitors' sales activities b. Depending on one-sale customers c. Avoiding repeat sales d. Keeping customers satisfied 56. It is important to actively listen the other party to: a. Select, refine and craft an agreement
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63. The major factors used to divide markets into consumer markets or organizational markets are the: a. Buyer characteristics and size of purchases b. Product prices and buyer characteristics c. Buyer characteristics and the purposes for which they buy products d. Buyer characteristics and product characteristics 64. The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: a. Social b. Demographic c. Situational d. Cultural 65. Shortly after purchasing a product, the post-purchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as: a. The congruence between external and internal searches for product information b.
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a. Focus on developing and manufacturing products that match consumers' needs and wants b. Focus on increasing production capacity and efficiency c. Reduce manufacturing costs to retailers and provide quality merchandise to consumers d. All of the given options 70. Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers shelves? a. Truck wholesaler b. Cash-and-carry wholesaler c. Rack jobber d. Drop shipper 71. The market consists of all the organization that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other is called _______. a. Consumer market b. Business market c. Niche market d. Global market 72. The relationship is built with a customer over a long period of time and for a long time is called ____ a. Customer experience management b. Consumer life time value c. Customer life time value d. Consumer experience management 73. The firm that allow the wants and needs of customers and potential customers to drive all the firms strategic decision is known as _________ a. Marketing oriented firm b. Customer oriented firm c. Consumer oriented firm d. All of above 74. _______________a form of marketing that puts particular emphasis on building a longer- term, more intimate bond between an organization and its individual
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75. __________ is the part of the product in the form of additional consumer services and benefits built around the core product and actual product a. Consumer product or service b. Tangible product or service c. Augmented product or service d. All of above 76. The ____________includes the immediate actors involved in producing, distributing, and promoting the offering. a. Task environment b. Broad environment c. Marketing environment d. Customer environment 77. ____________ is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. a. Consumer mix b. Product mix c. Customer mix d. Marketing mix 78. The ___________ concept holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being. a. Integrated marketing b. Relationship marketing c. Societal marketing d. Global marketing 79. The production of different varieties of the same product, or different products at the same level of processing, within a single firm. This may, but need not; take place in subsidiaries in different countries is known as __________ a. Innovation Strategies b. Horizontal integration c. Vertical integration d. Market dominance strategies 80. __________ is a strategic planning method that some organization uses to make flexible long-term plans. a. Scenario Planning 12
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a. Market share b. Cash flow c. Return on investment d. Survival 86. If Planters is concerned that acquiring a taste for its new product, honeyroasted macadamia nuts, takes time, it should use __________ packaging. a. Family b. Multiple c. Tamper-resistant d. Unlabeled 87. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of a. A manufacturer's brand. b. An own label brand c. A no-frills brand d. A generic brand. 88. One distinguishing factor between a brand name and a brand mark is that a brand name is _______ a. Creates customer loyalty.
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c. Communication d. Interpretation 92. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. a. Advertising b. Sales promotion c. Personal selling d. Publicity 93. A consumer contest is an example of _____. a. Personal selling b. Sales promotion c. Advertising d. Indirect selling 94. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? a. Product advertising b. Pioneer advertising c. Defensive advertising d. Societal marketing 95. Brands that are promoted through comparative advertising are MOST likely to be _____. a. Market leaders b. Brands that are attempting to compete with market leaders c. Primarily services rather than tangible goods d. Attempting to compete on a nonprice basis 96. Advertising appropriations are largest for which type of product? a. Industrial products b. Convenience goods c. High-priced products d. Specialty goods
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a. A statement of demand elasticity b. An identification of cost structure breakeven analysis d. Identification of a time period for accomplishment
c. A
98. If a product has an inelastic demand and the manufacturer raises its price, _____ a. Total revenue will increase b. Quantity demanded will increase c. The demand schedule will shift d. The demand will become more inelastic 99. When marginal cost is equal to marginal revenue, the firm should _____. a. Produce more to increase profits b. Produce less to decrease total costs c. Stop producing additional units to maximize profits d. Provide discounts to encourage purchases 100. Which one of the following pricing policies may result in losing money on the product? a. Price leader b. Psychological discounting c. Penetration pricing d. Special-event pricing
101. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and ___________. Monitoring new products being developed Being aware of competitors' sales activities Avoiding repeat sales. Keeping customers satisfied 102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called __________. Customer search Sales preparation Approaching the customer Prospecting 16
103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Saima, a sales trainer for another firm, hands Imran a book on __________. Improving listening skills Overcoming objections Product demonstrations Closing the sales encounter 104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He provides current customers with advice about a product's characteristics and applications. He is a _______. Missionary salesperson Trade salesperson Inside order taker
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108. A marketer uses pioneer advertising to __________. Promote established brands Compare brand names Promote a product in the introductory stage of the life cycle Introduce a competitive version of the product 109. Which of the following is the most important consideration when choosing an event to sponsor? Consistency in the association between the event and the company's product The length of the event When the event occurs The specific name of the event 110. __________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics. Advertising A press strategy Public relations Publicity
MOST POPULAR MC Q S OF MKT 501 POPULAR Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars
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Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix
Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis
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Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as:
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Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product?
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The growth stage of a product life cycle is associated with: Select correct option: Peak sales Rapidly rising sales Low sales Declining sales Which of the following is the function performed by channel members? Select correct option: Negotiating with buyers Promotion Information gathering All of the given options Which of the following are the costs that do not vary with production or sales level? Select correct option: Fixed cost Variable cost Target cost Total cost In which of the following companies reduce price for bulk purchases? Select correct option: Seasonal discount Trade discount
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1) Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a) Mass media b) Print media c) Electronic media d) Internet 2) Which of the following is NOT the purpose of mass media? a) Advocacy b) Journalism c) Broadcasting d) Entertainment 3) Which type of media has an advantage of mass coverage for promotions? a) Newspaper b) Radio c) Television d) Outdoor advertising 4) Which of the following is NOT used for commercial advertising? a) Wall paintings b) Billboards c) Bus stop benches d) Word of mouth 5) For what purpose advertising slogans are used? a) Drawing attention b) Marketing communication c) Sales promotion d) Publicity 6) In which type of commercial, information is conveyed through television? a) Broadcasting b) Information c) Telecasting d) Billboard 7) Which of the following is a NOT type of sales? a) Direct sales b) Aggressive sales c) Consultative sales d) Complex sales 8) Who is much more knowledgeable about their product or service than the prospect? a) Sales person b) Manager c) Customer d) Whole seller 9) Which of the following is NOT the tactics of negotiation? a) Presenting demands b) Setting pre-conditions c) Declining to speak first
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Question # 1 Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control
Question # 2 Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 3 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, What is the buyer really buying? Select correct option: Augmented product Actual product Core benefit Specialty product
Question # 4 Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Question # 5 o A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?
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Question # 7 Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture
Question # 8 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Question # 9 Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier
Question # 11 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items
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Question # 13 The consumers estimate of the products overall capacity to satisfy his or her needs is called: Select correct option: Product Cost Product Value Product need Product Satisfaction
Question # 14 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product
Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix
Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:
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Question # 18 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Question # 19 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy
Question All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books
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Question Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:
Question Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:
Question Many companies prefer to follow rather than challenge the: Select correct option:
Question The consumers estimate of the products overall capacity to satisfy his or her needs is called: Select correct option:
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Question Which of the following is NOT a type of vertical integration? Select correct option:
Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration
Question Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:
Question Which of the following BEST describes the consumers preference for products that are widely available to them? Select correct option:
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Why to launch the product? How to launch the product? Where to launch the product? When to launch the product?
Question # 10 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:
Question A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:
Question Which of the following is NOT a part of consumer adoption process? Select correct option:
Convenience Trail
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Question Which of the following is NOT a force in the macro environment? Select correct option:
Question Which of the following is included in task environment? Select correct option:
Question Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:
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Question Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:
QuestionThe loyalty marketing focuses on establishing long term relationship between: Select correct option:
Company and retailer Retailer and customer Retailer and consumer Cmpany and customer
Question At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Select correct option:
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Total Marks: 1 Which of the following is also called an Export market? Select correct option:
Consumer market
Business market
Global market
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Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:
Convenience
Unsought
Specialty
Durable
Time Left
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Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:
Shifts in unemployment
Foreign imports
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Business markets
Global markets
Consumer markets
Government markets
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Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:
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Demographics
Technology
Corporate culture
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Total Marks: 1 Which of the following firms emphasis on products benefits to the customers rather than on product attributes. Select correct option:
Product oriented
Market oriented
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Production oriented
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Total Marks: 1 Which of the following is NOT a type of vertical integration? Select correct option:
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Total Marks: 1 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option:
Time Left
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Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:
Styling
Brand name
Warehousing
Packaging
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Total Marks: 1
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Differentiation strategy
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Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:
Introduction stage
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Maturity stage
Decline stage
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Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:
Marketing advantage
Core competency
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Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:
Product
Price
Promotion
Place
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88 sec(s)
Total Marks: 1 Which of the following is a controllable factor for marketers? Select correct option:
Competition
Technology
Corporate culture
Economy
Time Left
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Question The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar Question # 3 Which of the following is used to test the customer preference about the new product design? Select correct option: Concept testing Conjoint analysis Beta testing Business Analysis Question Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging
Question Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Question # 6 Which of the following is Not a component of a marketing plan? Select correct option:
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Question # 2 of 20 ( Start time: 04:54:48 PM ) Total Marks: 1 The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option:
Car Furniture Computer Sugar Question # 3 of 20 ( Start time: 04:55:18 PM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:
Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 4 of 20 ( Start time: 04:55:47 PM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:
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Product Price Distribution Promotion Question # 6 of 20 ( Start time: 04:57:41 PM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option: Idea generation Idea development Idea screening Idea testing Question # 7 of 20 ( Start time: 04:58:09 PM ) Total Marks: 1 Which of the following gives the exact position of a companys product with respect to market? Select correct option:
Market analysis Consumer analysis Macro analysis Micro analysis Question # 8 of 20 ( Start time: 04:58:40 PM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:
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Economy Technology Media Promotion Question # 10 of 20 ( Start time: 05:00:52 PM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:
Market leader Market challenger Market nicher Market follower Question # 11 of 20 ( Start time: 05:01:25 PM ) Total Marks: 1 Whichof the following 4Ps of marketing mix involves decisions regardingbrand images, sizes, warranties, returns, designs and features? Select correct option:
Product Price Promotion Place Question # 12 of 20 ( Start time: 05:02:33 PM ) Total Marks: 1
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Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy nancial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment
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Which of the following is NOT included in product decisions? Select correct option :
Styling
In the product adoption process, the consumer is stimulated to seek information about the
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Question No: 51 ( Marks: 1 ) - Please choose one Which of the following brands is created specifically to counter a competitive threat? All Mid Term Solved Material of MKT501 Premium brand Economy brand Fighting brand Corporate brand page#36 Question No: 52 ( Marks: 1 ) - Please choose one
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Decreasing distribution of the product introducing the new usage of the product eliminating some features of product Increasing cost (Marks: 1) - Please choose one (page 19) Question No: 96 Process engineering skills are required for the successful implementation of which of the following strategy?
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Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy ( Marks: 1 ) (page 20) Question No: 97 - Please choose one Any tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called: Service Product (page 23) Demand Idea Question No: 98 ( Marks: 1 ) - Please choose one Luxury products, such as Rolex watches, are also known as: Shopping product All Mid Term Solved Material of MKT501 Convenience product Emergency product Specialty product Question No: 99 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline
B. Growth Stage The second stage of the product life cycle, growth, is characterized by rapid increases in sales and competitors appear. Profit usually peaks during the growth stage as the result of more competitors and more aggressive pricing. http://360canadacom.blogspot.com/2010/03/product-life-
cycle.html Question No: 100 ( Marks: 1 ) - Please choose one All of the following are the sources of idea for new product development EXCEPT: Government agencies (page 27) Competitors Suppliers Customers Question No: 101 ( Marks: 1 ) - Please choose one
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Innovation adoption process Innovation diffusion process Adoption process New product recognition ( Marks: 1 ) (page 32) Question No: 104 - Please choose one Which of the following is essential requirement for medicines and drugs? Secondary packaging Primary labeling Decorative packaging Mandatory labeling Question No: 105 ( Marks: 1 ) - Please choose one Which of the following is less likely to damage reputations of a brand if a new product fails? Brand extension branding Individual branding Overall family branding Line family branding Brand extension branding Means you already have brand and it is liked by consumers then you made extensions in that brand and modify your product and in this way made a new product of same brand. for example: I was doing the business of black tea, let suppose Yellow Lebel is my brand name, and its very well known and people like my brand then I thought about green tea and start business of green tea with the same brand name.
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Co-brand Private brand Manufacturer's brand Licensed brand ( Marks: 1 ) - Please choose one Question No: 111 Which of the following is also known as functional branding?
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Premium Cooperative Effective Efficient ( Marks: 1 ) (page 39) Question No: 114 - Please choose one Geographic pricing is also known as:
Skimming pricing Zone pricing Psychological pricing Penetration pricing (sure) Question No: 115 ( Marks: 1 ) - Please choose one Which of the following is a pricing technique used by retailers? Costpush pricing Cost-plus pricing (page 41) Demand- push pricing Demand- pull pricing Question No: 116 ( Marks: 1 ) - Please choose one Which of the following method is mostly used in the retailing?
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Courier service Online shops Self-service Counter-service (page 41) All Mid Term Solved Material of MKT501 Question No: 117 (Marks: 1) - Please choose one Market price is also known as: Effective price List price Retail price Wholesaler price Question No: 118 ( Marks: 1 ) (page 43) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? Seasonal discount Trade discount Quantity discount Cash discount (page 43) Question No: 119 ( Marks: 1 ) - Please choose one A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 (page 43) 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 120 (Marks: 1) - Please choose one Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price?
Consumer markets Business markets Global markets Non profit markets ( Marks: 1 ) (page 2)
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Product Price Placement Promotional (sure) Question No: 123 ( Marks: 1 ) - Please choose one Customer cost will be considered as which of the following Ps of marketing mix? Product Price http://www.foodexportalliance.org/eweb/DynamicPage.aspx?Site=miatco& WebKey=f5b773e5-593b-4d57-a453-5d80a59a9e7f Place Promotion Question No: 124 ( Marks: 1 ) - Please choose one Which of the following elements of marketing mix directly affects the value of sales?
Price Place Promotion Product ( Marks: 1 ) - Please choose one Question No: 125 The basic human requirement defines which of the following?
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Company and retailer Retailer and customer Retailer and consumer Company and customer ( Marks: 1 ) - Please choose one Question No: 128 Which of the following is NOT a technique used by marketers to understand the customers?
Focus group Commercialization Web and telephones Surveys ( Marks: 1 ) - Please choose one Question No: 129 Which of the following is NOT an example of unsought goods?
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Which of the following strategies requires premium pricing? Target market strategy Market segmentation strategy Differentiation strategy Cost leadership strategy
---- 2 ( ---Which of the following is NOT a part of a broad environment? Economy Corporate culture Technology Demographics
---- 3 ( ---Products that are usually purchased due to adversity and high
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---- 4 ( ---Identify the concept that is most aggressively practiced for unsought products. Marketing concept Production concept Product concept Selling concept
---- 5 ( ---Which of the following is NOT a technique of measuring customer satisfaction and monitoring customers complaint? Customer complaints database Web and telephone information hotlines Exit interviews Business analysis
---- 6 ( ---Which of the following is a charasteristic of market oriented firms? Product driven Competitor focus Customer focus Product focus
---- 7 ( ---Willingness and ability to buy the product leads towards which of the following? Demand Need Want Market
---- 8 ( ---Customer cost will be considered as which of the following Ps of marketing mix? Product Price Place Promotion
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---- 10 ( ---Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-market share. As a consultant, you would recommend which of the following strategy? Cost-orientated pricing Psychological pricing Market-penetration Market-skimming
---- 11 ( ---Market-penetration pricing will likely to be used most in selling which of the following items? Specialty Convenience Unsought Pharmaceuticals
---- 12 ( ---Which of the following is NOT an objective of penetration pricing? Long term profit maximization Short term profit maximization Increasing sales volume Increasing market share
---- 13 ( ---A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10
---- 14 ( ---A book shop has arranged a book fair and offered 20% discount on all types of books. What will be the purpose of offering the discount?
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---- 16 ( ---Some times companies reduce price for bulk purchases. To which of the following would this statement hold TRUE? Seasonal discounts Trade discounts Quantity discounts Cash discounts ---- 17 ( ---Which of the following is NOT an objective of discounts? Reward valuable customers Reward competitors Move out-of-date stock Increase short-term sales
---- 18 ( ---A pricing method which is designed to encourage purchases that are based on the emotional rather than rational reasons? Cost-oriented pricing Psychological pricing Skimming pricing Penetration pricing
---- 19 ( ---Which of the following marketing mix element generate revenue? Promotion Price Place Product
---- 20 ( ---Which of the following price is very close to the maximum that
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---- 21 ( ---Which of following is an example of corporate brand? Rafhan foods Knorr National foods Mercedes
---- 22 ( ---When a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes it is called as: Line extension Brand extension Multibrands Co-branding
---- 23 ( ---Which of the following is a group of products that are closely related because they function in a similar manner? Convenience product Private brand Line extension Product line
---- 24 ( ---Which of the following is NOT a use of secondary packaging? It is recyclable and environmentally safe It facilitates transportation, storage, and handling for middlemen It can not be reused for purposes other than its initial use It can be used as a promotional tool ---- 25 ( ---Which of the following brands is created specifically to counter a competitive threat? Premium brand Economy brand Fighting brand Corporate brand
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---- 27 ( ---Which of the following commercialization decision involve decisions regarding launch of product in single or multiple locality? How to launch the product? Where to launch the product? When to launch the product? Why to launch the product?
---- 28 ( ---Which come(s) under the category of new product? New product lines Product improvements Cost reductions All of the given options
---- 29 ( ---During which stage of new product development the firm considers profitability? Idea generation Beta-testing Business analysis Product development
---- 30 ( ---An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following? Product Product Product Product screening test concept idea
---- 31 ( ---Identify the stage of product life cycle in which sales are at peak. Introduction Growth Maturity
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---- 33 ( ---Life insurance is an example of which of the following goods? Convenience Expected Shopping Unsought
---- 34 ( ---Which of the following goods are purchased by customer after comparisons of competing goods in competing stores on basis of price, quality, style and colors? Specialty goods Shopping goods Impulse goods Convenience goods
---- 35 ( ---Which of the following attacks the vulnerable part of a competitor? Market leader Market challenger Market nicher Market follower
Late followers
---- 37 ( ----
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---- 38 ( ---Results from the research that have already been conducted are displayed in which of the following part of marketing plan? Marketing strategies Executive summary Appendix Financial summary
---- 39 ( ---The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan
---- 40 ( ---Which of the following is an actor of task environment? Economy Media Promotion
Question No: 1 ( Marks: 1 ) - Please choose one The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan
Question No: 2 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost
Question No: 3
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Consumer Question No: 4 ( Marks: 1 ) - Please choose one The high cost, low sales volume and losses are likely to occur at the: Decline stage Introduction stage Maturity stage Growth stage
Question No: 5 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline
Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the leak-proof packaging that provides additional protection for the primary container?
Question No: 7 ( Marks: 1 ) - Please choose one Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging
Question No: 8 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion Price Place Product
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Question No: 10 ( Marks: 1 ) - Please choose one BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? Reward the customers Move- out- of- date stock Encourage the salespeople To increase short term sales
Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is also known as accumulation discounts? Trade discount Non-cumulative quantity discount Cumulative quantity discount Quantity discount
Question No: 12 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function
Question No: 13 ( Marks: 1 ) - Please choose one Companies that are involved in selling mass consumer goods and services are found in which of the following markets? Business markets Consumer markets Global markets Government markets
Question No: 14 ( Marks: 1 ) - Please choose one Which of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports? Product Price Place
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Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and monitoring customers complaint? Customer complaints database Web and telephone information hotlines Exit interviews Business analysis
Question No: 17 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features in that product, is called:
Real need Stated need Unstated need Delighted need Question No: 18 ( Marks: 1 ) - Please choose one Marketing starts with which of the following 4Ps?
Product Price Place Promotion Question No: 19 ( Marks: 1 ) - Please choose one In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors? Situation analysis Product/market background Marketing strategies Market analysis
Question No: 20 ( Marks: 1 ) - Please choose one Which of the following is NOT an option available for market leaders? Reduce the product quality Improve customer service Protect the existing market share
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Question No: 22 ( Marks: 1 ) - Please choose one When a firm or store offers a price reduction to customers who buy during off-peak periods throughout the year, we say the firm is giving a(n) _____ discount. Functional Seasonal Annual Allowance
Question No: 23 ( Marks: 1 ) - Please choose one The want satisfying power of a product or service is known as a/an:
Question No: 24 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers _________ for liquid and attempts to shape consumers _________ for the advertised product. Needs, preferences Wants, needs Needs, wants Want, preference
Question No: 25 ( Marks: 1 ) - Please choose one Which of the following is the part of implementation section of marketing plan? Critical path analysis Physical distribution Competitor indexing Brand equity
Question No: 26
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Question No: 27 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its food products line. The managers conducted surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? Idea generation Idea screening Test marketing Business analysis
Question No: 28 ( Marks: 1 ) - Please choose one As a marketer you want to use lower than normal prices as an ingredient in your firms marketing strategy. The technique you would use is: Price lining Zone pricing Relative pricing Promotional pricing
Question No: 1 ( Marks: 1 ) - Please choose one Which of the following has the largest market share in the relevant product market? Market leader Market challenger Market nicher Market follower
Question No: 2 ( Marks: 1 ) - Please choose one Which of the following attacks the vulnerable part of a competitor? Market leader Market challenger Market nicher Market follower
Question No: 3 ( Marks: 1 ) - Please choose one Which of the following stage of product life cycle is most expensive? Introduction Growth Maturity Decline
Question No: 4 ( Marks: 1 ) - Please choose one How many stages are there in the new product development process?
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Question No: 5 ( Marks: 1 ) - Please choose one Which of the following price is very close to the maximum that customers are happily and readily willing to pay? Premium Cooperative Effective Efficient
Question No: 6 ( Marks: 1 ) - Please choose one Which of the following price will be used for the heart pacemaker? Skimming price Penetration price Psychological price Premium price
Question No: 7 ( Marks: 1 ) - Please choose one Some companies want to maximize their market share and believe that higher sales volume will lead towards __________ and _______________. Low unit cost and higher short-term profits High unit cost and higher short-term profits High unit cost and higher long-term profits Low unit cost and higher long-term profits
Question No: 8 ( Marks: 1 ) - Please choose one Which of the following relating to price is considered as a key element in the marketing mix?
The generation of total revenue Quality and cost controls The speed of an exchange The size of the sales force Question No: 9 ( Marks: 1 ) - Please choose one A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10
Question No: 10
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Question No: 11 ( Marks: 1 ) - Please choose one All are the expression of marketing concept EXPECT: Meeting needs profitably Find wants and fill them Sell what is produced Love the customer, not the product
Question No: 12 ( Marks: 1 ) - Please choose one When a company produces a product in response to consumer demand, it represents which one of the following concepts? Selling concept Production concept Customer concept Marketing concept
Question No: 13 ( Marks: 1 ) - Please choose one Marketing starts with which of the following 4Ps?
Product Price Place Promotion Question No: 14 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? The way product is priced The way product are arranged in the stores The way business elements are combined to meet the needs of customers The way business distribute the products in the market
Question No: 15 ( Marks: 1 ) - Please choose one In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors? Situation analysis Product/market background Marketing strategies Market analysis
Question No: 16 ( Marks: 1 ) - Please choose one The companies who adopt focus strategy are called:
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Question No: 18 ( Marks: 1 ) - Please choose one The future isnt ahead of us, it has already happened. This sentence is closely related to which of the following concept of marketing? Marketing Mix Marketing for the millennium New advancement in marketing Marketing research and innovation
Question No: 19 ( Marks: 1 ) - Please choose one Which of the following is a charasteristic of market oriented firms? Company focus Competitor focus Customer focus Product focus
Question No: 20 ( Marks: 1 ) - Please choose one A good definition of marketing should include: Production output Only for profit organization Distribution of goods and consumer segments Accounting and financial management
Question No: 21 ( Marks: 1 ) - Please choose one Which of the following is the set of controllable variables that constitute the marketing mix classified according to four major decision areas? Product, place, person, and promotion Product, price, promotion, and place Promotion, policy, price and person Place, person, promotion, and policy
Question No: 22
These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited.
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Question No: 23 ( Marks: 1 ) - Please choose one The promotional burden falls primarily on the manufacturer of:
Convenience goods Shopping goods Specialty goods Health supportive goods Question No: 24 ( Marks: 1 ) - Please choose one Which of the following is a characteristic of the products growth stage? Competitors are attracted High prices are established First buyers make initial purchases Sellers exhaust their inventory
Question No: 25 ( Marks: 1 ) - Please choose one A modification of the product offering is referred to as: A product improvement strategy A product segmentation strategy A market improvement strategy A new product development
Question No: 26 ( Marks: 1 ) - Please choose one A firm develops checklists to determine whether product ideas should be eliminated or subject to further consideration during which of the following? Idea generation Business analysis Idea screening Idea evaluation
Question No: 27 ( Marks: 1 ) - Please choose one During the business analysis stage, consideration of the product idea prior to its actual development is called: Business analysis Idea screening Concept testing Commercialization
Question No: 28 ( Marks: 1 ) - Please choose one Pricing as a marketing mix variable currently ranked as:
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MKT501 Mid Term Solved Paper Q1 The building, holding, and harvesting are the types of: a) Market dominance strategy b) Innovation strategy c) Aggressiveness strategy (page 17) d) Diversification strategy Q2 Any tangible thing tha t can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called: (a) Service (b) Product (page 23) (c) Demand (d) Idea Q3 A brand name is one of the elements of the: (a) Augmented product (b) Actual product (page 23) (c) Core benefit (d) Discounted product Q4 Identify the strategy that deals with the rate of new product development. (a) Innovation strategy (page 17) (b) Aggressiveness strategy (c) Vertical integration (d) Horizontal integration Q5 The high cost, low sales volume and losses are likely to occur at the: (a) Decline stage (b) Maturity stage (c) Introduction stage (page 25) (d) Growth stage Q6 Aggressive pricing is associated with which of the following stage of product life
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(b) Brand extension (page 37) (c) Multibrands (d) Co-branding Q18 Which of the following is a brand created and owned by a larg retailer of a product after purchasing in large quantity from manufacturer? Co-brand Private brand (page 36) Manufacturer's brand Licensed brand Q19 ABC Company sells the right to use brand name to other company for noncompeting product the company is following: (a) Brand licensing (page 37) (b) Co-branding (c) Family branding (d) Individual branding
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Q30 A company wants to maximize market share, assuming that market is price sensitive. What pricing strategy you would suggest for the company to achieve this objective? (a) Cost- oriented pricing (b) Skimming pricing (c) Premium pricing (d) Penetration pricing (page 45) Q31 Which of the following markets require developing a superior product and packaging along with continuous advertising? (a) Global markets (b) Non profit/government markets (c) Business markets (d) Consumer markets(page 2) Q32 Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? (a) Product (b) Price (page 4) (c) Place (d) Promotion Q33 Which of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports? (a) Product (b) Place (page 4) (c) Price (d) Promotion Q34 Which of the following are value maximizers?
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(a) Customers (b) Sellers (c) Marketers (d) Manufacturers Q35 Which of the following firms emphasizes on products benefits to the customers rather product attributes? (a) Market oriented (page 6) (b) Sales oriented (c) Product oriented (d) Production oriented Q36 The phenomenon, when a customer dislikes a product and talks against the product, is termed as: (a) Unfavorable environment (b) Propaganda (c) Bad mouth (page 8) (d) Bad impression Q37 Which of the following is NOT a distribution decision? (a) Inventory management (b) Personal selling (page 14) (c) Warehousing (d) Distribution centers Q38 If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. (a) Backward vertical integration (b) Balanced vertical integration (c) Forward horizontal integration (d) Forward vertical integration Q39 Which one of the following strategies emphasizes on brand image? (a) Cost leadership strategy (b) Market dominance strategy
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MIDTERM EXAMINATION Spring 2010 MKT501- Marketing Management Question No: 1 ( Marks: 1 ) - Please choose one The skimming, penetration, bargaining and discounts are included in which of the following marketing mix strategy? Product decisions Price decisions (PAGE 16) Place decisions Promotion decisions Question No: 2 ( Marks: 1 ) - Please choose one The building, holding, and harvesting are the types of: Innovation strategy Aggressiveness strategy (PAGE 17) Diversification strategy Market dominance strategy Question No: 3 ( Marks: 1 ) - Please choose one Which of the following attacks the vulnerable part of a competitor? Market leader Market challenger (PAGE 19) Market nicher Market follower Question No: 4 ( Marks: 1 ) - Please choose one The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: Market segmentation strategy Market dominance strategy Differentiation strategy (PAGE 20) Cost leadership strategy Question No: 5 ( Marks: 1 ) - Please choose one Presenting the product concept to appropriate target consumers and getting their reactions, describes which of the following options? Concept development Concept testing (PAGE 7) Commercialization Concept trial Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration (PAGE 34) Physical protection 1 Theft reducing Question No: 7 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion
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1. _________ comprises of the whole group of benefits the company promises to deliver. a. Marketing promise b. Creative offering c. Value proposition d. Competitive advantage
2. The 20-80 rule tells marketers about_______________. a. The top 80 percent of customers generate 20 percent of the company's profits b. The top 20 percent of customers generate 80 percent of the company's profits
c. The bottom 20 percent of customers generate 80 percent of the company's profits
d. 20-80 percent of profits are generated by 20-80 percent of the customers 3. Process to carefully manage detailed information about individual customers and all "touch points" to enhance customer loyalty is ___________.
d. Customer Information management 4. Customer churn is called __________. a. b. c. d. Customer loyalty Customer defection Customer relationship Customer mix
5. An organized collection of comprehensive information about individual customers or prospects is called ________________. a. Customer database b. Marketing database c. Business database d. Data mine
6. One problem that can hinder a firm from using CRM effectively is _________.
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7. An organization that aims to highlight high quality will offer customers more than __________ enforced by the courts. a. Performance levels b. Quality levels c. Implied warranties d. Prices
8. The inability of the selling company to match up its offering to the needs of customer causes the primary reason for new product _____________. a. Diversification b. Failure c. Success d. Development
9. Products that are inventions are known as ______________. a. New category entry b. An addition to product line c. New-to-the-world products d. A product improvement
10. A growth direction through the increase in market share for present product markets denotes which of the following? a. Market penetration b. Marketing mix c. Market development d. Product development
11. Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a. Mass media b. Print media c. Electronic media d. Internet
12. Which of the following is NOT the purpose of mass media? a. Advocacy b. Journalism c. Broadcasting d. Entertainment
13. Which type of media has an advantage of mass coverage for promotions? a. Newspaper b. Radio
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15. For what purpose advertising slogans are used? a. Drawing attention b. Marketing communication c. Sales promotion d. Publicity
16. In which type of commercial, information is conveyed through television? a. Broadcasting b. Information c. Telecasting d. Billboard
17. Which of the following is a NOT type of sales? a. Direct sales b. Aggressive sales c. Consultative sales d. Complex sales
18. Who is much more knowledgeable about their product or service than the prospect? a. Sales person b. Manager c. Customer d. Whole seller
19. Which of the following is NOT the tactics of negotiation? a. Presenting demands b. Setting pre-conditions c. Declining to speak first d. Presenting product
20. What is the other term used for negotiation? a. Loss-win b. Win-win c. Win-loss d. Loss-loss
21. How marketing manager can develop strategies for each product using information from sales force management system? a. Using communication mix variables b. Using marketing mix variables c. Using product mix variables
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23. What is an outcome of communication and co-operation between sales personnel? a. More productivity b. Successful selling c. More market growth d. Successful team selling
24. Identify the type of promotion in which companies use celebrities for promotion. a. Personal selling b. Sales promotion c. Publicity d. Public relation
25. Companies are using public relation to support the sales: a. In short run only b. In long run only c. In short and long run d. None of the given options
26. Which of the following is the combination of institutions through which a seller markets products to the user? a. Retailer b. Wholesaler c. Distribution channel d. Logistics organization
27. Which of the following is readymade business transferred from one place to other? a. Whole selling b. Retailing c. Franchising d. Direct selling
28. What will be the length of distribution channel for perishable goods? a. Short b. Long c. Medium d. None of the given options
29. What is the intention of vertical marketing for retailers and wholesalers? a. Reduce cost b. Reduce channels c. Reduce control d. Increase control
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32. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality
33. Some products that require the use of other products are called _____ products. a. Coordinated b. Complementary c. Required d. Captive
34. An SBU refers to _________. a. Strategic bidirectional unit b. Strategic business unit c. Statistical business unit d. Strategic bipartisan union
35. SWOT analysis refers to an analysis of a company's _________. a. Strategic units; workers; opportunities; technology b. Strengths; weaknesses; opportunities; threats c. Strengths; weaknesses; opportunities; technology d. Systems; weaknesses; operations; threats
36. The holistic marketing framework is designed to address which three key management questions? a. Segmentation; targeting; positioning b. Value exploration; value creation; value delivery c. Customer; cost; competition d. Participation; stability; freedom
37. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design
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39. The _____ identifies the product or brand. a. Container b. Label c. Advertisement d. Warranty
40. A(n) _____ product exceeds customer expectations. a. Strategic b. Superior c. Augmented d. Anticipated
41. Companys or brands reliability, competitive prices, quality and reliability, and an effective sales force are required to deal with _______________market. a. Consumer b. Business c. Global d. Governmental
42. A small retailer lies under the _______________ environment. a. Task b. Broad c. Weak d. Competitive
43. Core Competency: a. provides potential access to a wide variety of markets b. increases perceived customer benefits c. both of the given options d. none of the given options
44. The JEO Films investment in film Khuda Ke Liye is an example of: a. Product concept b. Production concept c. Marketing concept d. All of the given options
45. The phrase marketing decisions must be carefully monitored as a whole is concerned with _______________ part of the broad environment.
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46. When the customer asks a specific product from the retailer, it can be an impact of _______________. a. Demand Pull Strategy b. Cost Pull Strategy c. Demand Push Strategy d. Product Line Strategy
47. Which one of the followings is not a part of the Marketing Plan? a. Executive summary b. Implementation c. Salutation d. Appendix
48. A position, in which a company is in a strong but not foremost position, that is satisfied to live at this level and enjoys its market shares, is called _______________. a. Market leader b. Market follower c. Market challenger d. Market nicher
49. When a company upgrade its brand with more signs and appearance under the same price for capturing more target costumers, is best under the: a. Cost leadership strategy b. Differentiation strategy c. Promotional strategy d. Scenario planning
50. Warranty and installations are the parts of: a. Specialty Goods b. Core product c. Tangible Product d. Augmented Product
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53. In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to: a. Discourage news coverage of the event b. Deny that the event occurred c. Facilitate news coverage d. Hire a public relations firm
54. Relationships among channel members, i.e. producers, wholesalers and retailers, are usually: a. Short-term commitments b. Long-term commitments c. Expensive resource commitments d. Only minor commitments
55. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy and __________. a. Being aware of competitors' sales activities b. Depending on one-sale customers c. Avoiding repeat sales d. Keeping customers satisfied
56. It is important to actively listen the other party to: a. Select, refine and craft an agreement b. Explore their underlying needs c. Set your tone d. All of the given options
57. Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? a. Advertising b. Public relations c. Sales management d. Sales promotion
58. What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? a. Salespersons b. Mass communication c. Personal sources d. Consumer advocates
59. A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a: a. Medium of transmission b. Source
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61. According to Maslow, the religious affiliations are part of _____________ needs. a. Physiological b. Belonging c. Status d. Being
62. Which product is MOST likely be purchased through routine decision making? a. Car b. Shirt c. Soft drink d. Television set
63. The major factors used to divide markets into consumer markets or organizational markets are the: a. Buyer characteristics and size of purchases b. Product prices and buyer characteristics c. Buyer characteristics and the purposes for which they buy products d. Buyer characteristics and product characteristics
64. The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: a. Social b. Demographic c. Situational d. Cultural
65. Shortly after purchasing a product, the post-purchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as: a. The congruence between external and internal searches for product information b. Satisfaction with the purchase c. The establishment of criteria for comparing products d. Doubts that occur because the buyer questions whether the decision to purchase the product was right
66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area known as the __________ in a city. a. Central business district b. Prime pitch
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68. Direct marketing and automatic vending are examples of: a. Off-premise retailing b. Non-store retailing c. Off-price retailing d. Direct retailing
69. By using a wholesaler, a company can have a distinct advantage because the specialized services performed by the wholesaler allow the firm to: a. Focus on developing and manufacturing products that match consumers' needs and wants b. Focus on increasing production capacity and efficiency c. Reduce manufacturing costs to retailers and provide quality merchandise to consumers d. All of the given options
70. Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers shelves? a. Truck wholesaler b. Cash-and-carry wholesaler c. Rack jobber d. Drop shipper
71.
The market consists of all the organization that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other is called _______. a. b. c. d. Consumer market Business market Niche market Global market
72.
The relationship is built with a customer over a long period of time and for a long time is called ____ a. b. c. d. Customer experience management Consumer life time value Customer life time value Consumer experience management
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a. b. c. d.
Marketing oriented firm Customer oriented firm Consumer oriented firm All of above
74. _______________a form of marketing that puts particular emphasis on building a longer- term, more intimate bond between an organization and its individual customers. Integrated marketing Relationship marketing Global marketing Consumer marketing __________ is the part of the product in the form of additional consumer services and benefits built around the core product and actual product a. b. c. d.
75.
76.
a. Consumer product or service b. Tangible product or service c. Augmented product or service d. All of above The ____________includes the immediate actors involved in producing, promoting the offering.
distributing, and
a. b. c. d.
77.
____________ is the set of marketing tools that the firm uses to pursue its
marketing objectives in the target market. a. b. c. d. Consumer mix Product mix Customer mix Marketing mix
78.
The ___________ concept holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being.
a. b. c. d. Integrated marketing Relationship marketing Societal marketing Global marketing
79. The production of different varieties of the same product, or different products at the same level of processing, within a single firm. This may, but need not; take place in subsidiaries in different countries is known as __________ a. b. c. d. Innovation Strategies Horizontal integration Vertical integration Market dominance strategies
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a. b. c. d.
81.
In the ABSENCE of __________, pricing remains a flexible and convenient way to adjust the marketing mix. a. b. c. d. Experience-curve effects Strong price competition Weak price competition Government price control
82.
Which one of the following statements by a company chairman best reflects the marketing concept?
a. We have organized our business to make certain that we satisfy customer needs. b. We believe that the marketing department must organize to sell what we produce. c. We try to produce only high quality, technically efficient products. d. We try to encourage company growth.
83.
The two components of a marketing strategy are _______. a. Marketing objectives and promotion b. Marketing mix and marketing objectives c. Target market and marketing mix d. Target markets and promotions
84.
The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and at the same time ______. a. b. c. d. Increase market share. Increase sales. Achieve the organizations goals. Always produce high
85.
When a company adjusts price levels so that it can increase sales volume to levels that match the organizations expenses, it is said to employ a _____pricing objective.
a. Market share
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86. a. b. c. d.
If Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time, it should use __________ packaging. Family Multiple Tamper-resistant Unlabeled
87. a. b. c. d.
A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of A manufacturer's brand. An own label brand A no-frills brand A generic brand.
88.
One distinguishing factor between a brand name and a brand mark is that a brand name is _______ a. b. c. d. Creates customer loyalty. Consists of words. Identifies only one item in the product mix. Implies an organization's name.
89.
A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called ______ a. b. c. d. Family extension. Family packaging. Overall packaging. Package extension. The _____ stage of the product life cycle generates most sales revenue for the firm. Introduction Growth Maturity Decline
90. a. b. c. d.
91.
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a. b. c. d. 93.
A consumer contest is an example of _____. a. b. c. d. Personal selling Sales promotion Advertising Indirect selling
94. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
a. b. c. d.
95. Brands that are promoted through comparative advertising are MOST likely to be _____. a. b. c. d. Market leaders Brands that are attempting to compete with market leaders Primarily services rather than tangible goods Attempting to compete on a non-price basis
96.
Advertising appropriations are largest for which type of product? a. b. c. d. Industrial products Convenience goods High-priced products Specialty goods
97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective? a. b. c. d. A statement of demand elasticity An identification of cost structure A breakeven analysis Identification of a time period for accomplishment
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a. b. c. d. 99.
Total revenue will increase Quantity demanded will increase The demand schedule will shift The demand will become more inelastic
When marginal cost is equal to marginal revenue, the firm should _____. a. b. c. d. Produce more to increase profits Produce less to decrease total costs Stop producing additional units to maximize profits Provide discounts to encourage purchases
100. Which one of the following pricing policies may result in losing money on the product?
a. b. c. d.
101.
Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and ___________. Monitoring new products being developed Being aware of competitors' sales activities Avoiding repeat sales. Keeping customers satisfied
102.
Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called __________. Customer search Sales preparation Approaching the customer Prospecting
103. Imran tells his wife, Saima, that his last sales call of the day at McDonald was a disaster. He explains that he never really figured out what the purchasing agent was looking for. Saima, a sales trainer for another firm, hands Imran a book on __________. Improving listening skills Overcoming objections
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104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He provides current customers with advice about a product's characteristics and applications. He is a _______. Missionary salesperson Trade salesperson Inside order taker Technical salesperson
105. A sales representative for Coca-Cola travels to various shops and restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales Order getter Inside order taker Field order taker Trade salesperson
106. A ___________ audit is used to assess a company's image among the organizations publics or to evaluate the effect of a specific program. Communications Social Environmental Public Relations Publicity
107. In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to __________. Discourage news coverage of the event Deny that the event occurred Facilitate news coverage Hire a public relations firm
108.
A marketer uses pioneer advertising to __________. Promote established brands Compare brand names Promote a product in the introductory stage of the life cycle Introduce a competitive version of the product
109. Which of the following is the most important consideration when choosing an event to sponsor?
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Question # 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Business markets Global markets Consumer markets Government markets Question # 2 Idea-reducing stage of new product development process is called: Concept development Product concept Idea screening Idea generation Question # 3 Market oriented firms focus on: Retailers Distributors Customers Wholesalers Question # 4Which of the following BEST describes the definition of marketing mix? The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers
Question # 5 Financial summary of a marketing plan includes all EXCEPT: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions
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Question # 3 Which of the following is an example of ancillary service? warranty Promotion Labeling Packaging Question # 4 of 20 ( Start time: 10:03:14 PM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity stage Decline stage
Question # 5 of 20 ( Start time: 10:03:50 PM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Financial summary Executive summary Situation analysis Appendix Question # 7 Which of the following is NOT a part of financial summary? Financial requirements Pro-forma income statement Margin analysis Break-even analysis Question # 9 All of the following are the examples of controllable factorsEXCEPT: Line of business Corporate culture Overall objectives of organizations Competition in the market Question # 11 Retailers are considered under which of the following environment? Broad Weak
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1-The Call Centers are the best in _______________. Right Product Right Price Right Place Right Promotion 2- A philosophy approach in which, consumers will prefer products that are widely available and are inexpensive is called: Product concept Production concept Marketing concept Societal concept 3- The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy. Price Decisions Place Decisions Product Decisions Promotion Decisions
4-In the current situation of marketing plan, where we must analyze about area size, segmentation, industry structure, strategic groupings and competition are covered under the: Market analysis
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6-Which one of the following factors is not a cause of delay in new product development process? Capital shortage Fragmented market Lack of sales force Faster development time Advertisement, publicity, distribution, delivery modes, networking of systems and a ll other ingredients of marketing are decided under:
How to launch the product When to launch the product Where to launch the product Why to launch the product 8-_____ can bring large benefits to consumers and profits to producers.
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11-in the marketing environment, trends must be watched and mechanism should be built to have information well in advance. True False
12-The market segmentation strategy is also called a focus strategy or niche strategy.
True False 13- We incorporate the most preferred features into a new product or advertisement during the conjoint analysis process True
False Which of the following is also known as problem child? Dogs Questions marks Cash cows Stars Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Drawing attention
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Which of the following is NOT an example of variable cost? Rent of factory Raw material Power Transport In the _____, the firm faces a trade-off between high market share and high current profit. Introduction stage Growth stage Maturity stage
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For which of the following price wars are good in the short run? Retailers Competitors Customers Companies Why companies are moving towards marketing public relations? To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Fixed cost Unit cost Total cost Variable cost Which of the following involves designing and manufacturing the container or wrapper for a product? Labeling Branding Product line Packaging Core competency guides a firm recombining its abilities in response to demands from the: Retailer Wholesaler Environment Supplier BATNA stands for what? The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement
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Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Catchy jingles Humor Catch-phrases All of the given options In which of the following company specifically creates a brand to counter a competitive threat? Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination The label on a soft drink can read "cool and refreshing." For what reason are these words used?
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3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market? a. Marketing mix
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6. Which of the following is a supportive service? a. Packaging b. Labeling c. Promotion d. Delivery 8. When a company designs the product with little or no input from customer, the company is practicing: a. Production concept b. Product concept c. Selling concept d. Marketing concept 9. All are the example of unsought goods EXCEPT: a. Insurance policy b. Course books c. Encyclopedia d. Funeral plots 10. Retailers are considered under the _____________________ environment. a. Broad b. Weak c. Task d. Competitive 12. Which of the following is included in task environment? a. Economy b. Technology c. Media d. Promotion 18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? a. Product b. Pricing c. Promotion d. Distribution
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8. When a company designs the product with little or no input from customer, the company is practicing: a. Production concept b. Product concept c. Selling concept d. Marketing concept The most flexible element of marketing mix which can be changed quickly is Promotion Price Place Product Which of the following tells about the details of the plan? Title page Market analysis Marketing strategy Executive summary
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